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Blog Details for "SEO Hong Kong"
SEO Hong KongSEO Hong KongPromoting search engine optimization and Internet marketing in Hong Kong. Articles
Damaging Your Competitors? Rankings
2007-07-01 00:00:00 I don't know if it's link baiting or what, but at least a thread got my attention. At first glance, it's somehow easier to conclude that this scheme doesn't work. But let's try to get around the rationale. Most probably, if you're approached by someone representing a company or as an ... More About: Competitors , Petit
Deconstructing The Fortress
2007-06-21 00:00:00 Hong Kong is known to be haven for almost anything with the word digital on it. Digital cameras, PlayStations, mobile phones, PDAs, and so on. And while these products are sold in almost every country in the world, Hong Kong is known for great deals in these type of products. ... More About: Fortress , Const , Econ , Fort , Tres
23 Signs You Need A (Short) Break from Search Engine Marketing
2007-06-21 00:00:00 Call me a copycat but I am inspired to do my version after I saw the 21 signs you need a break from SEO by Small Business SEM. You think you've got too much search engine optimization/marketing (SEO/SEM) on your mind? Take the following survey honestly to gauge if you need ... More About: Marketing , Search Engine Marketing , Search , Break , Search Engine
Hiring Marketers, Not SEOs
2007-06-18 00:00:00 You can consider this as an extension to my previous blog about the losing appeal of keyword rankings as basis of a website success story. Search engines have been bombarded with all sorts of tricks and after being mangled left and right, they've turned the tables and now roaring louder than ... More About: Hiring , Mark , Marketers , Marketer
Keyword Rankings: Obsolete Metrics
2007-06-18 00:00:00 The headline you just saw is now an understatement more than anything else. Keyword rankings, once praised and abused by folks who used them extensively to market their services may now be part of the history of search engine optimization. What a pity if we consider that search engine ... More About: Metrics , Obsolete , Metric , Sole
When is a Keyword a Popular Keyword?
2007-06-18 00:00:00 I have been patiently waiting for stats to churn out of my Google Coop Custom Search for the other site I manage. But same as what I was receiving in the past few months, the message says "No queries were sufficiently popular to be listed." Maybe the number of queries were ... More About: Keyword , Popular , Pula
Google AdWords Quality Score Update
2007-06-11 00:00:00 Google just updated its AdWords Quality Score factor the other day. While the update "should affect a small number of AdWords advertisers" as Google claims, a post in Search Engine Roundtable showed that the update has adverse effect on the affected. This was discussed in DigitalPoint and Webmasterworld threads. It is ... More About: Google , Google Adwords , Adwords , Update
South China Morning Post?s (SCMP) New Site
2007-06-07 00:00:00 Hong Kong's South China Morning Post (SCMP) has been relaunched with a new look and feel. I am trying to figure out the search engine friendliness as well as tackle other issues that complement search engine visibility. Subscription like it's Yahoo! in the old days A ton is obviously an exaggeration but ... More About: Site
GoogleBurner: Google-Feedburner Alliance Implications
2007-06-07 00:00:00 There's quite a talk about the recent Googl e acquisition of Feedburner . While Google is the known search giant, not as much people are aware that Feedburner allows bloggers and podcasters to manage their RSS feeds and track the number of subscribers. So why did Google buy Feedburner? I guess when Google bought ... More About: Alliance , Implications
Art vs Science: SEO is Art
2007-06-06 00:00:00 SEO is an art because even if there are systematic ways of accomplishing things that make it science, there is no hard and fast rules in implementing them. There is flexibility and brings out one's creativity. To me, SEO is both science and art so I prefer to stay away ... More About: Science
Web 2.0 and SEO
2007-06-05 00:00:00 The word Web 2.0 was originally coined by O'Reilly who made a good case of examples distinguishing the old version -- which made up what took place during the dotcom bubble -- and the emerging version: DoubleClick media buying >> Google AdSense Brittanica Online >> Wikipedia Personal websites >> Blogging Page views >> Cost ...
Art vs Science: SEO Is Science
2007-06-05 00:00:00 Search engine optimization is science because in SEO, certain methods have specific steps taken in a systematic way. 1. How to do keyword research. 2. How to measure keyword volume. 3. How to evaluate link popularity. 4. How not to pass link juice. 5. How to measure return on investment. More About: Science
?Nofollow? not followed strictly?
2007-06-04 00:00:00 There is a recent investigation on the case of anchor tag's "nofollow" attribute wherein it indeed passes some link love. It is widely perceived that links that contain "rel=nofollow" on hyperlinks commonly found in guestbooks or blog comments does not pass link juice to the linked site. The history of ... More About: Lowe , Nofollow , Strict
Influence of Clicks on Organic Search Results
2007-06-02 00:00:00 An intriguing thread I found at various forums discusses whether clicks on organic search results influence rankings. I used to overwhelmingly say "no it isn't" mainly because this method is easily manipulated. In fact it is even more easier to do than stuffing keywords on meta tags. And less obvious ... More About: Results , Search , Organic , Clic , Influence
Ideal SEO Clients
2007-06-02 00:00:00 Just like in many types of businesses, there are times when we'd rather work with a certain client over the other. Never mind the potential loss of income, it's the harmonious business relationships that reward many companies with worthy referrals and win more future business. In the business of search engine ... More About: Clients , Ideal , Client
How to Get Free .edu Links in an Ethical Way
2007-05-29 00:00:00 An update to my post regarding Types of Links and Which Ones to Pursue. One ethical idea posted by Joe Whyte and noted by Aaron Wall is posting job vacancies on career sections of school websites or by inviting students to be interns who'll learn more about search engine marketing. Great. I ... More About: Free
Google Sexism
2007-05-29 00:00:00 Try typing "she invent" without the quotes at Googl e 's search box. We know that Google has its spell-check mechanism that automatically suggests a correct spelling as an alternative search query. But in the manner I did, there is a sexual switch from she to he. It's not only the issue ... More About: Sexism
Google?s Page Reinclusion Defined
2007-05-29 00:00:00 When our website is banned for specific reasons, we still have a chance of getting our sites back within search engine results circulation. But what if our site previously enjoyed first page presence and received tremendous amount of traffic, does it mean that Google is going to reinstate our site ... More About: Page , Sion , Inclusion , Fine
Types of Links and Which Ones to Pursue
2007-05-26 00:00:00 Not all links are built the same. Some are more valuable than the others. That translates to varying values of PageRank, varying costs of directory listing and degrees of difficulty in obtaining links from different websites. Therefore, it is possible that my 100 inbound links may not be as valuable as ... More About: Links , Types
AdWords Uneasy With Essay Writing Services
2007-05-26 00:00:00 Google is drawing the line at adverts for essay writing services aimed at cash-rich time-poor students. Following complaints from academic bodies, the search giant is adding the services to its advertising blacklist, which already includes goods such as tobacco and firearms. Specifically, Google's AdWords policy will not allow ad texts and sites ... More About: Services , Writing , Adwords , Essay , Easy
Building Link Popularity
2007-05-23 00:00:00 I can't remember how many times I did note that linking probably the most tedious, difficult and excruciatingly cumbersome thing to do. There are times when there seems to be no progress that will take place (can't find the appropriate partner, a prospect's demand is way too much, etc) ... More About: Building , Link , Build , Popularity , Pula
23 Cool Things About Google Analytics Version 2
2007-05-20 00:00:00 Not long ago, I shared my Google Analytics problems. Not long ago, I replied to an article I thought isn't too accurate. Not long ago, Google Analytics launched an upgrade since its first public release. I am fine with the first version, considering that it delivers meaningful information more than just a ... More About: Cool , Things
Stereotyping ?Free? Tools
2007-05-18 00:00:00 An interesting article about Free vs Paid Website Analytics tools is published at Hotel Interactive. Measuring the right parameters is very important in the hospitality industry where hoteliers constantly find ways to maximize returns using minimal amount of advertising expenditures. Obviously, we all want to use campaigns that yield the ... More About: Tools , Ping , Stere
Yahoo! Shortcut paves way for Yahoo! Music
2007-05-12 00:00:00 In an entry called "Rock the Cash Box?", Yahoo ! could be referring more than just a homonym of the popular The Clash song "Rock the Casbah". Yahoo! could well be feeding curious fans looking for lyrics into Yahoo! Music through its lyrics section using the Yahoo! Short cut service. (Yes, the ... More About: Aves
Making Clients as Link Partners a Good Idea?
2007-05-12 00:00:00 In Hong Kong, there are lots of web design companies that obtain inbound links from their client web sites. Whether it is requested or outright placement, it doesn't really matter. The issue has been debated for a while in the past and still continues to surface every now and then, ... More About: Link , Idea , Clients , King , Part
Introducing Yahoo! Robots-Nocontent Feature
2007-05-05 00:00:00 Yahoo! has introduced a new feature that will help webmasters specify what sections of a web page should not be indexed. In addition to using the traditional robots.txt file that instructs search engine robots what pages to skip crawling, this new directive from Yahoo! allows webmasters to use the "robots-nocontent" ... More About: Yahoo , Robots , Feature , Bots , Intro
When Your SEO ?Prospect? Is Your Competitor
2007-05-02 00:00:00 In the office, we occasionally get SEO proposal requests from existing clients and strangers who found out about Ion Global and its SEO service from searching the web (not too long ago I helped set up a page for a Hong Kong SEO service in the website). Sometimes it takes ... More About: When , Petit , Prospect
The Simpsons? Favorite Search Engine
2007-04-29 00:00:00 As a fan of The Simpsons , it feels nice to see them get interested in the job I do. Marge B. Simpson in particular has been very keen on doing search in Google in an episode I watched recently via TV Links (thanks to Ed). Apart from search, Marge ... More About: Search , Search Engine , Engine
Dragonair and Cathay Pacific Sites SEO Review
2007-04-29 00:00:00 Not too long ago, Dragonair and Cathay Pacific did a site revamp that featured better interface. But I had to stop my complements at the point because all the beauty the new site presented was overshadowed by some glaring disregard for search engine optimization. While airlines in Europe and America ... More About: Review , Sites , View , Nair
Understanding Google Grants
More articles from this author:2007-04-25 00:00:00 Google Grant s is a program spearheaded by Google.org that allows non-profit and charitable organizations to advertise on Google's advertising platform for free. Utilizing Google's AdWords program to allow these groups to engage their constituents aims to tap a wider segment of the market. With ads appearing on several publisher pages, ... More About: Google , Ants , Understand 1, 2, 3, 4, 5, 6, 7 |
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