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Personal Branding BlogPersonal Branding BlogReaders will be able to create, maintain and strengthen their Personal Brand. 
Articles
Your personal brand is greater than your blog posts
2007-11-26 00:21:00 I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why? Let’s go over the reasoning behind this phenomenon. In order to establish a connection between your writing and your brand, readers hunger for a ... More About: Personal , Blog , Brand , Posts
Brand yourself as ?stuffed? on turkey day - happy thanksgiving
2007-11-23 01:23:00 I want to wish everyone out there a happy thanksgiving from the Personal Brand ing Blog. Thanksgiving is a time when we give thanks to the prosperity of our own brands, as well as our friends and family. At the dinner table, although our hearts are with the attendees, our minds are on the turkey(see left). I ... More About: Turkey , Happy , Turkey day
Personal brand contact forms vs direct lines vs social networks
2007-11-21 17:14:00 We have all come across personal websites, whether a blog or theirname.com, that enable contact forms, without email addresses. Personal brand websites should maintain direct methods of communication, such as AIM, Skype, email or even your phone number (Robert Scoble does it). In a web 1.0 world, contact forms were acceptable, based ... More About: Social , Social Networks , Networks , Contact
Brand Autopsy 6 - name that personal brand
2007-11-20 06:56:00 Brand Autopsy is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. Brand Autopsy 5 Winner: NONE! The answer was…Owen Van Natta, Chief Revenue Officer, Facebook Hint: The moderator More About: Personal , People , Brand
TechCrunch Boston - In Review
2007-11-19 06:17:00 Michael Arrington introducing the event More Pictures Friday night was the first ever TechCrunch Boston event, held at The Estate nightclub. After a long day at work, starting at 5:00am, I finally made it to the event at 7:00pm and was amazed at how many people were there[800]. As soon as I walked in, ... More About: People , Review , Techcrunch
New Game: Match the personal brand to the product brand
2007-11-16 10:59:00 For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get to choose which product brand matches up to the personal brand listed, by leaving a comment on this post. On subsequent posts, there will be themes for the product brand, such as the theme of coffee, as you may view below, as well as a famous personal brand. When you think of Bill Gates, Chairman of Microsoft, what brand of coffee comes to mind? More About: Personal , Product , Game , Match
How not to brand yourself when communicating with others
2007-11-15 12:37:00 In the majority of my posts, I highlight and analyze the positive aspects of personal branding and how they apply to your lives. There are people who approach branding differently, and sometimes, in effect, hurt their own brands. Not everyone is perfect and I do receive some emails and messages that resemble the negative aspect of personal branding. Instead of calling this person out by name, thus damaging his reputation or brand online, I have left it anonymous. Part of my personal brand is not singling out individuals, unless they grant permission or ask for a brand assessment. I didn’t block him, but I am no longer friends with him on Facebook. A few days later, I got yet another email from this person: “I notice two of your key brand values are resourcefulness and creativity. Neither of these seemed much in evidence when you responded me to my comment on Facebook about your taste for Aston Martin cars by simply removing me from your list of friends. I thought t... More About: Brand
Brand yourself as a teacher - An interview with Gary Gil, CEO of Podclass.c
2007-11-14 12:38:00 Today, I had the great pleasure of interviewing Gary Gil. Gary Gil is the Founder & CEO of Podclass.com, a new website that allows you to teach online courses on any subject, share information, collaborate and learn from other experts. Gary is also a great networker (as I met him through Facebook) and ... More About: People , Interview , Guests , Brand , Teacher
Personal branding success story: Brian Solis of FutureWorks
2007-11-13 12:36:00 Brian Solis is one of the web’s finest new media PR influencer’s. His blog is one of Advertising Age’s top 100 marketing and media blogs, as well as a great resource for anyone interested in exploring social media, mixed with PR and much more. Brian’s blog also provides information related to the state ... More About: Personal , People , Branding , Podcasts , Story
Re-branding Phase 5: DanSchawbel.com^2
2007-11-12 12:36:00 For phase 5 of my re-branding, I have developed a new version of DanSchawbel.com. As noted in a post a few months back, DanSchawbel.com was to represent the future of recruitment and force my readers to purchase their domain name (yourname.com) immediately. You are your Google results, so ensure your domain is purchased ... More About: Branding , Futures , Phase , Hase
Busy is no longer a differentiator
2007-11-09 12:36:00 While at work (yes I do have another full-time job at EMC as their social media expert), I overheard an employee say “busy is no longer a differentiator.” Despite his emotional stress, work exhaustion, deliverable overload and the fast pace of technology, there is a parallel we can make to social media and our ... More About: Busy , Diff
The more consumable formats the better
2007-11-08 12:41:00 People are drawn to media in many consumable formats. Whether it be audio, video, magazine, blog post or more, people are in tune with their preferences. If your blog only offers standard text posts, then those that consume media differently will be swayed to subscribe to other blogs that provide that service. ... More About: Podcasts
Re-branding Phase 4: The 2008 Personal Brand Awards
2007-11-07 11:09:00 The 2007 Personal Brand Awards have come to a close. In light of the 10th Anniversary of Personal Branding , as well as the evolving online brand I’ve created, the 2008 Personal Brand Awards officially debut. In 2007, personal brands such as Rohit Bhargava, Carl Chapman, Team Unbeige, Jason Alba, Darren Rowse ... More About: Phase
10th Anniversary of Personal Branding - Global Telesummit - This Thursday
2007-11-06 01:42:00 The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it! Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various ... More About: Global , Thursday
The 2007 Personal Brand of the Year is Rohit Bhargava
2007-11-04 22:45:00 For those of you who haven’t subscribed to Personal Brand ing Magazine, I recently named Rohit Bhargava as the 2007 Personal Brand Gold Award winner. The Personal Brand Awards are awarded to five individuals each year who express what it means to create and execute on their brand value to ... More About: People , Year
Brand Autopsy 5 - name that personal brand
2007-11-04 14:26:00 Brand Autopsy is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. Brand Autopsy 4 Winner: Kevin M. Keating Hint: An important face More About: Personal , People , Brand
Success = monetize your passion [personal brand]
2007-11-02 11:31:00 Many people in history have defined the word “success.” The question is, what exactly is success? Here are some examples: “All you need in this life is ignorance and confidence, and then success is sure.” - Mark Twain “Always bear in mind that your own resolution to succeed is more important than any other one thing.” - ... More About: Personal , Passion , Success , Brand , Monetize
Get your copy of Personal Branding Magazine today
2007-11-01 11:30:00 Special thanks to Andres Perez Ortega for including the Spanish subtitles in this promotional video. This is a great example to emphasize the power of globalization in a web 2.0 world. Visit Personal Branding Mag.com to subscribe. If you enjoy reading the Personal Branding Blog, subscribe here. Thank you for your support! More About: Magazine , Today , Copy
Countdown till Personal Branding Magazine issue 2: tomorrow [sneak preview]
2007-11-01 01:35:00 In light of the 2nd issue of Personal Branding Magazine , which debuts tomorrow, I have included part of my interview with Philip Rosedale, founder of Second Life.The interview got A LOT more interesting than what you see below. I truly appreciate Philip’s enthusiasm with personal branding and how Second Life has given the world a ... More About: People , Preview
Countdown till Personal Branding Magazine issue 2: 3 days!
2007-10-31 00:37:00 It’s hard to believe that it’s been almost 3 months since the first issue of Personal Branding Magazine . Luckily, with an outstanding team of contributors, I was able to develop the 2nd issue. This issue is a landmark in my career. Also, the magazine was adjusted based on my re-branding operation and ... More About: People , Days
Video resumes will soon eliminate job interviews
2007-10-30 03:49:00 The recruitment cycle is often so tedious, draining and time constraining for most companies. At fortune 500 companies, it may take months to screen, identify, filter, interview and accept a single candidate for a newly open position. A decade ago, after eliminating 80% of the applicants, companies would grant the remaining 20% ... More About: Video , Interviews , Interview , Futures , Career Development
Re-branding Phase 3: Personal Branding Magazine 2.0
2007-10-28 17:09:00 If you haven’t noticed or read my previous posts, I’ve been re-branding my entire collection of personal branding websites and graphics. The purpose of these posts is not only to show you how important evolving your brand is, but that consistency between sites is critical to messaging. Here are my accomplishments thus far: Phase 2: ... More About: Personal , Branding , Magazine , G Magazine
How many social networks are too many for our personal brands?
2007-10-26 14:45:00 The last step in the personal branding process is entitled “maintain.” Personal brands must grow as you grow, keeping authenticity and accuracy consistent. Sites such as TechCrunch, Techmeme and Scobleizer promote a variety of social networks daily. The sheer number of social networks is now overwhelming and forces all of us to concentrate on reputation ... More About: Social , Social Networks , Networks , Brands
Personal Branding Workshop - Bentley College
2007-10-25 01:38:00 Last night, I held a personal branding workshop at Bentley College . There were about 25 students, sitting at 5 tables. I gave a 35 minutes keynote presentation about how competitive the job market currently is, how personal branding is the future of recruitment, my success story, as well as how crucial social media ... More About: Personal , People , Branding , Networking
Internet celebrities may outweigh tv celebrities in the future
2007-10-23 13:01:00 Year ago, who would have thought that just about anyone could be a celebrity. Welcome to 2007, where we can all be celebrities in our own right. By unleashing our personal brands on the world, we are communicating our celebrity status to others. Gone are the times where we watched television praying that someday we ... More About: Internet , People , Future , Celebrities , Futures
Personal Branding TV: Episode 8 - Changing Majors
2007-10-22 13:03:00 Personal Branding TV (Episode 8 - Changing Majors) This week, I discussed the topic of changing majors with a concerned student. This uncertainty occurs when a student is trying to unlock their personal brand. Without truly knowing what you want to do, it’s a challenge to plan ahead and know what type of ... More About: Personal , Guests
Brand Autopsy 4 - Name that Personal Brand
2007-10-21 18:25:00 Brand Autopsy is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. Brand Autopsy 3 Winner: Jeff Glasson Hint: Number 4 More About: Personal , Brand
What do EMC, Boston and Social Media have in common?
2007-10-19 15:44:00 Me, Ann Handley, Jeremiah Owyang If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to see ... More About: Social , Media , People , Boston , Common
Personal Branding Spotlight: Tom Peters ?brand = talent?
2007-10-17 04:19:00 Tom Peters, the originator of personal branding speaks about how talent is the centerpiece in an organization. He compares sports teams with large corporations, focusing on how the brand of the company is represented by the talent or individual personal brands that comprise the company. Two of my favorite Tom Peters brand ... More About: Personal , Branding , Spotlight , Brand , Talent
The divide between your personal and professional brand has faded thanks to
More articles from this author:2007-10-16 05:14:00 The college days I was first introduced to the power of Facebook during my junior year of college. I remember it like it was just yesterday. My friend came running down the hall saying “I just got Facebook for our school.” Of course my first question was “what the heck is Facebook”? ... More About: Personal , Brand , Professional , Ween , Hank 1, 2, 3, 4, 5, 6, 7 |
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