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Blog Details for "Internet Ad Pulse"
Internet Ad PulseInternet Ad PulseInternet Ad Pulse offers internet marketing advice and tutorials. Articles
Google?s Conflict of Interest With DoubleClick Purchase
2007-04-20 23:43:00 In the hoopla over Google ’s purchase of DoubleClick many people didn’t take notice of another company purchased in the sale, Performics What is the big deal? At first glance Performics simply appears to be the performance-based marketing division of DoubleClick. However after digging a little deeper you also realize that they offer Search Engine ... More About: Search Engine Optimization , Conflict , Interest , Rest
Google?s Conflict of Interest With DoubleClick Purchase
2007-04-20 23:43:00 In the hoopla over Google ’s purchase of DoubleClic k many people didn’t take notice of another company purchased in the sale, Performics What is the big deal? At first glance Performics simply appears to be the performance-based marketing division of DoubleClick. However after digging a little deeper you also realize that they offer Search Engine ... More About: Conflict , Interest , Rest
Search Engine Rankings Released by comScore
2007-04-20 18:49:00 comScore Releases March U.S. Search Engine Rankings RESTON, Va., April 17, 2007 ? comScore released its monthly qSearch analysis of activity across competitive search engines. In March 2007, Google Sites captured 48.3 percent of the U.S. search market, gaining 0.2 share points from the previous month. Yahoo! Sites maintained its second place ranking with ... More About: Industry News , Search Engine , Released , Core
Alt IMG Tags vs. Anchored Text for SEO
2007-04-20 00:51:00 This has been a hot topic recently with a few of our clients that are doing revisions to their existing websites where they want to balance design aesthetic vs. seo value. Most designers make the broad assumption that as long as you use Alt Tags on your images that the search engines will understand what ... More About: Search Engine Optimization , Text
Google AdSense Help
2007-04-20 00:37:00 Learn the basics on how to use Google AdWords with interactive demos that Google has created. (Requires Macromedia Flash.) Watch the demos and you’ll be able to create your own AdWords account in minutes. Here are the categories they cover in their online demos: ? Google’s Content Network - Learn how the Google Content Network can ... More About: Adsense , Google Adsense , Ense , Sens
AdWords Introduces Preferred Cost Bidding
2007-04-18 02:41:00 Google recently posted on their AdWords blog the introduction about a new bidding system based on what you “prefer” to pay. In other words instead of setting a maximum price per bid you are allowed to enter a “preferred” price and Google will attempt to set your average bid a that price point. From their ... More About: Search Engine Marketing , Cost , Adwords , Ferr , Intro
Google Updates Ad Layouts
2007-04-13 21:10:00 After many years of the familiar and ubiquitous “Ads By Gooooogle” Google has finally updated the look of their AdSense advertisements. They have removed the default border and included an “ads by Google” graphic. While the ability to remove borders and modify AdSense design was always possible via their interface, the ability to modify the ... More About: Dates , Updates , Update , Layout
MSN disables back link queries
2007-04-12 01:01:00 Blaming abuse of the system by data miners MSN announced on March 28th that they will no longer allow the following queries in their search engine - link:, linkdomain: and inurl: From their blog: “We are doing our best to get this back online as soon as possible in a manner that allows folks that use ... More About: Link , Back , Erie
Marketing With Social Networks
2007-04-11 02:50:00 A recent study by JupiterResearch has revealed that 25% of US internet users visit social networking sites regularly. This is a whopping 41 million people and potential customers you may be missing if you approach marketing by the traditional search engine placements only. Its vital in this day and age to expand the reach of ... More About: Marketing , Social , Market , Social Networks , Networks
Get Listed on Local Sites
2007-04-10 19:23:00 There has been a lot of focus from the big players this year on integrating local listings into the search results. If you do a search like “Seattle Advertising Agencies” on Yahoo: Seattle Advertising Agencies You will see a few Yellow Book companies results along with Local .com and Local.Yahoo.com. We have been putting a lot of focus ... More About: Site , Sites , List , Listed
Preparing For The Summer Slowdown
2007-04-06 22:32:00 Every summer many online marketers find traffic to their properties decrease over the summer. It’s clear why, people are out doors more and less glued to their computers. While this isn’t a hard and fast rule of thumb as many summer related sites see an increase (travel, bbq, lawn and garden care, etc). ... More About: Summer , Ring , Down , Slow , Prep
Onsite Vs. Offsite SEO
2007-04-04 23:21:00 There are two components to consider when devisings an SEO strategy for your web properties; Onsite and Offsite Search Engine Optimization. First lets define these terms. Onsite SEO includes such things as your title and meta descriptions, internal site linking structures, key word density, robots.txt file, file naming, and proper Site Maps. Offsite SEO is concerned primarily ...
Google To Buy Double Click?
2007-04-03 02:47:00 It appears that Googl e is in talks with Double Clic k to purchase the privately held company. With only Microsoft still in discussions of a purchase rumoured to be $2 billion dollars it seems Google has more spare cash on hand to make this a reality. Full article here: http://news.yahoo.com/s/nm/20070402/media _nm/doubleclick_google_dc Share This
Adding Site Maps To Your Website
2007-03-30 00:51:00 What are Site Maps ? Site maps are simply a list of all the pages that comprise your website, usually in a hierarchical format. You can think of it as analogous to a Table of Contents page in a book. There are two different types of site maps. HTML which is meant to be ... More About: Website , Webs , Your
Reciprocal linking
2007-03-29 17:46:00 Eric Enge over at Search Engine Watch has a brief post today discussing the importance of reciprocal linking. He discusses why link trades are still important, and how they should be done properly: With regard to reciprocal linking, don’t ever trade a link with a site that you would not simply link to on its own, ... More About: Link , Linking , King , Proc , Linkin
301 Redirect How-to for URL Changes
2007-03-29 00:30:00 If you are planning on changing your URL structure or moving webpages and don’t want to lose your search engine rankings then you should do a 301 redirect. If you simply change the file name or remove a page on your site, you will probably lose any search engine rankings that were associated with the ... More About: Change , How-To , Direct , Changes , Redirect
Online Banner Ad Specs
2007-03-28 00:51:00 In getting ready to buy large online display banner campaigns you need to provide a boiler plate of ad specs for your designers. Here are the Internet Advertising Bureau (IAB) approved Ad unit guidelines that most publishers adhere to: (ad sizes are listed in pixels as width by height and the ad weight is what ... More About: Online , Banner , Line , Anne , Specs
Cool Google Site Search Tools
2007-03-27 20:48:00 View samples of your pages in Google ’s index by using the search query examples below. This is a good research tool to find sites that your competitors are link trading with and to also see how of your webpages have been picked up by Google’s spider, the GoogleBot. site: Indexed pages in your site example - ... More About: Tools , Cool , Search , Site
Search with Kevin Federline!
2007-03-26 18:36:00 A colleague forwarded this to me last week, and I still can’t figure out whether I should be hesitantly amused, or outright aghast. Powered by Yahoo!, the engine gives you a chance to win a Kevin Federline related prize every time you search (up to 20 times a day). While there hasn’t been ... More About: Search , With , Line
8 Tips for Effective Landing Page Design
2007-03-21 01:26:00 We have recently covered ways to employ effective banner design in your marketing efforts. Getting traffic from your PPC of display advertising however is only half of the equation. A second crucial aspect of converting your traffic is having an effective landing page. 1. Don’t Just Use Your Home Page . I am always amazed ... More About: Design , Tips , Desi , Effect
Google?s New Competition? Powerset.com
2007-03-20 23:19:00 I got a link to this site last week from one of my associates and have been reading up on it to see if it will have any legs. The new search engine is called: Power set.com. They are focused on bringing natural search to the forefront for search. The only problem I see with this is ... More About: Google , Competition , Comp , Petition
Google Introduces CPA Program
2007-03-20 22:38:00 After a great deal of speculation Googl e today has formally introduced a CPA beta program for publishers and advertisers. The news was broken on The official adwords blog. “Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a ... More About: Prog , Program , Intro
URL Re-write for SEO-ness
2007-03-20 08:02:00 I spend a lot of time with clients on this topic of making your URLs easy to read for the engines. If you do keyword searches on major verticals like ‘casinos’ and ‘coupons’ you will see that the listings that tend to trickle to the top of the SERPs are those that have very easy ... More About: Write , Ness
Submit Your Site to the Engines
2007-03-19 06:03:00 How do I find out if my site has been included in the Search Engine s? I get asked by many clients and friends that have websites how they can get listed in the Search Engines . There are sites out there that promise to get you submitted to hundreds of search engines. The truth is ... More About: Site , Your , Submit
Blending Google Adsense Into Your Website
2007-03-13 02:45:00 This is a very basic but important step in improving the click thru rates of your Google Adsense advertisements on your website. Essentially what we want to achieve is a more natural blending of the advertisements into your existing color scheme. Many webmasters are content to use the default Blue/Green color scheme that ... More About: Website , Sense , Site
To buy, or not to buy: A case study to buying trade versus organic
2007-03-09 19:25:00 One question we’ve heard several times from our clients is “If we’re already showing up in position one for our tradeterm under the organic results, then aren’t we wasting money on buying our trade term through paid search?” Unfortunately, this statement is only halfway correct. Let me explain: take for example, the case ... More About: Buying , Study , Trade , Organic , Case
A day down in PDX - SEMpdx Searchfest 2007
2007-03-09 10:06:00 Seattle, San Francisco and New York are typically considered the “hubbubs” when it comes to internet activity, so when we heard about SEMpdx Search fest 2007 down in the rose city, we were quite intrigued. And intrigued we were, almost four hours and five cups of coffee later, we finally arrived in the beautiful rose ... More About: Fest , Down
SES 2007 New York Convention Registration
2007-03-02 18:30:00 Reserve your early bird ticket to Search Engine Stra tegies Convention and Expo by Friday, March 23, and save $100. SES 2007 New York Registration You can also get a Expo only pass for free if you register in advance otherwise it is $25 on-site. The SES convention is held at the Hilton New York and here are ... More About: Trat
How Can I Submit My Site To The Search Engines?
More articles from this author:2007-03-02 02:46:00 You finally have your own website and want to get it listed on all of the main search engines? Well, here is the short list of the top players site submission links and information pages. The other thing that I would recommend to help speed up the process of getting your site crawled is to ... More About: Search Engines , Search , Site , Engine , Engines 1, 2, 3 |
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