Search Engine Optimization SEO

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An overview of the Google Over Optimization filter
2008-02-15 10:06:00
Google Over Optimization filterIf someone told you that the race to the top spot in Google search engine rankings is not easy, then he is probably telling the truth. As you enter the World Wide Web, you desperately want to be noticed. You want traffic to start flowing to your website and your website to be in the top of search engine results. But this is not possible.At least it’s not possible to do his in a legitimate manner. In an aim to hit the top faster than the rest, some people create web pages for search engines rather than web users. These pages are called over optimized pages and they use a series of strategies to attempt to fool search engines.These websites contain more competitive keyword phrases which have little or no link to the overall content of the page.Google has a filter called the ‘Google Over Optimization filter’ which uses an algorithm to detect such web pages. The penalty is severe.The penalty and avoiding Google over optimization Filter It is said tha...
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A look at Google spam filters
2008-02-04 10:22:00
Ever since google became the search engine king, the responsibility on its shoulders has increased. The onus is on Google to keep its search results free of spam and fake websites to make every search a worthwhile experience for its users.Considering that thousands of websites are created every day and a lot of these might be spam websites, the job isn’t easy at all. So google has created a set of manual and automated filters called as google spam filters.Google spam filtersThe aim of these filters is simple enough. Any website that uses illegitimate techniques to gain an undue advantage in search engine rankings will be greyed out and put into an imaginary quarantine zone.In the quarantine zone the page rank of the website will suffer and according to the filter that has been applied, it can even go below hundred. To get out of the quarantine, the website has to stop using those spam techniques or it may have to wait till the penalty time period is over.The top 3The existence of ...
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Understanding Google Domain Age Filter
2008-01-29 10:35:00
When you launch a website, you are entering a world that is as populated as the world that we exist in. Maybe it’s even more populated than the real world. The worst part is that every webmaster who launches a website wants to be at the number one spot in Google search engine results.Now this makes the job extremely difficult for Google to go through each one of these websites and rank them on the basis of their content and SEO techniques. A lot of webmasters want to hit it big early and hence they choose spam techniques to get to the top really fast.So Google introduced a set of filters to counter spamming and create a search results page that has only quality websites in it. The Google domain age filter works on the policy that if your domain has been around for a few years, then the chances that you are a spam website are negligible. This is why google gives older domains a much better ranking than newer ones.Can you get around it?Does it mean that it will take a few years befo...
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Understanding the Google Trust Rank Filter
2008-01-24 09:45:00
Google Filter s - Google Trust Rank FilterIf you thought that a well detailed SEO program is enough to get you a top rank in the search results pages, then you are misinformed. The information that you have is only partially correct. The complete information is that you need to follow this program routinely for almost one year to get out of the google sandbox and get into the google trust rank filter. Both these are a set of filters used by Google, which avoid new websites from gaining an undue advantage by using spamming techniques. Some websites create thousands of back links at once using spamming techniques and dummy web pages to gain a high back link structure. This makes it possible to gain a high page rank the moment the website is launched defeating the very purpose of a search engine. Hence the arrival of google trust rank filter might have actually benefited the web users but it has made life difficult for webmasters. The Google trust rankIn order to get a good trust rank ...
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Google SandBox Filter
2008-01-23 16:50:00
Can you beat the google sand box filter?Search engines have become far more equipped today to beat spammers at their own game. There was a time when websites used mass spamming techniques to reach the top of search engine results soon after their launch.As a result, most of the top websites were beaten by the spammers and the quality of search engine results suffered.Soon google allegedly came out with the sand box filter. The sandbox filter is considered to be a conscious effort on the part of google to prevent spamming websites from achieving a high ranking.According to experts the google sand box filter is like a probationary time zone which may last for up to 3 months or even more. In this time period, the website may perform extremely poorly in organic search results. It is used to gauge the trust metrics of the website. This metrics will play an important part in deciding the future of the website in search results.Different theoriesThere have been different theories surroundi...
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Google Filters
2008-01-22 15:18:00
The existence of Google filtersGoogle has simply come into existence and spun the virtual world around. It can now be called the central axis around which half of the virtual world revolves. Hence it is extremely crucial that you understand the way it functions. This is mandatory not only for the webmaster but also for the average netizen looking for information.Google employs a set of algorithms to scan a webpage and bring up its search results. These algorithms are constantly updated every now and then to make them more effective and efficient in bringing up the results.Also, the success of a webpage in the World Wide Web very well depends on its position on the search results page. Search engine optimization or SEO techniques were introduced to help a webpage rank better on search engine results pages.But then Google incorporated these filters into their algorithms and once again, the rules changed.What are Google filters? There are almost hundreds of factors and variables that a...
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Google Updates its Toolbar with New Rating System
2007-12-20 10:30:00
Google Tool Bar UpdateGoogle recently made a change to its toolbar software which includes two new buttons: a happy face and a frowning face, These button allow users to rate webpages as they visit them.Google Toolbar version 4.2 which will be used to roll out "VR" (visitor rating). Google VR™ will use a digg like system with a voting button on the toolbar to collect visitor ratings of the pageand the VR will be displayed via a blue bar similar to the PR bar.
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SEO and Ajax
2007-12-17 16:14:00
Its web 2.0 and the world simply cannot stop raving about how Ajax has revolutionized the internet. Well, for people who do not know Ajax is a new method to bring tremendous user friendliness to the internet. It uses existing technologies and combines them to produce some extremely powerful applications. Yes, the user will be thrilled and more than happy with your Ajax website. But where does that place the webmaster? Ajax is also one of the most un-search engine friendly technologies. That means that if you have Ajax applications on your website, then it is time to rethink your SEO techniques. The biggest difficulty with Ajax is that it gives you very little options to manipulate the TITLE tags and page headers. Accessibility has always been a problem with Ajax and what good is technology when users cannot find it? A workaroundA lot of SEO experts have suggested that creating a second set of static views to be fed to the search engines might be a good option. In simpler terms, you ...

SEO for Web 2.0
2007-12-12 10:58:00
Search Engine Optimization SEO for Web 2.0 For a lot of people, web 2.0 has been the birth of a new concept. For some, it has been a new set of rules that govern the internet now. But what is it in reality? How do you define web 2.0?Web 2.0 is an idea that has developed considerably since the dot com bubble of 2001. Web 2.0 is a huge community of websites that is linking more websites together and increasing everyday.User generated content is one of the prime features of web 2.0. Although user generated content can be relied upon to shoot a website to spotlight, websites have to rely on search engines to get better rankings. This is where SEO for web 2.0 comes in.Most experts suggest that SEO is web 2.0 and that there isn’t much of a difference in the two.SEOThe fact that user generated content is what is making websites grow horizontally and vertically makes it more difficult to use standard SEO techniques. There is very little editorial control and there are other problems that ...

Google Labs - New Experimental Search
2007-12-05 14:18:00
Google is experimenting with new feature on search results that allow users to vote up or remove search results they see.This implemented as part of its Google Labs Program , which allows the user to customize the search experience by adding, deleting and moving search results.This feature is limited to user specific search results. The sites disliked or deleted by specific user will not appear in his search results . This is experimental feature and may be available only for limited period .For more information visit : http://www.google.com/experimental/
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SEO Tips to Get Higher Google Page Ranking
2007-12-05 14:14:00
As the internet started to develop, immense marketing hype went into it and the result was a network of websites which had clustered information scattered here and there. But these websites were simply not willing to give out an external link. Most of the links were internal and kept returning the user to square one. It was like a never ending loop. As a result google got into the act and altered its algorithms in the quest to make the web a better place. Its page rank system is one of the key aspects of this change that has redefined the way the web functions. According to this system, the importance of a website could be determined by the number of inbound links coming to it. For example, if your webpage has a hundred inbound links coming to it chances are that it can have a high page rank in google. DevelopmentAs a result, webmasters now started to create dummy sites for giving out links for their web pages and soon had pages with a million inbound links. Once again, Google alter...
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Importance of Google Page Rank
2007-12-03 13:12:00
Searches and search engines have come a long way indeed from the old days. Today, complex algorithms and techniques are at work behind the scenes to make the result much more satisfying and relevant for the end user. Take Google ’s extremely popular Page Rank system for example. This system came into place well before Google was actually created. But now it is the sole system in place on the World Wide Web that decides on the importance of a page within a website and gives it a numerical ranking from 1 – 10. So if you have a Page Rank of 1, it means that the particular webpage has received the most votes or inbound links. Most of these votes have to be relevant or important ones. How it worksThe number of inbound links that is generated by a page is the primary factor that determines it page rank. For example, if a page A has an outbound link to page B, then that link can be called as a vote from A to B. But how popular is Page A? This is also a determining factor when the value ...

Benefits of LSI for SEO
2007-11-26 15:24:00
SEO has been the mantra of success for many a websites until now. The formula has been tried and tested and it has worked as well. The results were pretty much based on keyword density rather than the context in which the keyword has been used. Hence it was necessary to identify all the keywords which had the same meaning which a user might look for. For example, a user looking for ‘red kitchen cabinets’ might look for ‘kitchen cabinets red’ ‘red colored cabinets’ and many more such keyword variations all of which mean the same for him. But for the search engine spider they are all different keywords. LSINow we have a new method of SEO called Latent Semantic Indexing. LSI is based on identifying a group of keywords and the context in which it is used in the text. It creates a much more natural approach to search engines and results rather than the more mechanical approach which was common until now. If you look closely at a search results page you will find at least th...
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LSI (Latent Semantic Indexing) : The new face of search
2007-11-20 11:30:00
Latent Semantic Indexing How do you look up for information on the internet? You type in the words in a search box and wait for the information to come up. But if you go through the results in detail, you will find that after the first few results pages, the rest are all irrelevant to the term that you searched for. This is the retrieval method that is popular the world over today but will be soon replaced by a highly sophisticated model called LSI (Latent Semantic Indexing ). LSI is a new concept based retrieval method which uses a term and document matrix to describe or bring out the occurrence of terms in various documents. The results have been known to be 30% more effective than any conventional form of search that has been used. Why it worksThe reason why LSI works can be attributed to a term called ‘Shared words’. If you are searching for the term ‘mobile phones’, you might miss out on the result pages which also have the words, ‘Cellular Phone, lightweight, camera p...
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The rise of social bookmarking and tagging
2007-11-13 13:43:00
Storing, classifying and sharing information has reached a new level altogether with social bookmarking. Social bookmarking is a method in which internet users save links to web pages that can be shared publicly or privately with access limited only to a certain group or limited number of people.The people can then view these bookmarks in a chronological order or via the tags that mark them. Ever since iList.com was started in 1996, there have been several social bookmarking networks on the internet that have risen and fallen. These companies include Backflip, Blink, Clip2 etc. But it was more recently in 2004 that the term social bookmarking was coined and del.icio.us brought the concept of tagging into the World Wide Web. Since then social bookmarking has been on the rise.Why it worksIt works because it has several advantages when compared with the more traditional automated resource location software.Search engine spiders for example, use algorithms to determine the meaning of a ...
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MatCutts White Hat SEO Tips for Bloggers
2007-11-02 13:36:00
Matcutts, popularly know as Google SEO Guy , recently gave presentation on White Hat SEO Tips for Bloggers .This video is currently available on Viddler, and also in my blog Google SEO Guy Videos SectionThe Summary of things Highlighted in the video " White Hat SEO Tips for Bloggers."Use variation of the same keyword in the url, title and content separately Use dashes and underscores in the URLs to separate the words Name categories after the keywords that you are chasing Avoid .biz and .info type of domainsMake a buzz on the net and Google will notice you Lastly he concluded "“Selling links and buying links are against our guidelines, and we do take action on them”.

The 5 Advantages of Blogging from an organizational perspective
2007-11-02 12:14:00
First we had the internet, and then emails conquered the world with their speed and convenience. Now, a new form of interactivity has taken over the World Wide Web and it is called blogging.In simple terms, a blog is any website where entries are written in a chronological order. Most blogs are the blogger’s personal comments on topics like food, fashion or sex. But there are other blogs which keep you updated on the latest happenings around the world as well.Blogging has now emerged from a platform of interactivity to a superb marketing tool and most corporate use it to their advantage. But what are the advantages of blogging?Advanta ges of blogging• You can entice customers into personal conversations and thereby get feedback, criticism and personal comments at a rate that’s peanuts as compared to traditional forms of market research.• You have both consumers as well as citizens who are visiting your blog. It is a great platform to keep them well informed and updated about ...
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Google Page Rank Update - War on Link Selling Web Sites
2007-10-29 14:43:00
Google has updated much awaited Page Rank (Green Bar Update). This Update has costed number of popular sites and blogs with their page ranks dropping. Washingtonpost.com, Techcrunch, Engadget, and Forbes and other popular web directories are among the list of victims of recent google page rank update.
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Link Baiting strategies in SEO
2007-10-15 09:17:00
Of all the SEO strategies that have sprung up in the last few years, none have gained as much repute as link baiting. Link baiting is an exciting prospect and several different variations of this method have propped up recently.Link baiting can be defined as the process of creating content that is interesting enough to catch people’s attention. It can be informational stuff also known as informational hooks, news hooks which provide fresh news information each time and then garner citations and links. ‘Evil hooks’ which is the process of writing something that is mean about someone or some product is also known to gather a lot of attention. Improving link quality While people have commonly created bait articles, you can also provide a fresh information piece and then leave it on the internet as bait. There have been articles that have picked up almost 1000 links in as less as 6 months. A news hook is the most effective one so far. So are contradictory hooks where you contradi...
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Google Yet again proves to be leader in Search Market
2007-09-26 12:19:00
In the recent survey conducted by hitwise and Net Ratings independently, google has proved that it is far ahead in its search market share than its other competitors.As per Hitwise survey, Percentage of US Search es Among Leading Search Engine Providers(in last four weeks till September 1, 2007. )Google - 63.98 % Yahoo! Search- 22.87 % MSN Search - 7.98 % Ask.com - 3.41 % In another survey by netratings the search shares are as follows :Google - 53.6 % Yahoo Search - 19.9 % MSN/ Live Search - 12.9 % Ask .com Search - 1.7 %
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Google Penalizing Paid Link Directories
2007-09-19 13:31:00
Google has penalized around 60 paid link directories including Aviva, Alive, Big Web Link s, ewebpages, Directory Dump, Elegant Directory, and Biz-Dir in violation of the search engine's quality guidelines. Google is ecnouraging the web masters to report them about those involved both in buying and selling of links.During a session at SES called "Are Paid Links Evil?" Cutts presented a slide presentation stating the types of paid links which google does not like.
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Advantages of SEO marketing
2007-09-12 10:15:00
Search Engine Marketing Search Engine marketing is the best form of marketing as opposed to E-mail, Bulk mail or telemarketing. In the case of the latter, the products are being ‘pushed’ to the customers, whereas in Search Engine marketing it is the customers who search for the products and is hence more effective.Advanta ges of using SEO marketing: Better brand visibility Directly reaching your target audience making the products easily accessible to them. Is a round-the-clock service since its available 24/7 online, unlike tele-marketing or E-mail marketing which has a specific time period. Round the clock cross-browser compatibility enhancing increase in the sales of your products & services Since the results are keyword-based, the customers are genuine making it more profitable for the company. You can target a global market since it is available on the WWW
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why is it important to perform search engine optimization for google??
2007-08-21 12:59:00
It is well known fact that Google is leading search engine in USA. Recent statistics by www.webhits.de and www.hitswise.com, portray that Google is emerging as clear leader in Europe Search Market also. Search Engine market shares in UK:Google – 79.38% Yahoo – 7.72%Ask.com– 4.48% Msn - 3.75%Live– 1.53% Search Engine market shares in France:Google – 89.79% Yahoo – 3.14% Msn – 2.48% Orange -1.89 %Free– 0.72 %Search Engine market shares in Germany:Google – 88 % Yahoo – 3.4 % German ISP T-Online – 2.2 % Msn -1.4 % AOL – 1.3 % The above stats give us picture of how important it is to do search engine optimization of site for google.
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Google Launches Message Center for Web Masters
2007-08-02 11:14:00
Google has launched message center in web masters console to facilitate personal and authenticated communication with web masters. Intially it will confined to messages related to search quality issues, and in long run may become communication channel for more types of information.Message Center is capable of providing information in all almost all languages, including French, Italian, German, Spanish, Danish, Dutch, Swedish, Russian, Chinese-Simplified, Chinese-Traditional, Korean, Japanese, etc.
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Google to Inrdouce new Meta Tag for web masters
2007-07-18 09:57:00
Google plans to introduce new meta tag for webmasters which identifies pages that have a time limitation or are time bound.The ‘unavailable_after’ meta tag will soon be recognized by Google according to Dan Crow, Director of Crawl Systems at Google and Jill Whalen of High Rankings.Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a particular page will no longer be available for crawling. For instance, if you have a special offer on your site that expires on a particular date, you might want to use the unavailable_after tag to let Google know when to stop indexing it.
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Search Engine Friendly Design
2007-06-11 11:44:00
Design of the web site is also vital factor in ranking of a web site. Having a search engine friendly design helps web site to be easily crawled, indexed by search engines and there by gives an edge in over all ranking of web site and target more audience.Search Engine Friendly Design Tips :Navigation : All the pages of the site should be inter-linked and should have link to index page. Text Readability: Avoid using annoying and eye irksome background colors to make the text of web site content readable and use standard font size (12) and standard font color (black). Images and Flash: Images and Flash may certainly give professional look and feel, but excessive images and flash may not have good impact on users and Search engines. Content: Users and Search engines prefer sites which are more content rich, rather than image rich web sites. Dynamic Sites: Search engine spiders like static web sites and static urls in comparison to dynamic web sites and urls. Java Script : Using more j...
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Effective Keyword Research is the first mile stone of Success in SEO Proces
2007-06-01 12:40:00
Keyword Research involves not only choosing right keywords related to your web site product and services, but also choosing keywords which are more frequently search by the visitors or users. Keyword Research should intelligently balance both the acts and give the right keywords which are related to your services, as well as should be searched by more people, there by bring visitors and leap and bounds of traffic to your web site and finally help in get potential customers.Effective and Right Keyword Research Process is the key for:Promoting your web site Making it easily searchable Getting more visitors and Traffic Gain long term potential customers Tips for choosing the right keywords with Effective Keyword Research Process:Select the Best and Right Keyword Research ToolKeyword Research Should be Page Specific rather for Entire SiteMore Search Count and Less Competition is ideal notion of Good Keyword Localized Keywords are more useful for region specific web sites Conversion keyw...
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Preliminary Site Analysis, Competitor Analysis - Main Initial Steps in Sear
2007-05-29 12:51:00
Preliminary Site Analysis and Competitor Analysis are the major initial tasks in Search Engine Optimization (SEO).Preliminary Site AnalysisSite Analysis involves analyzing the current status of the site with respect to various SEO Factors .The following SEO aspects of the web site are analyzed.• Number of Pages Indexed• Number of Back Links• Existence of External Java Script• Existence of CSS• Architecture and navigation of Site• Existence of Search engine friendly web design• Present Keyword Ranking in major Search EnginesCompetitor AnalysisCompetitor Analysis involves analyzing the competitors site , offering similar products and services .The following aspects of competitor site are analyzed• Keywords Targeted and their Rankings• Search Engine Friendly design Aspects• Architecture and navigation of SiteThese 2 main tasks help us in framing the right Search Engine Optimization (SEO) Strategy.
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Search Engine Optimization ( SEO ) Process
2007-05-21 11:03:00
Search engine optimization (SEO) process main objective and goal is: Search engine friendly web site Top Ranking in major search enginesEnhance the popularity of the web site Increase the traffic and the number of visitorsGain more global customer base Maximize return of investment ROI)SEO -> Search Engine Friendly Web Site -> Ranking high in Major Search Engines -> Greater Popularity -> Increased Visitors -> Gain More Customers -> Maximize ROI Search engine optimization is a continuous, on going process or strategy and involves following steps:1. Preliminary Site Analysis2. Competitor Analysis3. Keyword Research4. Search Engine Friendly Design Suggestions5. On Page Optimization Meta Tag Optimization Content Optimization Image and Anchor Tag OptimizationBold, Italic Tag Optimization6. Off Page Optimization Directory SubmissionQuality Link BuildingSearch Engine Sumission7. Social Media OptimizationRSS ( Really Simple Syndication)News Articles and Promotion Blogs Content Swapping Soci...
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Search Engines – Past and Present Revealed
2007-05-15 14:41:00
Search engines have become part of every web user life. Right from small piece of information to online books and up-to-date stock information, for any kind of information, web users are considering search engines as the best knowledge rich databases to search.In 1993, Mathew Gray in MIT developed first search engine “Wandex”, collected information to its index using web crawler “World Wide Web Wanderer”. Another search engine was developed in the same year was “Aliweb”( Archie Like Indexing for the WEB), which is live till date.1994 , contributed to full text crawler based search engine “Web Crawler” and Lycos another,web's earliest crawler-based search engines.Major search engines emerged in long run:• Yahoo (1994 ): Yahoo still remains to be most popular search engine on the web. Yahoo was re-structured itself in October 2002.• Open Text (1995) : Opent Text was Yahoo's original search partner was also a popular web search site of its own in 1995. Open...
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