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Business Composure and Leadership
2007-01-18 07:11:00
By Jack Yoest on May 18, 2006,Never let ‘em see you sweat. Leadership in any sector —business, government, non-profit, or military — depends on image. Personal presentation.Steve Rucinski, who blogs at Small Business CEO and Small Business Trends Radio, comments that, The lesson I learned early in my business career … is ‘business composure.’ People respect that composure even when circumstances are hectic. My belief is composure is not stilted, never out of control; passion yes, anger no.Steve’s insight can be used by the leadership of any enterprise. Especially during emergencies such as Hurricane Katrina. New Orleans’ Mayor Ray Nagin cried during a WWL radio interview. Senator Mary Landrieu shed a tear on ABC’s This Week while describing “one pitiful” crane working on a levee. The Hurricane Aftermath is heart breaking and everyone should have a good cry.But not the boss. Not in public. As Steve might suggest, lack of composure looks out of control.A hundred ...
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How to Write a Killer “How To” Article That Gets Attention
2007-01-17 09:00:00
Picture your blog post sitting on the del.icio.us popular page, or the front page of Digg, for a day or so. By the time you finish reading this article, you’ll be in a better position to make that scenario a reality.It’s no secret that “how to” articles and blog posts are some of the most sought after, linked to, and bookmarked content online. People want useful information, and they’ll reward you by promoting it to others when you provide it.The biggest battle is getting enough people to read in the first place. And that battle is won or lost at the headline. What’s more, writing a killer “how to” headline will help you write even better “how to” content when you fulfill the headline promise you made to get people to read in the first place.It’s All About BenefitsThe crazy thing about the popularity of “how to” content is the fact that people don’t really want to learn how to do anything else.They’ve got plenty to do already, thank you.But it’s exact...
More About: Article , Write , Killer , Gets , That

How to Write a Killer “How To” Article That Gets Attention
2007-01-17 08:47:00
Picture your blog post sitting on the del.icio.us popular page, or the front page of Digg, for a day or so. By the time you finish reading this article, you’ll be in a better position to make that scenario a reality.It’s no secret that “how to” articles and blog posts are some of the most sought after, linked to, and bookmarked content online. People want useful information, and they’ll reward you by promoting it to others when you provide it.The biggest battle is getting enough people to read in the first place. And that battle is won or lost at the headline. What’s more, writing a killer “how to” headline will help you write even better “how to” content when you fulfill the headline promise you made to get people to read in the first place.It’s All About BenefitsThe crazy thing about the popularity of “how to” content is the fact that people don’t really want to learn how to do anything else.They’ve got plenty to do already, thank you.But it’s exact...
More About: Article , Write , Killer , Gets , That

Why Creativity Can Kill Your Copy
2007-01-16 04:10:00
It’s true… being clever, cute and creative with your words can truly hurt your conversions.Now, before I start getting hateful comments, let me explain.When it comes to what you say, creativity rules. Telling the right story, conceiving the right metaphor, nailing the right analogy—these are important things.As David Ogilvy said, “What you say is more important than how you say it.”However, what you say is ultimately impacted by how you say it. And “how you say it” can make a world of difference to your conversion rates for just about any action you want a reader to take. Testing a great headline against a marginal one will prove this every time.So, the valuable lesson that every copywriter learns is to stop trying to reinvent the wheel when it comes to the words and structures to use when communicating that killer creative story. This is why even the pros steal from one another.Why Professional Copy writers Use Swipe FilesA copywriting “swipe file” is a collection ...
More About: Creativity , Kill

Pet Industry Trends in 2007
2007-01-08 06:52:00
By Laura BennettThe 2007 economics for small businesses will be affected by a continuing increase in pet-related spending, focusing on improving pet health, trading up to quality for pet accessories and food, and an about turn on donations to pet-related charities. Trend s include:1. Growth in unique pet goods. The American Pet Products Manufacturers’ Association (APPMA) estimates that pet goods and medicines spending will grow 6.9% to reach $9.3 billion in 2006 (out of a total of $38.4 billion in overall pet industry expenditures). Much of the growth continues to come from the newer pet items such as pet deli snacks, toys, luxury items, and convenience accessories such as programmable feeding and watering stations, warming mats, and self-cleaning litter boxes. High-end specialty pet stores continue to thrive despite competition from the big box stores as passionate pet owners look for selection, style, and a unique shopping experience.2. Growth in pet services such as grooming, bo...
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3 can't-miss investing ideas that can miss
2006-11-25 06:56:00
It's easy to get sucked into supposedly slam-dunk investments. As my holiday gift to readers, here are three foolproof ideas that can fool you if you're not careful.It's enjoyable to get caught up in the holiday spirit this time of the year. But for stock buyers, that can mean letting down their guard and courting losses. Amid the celebratory mood, I offer up three cautionary lessons on (1) the hazards of "renting" stocks; (2) being blindsided by "trust-me" stocks; and (3) the "profitless prosperity" that weighs on technology companies.Debunking a 'slam-dunk'I think that lots of folks are renting stocks -- i.e., buying them because they believe it's a slam-dunk the market will trade higher, at least into year-end -- whether or not they have any merit. Though that game is a recurring theme, I think that at this moment in time, it's occurring on a larger and more pervasive scale than ever. Take the action in Dell (DELL, news, msgs), which is almost back to where it was the day ...
More About: Ideas , Investing , Idea , Vest , Miss