The GottaQuirk eMarketing blog

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6, 7

5 Tips for Effective SEO
2008-04-02 11:11:00
If anyone out there is possibly as naïve as I was, you might’ve believed that when you write something amazing, the search engine spiders are so grateful for your quality content...
More About: Tips , Search Engine Marketing , Effective

PR-Net meets at the QuirkStation
2008-04-01 16:07:00
Anyone arriving at the office this time last Tuesday would have been surprised at what they found. First of all, the office was virtually empty, aside from a few of the die-hards (who I secretly believe sleep under their desks, anyway). Then there were the chairs; ab...

Some insights into me and my friend YouTube
2008-04-01 08:46:00
Being the new guy isn’t always easy. In fact, most times, it’s quite difficult. Being an ex-film student, I am reminded of J.D from the comedy sitcom Scrubs wh...
More About: Youtube , General , Friend , Insights

Molson: I Am Canadian
2008-03-30 10:44:00
Today we have an example of a clip that isn't a particularly good advert but still makes for a fine viral. I struggled to appreciate the humour, the voice-overs and the entire gist of the advert, and personally I think it's a very poo...
More About: General , Canadian , Molson

You should always have something in
2008-03-29 12:01:00
Today's viral video from Durex just goes to show that you should always have something in. By the way guys, please note that this may be deemed a little 'tasteless' in some circles, so if yo...
More About: General

A Masterpiece from Gmail
2008-03-27 11:15:00
Now I know we are a little late on this story, but it is still worth a read. Currently Google is the third most used search engine in Russia with 14,1% of online searches being done through ...
More About: Gmail , General , Masterpiece

Non-Profit Online Marketing
2008-03-26 12:44:00
In order to gain the funds needed to do good work, support often has to be gained from somewhere – which means you need to reach people who will feel personally connected to what you are doing. It’s important for organisations to b...
More About: Marketing , Online Marketing , General , Profit , Online

SEO Tips from the man who wrote the book on SEO
2008-03-25 14:13:00
GottaQuirkers – Today we have something really special for you. Acclaimed SEO guru Aaron Wall agreed to answer some of the questions we’ve...
More About: General , Tips , Search Engine Marketing , Book , Wrote

Things are funnier when you drink beer
2008-03-22 07:58:00
For some reason I find virals about beer to, on average, be funnier than those offered by most other industries. This could be because I like beer, or because beer lends itself more easily towards sillier hum...
More About: Drink , Beer , Viral Marketing , Things

Social Bookmarking could lose you PageRank... Que?
2008-03-20 13:42:00
According to the Google blog (the posting has subsequently been taken down), Google will be adopting a new strategy to reduce the PageR...
More About: Social , Pagerank , General , Social Bookmarking , Bookmarking

5 Tips for Effective WebPR
2008-03-19 11:31:00
WebPR is a cornerstone of New Media; it’s also an appropriate continuation of last week’s newsletter theme - Online Reput...
More About: Tips , Effective

Hahn Super Dry Keeps it Super
2008-03-15 07:50:00
As I'm sure most people have gathered, I am quite a fan of beer. When I say this I don't just refer to the obvious benefits of the golden nectar, but also the fact that I find the brands to be creative, and usually light-hearted when it comes...
More About: General , Super , Hahn

Testing the Effects of PPC on Organic Results: An Update
2008-03-14 11:09:00
Some of you out there might remember that we recently set up a test site to put some SEO and PPC questions to rest. Could PPC benefit an SEO campaign? My previous ...
More About: Results , Search Engine Marketing , Testing , Update , Affiliates

Announcing BrandsEye
2008-03-11 22:26:00
Followers of Quirk will have noticed that we’ve been harping on about Online Reputation Management for quite a while now. As some of you will know it’s ...
More About: General

Quirk's Turned 9!
2008-03-10 18:01:00
The celebrations kicked off at 4 last Friday and lasted well into the night - a big thanks to everyone who came out. It was a great opportunity to spend some time with the friends of Quirk a...

Stormhoek Stolen!
2008-03-09 17:15:00
HOT OFF THE PRESS: The geek's favourite wine has been stolen by its UK distributors! Jason Korman has just posted this announcement on the “old” Stormhoek b...
More About: General , Stolen

Streaker - Nike Shox
2008-03-08 10:00:00
With the entire sporting world having a good chuckle at Andrew Symonds' rough treatment of a streaker at 'The Gabba' this past week, I ...
More About: Nike , General

How to track more than four goals in Google Analytics (Part 2 of 3)
2008-03-07 06:48:00
Last week I listed 3 ways to keep track of more than 4 goals in Google Analytics and discussed the first option: Comparing content stats in Analytics Sett...
More About: General , Goals , Google Analytics

5 Tips for Online Reputation Management
2008-03-05 11:06:00
When musing about the labyrinth that is Online Reputation Management , I must admit that I am somewhat stumped in the humour department. There really isn’t all that much to say about ORM that ...
More About: Tips

It just leaves a bad taste in your mouth
2008-03-04 18:39:00
When comparing two relatively similar products - Coke and Pepsi - one wonders just how much is really in them. We've all heard of how blind testing has resulted in beer drinkers not being a...
More About: General , Mouth , Taste , Bad Taste , Leaves

How to track more than four goals in Google Analytics (Part 1 of 3)
2008-03-03 08:56:00
We love Google Analytics here at Quirk. It’s really useful, its free and even some of the suits have figured out how to use it, so it definitely gets the all-round thumb...
More About: General , Goals , Google Analytics

That's My Kind of Squirrel
2008-03-02 15:52:00
Yay for extreme humour! This viral shows us the ultimate punishment for rude phone etiquette. I found it while reading the blog for eSquared Fashion, local online personality Eric Edelstein’s funky  t-shirt store. The ad demonstrates an effective advertising technique, with Kyocera opting for almost a ‘cause campaign’ rather than trying a direct sell of their cellphone services. People who answer their phones at inappropriate times irritate us all, and Kyocera positioned themselves on our side of the frustration with their slogan: “Dial Responsibly”. The fact that this character decided to show such disrespect also means that we can laugh at his suffering with no guilt, which is why this kind of humour really worked for me here. All in all I give this ad a B- with viral potential. I have to mention though, that what would get me really excited is if Kyocera could start selling that attack trained squirrel. Comment on "That's My Kind o...
More About: Squirrel

Audi R8 - don't lose your head over this one...
2008-03-02 10:14:00
Okay, I'm gonna have to accept up front that this does not compare to the BMW clips that Rob has been posting re...
More About: Audi , General , Head

Internet-lessness
2008-03-01 11:52:00
Nashua Mobile has just launched a really fun “holistic” campaign: TV, Radio and Web – the way it should be (big smile). If you haven't seen it yet … check it out so you can appreciate what the hell I’m going on about!   P.S. The “he wanted to show me his blog” bit cracks me up every time … it is freekin' funny and I can so relate! I have heard some pretty funny Internet -lessness comments in my time…. and this campaign hits that spot perfectly. So what exactly is Internet-lessness (besides being a very cool word)? According to the campaign site it is:  Internet-lessness is defined as “an absence of a connection to the Internet resulting from high connection costs and/or a lack of knowledge of the benefits of being connected to the Internet”. People with Internet-lessness: may be so uninformed that they don’t know what Internet-lessness is don’t know what LOL, OMG and WT...

p.a.r.t.Y? Because we Gotta!
2008-02-29 14:21:00
Awesome venue... check. Booze... check. Live band... check. A bunch of crazy employees ready to party 'till the sun comes up....you better freaking believe it! Quirk eMarketing is celebrating its 9th Birthday... and we plan on having one hell of a night. To mark this auspicious occasion we are hosting a legendary party on the roof of our office. Date: Friday 7 March Time: 16h00 until there isn't a braincell left... Bring: A great attitude, ready for a crazy night. Don't bring: Your mopy-self if you not up for a good time! For anyone who has attended any of our previous parties, you will know that the QuirkStars like nothing more than the opportunity to let loose and make absolute fools of ourselves. The event has been organised by our Marketing Manager, Tim Shier, so you can expect one amazing party. The evening will include a live performance from one of Cape Town's rising artists Julia Jakobsen and her band. Have I mentioned that there will be free booze... Those wonderfu...
More About: Gotta

Even Management Consultants want to know how to make millions from Google
2008-02-29 13:51:00
Quirk UK was recently invited to speak to a group of interested members of the MCA on Search Engine Marketing. Speaker: Nic Ray, MD, Quirk UK Topic: Search Engine Marketing (or how to make millions using Google ) So, what is the MCA you ask? The Management Consultancies Association represents the UK‘s consultancy industry (which is worth a measly £8bn a year!) to its clients, the media and government. MCA members represent around 70% of the UK consulting sector and eight of the top ten UK-based consulting firms (by consulting fee income) are members. So - a pretty prestigious invitation if you ask me. Nic and I arrived wearing our finest (read ‘only’) suits and were greeted by an engaging audience, with plenty of questions. The presentation was more workshop then lecture and the audience was kept on their toes with a few random pop quizzes around things like ‘Link Baiting’ and ‘Google Bombing’. We received a few requests for ou...
More About: Management Consultants , Make , Millions

BMW SA: Defining Innovation - now online as well
2008-02-27 10:21:00
Many of South Africa’s “new media practitioners” have used Scott’s BMW advert, which he uploaded to YouTube, as an example of what clever online thi...
More About: General , Innovation , Online

Quirk gets caught in a PR-Net!
2008-02-27 07:24:00
Don't worry, we're all okay... After fighting our way through the afternoon traffic and one dodgy garage pie later, Tim and I found ourselves pulling into Cassia at the Nitida Wine Estate in the Durbanville Hills – brilliant venue! It was here that Brian Berkman from PR-Net hosted Vanessa Clark from Clickatell in giving a highly enjoyable marketing brief. The topic: PR skills required to handle a technology client. As QuirkStars we didn't quite fit the PR-agent mould, but as WebPR is an integral part of of what we do at Quirk, we found ourselves appreciating and taking real value from what Vanessa had to say.  Below I have listed 10 points that Vanessa made and struck home with me. I have kept them from the PR-agent's point of view.   The technical industry is fast-moving and filled with young, colourful individuals that make for interesting and positive stories. Cover the PR angles – awareness, leadership and education. Know what your client...
More About: Caught

Putting Facebook Pages to Work
2008-02-26 10:50:00
OK, so every social media "expert" in South Africa has built a Facebook page and/or group for their agency. Those who have real cli...
More About: General , Work , Putting , Pages

Google Maps: Easy as pie... or is it?
2008-02-25 08:48:00
Google Maps are fast becoming the smartest way to literally get customers to your doorstep.  Google Maps allow you to find business location and contact information in ONE electronic resou...
More About: Google , General , Google Maps , Easy