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How Web 2.0 Affects SEO Strategy
2007-05-23 07:22:00
"Web 2.0" was originally coined by O'Reilly Media in 2004. Web 2.0 properties are perceived as harbingers of second-generation Web usage, such as interactive communities and hosted services that facilitate collaboration and sharing between users. "Web 2.0" is also one of the most overused and abused terms on Wall Street, sublimely crafted to reinvigorate investing in online entities that remain rooted in Web 1.0 technologies. Even though much of the machinery behind the Web remains relatively unchanged -- just upgraded, versioned, and rebundled -- people surfing the Web have changed. Web netizens have progressed beyond solely seeking information to embracing greater levels of interaction, even if it's virtual. It's not enough anymore to deliver goods as promised from an e-commerce site. Merely informing your online audience of breaking news is passé, and amusing visitors with quirky applets is seriously behind the times. To succeed on the Web today, you must engage your visitors...
More About: Strategy

Which Blog Platform is the Best for SEO?
2007-05-01 08:33:00
A month ago, I opened accounts at the three major hosted blog platforms (WordPress, Typepad & Blog ger), and wrote two equivalent posts (similar titles and keyword densities) on each platform using made-up keywords. I also hosted a WordPress powered blog on a newly registered domain and created similar posts there (I recognize that this isn’t an entirely fair option because I didn’t do the same for all three platforms). I used all of the default options of the blog platforms. I then monitored the search results for these fictitious keywords to see how quickly the posts would be indexed and how the posts would rank relative to each other. The two terms I targeted were: patwrxa & qtyuist, and the four blogs I used were: patwrxa.com, patwrxa.wordpress.com, patwrxa.typepad.com, patwrxa.blogspot.com1. Time to IndexingThe average time that it took for the posts to be first seen in the search engines . I didn’t include Live.com as it had only fully indexed one of the four sites (T...
More About: Platform

SEO Degrees?
2007-05-01 08:27:00
We recently posted the video of an interview I did with Greg Jarboe at the 2007 SES New York conference. In the video, Greg and I were discussing the general lack of qualified search engine professionals that seemed to be one of the main buzz-themes of the conference this year. We both agreed that it was past time for mainstream universities to step up to the plate a little bit and start including some of this stuff in their coursework/disciplinary offerings.Some of the early comments to the video are common enough. You hear it thrown around as a response to the concept fairly often. Universties can’t teach SEO because it changes too quickly. the technology is just too new… the landscape changes too fast… the rules and guidelines are too fluid. Actually, I really couldn’t disagree more.As a matter of fact, I kinda think that’s a cop out argument. I’ve been following the industry for almost 8 years now and while things are definitely fast paced and rapidly evolving - I ce...
More About: Rees , Degrees

Let Google's Algorithm Show You The Traffic
2007-04-17 07:40:00
Recently Rand Fishkin of Seomoz.org brought together 37 of the world's Top SEO experts to tackle Google's Algorithm, the complex formula and methods Google uses to rank web pages. This ranking formula is extremely important to webmasters because finding which factors Google uses to rank their index is often considered the Holy Grail of site optimization.Google's ranking factors affect how and where you are listed in their search engine results or SERPs. Since obtaining top positions for your targeted keywords often spells success for your site, knowing Google's ranking factors can be very beneficial. Every experienced webmaster will know Google is the main supplier of search engine traffic on the web, getting listed on the first page or anywhere in the top 10 positions for popular keywords will result in plenty of free quality targeted traffic.Briefly listed below are some of the main ranking factors you should be optimizing your web pages for in your marketing. The majority of ...
More About: Traffic , Show , Let Go

Easy SEO
2007-04-17 07:08:00
Very basic and easy SEO step to improve your search engine ranking for a particular phrase, teerm or word in a particular search engine… follow these stepsFirst , create a text file on your computer and name it analysis . Step 1 : Go to the search engine on which you want high ranks . Step 2 : Search the term you are targetting . Example if you want to rank high for “SEO”, then search for it . Step 3 : Look at the number one sites title that the search engine is showing you . Count the number of times your search words appear in it . Add this number to your “Analysis” file . Step 4 : Count the number in the description provided by the search engine . Add this number also to your “Analysis” file . Originally Posted By : http://www.theecommercesolution.com/blog/ ?page_id=6
More About: Easy

SEO Case Study
2007-04-13 15:40:00
Recently I took on a new client to assist in some search engine optimization. The site was receiving ZERO search engine traffic. For a specialized business, such as an industrial and insurance job recruiting company, search engine traffic can be very beneficial because it is so highly-targeted.After taking a look at the web site, although it looked nice and was easy to navigate, I noticed it had some fundamental flaws that were preventing it from ranking well in the SERPs (search engine results pages). Please note, I did not design this web site - I am only recoding parts of it so it will rank better for particular search queries.In this case study, I will outline the SEO flaws of the web site and present the solutions to these problems. On a side note, it makes no sense to me why a web developer would create a web site only to have it be completely ignored by the search engines.If you have any basic understanding of the benefits of SEO, it is relatively easy to design a well-optimi...
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SEO Ranking Factors
2007-04-10 07:30:00
As an online marketing firm with a history of expertise in search engine optimization, we've done many SEO projects. At last count, over 70 are done or in progress. We would do more except for the fact that so much confusion exists around them that it takes a long time to both sell and complete. There are a myriad of reasons, mostly to do with misconceptions of what works and what doesn't, by a company that thinks it has some in-house expertise, or worse yet 'a friend' who knows how to do SEO. We get more than a few of these later, after they have failed, or even get banned by the search engines.With appropriate attribution to SEOmoz.org, I will list the top ten positive factors, as they have 'found' by getting feedback from some of the top SEO gurus. We've reviewed them and for the most part agree with them, although your mileage may vary, based on your OWN website. They are: Keyword Use in Title Tag Global Link Popularity of Site Anchor Text of Inbound Links Link Popularity...
More About: Ranking

Hints for growing your search engine campaign
2007-04-03 07:43:00
Practitioners have analyzed the new personalization searches and determined that based on the users search history and user profile searches on the Google search engine could vary as much as 90 percent. Adding a feed, Google gadget, or Add to Google buttons on your pages so users can subscribe to your content will begin to become a necessity as more and more personalized searches are being performed.Orignally Posted By : http://www.elementfusion.com/personalizat ion-and-search-engine-optimization-seo
More About: Search , Search Engine , Campaign , Engine , Growing

Search Engine Personalization
2007-04-03 07:41:00
Google has implemented a new addition to their algorithm that will deliver better results for people using their search engine. This means Google (the monster of all search engines) tailors your search engine results based on your previous searches and the sites you visit regularly. This feature is only used for people who have an account with Google, so don’t worry Google didn’t install a tracking device on your machine. Orignially Posted By : http://www.elementfusion.com/personalizat ion-and-search-engine-optimization-seo
More About: Search , Search Engine , Engine

Personalization and Search Engine Optimization (SEO)
2007-04-03 07:38:00
Personalization of search engines and search engine results is a hot growing topic, and has been for some time. I will attempt to reveal some of the mystery in the three steps below and what this means for your search engine optimization efforts and your websites rankings on the search engines? Originally posted By : http://www.elementfusion.com/personalizat ion-and-search-engine-optimization-seo
More About: Search Engine Optimization , Search , Search Engine , Optimization , Engine

Outsourcing link development for SEO
2007-04-02 16:03:00
"The other thing that became apparent was that this company was in India. Eveyone I talked to had Indian names and accents and they only communicated very early in the morning." I would only recommend something like this to a competitor who had pissed me off at some point. In fact, I have a competitor who used an outfit from India. They wreaked havoc with the reputation of his site. I have nothing against directory submissions at all, but they gave him the spammiest directory links and wrote articles for submission that butchered the concepts with which he was trying to be associated. It's funny, I was thinking of posting a thread similar to this because I have a site that needs additional link development to move it closer to page one. Fact is, I just don't have any time to spare myself due to the requirements of other sites. It would be nice if you could find a trustworthy and competent company to hunt down links for you, but my sincere belief is that it is dangerous to trust th...
More About: Outsourcing , Development , Link