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SEO Optimization, SEO Tip, Google Optimization

SEO Optimization, SEO Tip, Google Optimization
SEO Optimization, SEO Tip, Google Optimization, Blogging Tips, Link Building Tips, Page Rank Tips.Search Engine Domination, getting your website to the top of Google, Yahoo, and MSN.

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ROI: why it matters and how to track it — part 2 of 3
2007-10-12 17:19:00
Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series: In part one of the series, I explained that it’s important to measure ROI because this metric gives you the complete picture about the profitability of the keywords in your AdWords account. This week, I’ll cover how to start collecting ROI data in your own AdWords account. Since ROI depends on how often you convert clicks into customers and how much profit you make on every transaction, you’ll need to enable conversion tracking with conversion values in your account. Let’s take a look at how to do this. Conversion tracking is a free tool available in every AdWords Standard Edition account, and can be found by clicking on the ‘Tools’ link under the ‘Account Management’ tab....
More About: Part , Track , Matters , Dash

New Website Optimizer Strategy and Tips
2007-10-12 17:19:00
Recently, we announced new features for Website Optimizer , including the ability to easily create and launch A/B split experiments. Today, we’d like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom Leung, Product Manager on Website Optimizer, speak about these latest updates. The Website Optimizer team has put together a new testing strategy called Time on page as a conversion goal. This strategy outlines how to set your conversion goal as a specific amount of time a visitor spends on your site. For example, if you want to test whether visitors to your site are watching a 30 second video in its entirety, Website Optimizer can accomplish this by recording each time a visitor spends 30 seconds on that page as a conversion. Full instructions on implementing this strategy and others are available on the Testing Guides and Strategies page. If you’d like to hear more about these latest features, two of our Website Optimize...
More About: Strategy , Tips

New CPA bidding product available
2007-10-12 17:19:00
We’ve heard your requests for a cost-per-acquisition (CPA) bidding tool so we’re excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps you minimize your conversion costs while saving you time. Here’s how Conversion Optimizer works: simply specify a maximum CPA bid and the Conversion Optimizer does the rest. It uses historical information about your campaign and automatically generates optimal CPC bids for each auction. You still pay per click, but you no longer have to manually adjust your bids to reach your CPA goals. Since the Conversion Optimizer can choose a new bid for each auction, you’re provided with the additional benefit of spending money only on the search queries and sites where your ads are likely to convert. You can read more about how the Conve...
More About: Product , Bidding

Create your own newspaper ads
2007-10-12 17:19:00
Back in July, we made Google Print Ads available to AdWords advertisers in the U.S. Today, we’re happy to introduce a free tool that will make newspaper advertising even easier: an ad creation tool that lets anyone design a customized and professional-looking newspaper ad in minutes. Simply plug the text of your ad, image, and contact ...
More About: Google Adwords , Newspaper , Create

ROI: why it matters and how to track it ? part 2 of 3
2007-10-12 17:19:00
Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series: In part one of the series, I explained that it’s ...
More About: Google Adwords , Part , Track , Matters

Websites that may merit a low landing page quality score
2007-10-12 17:19:00
Our landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser’s business and that contain relevant and original content. In our ongoing effort to provide advertisers greater transparency about our approach to landing page quality, we recently created a new FAQ in the AdWords Help Center outlining the types of business models that users have consistently commented on as providing a poor experience. You can find the new FAQ here — and below, we’ve highlighted the most important points: Types of websites that will be penalized with low landing page quality scores: Data collection sites that offer free gifts, subscription services etc., in order to collect private information Arbitrage sites that are designed for the sole purpose of showing ads Malware sites that knowingly or unknowingly install software on a visitor’s computer If we receive user complaints ...
More About: Page , Websites , Score , Quality , Landing

Just three more shopping months
2007-10-12 17:18:00
As we launch into fall, many retailers are already gearing up for the most important sales season of the year — the winter holidays. It may seem like we have a long way to go before December, but according to the 2007 Holiday eSpending Report, shoppers are hitting their favorite online stores well ahead of time — some even report that they’ve already finished their holiday shopping! With this in mind, it’s never too early to start thinking of ways to attract more customers. We suggest creating a separate, fine-tuned winter holiday campaign with specific, narrowly focused ad groups and relevant keywords to attract potential customers. The Keyword Tool is a great resource to turn to for ideas and tips on creating a number of keyword variations. You may also want to write ad text that appeals directly to the audience you’re targeting. After creating multiple ads per ad group, you can look at the % Served column in your ‘Ad Variations’ table to...
More About: Shopping , Months , Month , Mont

ROI: why it matters and how to track it — part 1 of 3
2007-10-12 17:18:00
Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you’re someone who attends these types of events keep your eye out for him: he loves to hear feedback from our advertisers firsthand. Today, we begin a new series on a subject that is key to advertiser success: Return on Investment (ROI). In this series, Fred will cover why ROI matters, how to track it using tools available from AdWords or other sources, and how to optimize AdWords advertising for ROI. Now that the stage is set, let’s get started. Here’s Fred: I’ve heard it said at conferences that online advertising is the most cost-effective way for businesses to attract new customers — but how exactly is such a claim measured? Well, one of the beauties of AdWords is that result...
More About: Part , Track , Matters , Dash

New edition of the AdWords Retail Newsletter
2007-10-12 17:18:00
To help you prepare for the fall season, the Retail team has put together the latest edition of the AdWords Retail Newsletter . In this issue, you???ll find tips on how to optimize your AdWords campaigns for fall and Halloween. These tips, along with information about how to expand your reach using the Google content network, Audio Ads, and Print Ads, will help you start gearing up for the busy winter holiday season ahead. To find previous issues of the AdWords Retail Newsletter, you can visit the Retail News section of our newly redesigned Retail Knowledge Center. Posted by Feng, Inside AdWords crew Share This
More About: Adwords , Edition

AdWords Seminars: new locations and dates
2007-10-12 17:18:00
Do you love the tips you read on Inside AdWords but want to learn more? Here’s your opportunity to attend an AdWords Seminar taught by a search marketing professional. We are excited to tell you about the locations of the Beginner & Intermediate level AdWords Seminars for the upcoming season: San Diego, Seattle, Dallas, Scottsdale, Los Angeles, and St. Louis. If you’d like to attend one of these sessions, you can find out more details including dates, course outlines, seminar leader bios, and registration instructions on the AdWords Seminars site. Register at least seven days in advance, and we’ll even throw in a $50 AdWords credit. If you don’t see your city listed, and would like to be informed by email the next time an AdWords Seminar visits a city near you, you can let us know by filling out this form. Posted by Feng, Inside AdWords crew Share This
More About: Dates , Adwords , Locations , Mina

ROI: why it matters and how to track it ? part 1 of 3
2007-10-12 17:18:00
Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you’re someone who attends these types of ...
More About: Google Adwords , Part , Track , Matters

The Report Center gets a makeover
2007-10-12 17:06:00
You may notice some changes to the AdWords Report Center — this week, we simplified the main Reports page, and also introduced a new format for report graphs. If you’ve ever used Google Analytics, you’ll probably recognize the new graphical layout. The improved Report Center should make your data much easier to process, so we ...
More About: Google Adwords , Makeover

Happy Labor Day!
2007-10-12 17:06:00
Those of us in the US and Canada are looking forward to a long Labor Day weekend. Whether Labor Day means intense retail therapy in the form of back-to-school sales or simply the end of wearing summer whites, we here at Inside AdWords will be taking a day off to rest in the true spirit ...
More About: Google Adwords , Happy

New Features in Website Optimizer
2007-10-12 17:06:00
Today, we’ve released our first major update to Website Optimizer , our free site content testing tool. Based on feedback received from advertisers and agencies, we’ve added three highly requested features: 1. We’ve added the ability to create A/B split experiments. This new feature is designed to make it faster and easier to optimize your ...
More About: Features , Google Adwords , Feat

AdWords system maintenance on September 8
2007-10-12 17:06:00
On Saturday, September 8th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to run as usual. AdWords system maintenance typically occurs on the second Saturday of each ...
More About: System , Google Adwords , Adwords , Maintenance

Domains Into Dollars - Today on DealDotCom for Only $17.00
2007-10-11 16:23:00
The trouble with mining for gold is knowing where the veins are. Phil Craig, creator of the Domains Into Dollars program, has been mining for a long time, and doing well. He and his crack team of scientists have come up with a formula that has made him a wealthy man from the comfort of ...
More About: Today , Deal , To Do

Introducing video units
2007-10-11 16:17:00
AdSense isn’t just for ads anymore; it’s also a place to get video content for your site — and earn extra revenue at the same time. We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet ...
More About: Video , Google Adsense , Units , Unit

Data freshness
2007-10-11 16:15:00
Written by Ríona MacNamara, Webmaster Tools Team Common feedback we hear from webmasters is that you want us to improve the freshness of the data in Webmaster Tools. Understood. We’ve increased the update frequency for your verified sites’ data, such as crawl, index, and search query stats. Much of this data depends on the ...
More About: Data

Beijing SEO Meetup
2007-10-11 04:36:00
George Kepnick (a.k.a. Werty) and Todd Malicoat (a.k.a. Stuntduble / Tuxedo Todd) will be in Beijing from October 12th through the 18th, and are hoping to hang out with some local SEOs. Just in case you have not yet met them, you can see a video of Todd talking here and a video of Werty ...
More About: News , Google , Meetup , Jing

Archiving is Getting Better, Cheaper, & Faster
2007-10-11 04:36:00
Earlier this year the NYT dropped their subscription wall and Google started mixing many types of content (news, videos, etc.) directly into their search results. 10 Days ago Radiohead announced the name of their new album would be In Rainbows, and by the time the album was released today a person who uploaded a YouTube ...
More About: News , Aster

Interview of Eli from Blue Hat SEO.com
2007-10-11 04:36:00
I have been a longtime reader and fan of Blue HatSEO.com, and recently asked Eli for an interview. He said sure, and here it is. What is your background? What got you into SEO? I started around ‘95-’96. I had a lot of interest in music and games and stuff so I created a couple sites related to ...
More About: News , Google , Interview

Fear & Irrational Exuberance: Alan Greenspan Explains Why Google is Worth T
2007-10-11 04:32:00
Alan Greenspan was recently interviewed on the Daily Show. Explaining his old job, he stated: I have been dealing with these big mathematical models forecasting the economy, and I am looking at what is going on in the past few weeks and say, you know if I could figure out a way to determine weather or not ...
More About: News , Google , Fear , Worth , Alan Greenspan

Virtual Real Estate Handbook - Today on DealDotCom for Only $27.00
2007-10-10 16:15:00
Everything you ever needed to know about real estate you learned playing Monopoly. Virtual Real Estate (VRE) is no different, except the board is a whole lot bigger, and there are millions of squares people can land on. Share This
More About: Real Estate , Today , Deal

Press Release Profits - Today on DealDotCom for Only $18.98
2007-10-08 14:46:00
Derrick, the good-hearted owner of a local pet store went downtown to the annual small town craft fair on a Saturday afternoon. It was a hot day in October, and almost every booth sold lemonade. And beer. With the live music of lame local bands playing in the background, Derrick happened upon a booth with ...
More About: Press Release , Press , Today , Deal , Release

The Key to Ranking for Generic Viagra
2007-10-08 10:03:00
As noticed by Dave, some of the Google search suggestions are leading to thin affiliate sites. See generic viagra or generic valium for example. As shortcusts and search suggestions get more advanced and more common they are going to be cheap traffic sources for those who understand the engines well enough to benefit from them. ...
More About: News , Viagra , Ranking , Generic

Major Relevancy Changes at MSN, Yahoo, & Possibly Google
2007-10-08 10:03:00
MSN Search Update MSN announced they are upgrading relevancy and coverage. The increased coverage likely means that more inbound link sources are getting indexed. From looking at rankings of a few of my sites it looks like: anchor text got A LOT more weighting many lower authority links that were not passing weight (due to not being ...
More About: News , Google , Yahoo , Major , Yahoo!

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