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SEO for Google Fresh
2011-12-19 20:46:00
This isn’t exactly breaking news, but the latest big Google ranking changes is the new ‘Google Fresh ’. What is it? For once, the update name actually means something. The idea behind it is that Google now gives SEO ranking points for Fresh Content. They had always done this to some degree, but there seems to ...

Social Media Spreads & Shares?But Often Invisibly
2011-09-30 01:58:00
Much of Social Media interaction and use is seen by the general public, or at least a big slice of it. What many don’t know is that there is also a huge, and growing, social media world going on underneath the surface. The idea of Google +, many are saying, is to capitalize on this with ...
More About: Spreads

Dorcas University
2011-09-19 08:54:00
Doing some work with Dorcas University on their marketing. An interesting project so far. It’s interesting to see how the whole Distance Education/Distance Learning world has truly opened up these past few years. I read recently about isolated villages on the Amazon river using it to educate people there. They never would’ve been able to ...

How To Get Rankings In Google Panda
2011-07-19 10:07:00
Google Panda has changed the SEO game. Permanently. There’s new approaches and new factors in search engine optimization that you MUST know if you want to survive. Here’s our 1st article on what you need to know and do to get, or regain, your site rankings in Google: How To Get Rankings In Google Panda
More About: Google

Google+ Experiment
2011-07-14 12:02:00
Trying something new I picked up with Google +. Let’s see if it works: SEO & Internet Marketing Services & About Me
More About: Experiment

SEO Cloaking Explained & A Warning
2011-01-20 02:31:00
What exactly is Cloaking and how does it help your SEO? A lot of people have heard of it, but don’t know exactly how it’s done or why so many do it. You may even wonder: should I do it? Get your questions answered in this new article. This is especially relevant now as Google ...
More About: Warning

How To Detect Black Hat SEO BEFORE You Hire Them
2010-11-08 22:44:00
Many businesses have no idea that their SEO is using techniques that could get them into trouble until it’s too late. This happened here in Hawaii for a numer of businesses who trusted a guy who initially got them great Google rankings. Then, one day, those rankings started to plummet… If those businesses had done ...
More About: Hire , Black , Black Hat

The 2 SEO Cornerstones You Need For Rankings
2010-11-04 06:16:00
Google is constantly shuffling it’s ranking formula to make it better, or at least harder to crack. There are rumored to be as many as 200 factors in the Google ranking algorithm at any time. So how do you contend with that? By using the tried and true. There are 2 SEO Cornerstones that will ...

How To Get SEO Benefits From Twitter
2010-11-03 06:15:00
Can you get SEO gains from Twitter ? Yes…and No. There are ways to get SEO benefits from your Twitter account, but they don’t come directly. You have to know what you’re doing. And that’s exactly what this article tells you – what you should be doing so your SEO can get those advantages now: SEO ...

Where Your Internet Marketing Is Leaking Dollars Right Now
2010-11-02 00:08:00
Internet marketing needs to be an all-over process on your website. You can’t let up or leave areas to ‘hope for the best’. You have to give your prospect access and direction to the information they need to become a customer. Too many websites are not following through on this. What can you do? A ...
More About: Marketing , Internet , Internet Marketing

Get Facts On the 3 Big Google PageRank Myths
2010-10-27 02:23:00
Google PageRank can be very confusing, especially for those getting started with their SEO. There’s a lot of misconceptions out there that you should know the truth about. Here are 3 BIG Google PageRank myths we read and hear all the time. They affect your SEO strategy so you need to have the facts. Get ...
More About: Google , Facts , Pagerank , Google Pagerank , Myths

The Key to Profitable Facebook Ads
2010-10-26 10:50:00
Many PPC experts have tried to transfer their successful Google AdWords campaigns over to Facebook and watched them fail miserably. Why? Because Facebook requires a completely different approach to search engine PPC systems like AdWords. You have to realize that your prospects in social media have a state of mind that has little to nothing in ...

SEO Packages Now Up
2010-10-21 21:33:00
We’ve put up SEO Packages for clients who want to go that way. Our SEO work is not restricted or limited to these. We can customize to your specific case if needed. However, these will give you options if that’s the way you want to go. See them here: SEO Package Level 1 – For smaller ...
More About: Google

More SEO Client Google Rankings
2010-10-20 22:22:00
We’ve put up more client Google rankings for you to look over. Check out the documented SEO results we’ve gotten for businesses. We can get search engine rankings for you, too. Links are below. Contact us for an SEO Consultation about your business: SEO Client Rankings #1 SEO Client Rankings #2 SEO Client Google Rankings #3 SEO Client Google ...

See Actual Client Google Rankings
2010-10-20 01:45:00
We’ve just put up client rankings in Google so you can see real examples of our SEO work. Take a look at what we’ve accomplished for Hawaii businesses. Contact us for a consultation on your SEO & Internet Marketing needs. See the 1st Client Google Rankings here: SEO Client Rankings

3 Crucial Rules To Understanding SEO Keywords
2010-10-14 03:39:00
There are things about the human mind we may never understand. Keywords are a product of the human mind and its desires. So though we may not understand the ‘Why?’ of SEO keywords ROI, we can see the results and that’s more important. Small variations in your keywords can make huge differences. The kind of ...
More About: Rules

Bounce Rate & Your Internet Marketing
2010-10-02 01:38:00
Your bounce rate can give you some valuable insight into problem areas on your website. But what should your bounce rate be? How do you know if you have a good one or a bad one? And, most importantly, what can you do to improve it and keep your customers on your site? Find out ...
More About: Marketing , Internet , Internet Marketing , Bounce

Pay-Per-Click & SubDomains ? Match Made In PPC Heaven
2010-09-30 00:43:00
Subdomains can be used effectively to help your PPC campaigns. Too many people overlook these tools and leave them hanging unused in the PPC shed. Learn in this new article how to use subdomains in ways that will increase your click-thru rate and conversions. And that means higher profits at the end of the day: PPC ...
More About: Pay Per Click , Heaven , Click , Made , Match

What Is Local SEO?
2010-09-28 11:41:00
Local SEO is one of those terms that search engine optimization gurus throw around. They like to pretend it’s a complex series of procedures that should only be performed by professionals using the ‘buddy system’. It can be challenging in competitive markets, but the basics are not difficult to understand. Find out what Local SEO is ...
More About: Google , Local

SEO: Dangers of Reciprocal Links
2010-09-23 11:26:00
Reciprocal links are still popular online. You probably get at least 1 email a day, if not more, requesting that you exchange links with them. They still have a small SEO benefit, though less than a few years ago. But that’s not the real reason for avoiding reciprocal links. Find out how you could be ...
More About: Google , Links

SEO News: New Google On The Way!
2009-08-28 10:22:00
It’s been a while since last posting due to: A. Some blog software problems B. I’m the current President of the Honolulu Chinese Jaycees and that’s taken a lot  my extra time. Things have eased up on both fronts so I should blogging more regularly. Follow me on Twitter for daily tips and search engine news. The BIG NEWS right now is the looming change at Google , called Google Caffeine. It’s the biggest under-the-hood change Google has done in years. It is supposed to bring search closer to delivering real time results. An obvious response to Twitter and other recent developments. Tests have shown that Caffeine is faster than today’s Google and it also grabs more results in that shorter space of  time it takes to give you an answer. However, more results isn’t necessarily better since very few searchers go past the top 30 listings anyway. You can conduct your won tests of today’s Google versus Caffeine right now: CompareCaffeine.com What do...
More About: News

Bounce Rates – SEO Ranking Factor?
2008-12-17 02:06:00
It looks like Google might be using your bounce rate as part of their ranking algorithm. What does that mean for our SEO efforts? Strictly speaking it’s not actually an SEO problem. Let’s define what a ‘bounce’ is and get some other facts of the way first. A bounce is a single page visit – the person arrives on your site, looks at the page they arrived at, then leaves without going any further. A bounce could be someone who takes one look and backs out or someone who reads the whole page before taking off. Now – how is Google figuring out yoru site bounce rate? They have a variety of ways, the most complete being the monitoring of Google Analytics, if you use it. Other avenues are whether you use the Google toolbar or the new Chrome browser. They can also keep track of how quickly a searcher returns to Google again for a search. Bounce rate is actually a good way of determining site quality, at least on first glance. If your visitors aren’t ...
More About: Ranking , Rates , Factor

Site Needs Renovating, But Afraid Of SEO Drop?
2008-12-13 00:45:00
Many businesses realize that their site(s) need to be changed – sometimes for a more current look or to improve the user experience or some other reason. What holds them back is the real fear that they could lose the search engine rankings they’ve fought so hard to get. After years of consistent SEO, the possibility of losing their position, and by extension the profits that go with it, is a worry they must deal with seriously. So what do you do? The number one thing to do is this: proceed slowly, carefully considering how to hang onto your optimization at every step of the way. With the new pages, you must plan out how you will keep the keyphrases, the page titles, the headings and subheadings, the linking, the copy and every other search engine optimization ingredient you’ve contributed in the new design. They must maintain their same prominence and general positioning within the pages. And those pages MUST retain the same addresses. Even a slight change, for exa...
More About: Site

SEO – A Long Term Marketing Investment
2008-12-11 02:17:00
“What?!?! It takes THAT long?!?!”. I was sitting across the table from a prospective client who had just gone into shock. His outburst took place after I had told him that SEO might not produce results for a few months. His site was in bad shape and has not seen any search engine optimization ever. And it showed. I knew this would probably be a slow grower, but the rewards would be great for their high priced services if we could move them up in Google. Unfortunately, they would never get those rewards. The client had no patience and couldn’t see the point in SEO if he couldn’t instantly be seeing the money roll in. Despite my attempts to smooth the way and explain things, I was pretty certain that I wouldn’t be doing their search marketing. Too many businesses fall prey to this demand for No-Waiting Results. I’ve heard too many stories from businesses about how they had hired an SEO company promising mountains of profits from SEO in under a month...
More About: Marketing , Investment , Long , Term

Cyber Monday Sales Up 15% Are You Listening, Hawaii Businesses?
2008-12-03 23:23:00
Just as there is the traditional ‘Black Friday’ for stores on the day after Thanksgiving, there’s now an online twin – ‘Cyber Monday ’. Cyber Monday is, as you probably guessed, the online sales day on the Monday after Thanksgiving. The big news here is that, in the midst of this economic slowdown, online sales were up 15% over last year. It’s a sign of the times and an indicator that sales are resilient online if you know how to reach these customers. The even bigger news is that the weekend after Thanksgiving saw an even bigger gain over last year – up 19% over 2007 to be exact. Hawaii businesses – are you getting your cut? Are you using SEO, search and internet marketing to their fullest? Are you working on improving your sales funnel on your site(s)? Are you addressing the online customer’s needs and wants? Now is the time to get your search and internet presence moving. We need to see more local business success here in...
More About: Sales , Listening

Search/Internet Marketing A Cure For Hawaii’s Ills?
2008-12-03 00:50:00
The Honolulu Advertiser carried an article today on the fact that Hawaii had seen a big gain in bankruptcy filings last month. It should be noted that this is going on all over, not just in Hawaii. Another important aspect is that many of these were personal bankruptcies. Still, that leaves a lot of room for Hawaii businesses to be included in that number. And they were indeed present. What can Hawaii businesses do? Some won’t be able to do much in this time of crushing upheaval. It’s not their fault, it’s the time and the conditions. Some, though, could be doing better. It’s my belief that SEO & Search /Internet Marketing could be a way out for some. Search engine marketing – whether that’s organic SEO, paid search (Google AdWords, etc.) and/or marketing on and of the site itself – are the most cost effective marketing avenues out there. It pays off better than print and TV, hands down. Search/internet marketing gives you the means to ta...
More About: Internet Marketing

Paid Search News: Google AdWords & Automatic Matching
2008-11-30 06:53:00
If you’ve ever run an AdWords campaign you probably already know that Google will show your ad for related keyphrases that are close to your selected keywords. That can be problematic if you don’t pay attention. It’s part of ongoing work to eliminate keywords or keyphrases that aren’t good for your bottom line. It looks as if Google is looking to expand these possibilities for adding keywords to show your ad for even more, though. They’ve been integrating a new feature for some AdWords campaigns as a test the past few months, expanding it even more recently. The idea is that any ‘extra’ room in your daily budget could be applied to clicks for these ‘Automatic Matches’ that Google makes on your behalf. Since Google has been doing this kind of matching for some time, it seems that this new feature in paid search would expand the matching potential even more. Right now it is set so that you have to actually opt-in to have this match...
More About: News , Search , Google Adwords

Your Bounce Rate: Its SEO & Internet Marketing Implications
2008-11-24 09:33:00
People often ask what their Bounce rate should be. There’s not one answer as it will vary across different industries. And even subsets of industries. What you should look at instead is improving your bounce rate constantly. One thing that is making the SEO circles is the bounce rate’s effect on rankings. Some SEOs are making a good case for it being a factor in Google’s ranking of a site. How much they can tell about your bounce rate is difficult to say. Some won’t use Google Analytics now for precisely this reason. After all, if Google is doing your Analytics, then know exactly what your bounce rate is. Keep in mind that while there is good evidence that indicates bounce rate in the search ranking formula for Google, it’s not confirmed. In the end, your goal should be to improve your bounce rate consistently. Your internet and search marketing depends on that. What do you do to improve your bounce rate? You simply make sure that you’re targeting...
More About: Marketing , Internet , Internet Marketing , Rate

Search/Internet Marketing: The Importance of Trust & Rapport
2008-11-22 03:14:00
As this blog has said before, Search & Internet Marketing don’t end when the prospect comes through your virtual door. You still have work to do. Many businesses concentrate so much on the work outside the site, they forget completely about the crucial importance of the on site experience. Hawaii business has a long history of being built on relationships and trust. In Honolulu, and especially on our Neighbor Islands, people do not ‘do businesse’ as quickly as on the Mainland. Here, some measure of rapport must be built. If you can establish that you have mutual friends or relatives, even better. It’s a slower, yet in some ways, richer way of business. This need for trust and credibility has direct applications for all businesses on the internet, whether they’re in Hawaii or not. There is a desire by your visitors to feel comfortable buying from you – or just ‘buying you’. Without a brick-and-mortar shop to visit, at least initiall...
More About: Internet Marketing , Trust

Where Search Engines Go, So Should Your Search Engine Marketing
2008-11-20 01:28:00
Google is getting more and more personal. As discussed before, the results one searchers gets will often be different from another searcher’s, even if they uses the same search phrase. Google is tracking your search behavior and take that into consideration when they assemble and deliver results to you. Another development recently is Google delivering results based on your geographic location. They will give a boost to businesses and search listings that are located – or are more relevant – to your area. So far that doesn’t necessarily mean that local businesses automatically make the Top 10 for everybody using Google in your town. It does, though, give you an edge that most businesses would be wise to exploit. Many SEO and search marketing experts are now saying that strict rankings will become meaningless as they don’t apply across the board. One searcher’s Top 10 will not be the same as another’s. Your search marketing will need to get m...
More About: Marketing , Search Engines , Search Engine Marketing , Search , Search Engine