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A Perfect Link
2008-05-17 16:07:00
By Sharon Housley (c) 2008Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links...1. RelatedThe best links should come from related websites which contain similar and related content but not the same type of material or content. For example: A link for baby clothing would benefit from a link that discusses baby care. 2. AnchorThe anchor text (the "text" that is used in the link) should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines. Therefore, the text links should contain a variety of related words.3. Deep Link The links should direct visitors to a related page within the website. Do...
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Top 10 Reasons A WEBSITES FAILS
2008-05-09 10:54:00
You've taken the time to finally build a website, and now it is online. Months go by. Maybe you get a few visitors now and again. Maybe you land on the search engines. Mostly though, it just sits there. Is the website you paid for pulling its weight?A website is a tool and can be of significant help to your business. It can cut a lot of time you put into giving information to customers. It can answer questions and perform tasks for you. Find out where websites fail to perform and how you can figure out where to make it better.1. Undefined Website ObjectivesSome sites try to do way too much at once, or worse, they have no definable purpose. Many provide no clear objective. A site can do more than look good and flashy and have your contact information.Websites can be informational, storing content and articles based on a topic. Sites can run eCommerce solutions that help you with your sales process. It can also generate leads, asking customers to fill out forms with their information...
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The Six 'C's of Social Influence Marketing
2008-04-25 08:51:00
By Dave FriedmanIn less than two years, social networking has transformed the way we communicate. And for brands, it has opened up new ways to engage with consumers.Display advertising is certainly a viable ad model in social environments, but the real opportunity for marketers is to leverage the unprecedented community-building aspects to build their brands. Marketers are experimenting while getting better attuned to consumers' opinions of their efforts.However, it isn't easy to join the communities that your customers have formed. Read on for the six 'C's of social influence marketing.1. ContentIn 2007, for better or worse many companies experimented with social networking environments. Brands like Victoria Secret's loungewear line PINK and Nike seem to thrive in the space, giving consumers access to unique content they can't get anywhere else. Access to valuable tools and content is a key factor in a consumer's decision to interact with a brand.Regardless of their goals, b...
More About: Marketing , Social , Influence

Ecommerce Marketing - Improve Landing Page Performance
2008-03-12 07:40:00
Ecommerce Marketing - Improve Landing Page Performance Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce.- What keywords, if any, led a visitor to your page?- Are your visitors looking for information or products?- Where are your visitors likely to be from?The first step to landing page optimization is getting to know the resulting visitors. With paid search and even organic search you should have a good level of knowledge of the keywords that those visitors have used to visit your site. Consider whether the keywords and your campaign in general is geographically targeted, whether it will lead to visitors that want more information or are ready to start the buying process, and their ...
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8 actions you need to do for better results
2007-11-29 04:32:00
Do you want higher online conversion rates? Then read the 8 conversion rate tactics from conversion guru Bryan Eisenberg below...Now, without further ado, here's Bryan with his best tactics for you on call to action marketing. Take it awaaaay, BE...1. People Click On What They WantPeople navigate the web by "scent". Scent was first described by Xerox PARC to describe the parallels between a human's information-gathering techniques on the Web and an animal's food-gathering techniques in the wild. People seek information through the "scent" given off by their trigger words.According to research performed by usability guru Jared Spool, when visitors found their trigger words on a landing page, they were successful at completing their task 72% of the time; if the trigger word wasn't on the page, they were only successful 6% of the time. The scent of the keywords kept them on the right path; lacking that scent, they stopped searching that particular "trail". One tip to make sure you ...
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5 Tips to Improve Your Google Rankings
2007-09-07 17:05:00
By Sally Falkow Googl e is hands down the top search engine with an estimated 50% of the search traffic. Thus the SEO (search engine optimization) actions that you do should be geared firstly to Google. This is a key point in developing an Internet marketing strategy. You must entice the search engine to find you using these tips. If the search engine can't find you or you don't rank in the top few listings, you are losing most of your potential customers. A beautiful site that is not search engine friendly is a waste of your money. Organic listings -- prime real estate"Savvy marketers know the best links are organic. Known as natural or algorithmic listings, these links are the non-sponsored, free listings that appear in the major search engines upon keyword queries. Organic listings are derived from databases built by search engine spiders and ranked by proprietary search algorithms generally based on relevant content, proper HTML coding and quality inbound links." "Research show...
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Your E-Mail Is Blacklisted. Now What?
2007-08-31 13:16:00
By Derek Harding, The ClickZ Network, Aug 9, 2007Over the years, spam blocking has become more sophisticated and the role of blacklists has been reduced. From time to time, though, I still deal with companies that have gotten themselves blacklisted and have little or no idea what to do about it. When I talk to such companies, I often find they are following these five steps: 1. Ignoring it 2. Moving servers 3. Requesting removal 4. Sending a legal cease-and-desist letterThough some of these may be appropriate in the right circumstances, they're not likely to be successful and may be extremely harmful. It's important to understand there are many blacklists, and they vary enormously in their policies, operation, and deliverability impact.I recommend the following five steps instead.Understand the ListLearn about the list. Most blacklists maintain an administrative Web site that provides the answers to these questions: * What is its purpose? Some lists are very specific, a...
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Getting Links To Your Website
2007-06-28 04:48:00
In order to keep searchers happy, search engines are always developing ways to make their results more relevant. In the last couple of years, links have become increasingly more important to the engines because they see links as an endorsement of your site by other Web sites. Think about it for a minute: Would you link to a site you didn't like?This concept is referred to as "link popularity." Based on the links pointing toyour site at others with the same interests can find them.Here are the 7 ways getting links to your site :1) Social Media LinkingYou've heard all about Digg and Del.icio.us and may even be participating in these social media networks to promote your site. The problem with some of the social media big guns is you must evaluate who is using these sites, whether or not they are your target audience and therefore whether or not a time-intensive social media strategy will pay off for you.There is another option, however, and that is tapping into one of the growing nu...
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Freeware SEO Tools for the DIY Webmaster - Part 1
2007-06-18 08:12:00
By Mel Strocen (c) 2007 One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster's job a little easier. If you've been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at our WebMaster Tools Directory.The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will list keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.Keyword Tools1. Good Keywords v2.01(595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phras...
More About: Webmaster , Freeware , The D

Forex? What is it, anyway?
2007-05-30 08:29:00
Forex? What is it, anyway?The marketThe currency trading (FOREX) market is the biggest and fastest growing market on earth. Its daily turnover is more than 2.5 trillion dollars. The participants in this market are banks, organizations, investors and private individuals, just like you. The goods (merchandise)Markets are places to trade goods, and the same goes with FOREX. The Forex goods are the currencies of various countries. You buy Euro, paying with US dollars, or you sell Japanese Yens for Canadian dollars. That's all.How does one profit in Forex?Obviously, buy cheap and sell for more! The profit potential comes from the fluctuations (changes) in the currency exchange market.The nice thing about the FOREX market, is that regular daily fluctuations, say - around 1%, are multiplied by 100! (in general, Easy-Forex™ offers trading ratios from 1:50 to 1:200).How risky is Forex trading?You cannot lose more than your "margin" (your initial investment)! You may profit unlimited amoun...
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Major Drop in Rankings , Any Explanation ?
2007-04-25 15:20:00
Here are the major factors why a page drop in rankings. Enjoy !Database Maintenance - This is one of the reasons sites seem to disappear from Google is that they are regularly doing DB maintenance. If they pull a data base offline for maintenance and there’s no redundant backup switched on to replace it, or it gets replaced with an older version, some sites in that database will appear to disappear from the listings. That’s part of the reason people panic and rumors of an algo change start circulating.Duplicate Websites - A duplicate website is a website that has many if not all of the same pages as another live website. So why is it such a bad idea ? Well , this is because the search engines don't like Duplication . The major search engines are constantly trying to improve the quality of their search engine results in an effort to provide the best quality content for users. When duplicate website is indexed by search engine spiders, valuable time and processing power is wasted...
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Residual Traffic Ideas
2007-04-16 17:58:00
Here is some traffic Idea s . 1 ) Submit Your Website To Major Search Engines - Google , Yahoo! , MSN , Baidu , AltaVista , Excite , HotBot , AllTheWeb , Alexa , LookSmart , About.com , Daypop , WiseNut , Snap .2 ) Submit Articles - Ezine-Universe , eZINESearch , BestEzines.com , Suite 101.com , Zinos.com , John Labovitz's e-zine-list , EzineArticles , ListChannel , Jogena's Ezine Directory , E-Zine-master , Ezine Directory , List-City.com , Low Bandwidth , Inkpot's Zine Scene , Marketing-Seek Ezines Directory , Published.com , Literature Buzz , TeenEzines.com , E-zine Marketing , Ambit - Computer E-Zines .3) Trade Links - linkmarket.net , link2me.com , build-reciprocal-links.com , link-exchange.ws , worldwebwide.net , monsterlinkswap.com , skalinks.com , linkexchanged.com , wonder-directory.com , infowizards.com , powerup.org , directory.biz-giant.com , e-library.net , linkpopularityclub.com , linkexchangedirectory.net , linkfeads.com , zeen.com . 4) Submit To Blog Directori...
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What You Need To Know About Internet Business
2007-04-01 16:45:00
So you are interested in Internet Business and you want to make some side income as a additional revenue for your family's or for yourself . But the problem is , you don't know where to start or even how to start a internet business , Does this describe you ? if yes...this is what you need to know before you start a internet business . As a internet entrepreneur myself , i have been constantly looking for ways to make money online , after researching for many hours , days and nights . I came up with some TRUE FACTS which i think is critical for anyone who are just getting started or people who are already started but struggling to make money . Below i've listed 5 TRUE FACTS , hope you will gain something out of it okay . Enjoy !TRUE FACTS No 1 - There are Fast and Slow Ways to Make Money Online So what are they ? The Fast track is of course not joining those fast money making programs offered out there ( quick rich schemes ) but selling a niche product in the internet marketp...
More About: Internet Business , About , Know

The 25 Ways To Market Your Blog’s
2007-03-28 08:56:00
Literally , with so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a “short” list of tips for marketing and optimizing a blog:1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name! 2. Obtain and install customizable blog software - WordPress and Moveable Type are my favorites. 3. Customize blog look and feel templates - aka design. 4. Research keywords and develop a glossary - Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research. 5. Optimize the blog: o Template optimization - RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap o Add helper plugins specific to WordPre...
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The Ten Ways to Increase Comment Numbers on Your Blog
2007-03-20 07:49:00
1. Ask Questions - Including specific questions in posts definitely helps get higher numbers of comments. I find that when I include questions in my headings that it is a particularly effective way of getting a response from readers as you set a question in their mind from the first moments of your post.2. Invite Comm ent s - I notice that when I specifically invite comments that people leave them in higher numbers than when I don’t. To some degree this confuses me as most of my readers know that they can leave comments on any post - but I guess inviting a comment triggers a response to some extent. Also keep in mind that new readers that are unfamiliar with blogging don’t always know about comments or how to use them - invitations to participate in well laid out and easy to use comments systems are good for helping them participate.3. Interact with comments left - If you’re not willing to use your own comments section why would your readers? If someone leaves a comment interact...
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The Top 10 Ways to Increase Email Response Rates
2007-03-19 15:02:00
1.Stay Away From List FatigueThe more often you send email (especially if you send more email than your recipients wanted or expected when they signed up) the lower your open rates will be. You are simply wearing out your list, ie., wearing out or "fatiguing" the patience of your subscribers. Return Path, an email monitoring and optimization service, found in surveys taken after the 2005 and 2006 holiday shopping seasons that many recipients complained that they got too much email. The consequences of emailing too often? Your recipients will delete your messages unopened or unsubscribe from your list. Worse, they could hit the "report sp*m" button in their email programs thinking this shortcut will stop your email. Let your recipients choose how often they want to hear from you by listing frequency options on a preferences page, and then respect their choices.2. That List Hygiene Is ImportantHaving a clean list - one with few outdated or incorrectly formatted addresses - will have a...
More About: Email , Rates , Ease , Rate , Response

What You Need To Know To Sell Downloadable Products Online
2007-03-15 19:22:00
Hmm...Most people would think that selling digital products online iscomplicated. Well , it does take work to get your products prepared,but selling itself can be fairly straightforward. In this briefarticle I outline a poor-man's approach / less costly plus recommend severalprofessional products that provide for digital download.If you're selling digital (that is, downloadable) products, suchas software, e-books, photos, music, and videos, you have severaloptions.Less Costly Approach to Digital SalesIf you want to sell digital products online with practically noup-front costs besides a regular website, this approach will work:1. Set up a password protected directory on your site. If youdon't know how, check with your hosting service. Nearly all hostsallow this.2. Give this directory a name made up of seemingly random numbersand letters, such as /b596798x223. Invent a username and password for this directory made of ajumble of letters and numbers also, such as username: 4339278x,...
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What You Need to Know To Generate A Killer Sales Copy
2007-03-10 11:07:00
Look..If you have a product or service that youare selling online or wish to sell online,it all starts with a good solid sales letter.Having sales copy is an EXTREMELY important areabecause once you get people to your siteyou have to "persuade" them to buy.I've noticed that people often get wrappedup with getting traffic to their sites.Don't get me wrong -- visitors are important,but getting a ton of traffic isn't wortha hill of beans if no one buys anything.That's where your sales copy comes in.Effective sales copy will convert thosevisitors to buyers, that mean SALES foryou.Even if you don't write well you cancreate good Copy.Think of it as writing an informative letterto a friend. After all, it's a one to onerelationship so really talk to THAT PERSON.One technique that works well for me is longsales copy. Lots of website owners debatethe issue of long copy vs. short copy butI've found that long copy works to myadvantage.Of course, when in doubt you should alwaystest what ...
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There is Something Your SEO Strategist Wont Tell You
2007-02-26 17:37:00
Well well...if you own your own business, or perhaps you're in the corporate machinery responsible for marketing your company, brand, product or service. If that describes you, here's eighteen things you need to know about Web-marketing but were afraid to believe.1.Make Things Look RealIn a world of virtual everything there's nothing like the real thing. The sound and image of real people delivering your marketing message makes it a believable, memorable presentation.2. It's Video timeYour mother told you 'children should be seen and not heard,' but you're not a kid anymore. So why are you listening to all those guys telling you not to use audio on your website. If you want to deliver a lot of content that people will remember, try letting your website do the talking.3. Unlock the Conventional Wisdom Stra ightjacketDriving traffíc to your site is great, if those visitors stay long enough to find out why they should be doing business with you. If your website traffíc is leavi...
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3 ideas You Need To Know for a better subject line
2007-02-17 13:52:00
Look...Getting people to open an email is just the first step. Lyris Technologies' sales and marketing director explains how to ensure they act, too.To be honest..There are lots of discussions about subject lines, generally in the category of "how do I write more effective ones?" The person posing the question is interested in getting a greater response from their email marketing campaign: better open rates, more clickthroughs, increased conversions. All fine and good things… for YOU the email marketer. But what about your customers or your readers? What they may be interested in may be different than what you may be interested in.Yes, your subject line should accurately convey what the content is: "Weekly Newsletter" or "Monthly Update" or "Action Alert." If there's something time-sensitive in the content, that should be noted. And of course, it should be compelling, so that the reader will open it right away and hopefully take whatever action it is the message is promoting. Ho...
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Simple 5 Steps to Successful Video Advertising
2007-02-16 15:08:00
Well well...Online video has arrived in a very big way. That became clear in October, when YouTube enticed Google to part with $1.65 billion. What isn't clear, for marketers at least, is what all those lonely girls, dancing pets and "stolen" TV clips have to do with how we will use the web to drive business.Do u Think online video will change the marketing landscape? Yes-- big time. Fueled by user demand, online video is rapidly shifting from "mindless entertainment" to a bona fide information source and marketing tool for companies of all kinds. Here are five ways you can prepare yourself to succeed as online video revolutionizes how users experience websites-- and how smart marketers build them.Step 1:That's why Apple, Amazon and countless others are so darned interested in movie downloads.But the rise of online video is about more than how we choose to entertain ourselves. User behavior and user expectations themselves are shifting to favor video over static text-- and that's ...
More About: Video , Advertising , Simple , Sing , Advert

Top 10 Things to Measure on Your Website
2007-02-07 15:50:00
Investing more in your website without measuring how well it's working is simply gambling. You may as well be flipping a coin. How should you measure online success? Below are the 10 things you must measure in order to validate your investment.1. How Fast Is It?Customer Care Coach, JoAnna Brandi, put it so well in a 1995 presentation about website load times. "Come on, come on," she said anxiously, "I don't have all minute." Yes, your customers may all have broadband now, but your website has dynamic content, JavaScript page tags, nested cascading style sheets and background-loading Web 2.0 pop-outs and flyovers. If your website takes an additional, unnecessary second to load, you may be chasing visitors away. Usability Expert Jakob Nielsen puts it this way, "Every Web usability study I have conducted since 1994 has shown the same thing: Users beg us to speed up page downloads. In the beginning, my reaction was along the lines of 'let's just give them better design and they will...
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The Rhythm Method Works for E-Mail
2007-02-05 13:28:00
It is not unusual for your e-mail marketing strategy to be one ofthe many details of launching an online presence relegated tosomething that "we'll get to when we get everything else up andrunning."But I promise you that if you incorporate e-mail marketing fromyour earliest strategy sessions, you will be rewarded many timesover. Like the exercise of writing a business plan, it helps youfocus on what you want and need to do to have a successful onlineventure. A well-considered e-mail marketing strategy should bedeeply integrated into your website design, making it easy foryour visitors to subscribe while automating nearly everything tohelp you manage your visitor information and begin the dialoguewith them.Following are a few tips to get you started with a rhythm of your own:1. Develop an editorial schedule. Relevant to what you are doingand what you want to accomplish, your broadcast may be monthly,weekly, bi-monthly. Prevailing market research tells us thattouching people at least...
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Designing Your Own Lead Generation Page
2007-01-30 11:35:00
By Vincent HarveyDesigning and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.To start learning how to build a lead capture page, you need to have the flowing.An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor. HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.Web hosting is the next step. This is simply a place to up-load your lead capture page to the Internet. Be aware that not all web-hosing services are equal. Make sure you know what you are gett...
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Three Tactics That Spell Affiliate Success
2007-01-26 10:50:00
If you have just recently enrolled with an affiliate program after having realized that they could very well be the quickest, most profitable opportunities to earn some cash in the World Wide Web, then congratulations. You made the right choice.But then again, allow me to remind you that merely enrollment will never guarantee your success in the affiliate marketing field.After all, the operative word in “affiliate marketing” is “marketing,” which connotes a positive act to rake in some income. Indeed, you have some affiliate links at your disposal, but merely possessing them will lead you nowhere. You have to promote your affiliate links if you want to make it big in this industry.Hence, “marketing” in “affiliate marketing.”To help you out, we have compiled the three best techniques that you could implement to guarantee the best possible success for your endeavors. These strategies are powerful. But most of all, they are free, which make them perfect for startup affi...
More About: Affiliate , Tactics , Success , That , Three

How to Design a Split Test
2007-01-19 08:30:00
By Dr. Ralph F. WilsonOne of my goals for my readers is to inspire and train you how totest so that you can improve your conversion rate, sales -- andbottom line. More and more I see a growing divide between largercompanies' online conversion rates and small business. Thedifference is largely in willingness and ability to test.The ultimate success or failure of your split testing willlargely be determined by three W's:1. Which pages should you test?2. What page elements should you test? and3. Why test these things?Let's look at each of these to see how they can help you sellmore on your website. Which Pages Should You Test ?The specific page to be tested is the very first decision that atesting marketer will make. Unfortunately, many folks decide totest their home pages first, which immediately leads tofrustration and lack of conclusive results. The home page, by itsvery nature, is the hardest page on your site to test. Because ofthe many goals the page attempts to serve, isola...
More About: Design , Sign , T Test , Split

10 Effective Ways to Get More Blog Subscribers
2007-01-18 08:20:00
The question I seem to be getting over and over these days is…How did you get 6,000 subscribers in 10 months?The answer is simple—I value subscribers more than any other measure of blog success, such as page views or raw traffic. Subscribe rs are the life blood of a successful blog in my opinion, and frankly, I wish I had more of them. OK, that may be a bit vague.So here are 10 specific strategies you can begin to implement today and start getting more blog subscribers right away.1. Make it easy and obviousAs I’ve said before in more detail, make your subscription options prominent, offer an email alternative to RSS, and ask for the subscription, preferably at the bottom of each post.2. Be laser focusedMake sure that you are primarily focusing on a particular topic, and the more specialized that topic is, the better you’ll do. It’s also key to step back and evaluate whether there are enough prospective readers in your chosen niche. It’s better to be brutally honest with ...
More About: Blog , Effect , More , Crib

Creating a Great Customer Experience
2007-01-18 07:50:00
By John Wyckoff If you deal with or sell to the end user or consumer you should know that all decisions are emotional, often passionate and not intellectual or cerebral. Sure, we all make emotional buying decisions and then apply a rationale to our choice to assure ourselves that we made a pragmatic, informed and educated decision.Well, here’s what’s real.The human animal responds to specific stimuli. The response is emotional. The stimuli consist of some very basic components. They are: color, contrast, shadows, motion, sounds, touch and smell. OK, now you have the data. In order for you to take any form of action that date must be converted into Information, then to knowledge and finally into an understanding that can lead to implementation.Let’s take a very short look at each.Color - Displays need to be colorful. A display of goods, apparel for example, should be arranged to aid eye scanning by the viewer. That is the colors should not be scattered but grouped. Start with l...
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Top 10 Web Design Mistakes of 2005
2007-01-18 07:33:00
By Paul Woodhouse on October 6, 2005Jakob Nielsen has asked the question of his readers and they’ve responded with what they regard as being the most irksome aspects of web design. This is a fascinating insight into the world of websites from the perspective of the user.Top 10 Web Design Mist akes: Legibility Problems. Non-Standard Links. Flash Content That’s Not Written for the Web. Bad Search. Browser Incompatibility. Cumbersome Forms. No Contact Information or Other Company Info. Frozen Layouts with Fixed Page Widths. Inadequate Photo Enlargement. There’s not much point me going into lengthy detail about each one of the ten problems as Jakob has already done the job here.Instead we might as well talk about how small businesses sometimes get themselves into a bit of a web design muddle in the first place. There’s a feeling amongst small business types that the actual term ’small business’ is only a temporary one; we’ll all be a big business some time in the future. We...
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7 Points for Sales Presentations
2007-01-18 07:16:00
By Jack Yoest on May 16, 2006,Technology changes everything. Right? I’m not so sure. Tech enables, but does not always change the basics. Especially for the small business owner.Your Business Blogger was in the market to buy a software solution. I sat through a conference call/web based sales pitch by Brand X for creating a wiz-bang presentation to promote one of my companies. The presenters made a number of mistakes.I stopped counting at 7. 1) Start the presentation on time. Brand X could not immediately locate the CEO as pitchman for the assembled prospects waiting on-line and on the phone. If you can’t find the presenter, the show — the sales presentation must still go on — with an understudy if need be.2) Never let ‘em see you sweat. So Brand X’s lead presenter was lost. There appeared to be a very capable VP on hand to provide information, asking qualifying questions, giving a warm-up act. Say most anything, but don’t tell potential clients you can’t synchronize...
More About: Sales , Presentations , Present , Point , Points