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Blogging to Look Good for Google - The Virtue of P
2007-02-09 12:50:01
Blogging to Look Good for Google - The V irtue of Patience (Page 3 of 4 )What Leonsis experienced next should be familiar to anyone who has done SEO on any kind of web site. Nothing happened for a while; he saw no particular change in the results that showed up in Google. In fact, it took months to climb the SERPs, making gradual, continuous progress all the way. Leonsis' blog now boasts an audience of 800 on a bad day, 15,000 on a good one.It took about a year for Leonsis to get the results he was looking for - again, that should be familiar to anyone who has done SEO. Most of the reputable SEOs that I've seen writing articles about the job, and what results are possible, say that it takes a year to get really significant results. In a sense, the Washington Post has done a service to SEOs everywhere; now whenever you get an impatient client wondering why his web site isn't at the top of the SERPs yet even though you've been working on it a whole month, you can point to this arti...
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How RSS Makes Your Site Attractive to Search Engin
2007-02-09 00:49:03
How RSS Make s Your Site Attractive to Search Engines: The RSS Bandwagon - RSS Blogs, Forums, News, Reviews, Sales (Page 5 of 6 )3.  BlogsBlogging is easily the most widely known use of RSS.  Anyone can write a blog, and it can be about any topic imaginable.  From hermit crabs to stock brokering, blogs cover a wide variety of subjects that may be of interest to any number of people.  This content is delivered directly to the consumer's desktop, providing you with a direct link to your targeted audience.4.  Forum PostingsThere are plenty of forums out there that relate to any thing you are interested in.  While forums are mostly opinions of people, there are very valid questions answered in forums, and important information that is updated daily.  Syndicating a forum site can provide a search engine a direct look into the feelings of the community, while providing important advice and tutorials to searchers.5.  NewsThere is nothing fresher than...
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How RSS Makes Your Site Attractive to Search Engi
2007-02-09 00:49:03
How RSS Make s Your Site Attractive to Search Engines: The RSS Bandwagon - RSS Events, Link Building, Podcasting (Page 6 of 6 )8.  EventsIt used to be that communities advertised events by word of mouth.  Today, RSS is just like word of mouth.  Websites rely upon the recommendation of other sites, such as with linking and shared content, to build their search engine ranks.  Community events can easily be syndicated and shared with those who will likely use this information most.9.  Link BuildingRSS is a wonderful method for link building. Search engines look at inbound links as part of determining a page's ranking importance.  RSS provides the opportunity for this important part of SEO.  Link building strategies are all about sharing, and what better way to share data with other relevant websites than with RSS?  Every SEO knows the importance of inbound links.  With articles, news, and other syndicated content, it is easy for websites to ...
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Semantic Mapping, Because a Keyword Isn`t Good Eno
2007-02-09 00:49:03
Semantic Mapping, Because a Keyword Isn`t Good Enough (Page 1 of 4 )So you've built a webpage and pulled it to the top of Google. You may not want to hear it, but that might not be enough. You can sit in the top tier or results for your keyword and lose all your clicks the guy below you. Optimizing for search engines means far more than simply getting a high ranking; it means getting people from search results to your site.Being in the front should only be viewed as an opportunity to get a visitor. Not an end goal. It may get a few "dumb" click-throughs just by being there, but rank is not the sole factor in determining how much good exposure you will be getting. There are other aspects of SEO in the works here too.There are a couple things that can keep a searcher scanning right past your result. First is that the person searching often has more on mind than two keywords and page rank. There is a whole world of reasons that person is searching, which you need to appeal to. At this...
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Semantic Mapping, Because a Keyword Isn`t Good Eno
2007-02-09 00:49:03
Semantic Mapping, Because a Keyword Isn`t Good Enough - Search Semantics (Page 2 of 4 )Semantics, the study of meanings and connections between words, can prove to be a friend to a good SEO. After all, search engines are textual programs. Their ability to judge context and meaning in the items they index is severely limited. While Google Labs is debuting a My Search History feature (to track browsing patterns and supply customized results), it is still a far cry from a truly intelligent search. This is where your job as an SEO comes in.To make up for the shortcomings in search engines, a responsible SEO has to understand how sites will appear to human searchers. To clarify, I'll recall a recent report from Enquiro, an eye tracking study. It raised questions about how people view search results. You may have heard about Google's "golden triangle," which is derived from the report. Basically, it shows that people view the full width of search results at the top of the page, then the...
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How RSS Makes Your Site Attractive to Search Engin
2007-02-09 00:49:03
How RSS Make s Your Site Attractive to Search Engines: The RSS Bandwagon - RSS Article Feeds (Page 4 of 6 )2.  Article FeedsArticle writers all over the internet have many reasons for authoring articles.  But their goals for writing can basically be grouped into three categories, with obvious overlaps:  instruction, notoriety, and back links.  Getting your articles syndicated and recognized can be an easy way to get one-way links back to your site.  The fastest way to get your articles onto the internet is with RSS.  There are two ways of utilizing RSS with articles for search engine marketing purposes:Providing fresh content for others Receiving fresh content for your own siteEvery webmaster and SEO knows how important content is in a website.  With syndication, content is delivered easily and conveniently to a targeted audience.  Many people are concerned with the duplicate content penalty assessed by search engines for using syndicated artic...
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How RSS Makes Your Site Attractive to Search Engin
2007-02-09 00:49:03
How RSS Make s Your Site Attractive to Search Engines: The RSS Bandwagon - RSS Sitemaps (Page 3 of 6 )1.  SitemapsWe touched on sitemaps briefly, but what we didn't talk about is why they are important from an SEO standpoint.  Google's Sitemap is an XML based sitemap that simply put is a list of all the URLs for a site that point Google to the pages that need to be crawled, and how frequently they get updated.  While not all sitemaps are in XML format, nor does all content in XML qualify as RSS, this can still apply to a Google Sitemap.  Without going into a lot of technical detail just yet (we'll indulge that more in the next article), what I want to point out is that the sitemap can alert Google to what changes are made on your website, and how often, enabling that content to be indexed sooner than if you relied upon waiting for a crawl.  There is still heavy controversy among SEO's whether Google's Beta Sitemap is worth implementing or not.  Some...
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How RSS Makes Your Site Attractive to Search Engin
2007-02-09 00:49:03
How RSS Make s Your Site Attractive to Search Engines: The RSS Bandwagon - A Quick Word on RSS and Marketing (Page 2 of 6 )RSS received very little attention prior to 2003, even though it has been widely available since the 1990's.  Now, according to JupiterResearch, 12% of online consumers use RSS feeds at home and in the office.  In a startling and quite disturbing report, JupiterResearch states that, "RSS will not have a significant effect as a supplemental alternative to e-mail marketing."It goes on to say that 45% of marketers have no plans to implement RSS as a supplementation to email.  On the tails of that, they also report that most marketers don't understand it, nor do they know enough about it to incorporate it into their search engine optimization strategies.  In a nutshell, almost half of marketers as a whole believe that it is either just a phase, or that it only pertains to blogging, and that blogs are unimportant.  Many also believe that it ...
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How RSS Makes Your Site Attractive to Search Engin
2007-02-09 00:49:03
How RSS Make s Your Site Attractive to Search Engines: The RSS Bandwagon (Page 1 of 6 )By now web marketers should see the utility and reach of incorporating RSS feeds in their campaign. There are more possibilities for RSS than you may even realize, as Jennifer Sullivan explores in this article. This is the first of three parts, explaining many ways that RSS feeds can draw customers to your website.I read blogs; lots of them.  In fact, I read so many, and lose track of time, that I've burned dinner a few times.  I subscribe to news feeds and joke feeds, and if I could find a recipe feed I liked, I'd subscribe to that too.  While reading on of my favorite blogs, I came across a statement that stopped me cold:  If you do a marketing site and you don't have an RSS feed today you should be fired.  I'll say it again. You should be fired if you do a marketing site without an RSS feed.  Saying that RSS is only for geeks today is like saying in 1998 that th...
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Search Engine Overlap and Divergence - Optimize Sm
2007-02-09 00:49:03
Search Engine Over lap and Diver gence - Optimize Smarter (Page 5 of 5 )I tried many experimental searches, and one with high overlap was "browser." Even though it was relatively high, the overlap was only 40%. Sixty percent of the results were still unique. That's a lot; ranking in Google's top 100 for this keyword gives your site only a 40% chance of showing up on Yahoo!.For the fun of it, I made the results from Microsoft red. It looks like the guys who dominate the browser market don't care about search rank. They were beaten by Netscape, Opera, Firefox, and Safari. No Internet Explorer page was even ranked well enough to show up consistently between the search engines; you'll notice no lines connect the red dots, showing they are all unique. At least Microsoft can celebrate having beaten the Lynx browser.The point of this is that using Thumbshot Ranking will help show strengths and weaknesses in search optimization. While most sites wouldn't mind being on the first and secon...
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Search Engine Overlap and Divergence - Thumbshot R
2007-02-09 00:49:03
Search Engine Over lap and Divergence - Thumbshot Ranking, Cross-Search Engine Gauge (Page 4 of 5 )One very interesting tool that allows anyone to see a visual mapping of search engine overlap is Thumbshot Ranking (http://ranking.thumbshots.com). You can compare the top 100 results in Google, Yahoo!, MSN, Altavista, Teoma, Alltheweb, and Wisenut. It displays the results as one horizontal line of dots for each search, and the dots are connected by a blue line if they are identical. The site also lets you highlight a site of particular interest, perhaps your own. It shows all highlighted results and their links in red.To illustrate the variation in search results, I did searches on the service. I compared Google and Yahoo! result sets for the most part. The first was a search for the term "seo," and I set the search to highlight all links to seochat.com in red. Here are the results:The dots on the far left are the top ranking results, and they decent as they move to the right. Since th...
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SEO Ethics: Which Hat To Wear - Are ethics importa
2007-02-08 18:48:05
SEO Ethics : Which Hat To Wear - Are ethics important in SEO? (Page 3 of 6 )Are ethics and ethical discussions even of value in the discussion of SEO--or in any other profession or business for that matter? Some would say the obvious and unarguable answer is yes. Other people are not so sure, while some SEO practitioners would say that ethics are not all that important, provided the client receives strong search engine rankings. As we can see, there are no definite answers.Since an SEO professional has in effect two clients, there is really more than one set of ethics involved. First, there is the ethics in relationship to the website owner client. Second, and also very much a part of the ethical question, are the search engines themselves. Since the needs and requirements of the two clients are often diametrically opposed to one another, an SEO often experiences a dilemma.The SEO practitioner has a responsibility to the website owner to attempt to achieve the highest possi...
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SEO Ethics: Which Hat To Wear - Webmaster goals an
2007-02-08 18:48:05
SEO Ethics : Which Hat To Wear - Webmaster goals and SEO practices (Page 4 of 6 )Every website owner has different goals for the site and for its future. Some webmasters are in the business for the long term, with the intention of building search engine rankings that will have staying power. The desire to build a reputable site, using only best practices optimization techniques is one such long term plan.Other webmasters want to remain in the search placements for the longer term, but are far less concerned about the techniques used to achieve those rankings. Thinking that most sites slide through the various spam filters anyway, there is little concern about penalties or outright bans from the search engines. In fact, many webmasters are blissfully unaware that some optimization techniques are not acceptable to the search engine guidelines.Still other website owners have no concern at all about the long term implications of their website. To those webmasters, any technique that rais...
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SEO Ethics: Which Hat To Wear - Considering the se
2007-02-08 18:48:05
SEO Ethics : Which Hat To Wear - Considering the search engine factor (Page 5 of 6 )How the search engines are viewed by the SEO is another important factor. Some SEOs consider the search engines to be their friends, while others view them as the mortal enemy. Still other optimization specialists consider the search engines to be either a necessary evil or just another tool in an overall Internet marketing program. It's fairly easy to understand the reasons for each of these points of view.For those people who see the search engines as friends, the SERPs are usually thought of as delivering what amounts to free customers. For minimal financial outlay, compared to most other Internet marketing efforts, a white hat optimized site can send paying customers directly from the free organic search results. These SEOs believe the search engines are, in fact, providing a free to the public service. For that reason, search engines are considered friends, to be helped by providing th...
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SEO Ethics: Which Hat To Wear - Conclusion
2007-02-08 18:48:05
SEO Ethics : Which Hat To Wear - Conclusion (Page 6 of 6 )Search engine ethics is a complicated and difficult to resolve issue.Along with concerns for the desires of the customer to achieve high search engine rankings, and search engine optimization professionals to provide them, there are issues of ethics in relation to the search engine themselves. It's not as simple as saying the website owner is the only concern. Other legitimate websites are part of the equation as well.The search engine terms of service state that the SERPs don't have to include any or all Web pages or sites. The search engines are entitled to remove any sites that violate those terms of use. On the other hand, the search engines are slow, and often highly erratic in their levying of penalties and bans. Because of that weakness, many SEOs believe the guidelines aren't even followed by the search engines themselves.My opinion is the search engine is a business, like any other. As such, it has its terms of ser...
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SEO Ethics: Which Hat To Wear - Which hat do you w
2007-02-08 18:48:05
SEO Ethics : Which Hat To Wear - Which hat do you wear? (Page 2 of 6 )Search engine optimization practitioners are divided into roughly three camps. There are the "white hats," their polar opposite "black hats," and the more loosely defined "grey hats" who use a mixture of ideas, some of which fall under the umbrella of both main camps.What is referred to as white hat SEO really means using generally accepted optimization techniques and scrupulously avoiding even a hint of practices that are listed as problems in Google's Webmaster Guidelines. For the white hat SEO professional, and I am proud to confess to being one of them, any hint of a lack of ethics is to be avoided at all costs.White hat SEO involves standard best practices, which include adding more theme relevant content pages, updating regularly, adding incoming links that properly use keywords in the link anchor text, and keeping the title tags up to date. Along with those standard procedures are the ad...

SEO Ethics: Which Hat To Wear
2007-02-08 18:48:05
SEO Ethics : Which Hat To Wear (Page 1 of 6 )There are many ways to optimize your website so that it ranks highly in the major search engines. Not all of them, however, are considered ethical. Then again, there are some SEO professionals who believe that ethics don't even enter the equation. Who is right? Wayne Hurlbert discusses "white hat," "black hat," and "grey hat" SEO ethics, and the reasoning behind each stance. If you care about how your website is perceived by the search engines, read on.Search engine optimization (SEO) ethics are often discussed, but rarely defined in any meaningful ways. Website owners often hear about the so-called "white hat" and "black hat" SEO professionals. A few webmasters are even aware of some undefined "grey hat" SEO techniques, and their practitioners as well.There are no hard and fast rules for what these regularly used terms mean, if anything, in the world of high search engine rankings. It's time to consider whether the categories retain any...

Eight worst search optimization techniques - Using
2007-02-08 18:48:05
Eight worst search optimization techniques - Using untrained SEO consultants (Page 5 of 5 )What it is:If you have looked around at all for a search engine optimization firm, you have noticed that there is a wide range of options with an associated wide range in prices. Some firms are run by well-trained and knowledgeable experts, who often charge accordingly, and other firms are run by people who are out to make a quick buck but may not have your site's long term interests at heart.Why you shouldn't do it:Sometimes untrained consultants will be cheaper, but as with all things, you get what you pay for. It is far better to fork out the money for a qualified professional firm to optimize your rankings through legitimate, long-term methods that won't cost you a penalty than to risk unsavory techniques that may get you good short-term placements but could result in bans and penalties if their methods are detected. Since many untrained or unethical SEO consultants may use the above ta...
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Eight worst search optimization techniques - Cloak
2007-02-08 18:48:05
Eight worst search optimization techniques - Cloaking or using redirect pages (Page 4 of 5 )What it is:It has become increasingly common for site owners to create a separate page for search engine spiders than the one for viewers. When the spider hits the site, it crawls a specific robot version, but when actual site viewers click through to the link it automatically redirects to a different version of the site. This allows the site owner to create a version of the site to optimize rankings without affecting the readability or content of the actual site intended for viewers.Why you shouldn't do it:This tactic is difficult for spiders to detect, and it has great potential for abuse. Site owners could create a page to optimize a site for terms that are not actually relevant to the content. Ideally your site should gain rankings through the merit of its content and not through this type of deception. In addition, most search engines are very much against this and if they detect y...
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Eight worst search optimization techniques - Link
2007-02-08 18:48:05
Eight worst search optimization techniques - Link farms (Page 3 of 5 )What it is:Link farms are pages that consist solely of links to other pages but fail to offer any kind of useful content themselves. Site owners typically place their links on farms to artificially boost linking popularity and thus rankings on sites like Google. Some link farms are automatically generated, while site owners manage others as a repository of reciprocal links.Why you shouldn't do it:Human-edited link farms are certainly preferable to automatically generated ones, but it looks pointless to site viewers to come across a page full of links with little to no relevance to your actual site content. The major search engines are starting to crack down on link farms by scanning for linking patterns that analyze inbound links to a site, and in some cases it can hurt your page rankings to be on a link farm.It's important not to confuse link farms with actual pages of well-chosen relevant links. It i...
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Eight worst search optimization techniques - Repea
2007-02-08 18:48:05
Eight worst search optimization techniques - Repeating keywords excessively (Page 2 of 5 )What it is:Regular occurrence of a keyword is supposed to mean that a page has high relevance to that search term. If a search user is looking for a page about dog grooming, ideally a page that's highly related to dog grooming will repeat the phrase "dog grooming" with a high amount of frequency. However, some site owners take it a step too far and repeat the phrase dozens of times in a row in the META tags or in the content to try to boost the relevance rating. The keywords may also be packed in via invisible text, mentioned above. Some sites go so far as to hire copywriters to replace instances of pronouns in otherwise fine site copy in order to get the maximum repetition of key terms.Why you shouldn't do it:While this may be a good idea in theory, it is regularly abused. Directory editors frown on this technique, and your site could be banned from a directory if an editor notices...
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A9 Search Engine Optimization: Navigating The Amaz
2007-02-08 06:48:01
A9 Search Engine Optimization : Navigating The Amazon - Links Count on the River, Too (Page 3 of 4 )As most website owners know, Google places tremendous importance on a website's incoming links. Not only is the number of links considered, but also their quality. That link importance is based on several factors. They include theme relevance of the linking site to the receiving site, the passed along amount of Google PageRank, and the anchor text on the clickable link to the site. Because the search results in the A9 search engine are heavily Google results, it makes sense to use standard Google optimization techniques.Getting more incoming links to your site is nearly always a worthwhile goal. Provided that such obvious search engine errors as links to and from the dreaded link farms are strenuously avoided, almost all incoming links are good. The difference is that some incoming links are worth more than others. Links are not a Utopian, egalitarian society. The search engine algori...
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A9 Search Engine Optimization: Navigating The Amaz
2007-02-08 06:48:01
A9 Search Engine Optimization : Navigating The Amazon - Additional Benefits of Careful Navigation (Page 4 of 4 )One of the more interesting aspects of the A9 search engine search results is the inclusion of photographs related to the searched keywords and phrases. Along with the standard optimization techniques, the A9 addition of photos requires extra attention to that aspect of SEO.Because a website can be located through the A9 photos, as well as through a Google and Yahoo images search, it's important that every photograph on the website be indexed. A dual keyword placement system might pay real dividends in this case. Be certain that the photo's mouse over alt tags can be crawled by the search engine spiders. In this case, an html link would probably be the most effective. When using alt tags, be careful to not be too blatant in the use of your keywords. Avoiding keyword stuffing maintains the value of the alt tags. It's thought by some search engine optimization specialists ...
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Solutions for Dynamic Website Ranking
2007-02-08 06:48:01
Solutions for Dynamic Webs ite Rank ing (Page 1 of 5 )It's a common problem for any developer of a database driven website: how do you achieve a good ranking in the search engines when most of their spiders can't handle dynamic URLs? Burhan Khan discusses a number of techniques to help you show up on the spiders' radar and "get rank" as high as any static website.In this article, we will explain how database driven websites cause indexing problems for search engines and some useful ways to optimize and achieve ranking in major search engines. Why are dynamic websites difficult for search engines to index?On today's Internet, database driven or dynamic websites are very popular and necessary to pass information between the database and the user in the easiest way. Database driven websites often need certain information before they can return page contents: session id, cookie data, or query string. Only one page written in server side scripting (ASP) can handle thousa...
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Solutions for Dynamic Website Ranking - What is go
2007-02-08 06:48:01
Solutions for Dynamic Webs ite Rank ing - What is going wrong? (Page 2 of 5 )Many programmers of database driven websites make the following complaint: "I can develop dynamic websites with efficiency. But why are my website's average views only 10 per day? Even my partner has static websites but 10,000 views per day." This is a simple question I have heard from many programmers. The reason is that your partner spends some time optimizing code and thinking about search engine ranking. Static websites can rank higher than dynamic websites.What is going wrong? Please notice these URLs:http://www.mysite.com/products/categ ory.asp?cid=7 http://www.mysite.com/products/category.a sp?cid=4 http://www.mysite.com/products/category.a sp?cid=60These web pages show you the product lines from the database. They simply change the query string (category id), and a separate page opens, with the corresponding product. That's great because only one page is handling all the products. I...
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A9 Search Engine Optimization: Navigating The Amaz
2007-02-08 06:48:01
A9 Search Engine Optimization : Navigating The Amazon - Turning on the Content Flow (Page 2 of 4 )To compete successfully with an Internet powerhouse like Amazon, it's essential for the smaller website owner to provide plentiful theme related content. This is especially true if the website is an online retailer offering a similar product line to the online giant's. Because of the placement of Amazon results, online retailers must develop a powerful content niche by focusing their themed content on their product offerings. There are several available techniques to add more theme related content.First and foremost, make certain that your online product line, or any other search terms where an Amazon result can appear, has abundant themed and unique content. Since there is highly likely to be a book on the topic somewhere in Amazon's gigantic catalogue, there is a need for keyword rich content for all Web pages. Because of the importance of content, it's necessary to examine ea...
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A9 Search Engine Optimization: Navigating The Amaz
2007-02-08 06:48:01
A9 Search Engine Optimization : Navigating The Amazon (Page 1 of 4 )Amazon.com has made a major entry into streaming the flow of Internet search into its main traffic river. That entry goes by the brief and slightly puzzling name of A9. With the new A9 Search, combined with already owned Alexa, online retail giant Amazon is considering a move into the big leagues of search.As a website owner, you might want to consider picking up some traffic from what might become a large player in the search engine market. While the level of search traffic between A9 and Alexa remains small compared to the big names, no one can be certain if the status quo will continue. With Google experiencing some user dissatisfaction, and Yahoo! and MSN Search still feeling their way to new algorithms, some shortfall may become more than a trickle into Amazon's A9 entry. In the meantime, it won't hurt a webmaster to be sure their site swims well with the Amazon current, and not against it.At first glance, man...
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The State of Search - The Next Big Thing
2007-02-08 06:48:01
The Stat e of Search - The N ext Big Thing (Page 5 of 5 )The next media barrage will be for the personal communication devices which a lot of people already own. Where better to reach you than at the end of your arm? No matter where you go, an ad will be closer than it has ever been before. There is also a lot of attention being placed within the marketing world on advertising in video games, drawing on that wonderful target market of short attention span theater inhabitants, the youth of the world.Over in the open source world of search, the Open Directory Project appears to be anything but open. On freelance job posting websites there have been claims from people who are category editors at the dmoz directory, who would insert a client's web site into the database for a fee.The Open Directory Projects DMOZ directory has historically been closed lipped and tight mouthed about its inner workings and deciding what is relevant. The DMOZ hard line approach is to keep the web releva...
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The State of Search - Enter AOL and Amazon
2007-02-08 06:48:01
The Stat e of Search - Enter AOL and Amazon (Page 4 of 5 )Meanwhile, AOL has released their desktop search appliance, and while AOL has suffered declining membership in the past few years, they are still a huge membership portal with many of the features other search engines are just now starting to offer. With the addition of this new feature, AOL has shoved itself into the competition to be your one stop portal for all the "relevant" needs in your life.If enough of the members with AOL install this appliance and make use of its search features, advertisers will soon pay attention and perhaps turn their slated media spend on Google and Yahoo! over to AOL, which is a marketing behemoth few would like to contend with. AOL's users likely don't go to Google to search, and will most likely use the AOL tool. It's fast, easy, and currently pulls its results from Google.A9 meanwhile has released its own search tool which combines searching the Web with a search of image results enhanced ...

The State of Search - Pay-Per-Click
2007-02-08 06:48:01
The State of Search - Pay-Per-Clic k (Page 3 of 5 )On the Pay Per Click side of the search engines, there are still fact-based rumblings within many areas regarding click-through fraud that occurs, as well as a growing insanity in the bidding for keyword terms, which (researchers are discovering) does not need to happen as only twenty percent (20%) of the keyword terms available are over $1.00 The other eighty percent (80%) can be had on average for under twenty cents (US$0.20).A personal observation I would like to make: I have found Google still returning shopping results pulled from Yahoo!'s Directory, yet it does not appear that Yahoo! is reciprocating the favor. Which search engine is trying to be more relevant and which one the mad cash cow?Over in the Yahoo! search world, the search engine is having a flashback in time to the old tried and abused Meta keyword tag. Now, before everyone rushes out to toss fifty keywords into the Meta keyword tag, Yahoo! is using it to matc...