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Personal Branding Blog

Personal Branding Blog
Readers will be able to create, maintain and strengthen their Personal Brand.
Articles: 1, 2, 3, 4, 5, 6, 7

Articles

Claim Your Brand Name on Social Networks or Suffer
2008-04-30 13:34:00
There has been much debate in the blogosphere about Seth Godin’s Twitter account. He never registered his name on Twitter and someone took it. This individual used his avatar, information and actually tweeted using this account. Fake Seth now has 4,375 followers and has sent 476 updates. Luckily for Seth, he blogged ...
More About: Social , Social Networks , Networks , Brand
Media Comparison and Strategy: Blog, Podcast, Magazine & Book
2008-04-29 13:20:00
As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the ...
More About: Media , Magazine , Strategy , Podcast , Blog
Myth: Personal Branding Is All About YOU
2008-04-28 12:46:00
False! Personal branding is not about you, it’s about everyone else. This post is required reading for everyone who believes that myth. Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection. Daniel Pink Introduction This all comes together as one of six chapters in Daniel Pink’s ...
More About: People , Branding , Podcasts , Networking
How To Find The Perfect Relationship and Your Dream Job
2008-04-25 17:03:00
Now that’s a headline to get excited about. Although I cannot provide all the answers in a single post, Shawn Graham’s new book “Courting Your Career” may help you. The same dating game that we all go through is similar to our job search. For you to stay at a company for over ...
More About: Dating , Relationship , Book Reviews , Interview , Find
Professional and Personal Communication Across Generations
2008-04-24 16:48:00
Today, I wanted to discuss how different generations communicate. The more you understand how to reach people properly, the more successful you will be with responses. Imagine yourself as the receiver before you send messages. This discussion will wrap around new and traditional methods of communication and serve as a resource for you, ...
More About: Personal , Communication , Career Development , Positioning , Professional
College Students Fail When They Ask For Jobs Instead Of Relationships
2008-04-23 15:13:00
Within 24 hours, I’ve been given the impression that college students ask for jobs from alumni, without trying to start a relationship or at least network. I just got through speaking with one of my friends who is a freshman in college and we have a networking event today for our fraternity and ...
More About: Relationships , College , Jobs , Networking , Students
Personal Brand Statement Contest - Win The Full Issue 4
2008-04-22 17:39:00
In light of the launch of the sample of issue 4, I would like to hold a contest. The sample issue has been made available since Monday and you can download it for free.  There are only 5 articles and if you want to quench your thirst for personal branding, you have to purchase ...
More About: Personal , Contest , Brand , Full , Statement
Personal Branding Magazine Issue 4 - Get Your Free Sample Today!
2008-04-21 12:27:00
Volume 1 Issue 4 ends the first full volume of Personal Branding Magazine . As personal branding becomes the differentiator for career development, many new channels have opened up and the internet is a recruiting stomping ground for all those who leverage it?s power. Between hiring candidates by viewing video resumes, employer brand ...
More About: Free , Today
Breaking News: Facebook Chat (IM) Goes Live
2008-04-21 05:52:00
Typically, I leave breaking news about social networks to my peers. Nick O’Neill is world renowned for covering this space (Update - Nick found out about this 3 weeks ago), so I hope he doesn’t mind. I went into my Facebook account tonight and saw that the IM functionality was already in place. ...
More About: News , Chat , Breaking News , Misc , Live
Is It Possible To Brand Yourself By Accident?
2008-04-18 13:01:00
I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book ...
More About: People , Podcasts , Book Reviews , Interview , Accident
Personal Brand Stereotypes #10: Connections to Corporate
2008-04-17 12:36:00
This will be the last “personal brand stereotypes” post I do for a while, to make room for all the other special content I have lined up for all of you. I was thinking about doing a Greek stereotype post (fraternities and sororities) or a racial stereotype post (Black or Asian people), but today ...
More About: Personal , Stereotypes , Corporate , Brand , Career Development
Soft Skills are Necessary for Personal Branding in Any Work Environment
2008-04-16 12:41:00
Gretchen Neels is the president of Neels & Company. Her company is the leading provider of soft skills training to professional services firms, covering all areas of business communications. Gretchen has over ten years of experience recruiting and retaining top talent at a number of prestigious professional services firms, including Bain & Company, Bank ...
More About: Personal , Environment , People , Branding , Podcasts
Personal Brand Stereotypes #9: Jews Have Big Noses and Bald Spots
2008-04-15 12:20:00
There will be one more post in this series, marking #10. Today, I wanted to bring out religion, so that maybe we could have a great discussion around the perception of Jews . Feel free to examine the information in this post, as well as my analysis and comment on it. This series ...
More About: Personal , Stereotypes , Spots , Brand
Personal Brand Stereotypes #8: Choose Your Major Wisely
2008-04-14 13:16:00
The number one most important factor to employers selecting entry-level candidates is their major (44%). I think it’s pretty obvious why this carries the most weight. If you are a finance major applying for an entry-level position in marketing, it may be challenging to convince them that your experience and learnings can apply ...
More About: Personal , Stereotypes , Brand , Career Development , Choose
Personal Brand Stereotypes #7: A Nice Car Means You?re Successful
2008-04-11 13:15:00
After dealing with ageism, I wanted to talk about social classes and how they are perceived by what they wear or what product brands they are attached to.  James Bond drives an Aston Martin in many of his films, which includes the DB5 classic car and the Vanguish. You can’t tell me that those ...
More About: Personal , Stereotypes , Brand , Nice
Forbes, Reuters, Hoovers, and Guy Kawasaki Endorse Personal Branding Blog
2008-04-11 02:21:00
I quickly wanted to share a few achievements I’ve had recently concerning this blog. Every time I post here, the blog will magically be syndicated across some very high profile and credible media websites. This is great for anyone I write about, as well as the magazine, TV show, awards and everything else ...
More About: Personal , Branding , Reuters , Blog , Forbes
Personal Brand Stereotypes #6: Ageism Puts Gen-Y in Danger
2008-04-10 13:15:00
I hope everyone is enjoying this personal brand stereotype series. I think a lot of encounters we have with others go unnoticed and some of the ways we react to physical appearance can either hurt or help another person. The funny thing with personal branding is that sometimes you have little to no ...
More About: Personal , Podcasts , Stereotypes , Ageism , Danger
Personal Brand Stereotypes #5: Only Punks Wear Mohawks
2008-04-09 13:16:00
As we continue with the many personal brand stereotypes that plague our culture, I hope you’re being more observant as to people who are wearing pink shirts or glasses and are more understanding of their situation. No one wants to be made fun of or laughed at because of what they wear. People ...
More About: Personal , Stereotypes , Brand , Wear , Positioning
Personal Brand Stereotypes #4: The Hippie Phenomenon
2008-04-08 12:15:00
I’ve been running a series for the past week on personal brand stereotypes. The purpose of these posts is to demonstrate how we are already perceived by others, without even noticing it. Sometimes we are penalized or ostracized by society for choosing to wear and act how we do, and other times we are ...
More About: Personal , People , Stereotypes , Brand , Positioning
Purchase Your Domain Name To Secure Your Personal Brand
2008-04-07 12:29:00
Get Your Domain Name or Lose I tell people all the time to purchase theirname.com, but few still take the initiative. You need to secure your eBrand these days or it will come back to bite you. There are billions of people in this world and many share the same name (John Smith, etc). ...
More About: Personal , People , Domain Name , Futures
Energize Your Personal Brand With Wordpress 2.5
2008-04-05 04:20:00
I typically don’t post more than once a day unless I feel I have no other option. WordPress 2.5 is officially out, which means people who are using Wordpress .org and hosting it on their own domain must download the new version, while we Wordpress.com‘ers have it automatically switched, without losing information. The improvements in ...
More About: Personal , People , Features , Statistics
Personal Brand Stereotypes #3: The Curse of the Pink Shirt
2008-04-04 13:21:00
For all of you who are new to this series, my first post was about tall individuals are immediately called basketball players and my second post was about how glasses make you look smart. Today , I wanted to examine the curse of the pink shirt.  Of course women can freely wear pink shirts, ...
More About: Personal , Pink , Stereotypes , Curse , Misc
Personal Brand Stereotypes #2: Glasses Make You Look Smart
2008-04-03 13:12:00
The previous post in the personal brand stereotypes series examined why tall people are perceived as beingm basketball players, even when most don’t play sports. I also touched on how height may be a factor when confronting the opposite sex and why girls go for taller male counterparts. Today, I examine how ...
More About: Personal , Stereotypes , Misc , Smart , Brand
Personal Brand Stereotypes #1: Tall People Are Basketball Players
2008-04-02 12:30:00
This is the first post in a series of posts examining the many stereotypes our brands encounter due to our appearance. Today, I examine the “since you are tall you must play basketball” stereotype that some of us are a victim of. Don’t even deny it for a second. I will even admit to ...
More About: Personal , People , Players , Basketball , Stereotypes
Imagine Yourself as an Object or Image - What Would You Be?
2008-04-01 13:19:00
An interesting way to understand who you are or just to describe yourself to others is to attach your personal brand to an object or image. Choose wisely, as your selection should embody exactly who you are, in terms of personality, values and qualities. If I could be anything, it would be a bridge. ...
More About: Image , Object , Positioning , Imagine
New Tool Reveals Job Trends for Your Search Terms
2008-04-01 04:03:00
Simply Hired is a vertical job search aggregator that takes your search terms and gives you results that are pooled from various job banks on the internet. Their philosophy is to be the central hub for job listings online and today they announced a new tool that measures job trends over time. From ...
More About: Trends , Search , Tool , Terms
Personal Brands Need Personality - Just ask Rohit Bhargava
2008-03-31 12:46:00
Rohit Bhargava leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at Ogilvy. His current list of clients includes Intel, Johnson & Johnson, Lenovo, and Unilever. He authors the popular marketing blog Influential Marketing and will be publishing ...
More About: Personal , People , Interview , Guests , Brands
Good Personal Brands Triumph Over Evil When Social Media Is Involved
2008-03-28 12:05:00
Gary Vaynerchuk is already starting to become a celebrity on this blog. Honestly, I’m not that much of a wine connoisseur, but I do enjoy someone who is passionate, honest and caring like Gary. Since he himself is a personal branding success story, by leveraging podcasting, blogging and social networking in order to ...
More About: Personal , Social , Media , People , Podcasts
Should Marketing Executives Blog?
2008-03-27 11:46:00
I never like to deny my readership access to some of my addition content. I’m officially a columnist for TheLadders.com and my first article came out today to premium members only. To me, anyone who reads this blog is a premium member, therefore I’m going to share it with all of you. ...
More About: Marketing , Misc , Blog , Executives
Your Personal Brand Statement IS NOT a JOB TITLE
2008-03-26 12:13:00
When I ask college students “what do you want to do when you graduate,” they always respond the same way. They dictate a job title that is somewhat reflective of their current interest area or topic of study. A job title is what corporations want you to be, not what you want you ...
More About: Personal , Brand , Career Development , Title , Statement
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