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Google arrives in AA
2006-09-18 17:30:00
NetElixir welcomes Googl e in Ann Arbor - http://www.freep.com/apps/pbcs.dll/articl e?AID=/20060918/BUSINESS05/609180343/1002 /BUSINESS - Udayan Bose
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The most efficient way of managing a PPC Campaign
2006-09-04 15:30:00
We have had some elaborate and passionate discussions on merits of selling our integrated PPC management platform to advertisers and agencies as a stand-alone system. The platform is a user friendly app from where an advertiser can set up, monitor, manage and optimize her PPC campaigns for multiple accounts (and in some time) multiple search engines. It simplifies the entire process of PPC advertising management substantially.. My main contention "against" selling it as a stand alone software has been - "Optimal PPC management is a clever combination of pure manual work (30%) plus solid technology (70%)". While technology takes care of areas like - speed of operation, scalability, bidding, keyword optimization, reports, specialized manual work is essential requirement for creative development, landing page creation and testing, performance analysis and extrapolation. Without the 30% - there is absolutely NO WAY that a PPC campaign can be optimized. PERIOD. The...
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Importance of Personalization
2006-06-09 18:42:00
Got back from Internet Retailer Conference & Expo 2006, yesterday. It was a super successful event for NetElixir. We had put over 700 person hours preparing for the event and it paid off - "big time". NetElixir team had worked round-the-clock for the last one month to pull out audit reports for the current Google and Yahoo! campaigns for over 200 search advertisers. About 70 advertisers collected their "free audit copies" from our Booth and were delighted that someone had taken time to audit "their" campaigns.It was personalization at  its best. The best part was, about 90% of the keywords considered for the audits was found to be "extremely relevant" by the advertisers. We had a unique booth theme too - "We were the Pirates ready to take the search advertising world by storm". (The Pirate Girl and the 10" Tall Pirate were huge hits). NetElixir's PPC Campaign Management solution was clearly a notch above that offered...
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Internet Retailer Conference
2006-06-04 06:49:00
The excitement is palpable. NetElixir has a booth at Intern et Retailer Conference & Expo - 5th-7th June 06. We hope to use this opportunity to mark our presence as a serious player in search arena. We have spent approximately 700 person-hours on the Conference perapartions. 23 team members were involved. Our proprietary technology platform was used to good effect. We would be handing out something (I am not supposed to reveal "what", now) to 200 online retailers - that's very relevant and "hopefully" something very useful for them. The total operation took about 18 days. I have mentioned in one of my earlier posts for this Blog, how I am in awe by the "lack of adequate transparency and information flow" between clients and agencies in the search space. Search advertising is still a "black box" for many(actually, most).We hope to be able to "cast more light" on how paid search advertising works ... should work. - Udayan Bose
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The Most Expensive Adwords Keywords
2006-05-16 21:38:00
Legal and Financial sectors dominate. Lasik Surgery was a surprise. http://www.cwire.org/highest-paying-searc h-terms/ We have had some interesting experience managing a mortgage account. It's been tough getting to the optimal listing position primarily because the CPC's required were phenomenally high. To compound the problem, there was the occasional incidence of click fraud - possibly by competitors (in this industry, just 10 extra clicks can blow $200!+). Also, to break the stranglehold of the top advertisers like Lending Tree was a challenge. It was almost as if they had booked one of the top 3 positions on Google for certain keywords. Since, Google Adwords does not disclose the CPC, its difficult to find out "what's the story behind the adwords panel" (diplomatically, camouflaged as Quality Score). - Udayan Bose
More About: Keywords , Most Expensive , Pens , Most

From cattle exchange to internet age
2006-05-10 08:13:00
An outstanding report on the work being done to move the traditional ad industry forward: http://360techblog.com/2006/05/09/google- and-ebay-in-ad-industry-shoot-out/ An example how internet would act as a "disruptive technology" yet again. The only formula for success in the new world order is going to be collaboration + specialization + technology + SPEED(purposefully, in CAPS). - Udayan Bose
More About: Internet , Exchange , Intern , Chang , Chan

The Importance of Being Specialists
2006-05-09 21:02:00
iProspect released a Study today that states that most search marketers perform an average of 5 more job functions in addition to their core function http://searchenginewatch.com/searchday/ar ticle.php/3604566 This is a possible indicator of the maturity of this industry. As search advertising continues on its explosive growth path, it is imperative that specialists appear. The volume of information and knowledge to be gathered and utilized is emormous even in a niche function like paid search. NetElixir is arguably world's first PPC Search Advertising Special ist. We never did anything else except PPC - no web design - no SEO - no market research. Bein g a specialist is not easy. It needs discipline. We have had to turn down innumerable SEO projects that have come our way. They could have been easy cash generators for us...but we refrained - we did not want to dilute our motto - "Making Search Work" - making PPC advertising a predictable and profitable operations for m...
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