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20 Internet Marketing and E-Commerce Statistics
2007-11-05 13:41:00
Statistics should be very important to every internet marketer. That’s why this internet marketing blog has decided to provide it’s viewers with relevant internet marketing and e-commerce statistics on a regular basis. Every few weeks we will provide you with a list of the latest statistics from some of the top research and survey companies ...
More About: Marketing , Internet , Research , Internet Marketing , Statistics

The Weekender: Is your site ready for Christmas?
2007-11-02 19:41:00
It's time to down those jack-o-lanterns and put up some mistletoe toe. Rebecca from seomoz wrote a great article on analyzing holiday search trends. Just in time for the holidays, you will find many link building tips in these 15 Amazing Interviews About Link Building form Dawud Miracle. Also, SEO experts Rand Fishkin of seomoz.org, Brian Mark of toolbarn.com, David Brown of Top SEO Consultants, and Eric Enge of Stone Temple Consulting share some SEO tips in this video from webpronews.com
More About: Christmas , Site , Ready

Funny Video Friday: Starbucks ?Glen? and FedEx ?Cast Away? Commercials
2007-11-02 14:02:00
Today we have two funny commercials for you. It’s rare to see a Starbucks commercial because Starbucks spend more on training than they do on advertising. In this Starbucks commercial, the band Survivor parodies their own song “Eye of the Tiger” while following a man named Glen on his way to work. In the second commercial our ...
More About: Video , Funny , Funny Videos , Funny Video

User Generated iPod Touch Ad
2007-11-01 16:38:00
18 year old freshman and apple fan Nick Haley created a home made iPod Touch commercial and uploaded it to youTube. He pieced it together from clips he found at apple.com and timed his edited to the fast paced and catchy song "Music Is My Hot, Hot Sex" by CSS. Imagine his surprise when Apple contacted him, and told him they liked his video and wanted to create a TV commercial based on it. Nick was then flown to LA where he got to work with long time Apple agency TBWA/Chiat/Day on a broadcast quality version of his spot.
More About: Advertising , Ipod , Viral Marketing , Online Video , User

How to Sell Links Without Feeling the Wrath of Google
2007-10-31 04:11:00
As many of you should be aware of by know, Google updated it's Page Rank last week. Part of the Page Rank update included lowering the Page Rank of many web sites that were selling links. By lowering the Page Rank for web sites that sell links, Google tried to do two things...
More About: Links , Sell , Feeling , Wrath

Online Video Marketing Best Practices
2007-10-30 16:12:00
The people over at Tubemogul wrote a great report on why you should include video marketing into your internet marketing mix, and they follow if up with some best practice tips on how to get your video in front of your target audience. Tubemogul provides a free service that allows you to track videos across several video sharing sites. I have been using and testing their services (as well as their competitors) over the last several months. Considering we are still in the early stages of video tracking and analytics, I have been quite impressed with their services so far. With this in mind, we should all be interested in what the people at TubeMogul have to say when it comes to internet video marketing.
More About: Video , Marketing , Viral Marketing , Online Video , Online

Internet Marketing Crucial to Reality TV Show Success
2007-10-29 15:45:00
As many of you probably know the last issue of Business 2.0 came out this month. I really enjoyed Business 2.0 because it had very relevant information for internet marketers and it had become a good source of blog material. Needing a replacement magazine, I decided to give the November issue of Fast Company a ...
More About: Marketing , Internet , Reality , Internet Marketing , Promotion

The Weekender: Examples of How People Are Making Money with Facebook Applic
2007-10-27 16:04:00
“The reality of making $5,000, $10,000, $20,000 [per day] and putting millions of dollars in your pocket through Facebook applications is absolutely possible.” Those words were spoken by Jason Bailey at a recent Facebook Developers Garage in Vancouver. In the following two videos Jason gives a few examples of how some Facebook applications are making a ...
More About: People , Money , Social Networks , Examples

Funny Video Friday: Rats and an Afro
2007-10-26 07:37:00
Here are two ads from one of our favorite ad agencies, Rethink Advertising. These are the same guys responsible for those funny BC Lions ads. I wish they would put more of their commercials on youTube, they have a great series of A&W and Future Shop ads as well.
More About: Video , Funny , Funny Videos , Funny Video , Friday

Facebook Chooses Microsoft as it?s Exclusive Third-Party Advertising Partne
2007-10-25 02:05:00
It was announced today that Microsoft beat out Google, Yahoo! and many others in the bid to be the exclusive third-party advertising partner for social network Facebook. Google has agreed to pay $240 million for a minority stake (less than 2%) in Facebook, which is valued at over $15 billion dollars. Microsoft now has the exclusive ...
More About: Exclusive , Party , Advertising , Social Networks

Using Video To Raise Money For Wikipedia
2007-10-24 08:00:00
Jimmy Wales, founder of Wikipedia , is using video to raise money for the Wikipedia Foundation and to help foster the growth of Wikipedia in the languages of developing countries around the world. This video benefited from some excellent footage from the documentary film "Truth in Numbers". I was very impressed with quality of the video, and predict that this video will be a very effective fund raising tool.
More About: Video , Money , Online Video

Learn How to Make Facebook Applications
2007-10-23 04:38:00
As I pointed out in my How to make money with Facebook post a few weeks back, most of the money being made on Facebook is because of Facebook applications. Create a Facebook application like Top Friends, which has almost 3 million active users, and you could be into some serious Internet dough. To date more ...
More About: Applications , Make , Learn

MySpace Series ?Roommates? Presented by Ford
2007-10-22 20:28:00
n theory a MySpace web series starring eight young and attractive women just out of college probably sounded like a good idea to Ford when they decided to lend their name and marketing dollars to "Roomates". The problem is, "Roommates", looks really, really bad. I can't say I was expecting much of a story, but throw in bad writing, bad acting, bad production value, and most annoyingly bad audio and it's hard to see how Ford is going to benefit from this. I'm sure the series will be filled with shots of the 2008 Ford Focus as the girls take trips to the beach and travel to shopping malls, but I'm sure whatever audience this show has will be watching the girls not their cars. The sad truth is that TV shows exist mainly as a vehicle to sell advertising, but I wish more people would realize that quality content benefits both the audience and the advertiser.
More About: Myspace , Series , Online Video , Serie

The Weekender: 20 Questions
2007-10-19 21:10:00
Does Your Web Site Need a Workout? Over at Search Engine Guide Kalena Jordan has a 20 point checklist to help you asses if your website is working hard enough for you. Are You Hard Core? Over at SEO-Theory Michael Martinez offers up 20 hard core SEO tips and then explains the benefits of them all.
More About: Questions

Funny Video Friday: Plymouth Aries ?Standard? Commercial
2007-10-19 06:12:00
This week's Funny Video is a blast from the past. I first saw this homemade Plymouth Aries spoof commercial on the old adcritic.com web site. It was funny then and it's still funny today. Enjoy the commercial and the rest of your Friday. Booya!!!
More About: Commercial , Funny Videos , Funny Video

youTube Video Contests Have Become an Easy Sell for Marketers
2007-10-18 19:33:00
When it comes to internet marketing it seems that holding a youTube video contest has become as acceptable as setting up a web page and buying Google Adwords. Now that Panasonic, Heinz, Doritos, Chevy, Coke, Mentos, HP, CBS, Subaru, and even the State Bar of Texas have held youTube video contests. It appears to be an easy sell for marketers to include a youTube video contest as part of their marketing mix. 5 reasons why youTube video contests are so popular: 1) They are relatively cheap and easy to set up. Create a low budget video announcing the contest, create a youTube channel, and if you want create a simple contest web page. 2) You can promote your contest as much or as little as you like. Offering a good prize will usually be enough to generate word of mouth promotion and encourage participation. 3) Having a youTube video contest can make your company/product/brand appear modern and relevant...
More About: Video , Youtube , Contests , Online Video , Sell

Making the ?Invisible Web? Visable
2007-10-17 08:00:00
The "invisible web" is all the web pages that search engines have not indexed. It is estimated that the invisible web is 544 times larger than the visible or indexed web. The fact that most of the web is not indexed should be very important to internet marketers and SEO's. There are probably many web pages that are linking to web sites you maintain that Google has not indexed. These links could be the difference between higher rankings.
More About: Link Building , Invisible , Visible

The New Rules of Marketing and PR - Book Review
2007-10-16 18:42:00
The New Rules of Marketing and PR, written by David Meerman Scott, is part primer on internet marketing, and part manifesto on how marketing and PR proffesionals need to rethink the way they communicate online. This book could have easily been named Internet Marketing 101, and should be adopted by marketing and advertising schools as mandatory ...
More About: Reviews , Book Review , Review , Book

Blog Action Day and Will Mushrooms Save The World?
2007-10-15 09:39:00
Internet marketing has proven to be very effective when it comes to promoting social, charitable, and environmental causes, and blogs have played a major role in making this possible for marketers who are on a small budget. Blog Action Day is a great example of an initiative with next to no funding, that has gone viral by asking bloggers to do what they do best, talk passionately about a subject. Blog Action Day was started by Collis Ta'eed, Leo Babauta, and Cyan Ta'eed based on the idea of how great it would be if bloggers all around the world were talking about the same issue on the same day. All three are passionate about the environment, and they knew it was a popular subject, so they decided to make the environment the theme for Blog Action Day 2007. Collis Ta'eed wrote a great post on the NorthxEast blog that describes in great detail how Blog Action Day got started. He describes how they turned an idea into a global internet campaign in less than three months.
More About: World , Promotion , Mushrooms

Link Building Technique: No Nofollow Forums
2007-10-15 07:01:00
Last week, we reported on the No Nofollow blog movement and shared tips on how to use these blogs to get quality inbound links. Another great link building technique is posting and replying on forums that dont use the nofollow tag. Many forums allow you to put links in your signature, which are great for ...
More About: Building , Link Building , Technique , Forums , Link

The Weekender: Some Advice From David Ogilvy
2007-10-12 19:41:00
Here is a great video I found of David Ogilvy addressing general advertising agencies about the importance of direct response advertising. Most of his ideas are just as relevant today, especially when considering that the internet is a dream come true for talented direct response advertisers. The internet allows consumers to respond immediately to many different forms ...
More About: Advice , Some

Funny Video Friday: Anti Smoking Commercial
2007-10-12 02:56:00
In this week's Funny Video a carpet layer demonstrates why smoking kills. Doubt it will convince anybody to quit smoking, but it should make you laugh. Enjoy the commercial and the rest of your Friday.
More About: Commercial , Funny Videos , Funny Video

Google Adsense Video Units
2007-10-11 10:25:00
Adsense Video Units are the newest addition to Google 's Adsense lineup. Video Units are now available to web site publishers in the US, along with Adsense text and display ads, Adsense referal ads, Adsense search, and Adsense mobile ads. The Adsense Video Unit is an ad supported video player that you can embed on you website or blog. Just like Adsense text and display ads, Google will choose what ads to display based on the content of your web page.
More About: Adsense , Google Adsense , Online Video

The No Nofollow, I Follow, DoFollow Movement
2007-10-10 14:29:00
By default almost all blog platforms use the nofollow tag on comment links. This makes commenting on blogs a poor way of building links to increase search rankings. However, over the past 6 to 12 months there has been a small movement to remove the nofollow tag on blog comments. There are over 400 blogs that have joined the No No follow | I Follow | DoFollow Bumpzee community.
More About: Link Building , Nofollow

Sony Bravia Campaign Goes Viral Again
2007-10-09 19:31:00
Sony's most recent ad for its line of Bravia LCD TVs is riding high on the viral video charts. This collaboration between Fallon and Passion Pictures is Sony's third ad in their "Color Like No Other" campaign. Chris Willingham Group Account Director at Fallon London said that color "is the most important thing in people's minds when purchasing a new TV". Throughout this campaign Sony has forgone any technical or feature based pitch, and focuses solely on color. The beauty of color and the emotions that color can stir up. Sony has also released making of videos for their bouncing balls, and paint ads, and in the case of Play Doh they released a short making of video as a teaser even before the ad aired.
More About: Advertising , Sony , Viral , Viral Marketing , Campaign

15% Off Coupon Codes for Text Link Ads and BOTW Directory
2007-10-08 13:49:00
I received an email from Patrick Gavin of Text Link Ads late last week with a coupon code for 15% off your order for the life of the order. Use coupon code holidays at checkout through out the month of October to get the discount. Best of the Web directory is having a two month 15% ...
More About: Link Building , Directory , Coupon

The Weekender: Designing for a Constant Change
2007-10-05 16:08:00
You may want to print out this weekend's reading and take it to a coffee shop. It is a 104 page study called "Fast Forward: Designing for Constant Chan g e ? written by Avenue A | Razorfish. I discovered the report on Guy Kawasaki's Blog. For those of you who haven't heard of Guy Kawasaki, he was an Apple evangelist turned entrepreneur. Check out his blog it is worth the read.
More About: Signing

Funny Video Friday: Clear Dandruff Shampoo
2007-10-05 13:50:00
This week's Funny Video Friday comes to us from Italy. Clear Shampoo finds an amusing and some what disgusting way of selling anti-dandruff shampoo. Who knew one man's dry scalp could cure another man's sweaty palms.
More About: Funny Videos , Funny Video

youTube Overlay Ads In Action
2007-10-04 07:31:00
For those of you who haven't seen youTube's overlay ads in action you can experience one about twenty seconds into this Dandelion Weird-Out music video. There was no embed link with this video, so I didn't get a chance to see if the overlay ads work when the videos are embedded in web pages or blogs. I don't see any reason why they wouldn't. These overlay ads are pretty rare at the moment, and they seem to disappear soon after they appear, so check it out while you have a chance. I posted two images below, one of the overlay ad for the movie Halloween, and one showing the picture in picture movie trailer that plays if you click on the overlay.
More About: Youtube , Action , Advertising , Online Video , Overlay

Restaurant Marketing Goes Viral
2007-10-03 19:43:00
A small sub shop in the Midwest called Erber and Gerbert’s, just put out this animated 30 second spot. The spot features an animated character on a quest to discover great subs. The animation was achieved with stop motion animation and 150 t-shirts. What I really like about this campaign is the inclusion of the making ...
More About: Marketing , Restaurant , Viral , Viral Marketing , Goes