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Blog Details for "Internet Ad Pulse"
Internet Ad PulseInternet Ad PulseInternet Ad Pulse offers internet marketing advice and tutorials. Articles
MSN adCenter Desktop Tool Beta
2008-06-06 20:20:00 I attended Danny Sullivan’s sort of new SMX Advanced conference here in Seattle this week and was walking around the exhibitor areas looking to see if there was anything new to report and the best booth stop of the morning for me was at the Microsoft Advertising booth. I talked to a guy that was ... More About: Desktop , Beta , Search Engine Marketing , Tool
Alexa Updates Website Ranking Methodology
2008-04-19 02:02:00 Alexa recently released news that they have “better rankings,” and “improved methodology” and have moved past using their Alexa Toolbar as one of the main sources for its rankings. I have always called Alexa the CEO’s site meter tool as the toolbar itself wasn’t even available for MACs. I think every CEO or marketing manager ... More About: Website , Industry News , Updates , Alexa , Ranking
Alexa Updates Website Ranking Methodology
2008-04-19 02:02:00 Alexa recently released news that they have “better rankings,” and “improved methodology” and have moved past using their Alexa Toolbar as one of the main sources for its rankings. I have always called Alexa the CEO’s site meter tool as the toolbar itself wasn’t even available for MACs. I think every CEO or marketing manager ... More About: Website , Updates , Alexa , Ranking
Google Adwords Updates Display URL Policy
2008-03-26 18:31:00 Google recently announced a major update to their display URL policy in AdSense ads in an effort to further incorporate landing page quality to their bid and CTR algorithm which determines what position your ad appears and how relevant the keyword that you are buying is to your landing page. What do I need to know ... More About: Google , Words , Updates , Display , Google Adwords
Calculating eCPM
2008-03-03 21:04:00 I got an email from one of my buddies in the industy asking how to calculate how much they can afford to pay on a CPM for ads outside PPC using the performance data from advertising on PPC content. Here are some fictious numbers he sent over for the example: PPC Content Stats: 488,000 Impressions 350 Clicks 18 Conversions $95.00 ...
SEO for Press Releases
2008-02-29 22:37:00 There was a great deal of buzz around getting your site listed on relevant news sites via press releases. Is there any merit to this? Hells yeah. Once you send your press release out o the wire there is a good chance that Yahoo news, Google news, Reuters and other aggregators will pick it up ... More About: Press , Press Releases
Live Search Webmaster Center
2008-02-29 02:31:00 MSN has recently launched its own Webmaster Tools (Beta) center which is similar to the Google Webmaster and Yahoo Site Explorer webmaster areas. You can register you website and sitemaps with them now at: MSN Webmaster Tools Use the Webmaster Tools to troubleshoot the crawling and indexing of your website, submit sitemaps and view statistics about your ... More About: Search Engine Optimization , Search , Live , Center
Google Enforces Display URL Policy
2008-02-27 22:11:00 Google has recently made a change to its display URL policy on it’s paid search ads. Google claims this has always been its policy however it has seldom been enforced. The new rules will require a ad’s display URL to match the destination URL. So for example: a display url of ... More About: Google , Search Engine Marketing , Display , Policy
Google Experimental Search
2008-02-07 19:54:00 Google is constantly experimenting with new features aimed at improving your search experience. They have recently created the Google Experimental Search page which allows you to try out some of the new features. You can experience search results in exciting new ways. Here are a few of the features they recently added: ? Alternate views for search ... More About: Google , Search Engine Optimization
Google Trying to Block Microsoft Takeover of Yahoo
2008-02-05 02:15:00 Why would Google be wasting their time trying to block the Microsoft / Yahoo deal? We as consumers need another search solution and another good PPC search option other then Google. Google has been buying up companies left and right and there hasn’t be any issues with that. I was really excited about this news ... More About: Takeover , Block
Tips to Improve Your Video?s Ranking on YouTube
2008-01-11 20:32:00 I got this information from our Google Agency Services weekly update newsletter. It has some helpful tips if you use YouTube.com for viral traffic. Be sure to also watermark your videos and/or have a URL slide at the end so users can type-in your website address if they want to visit your site. Tips to Improve ... More About: Video , Youtube , Search Engine Optimization
A Quick SEO Lesson - Keeping Your Page Relevant
2008-01-09 01:18:00 We all know how much the engines are loving blogs and bloggers these days. If you can’t beat them then join them…sort of. How can you make your site that isn’t a blog more SEO-bloggish-friendly? It is pretty simple my friend. Here are 3 tiny steps that you can implement, introduce or tweak to your existing pages to ... More About: Search Engine Optimization , Page , Quick , Relevant , Lesson
Google Increases Search Market Share In October
2007-11-22 01:00:00 According to the latest data from Hitwise, a company which uses data directly from ISP’s to track overall internet usage trends, Google has continued to gain market share over the last three months. In October Google’s share of searches reached 64.49% based on a sample of 10 million US web surfers. They seem to have ... More About: Search Engine Optimization , Market , Search , Share
Google SEO Update - Underscores vs. Hyphens
2007-10-18 06:41:00 Stephan Spencer, from CNET?s News Blog, posted an informative entry about a few updates that are taking place with Google ?s search algorithm. Of particular interest was the news from Matt Cutts regarding underscores in URLs. Traditionally, underscores were treated differently from hyphens. Hyphens have long been the preferred method for dividing keywords up in a link. ... More About: Search Engine Optimization , Update
Google?s Eric Schmidt Defines Web 3.0
2007-08-09 00:33:00 While defining web 2.0 as mainly a marketing term Eric Schmidt of Googl e answers what he feels will me the next evolution of the internet, otherwise know as Web 3.0. Essentially he states it will be a characterized by a large group of small and interconnect applications that run on any device and communicate ... More About: Interesting
Google Owns You
2007-08-07 19:03:00 Not only does Google have the largest search engine today it has started to amass a bunch of businesses and technologies that provide them vital user data and what you search for, what websites you go to, how long you stay there and they even record if actions are taken on those sites. If you ... More About: Search Engine Optimization
Google Owns You? And Me
2007-08-07 19:03:00 Not only does Googl e have the largest search engine today it has started to amass a bunch of businesses and technologies that provide them vital user data and what you search for, what websites you go to, how long you stay there and they even record if actions are taken on those sites. If you ... More About: Interesting
20 SEO Tips and Tricks
2007-07-27 22:04:00 Here is a top 20 list of SEO Tips and Tricks that I use when doing search engine optimization work for our websites and our clients websites. Some of them are the obvious ones and a few are more creative and gorilla style marketing techniques. I have them listed in no particular order of importance just ... More About: Search Engine Optimization , Tips and Tricks
Remove DMOZ Descriptions from MSN Search
2007-06-27 03:49:00 We have some clients that somehow back in the day were able to get their website listed with DMOZ.org. DMOZ has grown to be one of the most inactive and inaccurate directories that some of the engines still seem to crawl and use for their default directory listings and to show as the abstract on ... More About: Search Engine Optimization , Search , Dmoz , Description
Online Affiliate Program Networks Q&A
2007-06-19 22:28:00 Picking an affiliate publisher network to manage your affiliate program can be tricky depending on what your main objectives are and the budget that you are willing to spend to build up your program. Here are some of the benefits of using affiliate networks: - They send out montly checks to your affiliates to save you ... More About: Affiliate Marketing , Affiliate , Networks , Affiliate Program , Online
Google Quietly Releases Facial Search Option
2007-06-08 20:10:00 In a move perhaps indicative of their plans for their recent purchase of facial recognition company Neven Vision, Google now allows users of their image search to search for faces of specific individuals. This is different than simply looking for an individual in the sense that Google now seems to be able to identify ... More About: Interesting , Search , Facial , Lease
Yahoo Search Marketing - Quality Based Pricing Launches
2007-06-07 18:55:00 Yahoo! Search announced on June 4th that Quality-Based Pricing has launched on their Search and Content Match products. Here are some of the Key Features of Quality-Based Pricing: ? They will evaluate the quality of traffic from their distribution partners’ sites. ? Your click charges can be discounted based on the value of that traffic. ? The discounts will ... More About: Marketing , Yahoo , Search Engine Marketing , Yahoo search
Online Goes Offline - Google Delves Into Radio and Newspaper
2007-06-01 19:37:00 Google’s had both these options running in BETA over the course of the last year, but has finally made this available only recently to almost all current Google AdWords accounts - the ability now exists within AdWords to run radio and newspaper ads all within and through the AdWords interface. Out goes the debate ... More About: Google , Radio , Offline , Online , Line
Implementing Flash Click Tags
2007-05-31 19:16:00 Now where was the IAB at when they were handing out flash clickTAG specs to the publishers? There are several variations of Macromedia Flash clickTAG implementation types that the different publishers require so that you can have your Flash banner ads tracked properly. These clickTAG’s need to be integrated into .fla file before it gets trafficked ... More About: Click , Tags , Clic , Lash
2006 Online Ad Spending Nearly $17 Billion
2007-05-25 00:54:00 Beating industry watchers expectations and a full 35% higher than 2005’s spending, online marketing spending has reached a record $16.9 Bill ion dollars according to the Internet Advertising Bureau (IAB). Here is how the money broke down: 40% - Search Ads 32% - Display Ads 18% - Classifieds 8% - Lead Gen 2% - Email Advertising While 17 billion ... More About: Search Engine Marketing , Online , Spending , Line
Google Reinclusion Request
2007-05-23 01:49:00 Has your site mysteriously dissappeared from the Google index? Have you lost all of your Google PageRank? Google continues to prune websites out of the index that do not meet their quality guidelines. If you feel that your site should be reincluded in Google there is a formal process where you can request reinclusion through ... More About: Search Engine Optimization , Request , Sion , Inclusion
Yahoo Likes Meta Tags
2007-05-08 02:13:00 I recently acquired a document from Yahoo ’s Site Submit Basic that was a basic tutorial for Search Engines and Directories that had some interesting information and recommendations on title and meta tags. Here is the main information that I took away from the document: Page Titles: The title of your web page is the single most ... More About: Search Engine Optimization , Tags , Meta , Like
Stop Words and SEO
2007-05-08 01:14:00 Stop words are quite simply words that Search Engines generally do not index to save space in their database and increase the speed at which it can retreive data for search queries. These words are usually extremely common and don’t add anything substantive to the context of your content. Common stop words are “a”, “of”, ... More About: Search Engine Optimization , Words , Stop
Yahoo Introduces New Tool to Block Indexing Within Content
2007-05-04 00:35:00 For years we have known about using robots.txt and the rel=”no-follow” tag to guide spiders through our websites to index what we want and to ignore the rest. Yahoo has now introduced a new twist on this concept with the introduction of support for a new class that can be used to block indexing of specific ... More About: Search Engine Optimization , Tool , Content , Bloc
Right Media gets acquired by Yahoo!
More articles from this author:2007-04-30 18:42:00 Right Media has agreed to be acquired by Yahoo ! Inc.. Following the closing, the Right Media Exchange will operate as a distinct business unit of Yahoo! Inc., and all products related to the Exchange (PMX, NMX, AMX and Direct Media Exchange) will continue on as before. As part of Yahoo!, Remix Media will continue to ... More About: Industry News , Gets , Right 1, 2, 3 |
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