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Blog Details for "Utah's Search Engine Optimization and SEO"
Utah's Search Engine Optimization and SEOUtah's Search Engine Optimization and SEOJordan Kasteler blogs about SEO, search engine optimization, and search engine marketing primarily focusing on Utah 
Articles
Mobile SEO ? Affiliate Convention 2009 Presentation
2009-06-21 13:03:00 Affiliate Convention was a great time thanks to the fine people at WebmasterRadio.fm. I had a great opportunity to present on Mobile SEO and Mobile Marketing with Gary Ackerman and Cindy Krum. As promised to attendees, here is my presentation below: More About: Affiliate , Presentation
Is Your Hosting Ready for Social Media Success? ? SMX Advanced 2009 Present
2009-06-05 17:38:00 SMX Advanced 2009 was a great time this year with lots of good content, good networking, and fun. I spoke on a panel called “Is Your Site Hosting Ready for Social Media Success ” with Curtis R. Curtis, Ken Spreitzer, and Steve Hasselbach. The slides from it are below: More About: Present
SEO and Podcasting ? Podcamp SLC Presentation
2009-03-29 08:57:00 I had the pleasure to present locally on SEO and Podcasting at PodcampSLC in Salt Lake City, Utah recently. The presentation strongly focuses on multimedia in general and the importance of enhanced media in Google’s Universal Search. Unfortunately, I had to run after I presented in the morning so I missed the rest of the event, ... More About: Presentation
SEO for Wordpress ? SearchFest 2009 Presentation
2009-03-12 01:52:00 I had the pleasure of presenting at SearchFest 2009 in Portland, OR this week with Rick Turcozy and David Wallace. I spoke a panel called “SEO for Wordpress ” and talked about ways of making your new installation of Wordpress SEO friendly and I have posted my presentation slides below: More About: Presentation
301 Redirects with Social Media ? SMX West Presentation
2009-02-17 01:13:00 SMX West was great this year. I enjoyed hanging out with old friends and meeting new ones. The panel I did was on 301 redirects with Carolyn Shelby, Stephan Spencer, and Jonnah Stein. While they spoke more on the technical aspects of 301 redirects I spoke more on how you can use them with social media ... More About: Social , Media , Presentation
An Interview with Utah SEO Pro (Jordan Kasteler) by Martin Bowling
2008-12-12 19:14:00 A friend of mine on Twitter @martinbowling sent me these questions to answer and post on my blog which he is also posting on his blog: Zima THE QUESTIONS: How long have you been working in and what attracted you to it? I started off as a web designer/web developer at about the age of 13 or 14. ... More About: Interview , Jordan , Utah , Bowling
SEO and Usability ? SES Chicago 2008 Presentation
2008-12-11 02:50:00 Unfortunately, I was only at SES Chicago just one day to present and catch a few sessions but from what I saw it was great. I met some great people and even got some decent SWAG. My presentation was on SEO and Usability but I primarily focused on the usability of submission forms on Websites. ... More About: Presentation
Hosting Issues and SEO ? Pubcon 2008 Presentation
2008-12-08 02:24:00 Pubcon 2008 was a blast. There was great networking and content all around. I spoke on “Hosting Issues and SEO” while I was there and have included my slides in this post for anyone who missed it. A lot of what I covered entailed how to handle server response HTTP codes and leverage them for ... More About: Presentation
ExactFactor: An SEO Tool Review
2008-11-19 03:58:00 ExactFactor is an search engine optimization campaign tracking tool to add to your SEO tools collection. They provide a free utility to track your search engine result positioning without having to check your position all the time. While a tool to automate that process is nice, they’re a dime a dozen. This tool is a bit ... More About: Review , Tool
Sheer SEO: An SEO Software Review
2008-11-17 00:33:00 Sheer SEO is a web-based SEO software tool I stumbled across over a year ago but have since rediscovered. The thing I like about this tool is that you can run it on any platform and any browser since it’s web-based. Which is a great solution for Mac users that may not have a lot ... More About: Software , Search Engine Optimization , Review
The Unwritten Laws of Social Media
2008-06-11 03:05:00 With social media it is imperative to be very meticulous about how you tread and interact in social communities. There are unwritten laws of the land in terms of participation, voting, noise, comments, shouting, sharing, and more. I want to talk about a few of the fundamental unwritten laws to educate any Internet marketers out ... More About: Social , Media , Laws
Top 3 Unsung SEO Heroes of 2008
2008-06-02 07:24:00 Last year I wrote a post dedicated to the top 3 unsung heroes of SEO in 2007. They were: Marios Alexandrou, Bill Slawski, and Sebastian X. While Bill and Sebastian weren’t necessarily “unsung” I felt they still didn’t get the credit they deserved so I wanted to give them props. This year there’s been some people ... More About: Heroes , 2008
Social Media Taught at School
2008-04-28 04:58:00 So my mom and sister are driving me to the airport because I was on my way to SMX Social Media in Long Beach, CA. On the way they were asking me what the conference was about that I was going to. I was explaining social media to them when my sister pulled out a ... More About: School
Social Media Marketing Baptism by Fire
2008-02-17 12:02:00 I recently guest authored a post on David Harry’s blog entitled “Social Media Pitfalls: 5 Lessons Learned“. In this post I discuss the lessons I’ve learned by diving into social media. My hope was that others could learn from my mistakes so they don’t make the same mistakes when getting started in social media marketing. The ... More About: Marketing , Fire , Baptism
Search Engine Marketing Goes Gangsta
2008-02-11 01:48:00 I thought I had seen it all when Stanford computer science students went gangsta rap. MC Plus + recorded songs about binary code, programming, C++, and Java. Some songs make fun of “script kiddies” and while they are hillarious they aren’t very well done. Now for the SEO/M world we have OG Charles Lewis (Chuck) also ... More About: Marketing , Search Engine Marketing , Search , Search Engine , Engine
Best Ways to Learn SEO
2008-02-03 21:08:00 Rebecca Kelley, of SEOmoz, recently wrote a post on ShoeMoney.com entitled ?How SEO is Like Guitar Hero?. The breadth of her post is an analogy of how learning SEO is like playing guitar hero for the first time. It seems extremely hard and overwhelming but the more you dive into it the better you get ... More About: Learn
Usability or User-Experience?
2008-01-25 04:53:00 Stoney deGeyter recently wrote a great post on when usability is more important than SEO. Stoney ends by stating “By fixing usability issues you can sell more while without having to spend a lot of money always trying to bring in a lot of new traffic. A little goes a long way. Once you are ... More About: Experience , Usability , User , Sabi
Top 3 Unsung SEO Heroes of 2007
2007-12-28 06:16:00 There are many great people who make the Search Engine Optimization industry a great place. There are so many honorable mentions I’d feel guilty listing my allegiance to them in fear I’d leave someone out. From my perspective, there’s three individual SEO specialists who don’t get as much attention in the limelight as they deserve ... More About: Heroes
Invoice Factoring
2007-11-09 18:21:00 A great resource on invoice factoring and accounts receivable factoring.read more | digg story More About: Factoring
Choosing an Utah SEO firm
2007-07-12 00:12:00 Let?s face it SEO is growing. There are more SEO clients and firms than ever before. Here, the Utah SEO firms are growing beyond their britches so much so that each company has begun to segment. In order to stay on top a Utah SEO company needs to be the best and specialize. If an ...
Polish your Localized SEO for Google Local Voice Search
2007-04-19 20:46:00 Recently, Google has introduced Google Voice Local Search . It?s currently in beta version but it?s pretty neat. If you dial 1-800-GOOG-411 (1-800-466-4411) you can get connected local businesses by stating your location and the business industry you are looking for. The results are repeated to you on the phone or you can get them sent ... More About: Your
Usability of Options in Search Engine Result Pages
2007-04-05 23:42:00 Recently, Yahoo! and Google have both been adding new options to their search engine result pages (SERPs). These options include Google?s PlusBox and and Yahoo?s Quicklinks. Illustrated below is Google?s PlusBox for Walmart. They have a PlusBox for their stock quote that expands to give stock information. Along with that, they have category or ... More About: Search , Page , Search Engine , Usability , Options
User Behavior Data: The New Measure of Search Engine Optimization?
2007-04-03 21:49:00 The way SEOs conduct search engine optimization is changing all the time. The future of a large portion of search engine optimization is really just good usability, accessibility, development, design, information architecture, and marketing. All those measures are going to lead to one thing: developing a quality site that gets users to visit, read, bookmark, ... More About: Search Engine Optimization , Behavior , Search , Data , Search Engine
Search Engine Optimization for Local Search
2007-04-01 10:00:00 Google?s changing the game of search engine optimization with their recent release of OneBox. Google OneBox appears at the top of results whenever a popular [city] phrase is combined with a popular search query. For example: [Salt Lake City internet marketing] returns the following results. How does this changes the game of SEO? Well not only ... More About: Search Engine Optimization , Search , Search Engine , Optimization , Local
The affects of personalization on search engine optimization
2007-03-25 22:56:00 Personal ization has been creating a lot of hype in the search engine optimization scene lately. Personalization has been implemented into the results of Google accounts that are signed in for quite some time now. Google collects your search history and displays results based off of what you?ve searched for and clicked on in the past. ... More About: Search Engine Optimization , Search , Search Engine , Optimization
Off-site optimization: Link building strategies
2007-03-22 03:05:00 Link building is the most important element in high search engine rankings. Search engines count links to your site as a popularity vote. Search engines have grown smarter in recognizing link patterns, linking profiles, deep-linking, one-way and reciprocal linking strategies, etc. Your links should be inbound one-way links with appropriate anchor text related to your site. ... More About: Building , Link Building , Site , Strategies , Optimization
Social Media Optimization and Marketing with Web 2.0
2007-03-17 20:58:00 The Web 2 .0, term coined by O?Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications often using Ajax, to social media and user-controlled content, and so forth. I want to focus not on the design or ... More About: Marketing , Social , Media , Market
Latent Semantic Indexing and PaIR for Dummies
2007-03-15 09:23:00 The term ?Late nt Semantic Index ing and Analysis? (LSI/A) translates into ?hidden meaning?. Search engines, primarily Google, are using natural language processing to determine relationships of set terminology. Using a term called Singular Value Decomposition, search engines can relate terminology to the theme of your site. LSI/A can find relationships between terms used on your ... More About: Dummies , Pair , Anti
Analyzing development and SEO advice
2007-03-11 22:54:00 (mp4) (wmv - Double Click to view full screen) In this screen capture vidcast I give strategic development and SEO advice on two URLs of one of my professors. Below is a summary of the things I came acrossin these two different Websites. If you would like your Website analyzed and posted on my blog please e-mail ... More About: Advice , Development , Men , Vice , Develop |
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