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LinkedIn might have eliminated the need for traditional resumes
2007-10-15 04:31:00
Most recruiting takes place online and because of this, our personal brands must be created and communicated using this popular medium. Traditional resumes are used during the screening and interview portions of the recruitment process. Recruiters have transitioned their candidate search from online and business fairs to social media marketing. Instead ...
More About: Networking , Career Development , Resumes , Nate

Start spreading Truemors with Guy Kawasaki
2007-10-11 19:55:00
Recently, Guy Kawasaki introduced me to his new entrepreneurship venture called Truemors.  He explained how the goal with Truemors is to democratize and spread information.  First, from a ?citizen journalist/editor? perspective it enables people to ?tell the world??within the bounds of good taste and the law anyway. Second, from a reader perspective, it puts you ...
More About: Start

Re-branding Phase 2: Personal Branding TV 2.0
2007-10-10 13:12:00
I decided to make a post series about how I’m re-branding my entire “wordrobe” of personal branding sites. I feel this will help others who are either experiencing branding problems or are trying to reinvent their own site design/format. Also, it’s important to evolve your brand, so it doesn’t get stale, ...
More About: Personal , Branding , Phase , Hase

Video: Learn how to construct and deliver an elevator pitch
2007-10-09 06:15:00
Sean Wise demonstrates the proper way to create an elevator pitch, while on an actual elevator. Learn how to make your idea’s stand out, the elements involved and how to be successful so investors will give you the time of day. Definition: the two minute presentation it takes to go from the lobby to ...
More About: Video , Pitch , Elevator , Liver

Personal Branding 2.0 - starting the next wave with a logo
2007-10-07 16:04:00
All great brands must evolve over time, either graphically, strategically or through change in management. The biggest challenge with re-branding is if you have multiple sites and are the web developer. Personal Branding 1.0 - When I first had the idea for my previous logo (on the left), I started to create a concept ...
More About: Logo , Wave

The origins of Personal Branding: 10th Anniversary Timeline
2007-10-05 03:29:00
Click to enlarge Personal Branding has come a long way since Tom Peter’s Fast Company article in 1997. I’m happy to say I’ve been apart of history, along with many others who share my passions. There are many other landmarks in the history of Personal Branding, but the one’s listed in the timeline above ...
More About: Anniversary , Futures , Timeline

Donald Trump?s Personal Brand extension into steaks
2007-10-02 13:03:00
Introduction Donald Trump is a billionaire and world recognized brand. He is an entrepreneur, television personality and author of many books. I have even recognized him as a world class brand in the first issue of Personal Brand ing Magazine, which debuted on August 1st. He has invested billions of dollars in his brand, so that wherever ...
More About: Business

Public Relations (PR): traditional media confronts social media
2007-09-30 17:38:00
Todd Andrlik has created a presentation that displays the change in how we communicate with the press. Traditional PR has changed to reflect social media and a new-age press release has emerged in the eye of journalists and reporters alike. Todd Defren has been noted as the creator of the first social media ...
More About: Social , Media , Public Relations , Public , Futures

Personal Brands have a direct effect on corporate image
2007-09-27 13:12:00
The people you deal with through companies can either break or make your perception of the company as a whole. If you are unhappy with a specific service or product that a person is either selling you or supporting you with, then you blame the company. We see this mostly in retail stores, such ...
More About: Personal , Business , Corporate , Direct , Image

Brand Autopsy 3 - Name that Personal Brand
2007-09-25 18:42:00
Brand Autopsy is a game where you guess who the Personal Brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. Brand Autopsy 2 Winner: Adam Salamon Hint: From the Underworld
More About: Brand

Personal Branding TV: Episode 7 - Online / Offline Branding
2007-09-23 18:06:00
In a world where your brand should be expressed online and offline, sometimes individuals can have difficulty ensuring consistency across both lines. With an online website or blog, you are able to extend your reach and enter new markets. Watch as I interview Stephen Pazyra, CEO of 1-800-Bakery.com and La Patisserie, both of which are ...
More About: Personal , Business , Branding , Episode , Offline

Personal Branding bookshelf - my recommendations
2007-09-19 03:11:00
The following are my recommendations for must-read book. Each author has a lot of credibility to their brand and I hope you enjoy reading this fine selection of books! Feel free to recommend a book in the comments section. _____________________________________ Career Distinction: Both William Arruda and Kristen Dixon have written a book that will ...
More About: Personal , Branding , Sona , Recommendation , Shelf

What is the real definition of Personal Branding? New project!
2007-09-17 12:43:00
My latest project is to collaborate with experts in the Personal Branding field, in order to get a more refined and single definition of Personal Branding. I think one of the major problems that I face, along with all of you is that when we are asked “so what is Personal Branding?”, we give ...
More About: Networking , Project , Definition

24 Years of the Dan Schawbel Brand?happy birthday to me!
2007-09-14 12:58:00
Today marks 24 years of my Personal Brand . What does this mean for me? Besides not being able to say that I’m 23 anymore, just about nothing. I’ve had a great year and met some really amazing people, such as Wendy Marx, Andrea Nierenberg, Neil Patel, Rohit Bhargava, Jeremiah Owyang, William ...
More About: Happy , Birthday , Years , Happy Birthday

The Future of Recruitment: Exclusive Interview with Jim Buttimer, COO of Ca
2007-09-12 01:23:00
Watch as I discuss video resumes and the future of recruitment with the brand behind CareerTV.com, Jim Buttimer.  CareerTV is the world’s first interactive TV website to help college students and young professionals find successful careers within the world’s top companies.  As the COO, Jim has developed the architecture behind CareerTV.com, with a focus on ...
More About: Exclusive , Articles , Future , Interview , Futures

Personal Brand Recovery - Learn how to protect yourself from identity theft
2007-09-09 22:27:00
After suffering from identity theft on Wednesday, I was forced to either put all my energy into regaining all my loses or quit. One attribute of my brand and a saying that I like to follow is “what doesn’t break me, makes me stronger.” Without a Google account (gmail), a PayPal account and ...
More About: Personal , Recovery , Networking , Identity Theft , Brand

Personal Brand Identity Theft - Need Help!!!
2007-09-05 22:08:00
Today was a most unusual and disheartening day.  I woke up for  work at 6:00 am and found my gmail account locked.  I was able to see a few messages, but they were “grayed out” so I couldn’t open them.  I noticed one subscriber to Personal Brand ing Magazine in the listing, so I viewed my ...
More About: Identity Theft , Theft , Identity

2007 Personal Brand Award - Darren Rowse
2007-09-03 16:02:00
All over the internet, we hear the name “Pro Blogger.”  When this term comes to mind, we think of an individual who is especially talented as a blog author.  We also think of Darren Rowse , who has no undoubtedly taken the blogosphere by storm.  With over 30,000 feed subscribers and almost a six figure salary, ...
More About: Personal , Brand , Award , Sona

Personal Brand Recognition - The new form of compensation
2007-08-30 04:15:00
It seems like there has been a compensation transition due to the rise of social media.  Although cash compensation will always reign supreme by the majority, I’ve been seeing more and more social media participants “stick” to other new age forms.  One example is what the blogosphere calls “link love,” which I define as recognition ...
More About: Personal , Networking , Brand , Recognition , Compensation

Announcing DanSchawbel.com: The Next Generation of Personal Branding Onlin
2007-08-25 21:48:00
Over the course of the past 6 months, I have consumed every piece of knowledge on Personal Branding . I’ve been a product of Personal Branding as well as a spokesman on the subject. I decided after all of my ventures to build an example of what all Personal Brand websites should look like ...
More About: Networking , Competencies , Positioning

Develop a community to evangelize your brand
2007-08-20 22:38:00
What if there were hundreds of people around the world that all spoke your language and were willing to communicate your message to others you may not be able to reach? An evangelist is an individual who serves as the outside voice of your company. Evangelists are created through mutual interest on a given subject ...
More About: Community , Networking , Brand , Positioning , Develop

Personal Branding TV: Episode 6 - Entrepreneurship
2007-08-15 11:33:00
This week on Personal Branding TV I interview my uncle. Bill Schawbel is the founder and CEO of The Schawbel Corporation, a business he formed in 1981 through the acquisition of two divisions from The Gillette Company. Prior to founding The Schawbel Corporation, Bill Schawbel held senior management positions with The Gillette Company including ...
More About: Entrepreneurship , Episode , Networking

Britney Spears and her Personal Brand transformation
2007-08-13 13:32:00
Background Britney Spears is noted as a famous American pop music singer, songwriter and dancer. She won a Grammy Award for her “Toxic” song, along with other popular songs such as “Baby One More Time” and “Oops!…I Did It Again.” In the early 2000s, Spears’ success as a singer led her way to high-profile advertising ...
More About: Personal , Brand

The Personal Branding Beginners Toolkit
2007-08-10 01:54:00
When I started blogging I wish I had the knowledge that I have now on how to build a social community around a given topic. There are numerous individuals who are interested in creating their Persona l Brand online, but have little or no direction. They see some bloggers with hundreds of subscribers, an ...
More About: Branding , Podcasts , Networking

Brand Autopsy 2 - Name that Personal Brand
2007-08-08 03:03:00
Brand Autopsy is a game where you guess who the Persona l Brand is below. The person who guesses the correct answer first receives a link on the next autopsy post. If there is no winner in round 1, I will proceed to round 2 by uncovering more of the Personal Brand for you. Brand Autopsy 1 ...
More About: Brand , Sona

Interview: Roger Loh and his new book on network marketing
2007-08-07 02:29:00
This week I held a special interview with Roger Loh, author of his first book “Network Marketing Secrets Revealed.” I had the pleasure of contributing two pages on Personal Branding to his book as well. Roger, who I consider a leader in Network Marketing , has been a figurehead in his residence in ...
More About: Networking , Interview

Networking Tip: The Business Card Bookmark
2007-08-04 20:42:00
    When I connected with Andrea Nierenberg, networking extraordinaire, last month through blogging, I had no idea that she would also send me one of her best selling books called “Million Dollar Networking .”  I haven’t been able to finish it, but after reading the first 50 pages, it’s safe to say that this book will change ...
More About: Business , Card , Bookmark , Business Card

Announcing Personal Branding Magazine - Premier Issue!!!
2007-08-01 12:40:00
11 Authors - 6 Advertisers - 20 articles All proceeds benefit The American Cancer Society Subscribe today to get the 1st Issue! www.personalbrandingmag.com
More About: Personal , Branding , Magazine , Podcasts , Networking

How blogging leads to business
2007-07-28 14:21:00
People from around the world are interested in a variety of subjects. They scour the internet, using google and technorati to search for these subjects in order to gain knowledge. Blogs have become the center resource for this knowledge, providing a first hand and personal feel that people can relate to. When ...
More About: Business , Blogging , Leads , Blogg , Lead

Brand Autopsy 1 - Name that Personal Brand
2007-07-25 02:51:00
This week, I will be starting a new series called “Brand Autopsy” where I will be showing you a Persona l Brand and allowing you to guess who it might be. The winner will be mentioned in a future blog post. Also, if no one can guess this brand, each reoccurring post will further help you uncover the truth. Personal Branding is all about uncovering who you are. Your appearance is your first impression on your audience. The Personal Brand featured below reflects the importance of this element. Round 1 Hint: Branded in the USA
More About: Al B , Sona