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Myspace India Strategy
2008-06-02 10:55:00
For asking about your strategy for MySpace in India to Deep Malhotra, (Director of Sales, MySpace India)!Myspace try to build content, all Myspace media campaigns will be more related to building... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Interviews , Strategy , Online Advertising

Increase Your website traffic
2008-05-29 08:21:00
A article from Marketing sherpa guides free seo tools to help you for finding better website traffic. 1. Google Advanced Search for finding which sites are linking to your competitors website. 2.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Website , Traffic , Website Traffic

Interview of Google CEO
2008-05-29 07:37:00
A Interview of Google ceo is found from faz-community as below. - Sometimes video and display advertising works, sometimes it doesn't. Mobile works all the time. - Mobile will be a larger business... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Interviews , M-Commerce

'The Internet is take off in India
2008-05-29 07:03:00
Interview of Avnish Bajaj, Co-Founder and Managing Director, Matrix Partners India found in outlook business I have taken few points as below. - Naukri.com has succeeded in all aspects scale,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Internet , Interviews , Internet Business , The Internet

Publishers Satisfaction with Ad networks
2008-05-15 07:31:00
As Agencyfaqs reportedOnline Advertising network Tyroo recently conducted a survey to figure out the preference and usage of online ad networks by small publishers, which primarily consists of blogs,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Publishers , Networks , Satisfaction

Online Branding Strategies
2008-05-15 07:05:00
As Marketing sherpa released a article in Online branding. I have made few notes from that as below. - There are 4 factors which determines the effectiveness of online branding. Prime time, Audience,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Branding , Online Marketing , Online Advertising , Strategies

Online Advertising and ROI
2008-05-10 08:08:00
As per Marketingsherpa article I am making few notes for what ads works and how to improve ROI. (Presentation for the year 2008). - Online advertising is notices for 3 1/2 of 100 people comes to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Online Marketing , Advertising , Online Advertising

Social Media Branding
2008-05-09 07:24:00
As per Watblog.com article Social Media branding may be paid or non paid dependent upon what you are proposing.If you are commercial entity or a big brands then there are two options either you tie... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Branding , Online Marketing

Chitika Premium Advertising
2008-05-09 07:06:00
Quickonlinetips.com has released new article about Chitika Premium advertising units.If your website gets lots of US traffic, then you can optimize these ads and earn money (with highest eCPM) from... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Advertising , Online Advertising

Search where competitors are advertising
2008-05-03 06:13:00
I found Article in trank.in about Yureekah which claims to be the worlds first search engine that enables online media professionals to freely search where other brands are running their online advertising campaigns. Their mission is to organize world’s online advertising information to enable this search.Example: Naukri.com wants to know where its competitors are advertising. They just go to Yureekah, carry out a brand search or keyword serach for their competitors. They are presented with list of ads along with the URLs where the competitors’ ad appears. This makes it very easy for Naukri to plan their ad campaign and decide on which web properties should they target. (Via: Press Release)
More About: Advertising , Search , Competitors

How viewers see Web ads?
2008-05-02 13:09:00
An study published on Mediapost says that an ad placed above the fold is visible to 100% of site visitors though only about 60% of them actually see it. And in case of ads placed below the fold, only 25% of your site visitors will ever see the ads.That means 75% traffic on your site traffic will never see ads below the fold though advertisers may still have to pay for the impressions if it’s a CPM based media buy.The ratio decreases further as you move ad units from the center to the sidebars or to area that are on the far left side of the page.(Source: labnol)

How viewers see Web ads?
2008-05-02 13:09:00
An study published on Mediapost says that an ad placed above the fold is visible to 100% of site visitors though only about 60% of them actually see it. And in case of ads placed below the fold, only... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Online Advertising

Behavioral Targeting in Online Marketing Trends
2008-05-02 12:36:00
I was found a good article for online marketing trends. Recently released study from Marketing sherpa shows Behavioral Targeting is finally making inroads generating next best results in terms of Return on Investment to contextual advertising.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made (which is found using tracking cookies) to select which advertisements to display to that individual.The Three kinds of Behavioral Targeting as below1. Based on website/web page visited.This type of Behavioral Targeting develops behavioral segments by finding users who have gone to specific web sites that have very targeted content. For example students who frequent Job websites like Naukri or Monster would become part of the “Job Seekers” segment.Then, these users are re-targeted when they are found on other more general content type sites.2. Based on keyword searched or content that w...
More About: Online Marketing , Trends , Online

Alibaba.com & Infomedia partnership
2008-05-01 13:16:00
Alibaba.com and Infomedia India, which publishes the business directory, Yellow Pages, and special interest magazines has entered into strategic partnership. Infomedia is a part of the Network18 Group, which acquired 53 per cent stake in it in December 2007. Yahoo! holds 39 per cent stake in the Alibaba Group. The partnership will benefit small and medium sized enterprises (SMEs) in India as Alibaba.com will create an online community of Indian business people on the site and provide them with a cost-effective channel to promote their products and to source materials from suppliers in India and around the world. It will also provide SMEs in India with the latest industry news and technical developments in multimedia formats. India has more than eight million SMEs, and it is estimated that three million SMEs are engaged in B2B (business to business) trade. More than 20,000 Indian companies signing up each month since January 2008, and 400,000 Indian members have already joined, Ali...
More About: Internet Business , Strategy , Alibaba , Portals

Spicejet Revenue Strategy (Online Advertising)
2008-04-29 09:27:00
Low cost airline SpiceJet is all set to earn additional revenue through its website, SpiceJet.com, by allowing companies to advertise on it. SpiceJet.com, which is used by consumers to check flight schedules and book tickets, contributes 75 per cent of the airline?s ticket booking revenue. SpiceJet.com gets huge traffic every day, which ranges from students, business and corporate travellers to mid size entrepreneurs. SpiceJet.com receives 10-11 million page views per month and it has around eight lakh consumers registered with it. The websites of other airlines such as Kingfisher, Jet Airways, GoAir and Indigo do not carry any ads on their websites. SpiceJet.com is targeting financial services, mobile handset manufacturers, mobile operators and consumer durable companies as potential advertisers. It is offering various advertising options to its clients ? banners on the home page and the flight schedule page, pop-up windows and ad space on the exclusive e-mailers that are sent to u...
More About: Advertising , Strategy , Online Advertising , Online , Revenue

Yahoo India New Plan (Web Hosting)
2008-04-24 07:48:00
Yahoo Inc. has launched a service to build and host websites for small and medium enterprises (SMEs) in India for a fee and by providing 5 gigabytes of hosting space and 200 customized email addresses, in addition to Rs250 worth free ad space or clicks on its search engine. As the Internet company aims to attract more users online to earn a higher income from local advertisements. There are about 1.7 million organizations that can be classified as SMEs in India and they spend about Rs3,400 crore on IT products and services every year, according to technology researcher International Data Corp.India has around 486,000 domains or Internet addresses, according to Webhosting.Info, an Internet research firm. Yahoo plans to use resellers or computer vendors in small towns to get more firms online. Yahoo is offering the service at Rs999 a year while Webtrust Solutions offers a similar service at Rs3,250.(Source: livemint)
More About: Hosting , Yahoo , Internet Business , Web Hosting

Yahoo India New Plan (Web Hosting)
2008-04-24 07:48:00
Yahoo Inc. has launched a service to build and host websites for small and medium enterprises (SMEs) in India for a fee and by providing 5 gigabytes of hosting space and 200 customized email... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Hosting , Yahoo , Internet Business , Web Hosting

Interent Limit Till 2010
2008-04-21 11:22:00
US telecommunications giant AT and amp;T has warned that the current systems that constitute the Internet would not be able to cope with the increasing volumes of video and user-generated content being uploaded.The Internet's current network architecture will reach the limits of its capacity by 2010 if proper investment is not made. The current systems that constitute the Internet would not be able to cope with the increasing volumes of video and user-generated content being uploaded.At least $55 billion worth of investment was needed in new infrastructure in the next three years in the US alone, with the figure rising to $130 billion to improve the network worldwide, reported technology website CNET.com.(Via: India eNews)

Elance.com will help to find right service
2008-04-19 11:14:00
www.elance.com will help you for finding right services of web & Programming, design & multimedia, writing & Translation, sales & marketing, finance & management and legal and so on........So, keep it touch with this site for more information and let your business to grow....(Source: Elance)
More About: Internet Business , Service , Find

Elance.com will help to find right service
2008-04-19 11:14:00
www.elance.com will help you for finding right services of web & Programming, design & multimedia, writing & Translation, sales & marketing, finance & management and legal and so on........ So, keep... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Internet Business , Service , Find

Pubmatic Launches Media kit
2008-04-16 11:15:00
Pubmatic launches Media Kit for publishers for their first step towards selling ads directly to advertisers without sharing revenue with ad networks.Publishers can Show advertisers who visits their site, what ad placements are available and how much they charge as well as their contact details.The MediaKit automatically shows advertisers the stats of Alexa, Compete and Quantcast.(Source: Pluggd.in)

Pubmatic Launches Media kit
2008-04-16 11:15:00
Pubmatic launches Media Kit for publishers for their first step towards selling ads directly to advertisers without sharing revenue with ad networks. Publishers can Show advertisers who visits their... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Web Searches Classification
2008-04-11 15:25:00
Internet technology experts have shown that Web search engines can be classified into three categories, namely informational, navigational, and transactional. The researchers say that informational searching involves looking for a specific fact or topic, while navigational searching seeks to locate a specific Web site. Transactional searching looks for information related to buying a particular product or service.The study's results show that about 80 per cent of queries are informational, and about 10 per cent each are for navigational and transactional purposes from hundreds of thousands of search engines users with more than 1.5 million queries (Source: ET)

Makemytrip.com Sales 2007/08
2008-04-09 11:01:00
Online travel company MakeMyTrip.com has said it recorded sales of Rs 1,000 crore in the financial year ended March 2008, making it India?s largest travel site, with a 40 per cent market share.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
More About: Internet Business , Sales

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