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What is Web Analytics and How it Helps a Website Owner?
2007-12-08 16:12:00
One of My clients was asking that how to read an analytical report and what is this and what is that? From these questions, I thought to have written few notes about the analytical reports which would be beneficial for my clients and the readers of this blog.Definition:A web analytics is a series of reports of quantitative indicator of the behavior of the visitors of the website. It tracks the movement of visitor and the reason of his/her visit. In other words, it provides the clear report of the performance of your website and the trends. From these reports and trends the website owner creates and implements more effective program to increase sales.Web Anal ytics are based:1. Collection of visitor's data from logfiles, and 2. by tagging each webpage with a Javascript.A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.Web Analytics Terms:Number of visits means that how many visitors...
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Increase Return Traffic to Strengthen SEO Services
2007-12-08 16:11:00
When businesses get into search engine marketing, their main objective is driving new visitors to their website. Almost all optimisation strategies devised by webmasters are centered around the same objective, and this is possibly the greatest mistake they can make. It is true that new visitors pep up the traffic influx of a website; but is it wise to neglect the importance of old visitors?Apart from catering to new users, webmasters have to formulate strategies to bring back old users in the form of return traffic. All web users have certain favourite websites, that they access frequently for daily doses of information and entertainment related to their fields of interest. If webmasters can get their sites to this level, it'll definitely spell success for their SEO campaigns.Web analytics is one service that can be extremely useful in driving return users to your site. It'll help you analyse prevalent online trends and customer behaviour. The log files of your website will also p...
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SEO Tips- How to Write a Press Release for Optimal Web Marketing
2007-12-08 16:10:00
What is a Press Release ? Press releases are among the most effective ways - if not the most effective way - to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.How Press Releases can help your SEO and Web Marketing Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links - most often referred to as "reciprocal links" - have decreased in value with regard to Googl...
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The importance of SEO
2007-12-08 16:08:00
Search engine optimisation, SEO, is one of the vital aspects of any website, but it is often overlooked or neglected. A website may look beautiful, the systems may be flawless, but with no visitors, it is a waste. SEO is the process of getting visitors, traffic and ultimately business to your website, primarily through achieving high rankings for your web site on search terms with high volume.Studies have shown that Internet searchers are a notoriously impatient bunch. Almost 82% of all searchers do not go beyond the first 30 results. More than 60% don't go beyond the first 10 results. If your website is not in the top ten, you are missing out on over 60% of your potential clients. This can prove to be a very costly exercise. Even if you are happy with the traffic you get to your website, and let's say it's 40%. You can get an extra one and a half times that quantity of visitors and business or more as the result of an effective SEO campaign.There is always advertising available ...

Tips to Select the Best SEO Company
2007-12-08 16:07:00
A good looking website is not enough to give your online business a boost. Instead a website that attracts potential customers is what all online firms are looking for. The competition is fierce and every website wants to earn high search engine rankings and maximize website traffic. Making it SEO-friendly is the only way to attain high-rankings. Undeniably, the selection of the right Search Engine Optimization company can be a strenuous task looking at the numerous SEO companies all claiming to help you achieve business goals. Here are a few guidelines and tips to help you select the right SEO company:Get a thorough knowledge about Search Engine Optimization Before you find out about the SEO company, do your own SEO research and get a basic understanding about the SEO process. SEO is not rocket science and you can easily understand how it should be done by reading loads of informative websites. This knowledge will help you find and hire a good SEO company and spot the ones that are...
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Google Poisoning Giving SEO a Bad Name
2007-12-08 15:50:00
Red Tape, the technology blog at MSNBC.com, has an interesting article discussing a new term to me called "Google Poisoning". Google Poisoning is when a group of sites organize a sophisticated attack to take over top spots in search results. The poisoners then use their top positions to redirect users to a maze of redirected sites in order to infect vulnerable computers with spyware and whatever else they care to install. You can see an example from the most recent Google poisoning attack in the picture provided by Sunbelt Software, the Security firm who first discovered the attack..Sunbelt Software found that a simple search for something like "funny dog picture" on Google directed searchers to Web sites hosted on Chinese domains. People who visited those sites were asked to install "Spy-Shredder" a rogue anti-spyware program.Alex Eckelberry, the CEO of Sunbelt Software, says he was amazed at the scale and sophistication of the attack by people he calls "SEO Gods". In the most rec...
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Quick SEO Tips
2007-12-08 15:47:00
Submitted by Richard BurckhardtOne of the features on my blog, The Web Optimist, is a tip box that shows a different random search engine optimization tip each time a page is loaded. As I come across little pearls of wisdom, I add it to the collection.For the first time published anywhere, here are the first twenty of my Quick SEO Tips in no particular order and with on-site and off-site tips all together. More to come in Part Two.1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don't want the link.4. Don't be obsessed with PageRank. It is ju...

SEO.edu: Can You Learn SEO From a Book?
2007-12-08 15:42:00
By Ron Jones, Search Engine Watch Have you ever wondered how the rock stars in SEO (define) became so great? How did they learn all that information about SEO? We'll explore the education of search marketers here in SEM.edu.Experience or KnowledgeThere wasn't much information available about search marketing in the early days of the Internet. So, some smart people decided to experiment. Look what happened.Over time, a set of search marketing best practices emerged as some of these experiments worked out. This information was shared with friends for the most part, but there was no real formal body of knowledge.After a while, some of this information was found in books. The majority, however, was surfacing through word of mouth and networking in forums to solve problems. As more search marketers tried out these new tips, they learned what worked and what didn't.It's challenging to learn search marketing. The rules are made by the search ...
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20 Things You Need to Know Before Optimizing Your Site
2007-11-09 18:08:00
By Kalena Jordan20 Things You Need to Know Before Optimizing Your Site One of the most important aspects of a search engine optimization project is also one of the most overlooked ? preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.Before You StartBefore you start any search engine optimization campaign, whether it's for your own site or that belonging to a client, you need to answer the following questions:)What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffic, more publicity etc.2)What is the time-frame for this project?3)What is the budget for this project?4)Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?Answering these questions will help you to build a framework for your SEO project and establish limitations for the size and scope of the camp...

Blogworld Session Summaries: New Media, SEO for Blogs
2007-11-09 18:05:00
Andy BealThe opening day for Blogworld was a great success. While aimed mostly at corporate attendees?the real geeks get here today?there was still enough of a buzz surrounding the inaugural conference.I spoke on two different panels.The first looked at SEO for blogs, and I was joined by Vanessa Fox, Stephen Spencer, and Aaron Wall. WebProNews was there filming the session and they put together a video summary for you to enjoy.Source : marketingpilgrim.com
More About: Media , Blogs , New Media

Corporate America Can Learn a Lot from Bloggers
2007-11-09 18:01:00
If you're in charge of a B2B (business to business) corporate Web site, you may have wrestled with the decision of whether or not your company should create a blog. If you'd rather not engage in blogging, there are alternatives that can still help you drive qualified traffic and leads to your corporate Web site, as a blog might, and to get the search engine ranking benefits a blog might bring.You don't have to be a blogger to take advantage of the latest blogging techniques. In fact, you can learn a lot about promoting your company's products and services online by "doing what the bloggers do."The corporate world has traditionally been very slow to adopt blogging. After all, adding a blog to a corporate Web site is a big decision ? and could have an impact on the company's brand, as well as how the brand is perceived. Additionally, there are a lot of maintenance requirements of a blog. For example, who in the company will be responsible for the writing and posting on the blog? ...
More About: America , Corporate , Bloggers , Corporate America , Learn

Should SEOs Work For Commission?
2007-11-04 13:17:00
By: Steven BradleyWould you offer your seo services for commission only? As a small business owner would you request someone to market your site based only on how many sales you make? The question of commission based seo services arose in a thread on the Small Business Forum where the original poster was hoping to get just that.He wanted to get in the top 10 in Google or Yahoo offering 10% of sales generated from search engine optimization in return. Would you take the deal?Why Work ing For Commission Is A Bad Deal For SEOsI wouldnt and said as much in the thread. My rationale is that too much of the sales process would be out of my control. An SEO could drive plenty of traffic to a site that wont convert or has a poor business model. The request is essentially asking the SEO to take on the risk of another business. In this specific case the thread starters business is easily duplicated. Why work for 10% of the sales when you could duplicate the site and work for 100%?Even if you are...
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Expert Strategies for SEO
2007-11-04 13:13:00
By Mike McDonaldOptimizing your site for search engines can be challenging and time consuming. It's a game where the rules are always changing and there is no shortage of outdated and just flat out bad advice readily available. So, what should you be doing? How should you be approaching the whole search engine optimization mess?When creating your SEO strategy, due diligence mandates that you not just take the word of the first self-styled SEO expert that just 'shows up' in your inbox one day. Beyond that it's an even better idea to look for consensus viewpoints among established and recognized experts in the field.So, where would an SEO expert start with a site? That's what we wanted to know. What are some of the common themes, concepts, ideas and practices all of these guys would agree on? We put these questions to four leading SEO guys. Read More.. Source : webpronews.com
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How To Survive the Google Pagerank Breakup
2007-10-31 18:25:00
Google just broke up with you- after a yearlong pagerank 7 relationship. It's just temporary of course. You'll have her chasing you back with some of these search engine flirtation tips.Go bold. Just as women love bold suitors, so do search engines. Start highlighting keywords on each page with the tag to increase search relevance. Search engines are attracted to words contained in the H1 and B tags. Just don't go wild- two bold words per page is enough.Go Deeper. Having other sites drill deep into your web at various locations tells google that 'hey, this guy has varied useful content'. It's poor SEO strategy to acquire links just to link to the homepage. The search engines may ultimately discount those linksGo foreign. Why focus on North America? You can take your business to India, Pakistan, UK and Hongkong! Start creating pages for lucrative markets and submit to their local directories. This ensures multiple streams of revenueFire Up Newsletters. Provide articles to publi...
More About: Google , Pagerank , Google Pagerank , Survive , Ager

SEO or PPC - Choose the right option for your business web site marketing
2007-10-31 18:24:00
When businesses start web site marketing or promotion, two main options help to achieve the goal, SEO (also referred as "organic optimization") and PPC (also referred as "inorganic optimization"). Selecting the best option of these two is the first mile stone of any Internet Marketing Campaign.PPC (Pay Per Click):Pay Per Click involves online advertising on web sites, search engines and their related advertising networks, by bidding highly searched and product relevant keywords and appropriate creating ads. These ads are called "sponsored links" or "sponsored ads", which generally appear to the right or on top of organic (natural) results of search engines. Advertiser needs to pay whenever user clicks on the ad in accordance with his bidding amount.PPC is the ideal option for highly funded adversting campaigns aiming to achieve visitors and targeted traffic within short duration, however involves more cost and risk involvement.Edge of SEO (Search Engine Optimization) over PPC :* Gua...
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What do 16,000 people 'do' at Google?
2007-10-28 17:01:00
I'm beginning to think that besides search advertising, hiring is the thing Google does best.On Thursday, the company reported gains of 50 percent or so in quarterly profit and revenue from a year ago, beating analyst expectations. It wasn't a stellar quarter, but it was pretty darn good.The notable thing was the hiring. The company added 2,130 workers to its roster, bringing the head count to 15,916. What do nearly 16,000 people do at a company that doesn't make widgets (at least in the hardware manufacturing sense of the word)?That's an average of about 35 people showing up for their first day of work each business day during the past three months. Granted, that is in offices around the world, but still, that's impressive. By comparison, Yahoo has 13,600 employees, after hiring 1,200 during the past quarter. (Actually, when you think about it, that's even more crazy given the need for Yahoo to retrench right now.)Those numbers may seem surprising given the fact that Google a...
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'Google bowling' and negative SEO: All fair in love and war?
2007-10-28 16:58:00
The term "Google bowling" has been floating around the Internet for a while now. The practice is one of many that can be put under the heading of negative SEO, and while I'm not a proponent of these methods, they are worth noting:Google bowling: As Google attempted to curb link-popularity exploitation by penalizing Web sites that purchase link ads across the entire site, it also created the environment in which Google bowling came to be. As a form of negative SEO (search engine optimization), certain unscrupulous entities began buying sitewide links for competitor sites, thus causing them to incur the Google penalty. Simple, evil and a very real practice.Spam in another's name: This form of negative SEO is even more simple. If spam gets Web sites in trouble with search engines, then creating spam on behalf of a competitor might lower their search engine results. In addition, a Web site's URL can be used for spamming in online forums, social-network sites and blog comments. It's ...
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Empty Google News
2007-10-28 16:46:00
Imagine a day without any news headline. Well, that?s what?s happening to Google News today... it?s showing empty fields for all the topics, across various country versions (including the US one at news.google.com). Some test searches I tried didn?t yield any results either. People had been reporting problems since some days already, but this scope seems to be new.Source: blogoscoped.com
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Official Google Blog: Get your iGoogle in 42 languages
2007-10-28 16:43:00
Official Google Blog : Get your iGoogle in 42 languages
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Get your iGoogle in 42 languages
2007-10-28 16:35:00
Earlier this week, iGoogle launched in 13 new languages, bringing the total number of supported languages to 42 and the total number of country domains supported to over 70. For those of you who don't know, iGoogle is a personalized version of the Google homepage that lets you select the content that matters to you most from across the web and arrange it in a way that you find useful and fun. People rely on iGoogle to save time by putting all the information and services they need in one place. They also use it to discover new content through the iGoogle gadget directory.With this launch, more than 99% of Internet users can take advantage of these features in their native language, which is really exciting for us. We're particularly curious to see what iGoogle ends up looking like in these new languages. For example, who would have guessed that 'Tu Nombre en Japonés' (Your name in Japanese) would be among the top 20 gadgets in Chile and Spain? (Mine is J????, by the way.) Becaus...
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China accused of rerouting search traffic to Baidu
2007-10-28 16:31:00
Reports have surfaced that China is redirecting traffic from foreign search engines operated by Google, Microsoft and Yahoo to homegrown Baidu .com.According to various reports online, some online users in China attempting to access Google.com, Microsoft's Live.com and Yahoo.com search sites have been redirected to China-based Baidu.com.Blog site TechCrunch reported that Chinese traffic to Google's blog search engine was being rerouted to Baidu. TechCrunch later published another article saying a similar situation was observed with the other two search giants.Vivian Wong, a manager at CB Richard Ellis in Shanghai, said visits to the three search engines showed Baidu's home page instead.Beijing-based David Feng wrote in his blog on Thursday that he was able to gain access to both Google and Yahoo, but not Microsoft's Live.com or Yahoo-owned search engine AltaVista.However, Ori Elraviv, chief executive of Dragon Ports in Beijing, said he had no problems getting through to the sit...
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Google's PageRank Update Goes After Paid Links?
2007-10-28 15:56:00
Seems like there is a PageRank update taking place now that seems to be impacting sites that sell links. Can't say that we were not warned about this. Danny Sullivan wrote Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google over two weeks ago, and now it appears many sites are getting hit with a drop in PageRank.Here is a list of some sites, including major publishers, who seem to have taken a hit overnight: * http://www.washingtonpost.com ==> / PR7 to PR5 * http://www.forbes.com/ ==> PR7 to PR5 * http://www.suntimes.com/ ==> PR7 to PR5 * http://www.sfgate.com/ ==> PR7 to PR5 * http://www.statcounter.com/ ==> PR10 to PR6 * http://www.masternewmedia.org/ ==> PR7 to PR4 * http://www.autoblog.com/ ==> PR6 to PR4 * http://www.engadget.com/ ==> PR7 to PR5 * http://www.problogger.net/ ==> PR6 to PR4 * http://www.copyblogger.com/ ==> PR6 to PR4 * http://www.joystiq.com/ ==> PR6 to PR4 * http://www.tuaw.com/ ==> PR6 to PR...
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Google October 2007 Page Rank Update
2007-10-28 15:55:00
Looks like the toolbar PR updated today, with many sites losing lots of greenbars I have received message from friends in international and alerted me to it, since i have notice that some website PR went decrese to a 4, However, I?ve still got great rankings and traffic for things I track, so there?s no direct reflection there.The toolbar data is months out of date, so the changes in SERP (if there were any) likely already happened weeks or months ago.Seems like there is a Page Rank update taking place now that seems to be impacting sites that sell links. Danny Sullivan wrote Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google over ?Let see, wait and watch for upcoming happenings.Source: Topseo.org
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How long does it take until a new site ranks in Google, Yahoo and MSN?
2007-10-28 15:49:00
As explained in one of your previous newsletters, Google has some filters for new websites. How long does it take exactly until search engines list a new site in the top 10 rankings?How long does it take until Google, Yahoo and MSN list a new site?In a recent test, a webmaster optimized his site for a four word keyword. After about three weeks, Yahoo and MSN showed the website in the top 10 results. Even after several weeks, the same website was nowhere to be seen in Google's top 10 results. The highest result that the website could obtain on Google was position 30.What does this mean for you? It looks like Yahoo and MSN are much faster to list new websites in their result pages. The test confirmed that Google has filters for new websites.For webmasters, the results of this test mean that they have to overcome Google's filters for new sites if they want to have top 10 rankings.It's difficult for new websites to get high rankings on Google but it is possible. You have to make sure...
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Keys To Improve Search Engine Ranking
2007-10-08 20:27:00
Search engine optimization is the hottest thing to hit the internet since the arrival of the social networks. What is search engine optimization and what does it do? There are many different types of search engine optimization techniques but they all focus on the same goal. That goal is to get your websites higher ranking on the search engines, attract more traffic to your website so that your website gains enough exposure to actually show up in the top 10 spots of the search engines when people search for certain keywords. The reason why this is such a hot topic is because once your website gets ranked on the first page of the search engines, you will see a dramatic increase in your monthly profits.Once a website is created it is very weak and although it looks good there is no way for the search engines to find your site among the other billion websites on the internet. To tell you the truth it truly is like finding a needle in a hay stack. Over a period of time, the search engine...
More About: Search , Search Engine , Engine , Improve , Ranking

Google officially launches AdSense for mobile
2007-09-30 17:15:00
Google has just launched AdSense for mobile, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.To get started:1) Sign in to your account.2) Select the AdSense Setup tab and click on AdSense for mobile.3) Follow the instructions to customize your ad unit for AdSense for mobile.We've just launched AdSense for mobile, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.When you add the new AdSense for mobile code to y...
More About: Google , Mobile , Adsense , Bile , Ally

Google introduces Google Presentations
2007-09-30 16:59:00
Google Inc. has expanded its online suite of office software to include a business presentation tool similar to Microsoft Corp.'s popular Power Point, adding the latest twist in a high-stakes rivalry.The Mountain View-based company planned to unveil the presentation software late Monday, about five months after Chief Executive Eric Schmidt announced Google would add the application to its software arsenal.The new program will be included in Google's free software bundle, called "Docs," which users must be online to employ. And the company will sell a souped-up version to businesses, universities and government agencies for $50 a year per user.As PowerPoint does, Google's presentation software enables users to create a series of slides with a mixture of text and graphics on each. PowerPoint is widely used in business meetings.Google's software suite already included word processing, spreadsheet and calendar management programs. Microsoft has been reaping huge profits from similar ...
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Overture Keyword Suggestion Tool Seems Dead
2007-09-30 16:18:00
A DigitalPoint Forums member reports that the Yahoo ! Overture Keyword Tool is no longer providing results.It looks like the Overture tool is finally gone unless this is a bug. YahooSarah said in January that Overture would be offline until an updated product was released. Does this mean the product is ready? After all, in May, Yahoo stopped updating the Overture tool. It has been four months so hopefully a new tool will be announced shortly.Since so many tools use the Overture API, I certainly hope that this is the case. DigitalPoint Forums members agree.Forum discussion continues at DigitalPoint Forums : http://forums.digitalpoint.com/showthread .php?t=476913Source: seroundtable.com
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Tips Of Driving Search Engine Traffic To Your Site
2007-09-30 12:14:00
Search engine traffic to your website can be improved by measuring certain aspects and resolving the changes undertaken in your site. These aspects depend on the nature of your site. Each site is built up with some specific site goals. The best way to find out how well your site attracts and retains visitors to meet these goals is to categorize all possible reasons why a user would visit your Web site. The reasons may be as followed:* To get detail information on products/services * For an email or phone contacts to ask questions about products/services * Purchase products/services * Compare pricing of products/services * Check status of pending order for products/services * Get more information or tips on using purchased products * To get customer service aid * Report a failure of online forms or shopping cart * Register for newsletters, product updates, marketing brochures, white papers, etc. * Discover new products/servces * Join an online community * Read updated news regarding ...
More About: Traffic , Driving , Tips , Search , Search Engine

How to Get More Pages into Google's Index
2007-08-08 19:07:00
Many people obsess about every word Matt Cutts says, but there are plenty of other Googl ers that can teach us a thing or two about Google's inner workings. At Search Engine Strategies Chicago 2006 I was on a panel with one of them: Dan Crow, who is part of Google's search quality group and is the Product Manager for the crawl infrastructure group.When Jill Whalen and Pauline Kerbici of High Rankings started a local organization called Search Engine Marketing New England (SEMNE), I suggested that they invite Dan to speak. Besides his charming British accent, Dan's a great speaker because he knows everything about Googlebots and indexing.Last month in Providence, nearly 100 SEMNE members and guests showed up to meet Dan. To learn about the official presentation, you can read Jill's summary, "Getting into Google," and Rand Fishkin's post, "Dan Crow of Google on Crawling, Index ing & Ranking." Instead of yet another summary, here I will cover the unofficial story, the conversati...
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