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Articles: 1, 2, 3, 4, 5, 6, 7

Stormhoek Stolen!
2008-03-09 17:15:00
HOT OFF THE PRESS: The geek's favourite wine has been stolen by its UK distributors! Jason Korman has just posted this announcement on the “old” Stormhoek b...
More About: General , Stolen

Streaker - Nike Shox
2008-03-08 10:00:00
With the entire sporting world having a good chuckle at Andrew Symonds' rough treatment of a streaker at 'The Gabba' this past week, I ...
More About: Nike , General

How to track more than four goals in Google Analytics (Part 2 of 3)
2008-03-07 06:48:00
Last week I listed 3 ways to keep track of more than 4 goals in Google Analytics and discussed the first option: Comparing content stats in Analytics Sett...
More About: General , Goals , Google Analytics

5 Tips for Online Reputation Management
2008-03-05 11:06:00
When musing about the labyrinth that is Online Reputation Management , I must admit that I am somewhat stumped in the humour department. There really isn’t all that much to say about ORM that ...
More About: Tips

It just leaves a bad taste in your mouth
2008-03-04 18:39:00
When comparing two relatively similar products - Coke and Pepsi - one wonders just how much is really in them. We've all heard of how blind testing has resulted in beer drinkers not being a...
More About: General , Mouth , Taste , Bad Taste , Leaves

How to track more than four goals in Google Analytics (Part 1 of 3)
2008-03-03 08:56:00
We love Google Analytics here at Quirk. It’s really useful, its free and even some of the suits have figured out how to use it, so it definitely gets the all-round thumb...
More About: General , Goals , Google Analytics

That's My Kind of Squirrel
2008-03-02 15:52:00
Yay for extreme humour! This viral shows us the ultimate punishment for rude phone etiquette. I found it while reading the blog for eSquared Fashion, local online personality Eric Edelstein’s funky  t-shirt store. The ad demonstrates an effective advertising technique, with Kyocera opting for almost a ‘cause campaign’ rather than trying a direct sell of their cellphone services. People who answer their phones at inappropriate times irritate us all, and Kyocera positioned themselves on our side of the frustration with their slogan: “Dial Responsibly”. The fact that this character decided to show such disrespect also means that we can laugh at his suffering with no guilt, which is why this kind of humour really worked for me here. All in all I give this ad a B- with viral potential. I have to mention though, that what would get me really excited is if Kyocera could start selling that attack trained squirrel. Comment on "That's My Kind o...
More About: Squirrel

Audi R8 - don't lose your head over this one...
2008-03-02 10:14:00
Okay, I'm gonna have to accept up front that this does not compare to the BMW clips that Rob has been posting re...
More About: Audi , General , Head

Internet-lessness
2008-03-01 11:52:00
Nashua Mobile has just launched a really fun “holistic” campaign: TV, Radio and Web – the way it should be (big smile). If you haven't seen it yet … check it out so you can appreciate what the hell I’m going on about!   P.S. The “he wanted to show me his blog” bit cracks me up every time … it is freekin' funny and I can so relate! I have heard some pretty funny Internet -lessness comments in my time…. and this campaign hits that spot perfectly. So what exactly is Internet-lessness (besides being a very cool word)? According to the campaign site it is:  Internet-lessness is defined as “an absence of a connection to the Internet resulting from high connection costs and/or a lack of knowledge of the benefits of being connected to the Internet”. People with Internet-lessness: may be so uninformed that they don’t know what Internet-lessness is don’t know what LOL, OMG and WT...

p.a.r.t.Y? Because we Gotta!
2008-02-29 14:21:00
Awesome venue... check. Booze... check. Live band... check. A bunch of crazy employees ready to party 'till the sun comes up....you better freaking believe it! Quirk eMarketing is celebrating its 9th Birthday... and we plan on having one hell of a night. To mark this auspicious occasion we are hosting a legendary party on the roof of our office. Date: Friday 7 March Time: 16h00 until there isn't a braincell left... Bring: A great attitude, ready for a crazy night. Don't bring: Your mopy-self if you not up for a good time! For anyone who has attended any of our previous parties, you will know that the QuirkStars like nothing more than the opportunity to let loose and make absolute fools of ourselves. The event has been organised by our Marketing Manager, Tim Shier, so you can expect one amazing party. The evening will include a live performance from one of Cape Town's rising artists Julia Jakobsen and her band. Have I mentioned that there will be free booze... Those wonderfu...
More About: Gotta

Even Management Consultants want to know how to make millions from Google
2008-02-29 13:51:00
Quirk UK was recently invited to speak to a group of interested members of the MCA on Search Engine Marketing. Speaker: Nic Ray, MD, Quirk UK Topic: Search Engine Marketing (or how to make millions using Google ) So, what is the MCA you ask? The Management Consultancies Association represents the UK‘s consultancy industry (which is worth a measly £8bn a year!) to its clients, the media and government. MCA members represent around 70% of the UK consulting sector and eight of the top ten UK-based consulting firms (by consulting fee income) are members. So - a pretty prestigious invitation if you ask me. Nic and I arrived wearing our finest (read ‘only’) suits and were greeted by an engaging audience, with plenty of questions. The presentation was more workshop then lecture and the audience was kept on their toes with a few random pop quizzes around things like ‘Link Baiting’ and ‘Google Bombing’. We received a few requests for ou...
More About: Management Consultants , Make , Millions

BMW SA: Defining Innovation - now online as well
2008-02-27 10:21:00
Many of South Africa’s “new media practitioners” have used Scott’s BMW advert, which he uploaded to YouTube, as an example of what clever online thi...
More About: General , Innovation , Online

Quirk gets caught in a PR-Net!
2008-02-27 07:24:00
Don't worry, we're all okay... After fighting our way through the afternoon traffic and one dodgy garage pie later, Tim and I found ourselves pulling into Cassia at the Nitida Wine Estate in the Durbanville Hills – brilliant venue! It was here that Brian Berkman from PR-Net hosted Vanessa Clark from Clickatell in giving a highly enjoyable marketing brief. The topic: PR skills required to handle a technology client. As QuirkStars we didn't quite fit the PR-agent mould, but as WebPR is an integral part of of what we do at Quirk, we found ourselves appreciating and taking real value from what Vanessa had to say.  Below I have listed 10 points that Vanessa made and struck home with me. I have kept them from the PR-agent's point of view.   The technical industry is fast-moving and filled with young, colourful individuals that make for interesting and positive stories. Cover the PR angles – awareness, leadership and education. Know what your client...
More About: Caught

Putting Facebook Pages to Work
2008-02-26 10:50:00
OK, so every social media "expert" in South Africa has built a Facebook page and/or group for their agency. Those who have real cli...
More About: General , Work , Putting , Pages

Google Maps: Easy as pie... or is it?
2008-02-25 08:48:00
Google Maps are fast becoming the smartest way to literally get customers to your doorstep.  Google Maps allow you to find business location and contact information in ONE electronic resou...
More About: Google , General , Google Maps , Easy

Kentucky Fried Cruelty
2008-02-24 07:56:00
No, this isn't a scene from Prison Break! PETA has launched a campaign to highlight the horrific cruelty that takes place in bringing you a bucket of the colonel's best...
More About: General , Kentucky , Cruelty , Fried

I'm sorry, did I say Obama? What I meant to say was...
2008-02-23 07:56:00
Just to follow up on my last post, if you enjoyed the Obama music video, you'll probably appreciate the value of the spoof. ...
More About: General

Quirk Secures a Vine and saves a Job!
2008-02-22 18:27:00
We have done it! We are now the proud owners of our very own grape vine (I didn't think I would ever b...
More About: General

Nothing Beats Word-of-Mouth
2008-02-21 12:06:00
A blog post on Church of the Customer comments on a study done to measure who/what influenced the choices of African American book buyers the most. Unsurprisingly, the most influential category...
More About: General , Word , Mouth , Beats

Five Tips for Your Quirk Interview
2008-02-20 09:57:00
Is ‘QuirkEview’ taking the portmanteau a little far? 1). Dress: Unless you want Rob to laugh at you, there’s no need to go renting a tux, (although we’d definitely remem...
More About: General , Tips , Interview

Clicks to display ads - just what we thought
2008-02-19 08:09:00
A study released last week by comScore, Starcom Media and Tacoda has confirmed what many have believed for some time now - only 6% of individuals online contribut...
More About: General , Display , Thought , Clicks

Reaction Value vs Interesting Characters
2008-02-17 08:44:00
Hitting viral jackpot is a pretty tough thing to do, and Berlitz must be feeling the pressure of proving their “German Coastguard” vira...
More About: Interesting , General , Characters , Reaction

Google Online Marketing Challenge kicks off worldwide
2008-02-15 12:45:00
This week saw the official start of the Google Online Marketing Challenge, an international competition aimed at educat...
More About: Online Marketing , General

Welcome MarketingSherpa Readers
2008-02-14 08:25:00
After MarketingSherpa posted about our Viral Video Weekends yesterday we’ve had quite a few new visitors to GottaQuirk. Welco...
More About: Readers , General

SA Blog Awards - Let the 2008 nominations begin
2008-02-13 20:39:00
Thats right people! The 2008 SA Blog Awards are just around the corner - April 3 to be exact -  and the chance for you to nominate your favourites has finally arrived!  This year the process of voting and getting voted for is easier...
More About: Blog Awards , General

The Browser That Killed Browsing - Meet Flock
2008-02-11 09:55:00
The explosive growth in popularity of social media sites has led to many things: a generation who know everyone else's last names due to Facebook status updates; artists moving from the club scene to the d...
More About: General , Browsing , Meet , Browser , Flock

SuperVakantie: X-Travel Party Plane
2008-02-10 10:38:00
What is this? I see a home-made style video with low-flying aircraft and I’m hit with the unsettling feeling that I'm about to witness 9/11 all over again. The aircraft disappears behind a building and I brace myself for the inevitable sm...
More About: Travel , Party , General , Plane

Men Invented Everything
2008-02-10 09:01:00
If you knew me you’d know I was a little bit of a bra-burning, chicks rule, boys are stupid throw rocks at them kind of gal. I’m not a fan of chauvin...
More About: General

Super Ads on Super Sunday
2008-02-09 08:58:00
In a world where TV advertising is fast disappearing due to  technology such as TiVo, along comes one day of the year when television advertising reigns supreme. The only problem for the...
More About: General , Super , Sunday

Skype?s founding engineers give Kindo the nod
2008-02-07 09:01:00
It’s been near on four months since I first blogged about Kindo – a social networking site “where families get together, build their tree, and grow.” As yo...
More About: Skype , General , Give , Engineers