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word of mouth marketing forum london
2008-01-19 02:04:00
thanks to the excellent goviral newsletter i found out about the word of mouth marketing forum 2008 conference in london. the topics were how to develop effective and integrated word of mouth strategies, identifying influencers, creating trusted relationships with customers, engaging with communities across networks, word of mouth tools like seeding panels, social networks, blogs, buzz and viral campaigns, learning from contagious stories – why some campaigns get talked about more than others and how to calculate the value and effects of word of mouth marketing. robin hilton wrote a report on yesterday's word of mouth marketing forum at the warc wom forum blog. the conference provided a mix of case studies, theories and how to's, starting with what word-of-mouth marketing is "giving people a reason to talk about your product/service and making it easier for that conversation to take place" (source womma) to wom as a discipline, read more. a couple of my friends were there lik...
More About: Marketing , London , Word , Forum , Mouth

watch for cars when wearing headphones
2008-01-09 19:52:00
the new south wales police force and ddb sydney have released a print campaign to raise awareness of the fact that teenagers get injured or die as a result of listening to music whilst they cross the road. (via werbeblogger and advertising/design goodness) [tags: nsw, new south wales, police force, ad, ddb sydney, ipod, australia]
More About: Watch , Cars , Headphones

le web 3 '07 - fourth edition in paris
2007-12-09 08:07:00
i'm really looking forward to le web 3 '07 - fourth edition in paris, packing my stuff right now and taking off tomorrow morning. leweb3 conference, talking about the web of the future and the people behind, it's a great program and amazing audience. if you are interested in meeting up during the conference, partnering with or integrating jajah, then please don't hesitate to drop me a note at frederik [at] jajah.com or call me through www.jajah.com/netzkobold or my local number there +33-1-79976374 (courtesy of maxroam). [tags: leweb3, le web 3, fourth edition, loic le meur, conference, jajah, paris]
More About: Paris , Edition

here comes another bubble
2007-12-05 01:34:00
and i'm right in the middle where it's all happening ... (via techcrunch and richter scales) [tags: bubble, silicon valley, startups, palo alto, google, facebook, techcrunch]
More About: Bubble

turkey day - thanksgiving in america
2007-11-21 18:29:00
tomorrow is my second thanksgiving and i like eddie izzard's point of view. "the founding fathers landed in 16..., they set off from plymouth and landed in plymouth, how lucky is that ... we can raise our families here, we can practice our religion here, there's nobody here, a land empty of human existence ... who the fuck are these guys [native americans] ... no, we don't want any of your food ... meanwhile that winter ... excuse me, do you have any food?" in that manner, happy turkey day ... [tags: thanksgiving, turkey day, eddie izzard, united states, us, america]
More About: America , Turkey , Thanksgiving , Turkey day , Turk

google. who's looking at you?
2007-10-23 02:01:00
i referred to google's influence on the information age landscape earlier and stumbled over john arlidge's article in the times online this weekend in my feedreader - good writing and absolutely worth reading. "in the blissed-out california sunshine, the glistening glass-and- steel curves of the googleplex seem to sweep you up off the pavement with the promise of a glimpse into the future – and a good time. it is 8am on a monday morning and battalions of high-tech foot soldiers arrive at the gilded palace of the online revolution. laptops and lattes in hand, they step off conga lines of biodiesel-powered buses, chatting loud and fast about the latest skyrocketing silicon valley start-ups, which have names that sound like teletubbies: jajah, orgoo, ningo. geek by geek, they head inside to begin surfing and controlling the quadrillions of bytes of information that surge through google's giant servers, and which crash on to our desktops and mobile phones every minute of every day."...
More About: Google

toom baumarkt commercial - selbstbauidee
2007-10-16 10:03:00
german toom hardware store just released a new commercial starring a suburb do-it-yourselfer promoting toom's raffle about do-it-yourself ideas you can send in. the homeowner got annoyed by speeding cars in front of his driveway and built his very own speed bumps ... more information regarding this promotion and the spot here (thanks to ingo for the hint) [tags: toom, baumarkt, toom baumarkt, commercial, bumper, selbstbauidee]
More About: Commercial , Toom

sony bravia play-doh ad - rabbits in stop-motion
2007-10-10 23:05:00
following my most favorite ad - the sony bravia bouncy balls - and their paint ad, here comes the third sony bravia spot - rabbit stop-motion in play-doh. "the third commercial for bravia is the most ambitious piece of stop-motion animation ever undertaken. devised by fallon and shot over three weeks in new york, the commercial employed over 40 animators from passion and used 2.5 tonnes of plasticine" worth watching and a great piece of art but i'm still more into the bouncy balls. (via frederik at advertising/design goodness) [tags: sony, bravia, commercial, ad, fallon, play-doh, rabbits, stop-motion]
More About: Play , Sony , Stop Motion , Stop , Motion

free burma!
2007-10-04 06:14:00
"international bloggers are preparing an action to support the peaceful revolution in burma. we want to set a sign for freedom and show our sympathy for these people who are fighting their cruel regime without weapons." find some more information on www.free-burma.org (via philipp götzinger, initiated by robert basic and others) [tags: free burma, burma, petition, peaceful revolution, robert basic]
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jajah pushing the button
2007-09-28 14:05:00
i've been with jajah for quite a while now and very happy to be part of this amazing international team. i rarely blog about our own services but we are launching jajah buttons these days and i have to share this with you. jajah buttons finally realize free and seamless voice communication in online communities and email, it is one-click calling out of e-mails, websites, blogs or any social network profile - the first personal, truly global toll-free click-to-call service. my friends and family can now call me by simply typing in their phone number into my button at absolutely no cost, i can add the button to my blog or email signature making it easy to stay in touch. initiating a call through a jajah button is as easy as entering your very own phone number and clicking 'call'. the buttons are completely customizable (size, color, style) and you can you set the time when you are free to accept phone calls, they are available as a flash widget (see below), click-to-call butto...
More About: Button , Jajah , Push

cubic telecom eliminates roaming charges
2007-09-18 09:27:00
today my friends pat phelan and sean o'mahony presented their recent brainchild at the techcrunch40 conference - the maxroam sim card. "we are an innovative global communications company focused on introducing simple, high quality and high value telecommunications services. our core target market is aggrieved customers across the globe who don't understand why they can't get value for money when making international calls and roaming." the maxroam sim card virtually eliminating outrageous roaming charges. "maxroam is our brand new mobile roaming product. if you put a maxroam sim in any standard gsm mobile phone, it will allow you to reduce your mobile phone bill by as much as 80% when you are traveling. our customers can use their mobile phones exactly as they do now. nothing to download, nothing to install, no internet connection required. if you talk to anyone anywhere who has ever traveled with their mobile phone, every single one of them will tell you that the most frustr...
More About: Roaming , Telecom , Cubic , Char , Mina

flash version 0.0.0 installed
2007-09-15 03:39:00
while checking my facebook messages on the apple iphone i clicked on this link from roland over at the werbeblogger. "the current version of the flash plugin is too old. you currently have version 0.0.0 but you need at least 9.0.0 to view this plugin. we suggest that you upgrade flash to the latest version. to upgrade please click here" ha, flash version 0.0.0 installed!? whatever ... have a great weekend. [tags: apple, iphone, adobe, flash, version, flash 0.0.0, plugin, werbeblogger]
More About: Flash , Version

apple iphone launch in germany november 12th
2007-09-10 00:53:00
don sent me the link to this article at electronista stating the apple iphone launch in germany for november 12th 2007 and revealing some more details. "apple may launch its iphone campaign in europe with a 3g-capable iphone with enhanced storage, according to what appears to be a leaked ad from t-mobile germany. the ad promises a version of the handset with support for 3g-level cellular internet ... it also suggests that the device will carry 16gb of memory, representing the first storage upgrade to the device since its us launch in june 2007. visual voicemail and the 2-megapixel camera would remain the same as for the us version ... t-mobile itself hasn't officially confirmed its selection as germany's exclusive carrier but has already been caught preparing support materials for the iphone, in one case hosting images for the product on its own website." "t-mobile's reported ad would also be the first to commit to a definitive release date for the iphone outside of the us, ...
More About: Apple , Germany , Iphone , Launch , Apple iphone

spotting key players in online communities
2007-09-10 00:28:00
the new scientist tech reports that researchers at cornell university, new york, and microsoft research in washington state have developed a software that identifies the most informative people in an online community, based on their posting patterns. "the researchers worked out how to spot key players within discussions by analysing the connections between thousands of messages on several topics. the work could help website designers automatically reward, or highlight, the most valuable members of a community, or improve methods for searching through a conversation for the most relevant information ... "you have a socially recognised role of some people as experts in some way in a community," says howard welser, a sociologist at cornell university, who led the work. "that role was what we were trying to measure. the indicators we found had to do with the structure of their interaction with others." ... scott golder, at the information dynamics lab at hp labs in palo alto, cali...
More About: Players , Online , Communities , Unit

plaxo launching online identity consolidator
2007-08-30 08:22:00
plaxo, known for keeping all your address books in sync and up-to-date, recently relaunching their whole service and adding plaxo pulse now releases an online identity consolidator based on microformats, aggregating all your social network info in one place. robert scoble interviewed chief platform architect joseph smarr yesterday. find all the details on opensocialgraph.plaxo.com (via scobleizer and joseph smarr) [tags: plaxo, online identity consolidator, open social graph, scoble, smarr]
More About: Online , Identity , Plaxo , Soli

smirnoff tea partay - west coast sequel
2007-08-30 01:18:00
a year ago i blogged about the first smirnoff tea partay clip, some dorky east coast guys doing a skit on rap videos. now smirnoff launched the official sequel from the west coast. doubting the success of such clips last year here are the stats from 8/29/2007: smirnoff tea partay east coast - published august 02, 2006 - 3,504,506 views smirnoff tea partay west coast - published august 02, 2007 - 3,214,484 views impressive numbers, especially as the second clip is online for 27 days only and has already surpassed the 3,2 million mark. both clips are promoting the smirnoff raw tea line and i gotta say that i liked watching both of them. (via buzz-people) [tags: smirnoff, tea partay, west coast, raw tea, viral marketing, word-of-mouth]
More About: West Coast , West , Sequel , Coast , Smirnoff

facebook's ceo mark zuckerberg
2007-08-21 19:27:00
after opening up facebook for third party applications, facebook is riding the next hype wave. here is the onion's point of view: the smug little shit behind the latest internet phenomenon. check out facebook for the apple iphone too, nicely done. (via the onion magazine) [tags: facebook, mark zuckerberg, onion, the onion, weekender, satire]
More About: Mark , Berg , Zucker

may the virus be with you
2007-08-21 19:00:00
really funny star wars / viral marketing spoof (in german dialect - swabian). just hilarious, thanks patrick! (via jvm > off the record > werbeblogger) [tags: star wars, viral marketing, swabian, death star, darth vader, schwäbisch]
More About: Virus , With You

apple iphone hacked - activation without contract
2007-07-26 08:31:00
the apple iphone is a beautiful device, revolutionizing the space of mobile phones but there is one major downside, apple/at&t is forcing you in a pretty expensive two year contract to even activate the iphone. when bought you can not use the iphone until you activate it via itunes by choosing one of there three two year contract plans ($60, $80 or $100 per month plus tax). this is how to activate/unlock the apple iphone using a gophone® pay as you go (prepaid) plan without being stuck in a two year contract. the simple trick is failing the credit check, only when you fail the credit check at&t offers you the pay as you go plans. everybody can do this in some easy steps and doesn't require any hacking/command line skills. the difference: $51 pay as you go instead of $2400 in a two year contract. 1. connect the iphone via the data cable to your computer (pc or mac). 2. click on "activate one iphone now." in your recent version of itunes. 3. click continue if you...
More About: Apple , Iphone , Contract , Hacked , Apple iphone

apple iphone activation without contract
2007-07-26 08:31:00
the apple iphone is a beautiful device, revolutionizing the space of mobile phones but there is one major downside, apple/at&t is forcing you in a pretty expensive two year contract to even activate the iphone. when bought you can not use the iphone until you activate it via itunes by choosing one of there three two year contract plans ($60, $80 or $100 per month plus tax). this is how to activate/unlock the apple iphone using a gophone® pay as you go (prepaid) plan without being stuck in a two year contract. the simple trick is failing the credit check, only when you fail the credit check at&t offers you the pay as you go plans. everybody can do this in some easy steps and doesn't require any hacking/command line skills. the difference: $51 pay as you go instead of $2400 in a two year contract. 1. connect the iphone via the data cable to your computer (pc or mac). 2. click on "activate one iphone now." in your recent version of itunes. 3. click continue if you...
More About: Apple , Iphone , Contract , Apple iphone , Activation

the internet crash of 2007
2007-07-24 12:47:00
as you may know, the entire internet has crashed ... all data has been lost, no backup of the internet, blogosphere desperate. (thanks markus, via lifehacker) [tags: internet, crash, 2007, fatal error, blogosphere, onion, lifehacker]
More About: Internet , Crash , The Internet , Intern

carlsberg and mentos
2007-07-23 01:58:00
i guess everybody knows by now what happens when putting together mentos and diet coke/pepsi. this a new carlsberg viral ad adaption of it ... "you don't put sweets in carlsberg" and the duracell bunny is having more fun now. (via buzz-people) [tags: carlsberg, mentos, pepsi, diet coke, duracell, bunny, viral marketing]
More About: Mentos , Berg

let's come together
2007-07-03 17:22:00
i don't find the time these days to keep up to speed with what's going in the viral, buzz and word of mouth marketing sphere. i discovered some nice blogable content during my recent trip to latvia and germany but that's gotta follow post by post. talking about the european union - i recently found out about the eu youtube profile. "welcome to the youtube space of the european commission. find out more about a europe of action and results. the profile contains all sorts of educational clips in and around the european commission/union. a couple of them deal with european films and one of the category "sex sells" is recently creating some buzz and traffic. "millions of cinema lovers enjoy european films ... every year" fortunately the werbeblogger (now in a new layout) always keeps me up-to-date writing about the amnesty international spots with the message "your petitions are more powerful than you think" and the award winner "your signature is more powerful than you think". th...

shave everywhere - philips bodygroom
2007-06-01 02:18:00
bernd just pointed me to a viral microsite philips recently launched, it's called www.shaveeverywhere.com encouraging men that it is ok "to shave everywhere". "the philips norelco bodygroom is the all-in-one grooming solution, exclusively for men, that safely trims and shaves all body zones. with the bodygroom, men can trim and shave hair from their chest & abs, underarms, groin area, legs, back and shoulders." i guess this is usually some kind of hushed up topic now brought to the table in a more funny viral microsite, a guy describing the enormous benefits of the philips bodygroom. don't miss to click on the main menu in the lower left corner, to watch the "optical inch", the "testimonials" and the "test drive". go to www.shaveeverywhere.com or www.rasierdichwoduwillst.de (in german). update - june 1. 2007: the campaign even comes with a bodygroom music video. in 2005 philips also launched quintippio - the new 15 blade mega shave. plus a quick round-up of stuff i would...
More About: Philips , Where , Shave , Hili

sputtr - my new home page
2007-05-27 00:36:00
i recently came across sputtr and just made it my new home page in all my browsers - the page i start all my searches from now on. sputtr is a neat new universal search engine, a collection of all your favorite search engines and social sites that are out there, just type in what you are searching for and then click the icon where to look. "sputtr is a refreshingly clean way to search the things that matter the most. now you can save valuable time by having all the right searches on just one page! it's simple - real simple. it's fast - faster than most others out there. it's a collection of all your favorite search engines - all on just one page! it's pretty." the different language versions even contain different search engines, the german sputtr page for instance includes the master of all bookmarks mister wong and you can always suggest more. make it your home page - www.sputtr.com (via orli yakuel at go2web2) [tags: sputtr, sputtr.com, homepage, home page, search engine,...
More About: Home , Page , Home Page

call gilles - brandbase brand activation
2007-05-24 03:01:00
etienne from brandbase netherlands recently dropped me a note pointing me to www.bellenmetgilles.nl which more or less means "call the guy called gilles". you don't have to speak dutch to get this fun viral microsite where gilles is pretty bored waiting for you to call - just dial the number shown on the website and wait what happens (if you are calling internationally just dial +31-208-801026). brandbase also features a website collecting viral marketing cases, articles, links and explaining their approach of brand activation at www.brandactivation.nl thanks etienne for the email and link tip. [tags: brandbase, brand activation, bellen met gilles, viral, viral marketing]
More About: Brand , Call , Activation , Base , Gill

jpg magazine - made by you
2007-05-18 03:07:00
in april this year i met heather powazek champ at web2open, she mainly takes care of the flickr user community and while visiting her website i found out about the jpg magazine. "jpg magazine is made by you! jpg magazine is for people who love imagemaking without attitude. it's about the kind of photography you get when you love the moment more than the camera. it's for photographers who, like us, have found themselves online, sharing their work, and would like to see that work in print. jpg is a magazine. it's published 6 times a year and distributed nationally. everything in the magazine comes from you! jpg is a website. here any photographer can join and upload photos and stories to their member page. you can also submit your work for consideration in the magazine. jpg is a community. jpg exists because of, and exclusively for, photographers like you. without you, we're nothing." this is how it works - you submit your photos at www.jpgmag.com, the community votes on each p...
More About: Magazine , Made , G Magazine

joost beta - invites available
2007-05-03 19:27:00
with big thanks to kosmar i'm part of the joost beta testing phase right now. "joost is a new way of watching tv on the internet. with joost, you get all the things you love about tv, including a high-quality full-screen picture, hundreds of full-length shows and easy channel-flipping. you get great internet features too, such as search, chat and instant messaging, built right into the program - so you find shows quickly and talk to your friends while you watch. and with no schedules to worry about, you can watch whatever you want, whenever you like - as often as you want. joost is completely free, and works with most modern pcs and intel mac-based computers with a broadband connection. get joost today!" i was playing around with it for a little while and i have to say that i am impressed, it's fullscreen free television on your computer, great quality and a wide range of channels and programs to choose from (screenshots on flickr). joost is in beta right now and you need an in...
More About: Beta , Joost

maxthon - the browser that rocks
2007-05-02 01:36:00
i spend more than 90% of my time at work using a web browser, means that i really care about what browser fulfills all my needs of tabbed browsing, restoring sessions, mouse gestures, saving data, blocking ads, bookmarking, providing certain information on websites and so on. i switched between netscape, internet explorer, firefox, flock, opera, mozilla and recently came across a nice article about maxthon on techcrunch by ouriel ohayon. "the big difference with other browsers is that maxthon is based on internet explorer code which makes the software very familiar from the beginning but with a few twists. unlike ie, it is very fast, safe and very stable and brings a unique browsing experience as it enables you to customize nearly any part of the software. like firefox, maxthon brings tabbed browsing, embedded RSS and podcast reader, search bar … but without necessity to add any extension. the key strength of maxthon is that it enables you to totally customize your browsing experie...
More About: Browser , Rocks , Maxthon , Browse

bmw p.a.c.e - pursuit across europe
2007-05-01 23:38:00
bbdo germany and bmw recently launched an online game called "bmw p.a.c.e". "bmw starts a race. p.a.c.e, the 'pursuit across europe' is an exciting mixture of action and adventure, where users can explore new bmw technology like brake energy regeneration or electric power steering. the race takes place between lisbon and prague. highlights are the hightech flash engine and the fascinating look, realized in cooperation with interone worldwide hamburg." the viral microsite has a beautiful look and feel and is supposed to support some of bmw new technologies in a fun environment to create brand awareness and image building among a younger crowd. congratulations to the team, especially the illustration by dirk hoffmann and the 3d realisation by electric umbrella. you'll find the game at www.bmw-pace.com. [tags: bmw, bbdo, p.a.c.e, pursuit across europe, game, viral marketing]
More About: Europe , Ross , Suit , Acro , Rope