Pawsible MarketingPawsible MarketingWhether you are just starting out or you have an existing pet business that needs help with marketing, we've got the experience, talent, motivation and energy to get you to the next level. Articles
Walking the dog has become a booming industry!
2008-01-24 12:56:00 Walking the dog has become a booming industry!By MELISSA DRIBBENPHILADELPHIA INQUIRERPHILADELPHIA — Last summer, Rebecca Davis and her boyfriend were at one of the outdoor tables at Vesuvio in Philadelphia, having coffee or wine or whatever, that’s not the point. The point is that when she wasn’t gazing lovingly into his eyes, she noticed a dog getting a short walk around a small park. “The owners seemed disinterested,” Davis recalls, “and the dog looked frustrated.” Davis is a marathon runner. “I thought, that dog needs a run. Maybe I should start a dog running service.” Three days later, with her computer-savvy boyfriend’s help, she set up a Web site for Run Philly Dog Run, offering, for $40 an hour, to take dogs for a leashed cardio workout at their pace of choice.The first person to respond to Davis’ Web site was Zeth Weissman, who owns PhilaPet.com, one of Philadelphia’s largest pet-sitting operations. Zeth and his wife, Deirdre, refugees from the dot-... More About: Industry , Walking
Industry Events: 2008 related industry events!
2008-01-08 15:27:00 Jan. 5-8Portland, Ore.Portland Gift & Accessories ShowContact: 415-346-6666; www.portlandgift.comJan. 8-16Atlanta, Ga.Atlanta International Gift & Home Furnishings MarketContact: 404-220-3000; www.americasmart.comJan. 12-13AtlantaBirdwatch AmericaGeorgia International Convention CenterContact: www.birdwatchamerica.comJan. 22-23Atlanta, Ga.Pet Food Ingredient Quality ConferenceGeorgia World Congress CenterContact: Sylvia Small; ssmall@poultryegg.orgJan. 23-25Atlanta, Ga.International Feed Expo and Poultry ExpoGeorgia World Congress CenterContact: 703-524-0810; www.ife08.orgJan. 25-27Atlanta, Ga.APAWS Scooper Convention & Turd-Herding ContestSheraton Gateway HotelContact: www.apaws.orgJan. 26-29San FranciscoSan Francisco International Gift FairMascone CenterContact: 800-346-1212; www.sfigf.comFeb. 1-6New YorkNew York International Gift FairJacob K. Javits Convention CenterContact: www.nyigf.comFeb. 9-12Lake Buena Vista, Fla.Aquaculture America 2008 Contact: 225-578-3137; ww... More About: Events , Industry , Related
Tip of the Day: Tips from award winning retailers!
2008-01-07 15:13:00 We found a great article in Pet Product News...Tips from Award -Winning Retailers : Several Retailers of the Year 2007-2008 winners offer advice. Pet Food ExpressSan Francisco Bay AreaMichael Levy Talk to your customers and be sure to be a good listener. Grocery, mass and the national chains don’t do this, but you can and should. Customers will appreciate your interest in them and their pets.. Reward your employees for great customer service. Whenever one of our stores gets a great customer letter or e-mail, we buy lunch for the whole store on the following weekend.. Be sure to network with your distributors and manufacturers. We work in the best industry in the world. There are many wonderful people out there who want to help you succeed. Speck's Pet SupplyAnderson, Ind.Karen S. Smith Don’t be afraid to put seasonal merchandise out early. For example, we put our pond merchandise out at the end of February, at least two to three months prior to t...
Industry Events: 2008 pet industry consumer shows and events!
2008-01-06 15:50:00 Jan. 25-27Timonium, Md.World of Pets ExpoMaryland State FairgroundsContact: 800-882-9894; www.worldofpets.orgFeb. 2-3Memphis, Tenn.Mid-South Exotic Bird FairSouthwest Tennessee Community CollegeContact: 901-878-1307; www.birdshows.comFeb. 8-10Edison, N.J.Super Pet ExpoNew Jersey Convention CenterContact: 866-SUPER-PET; www.superpetexpo.comFeb. 15-17King of Prussia, Pa.Super Pet ExpoValley Forge Convention CenterContact: 866-SUPER-PET; www.superpetexpo.comFeb. 23-24Hillsboro, Ore.Unique Animal Expo & Pet FairWashington County FairplexContact: 503-717-8484; www.uniqueanimalexpo.comMarch 8-9Providence, R.I.Rhode Island Pet ShowThe Rhode Island Convention CenterContact: www.osbornejenks.comMarch 14-16Reading, Pa.The Pet Expo at ReadingThe Greater Reading Expo CenterContact: 800-677-4677; petexpo@optonline.netMarch 28-30Chantilly, Va.Super Pet ExpoDulles Expo CenterContact: 866-SUPER-PET; www.superpetexpo.comApril 5-6Memphis, Tenn.Mid-South Exotic Bird FairSouthwest Tennessee Communi... More About: Events , Industry , Consumer , 2008
Tip of the Day: Wealthy pet owners driving dog and cat business market!
2008-01-06 15:40:00 A great article from Pet Product News...Living the life of luxuryWealthier pet owners are increasingly driving the dog and cat market, with pet-owning households with annual incomes of at least $70,000 now accounting for more than half (51 percent in 2005, compared to 35 percent in 2000 and 28 percent in 1995) the dollars spent on pet products and services ($47 billion), according to an August 2007 report from Market Research.com’s Packaged Facts division.Read more! More About: Business , Driving , Wealthy , Owners
Industry Events: 2008 industry trade shows!
2008-01-05 15:19:00 A great list of pet industry trade shows:Feb. 14-16San DiegoGlobal Pet ExpoSan Diego Convention CenterContact: www.globalpetexpo.orgFeb. 21-22Los AngelesThe Showroom, Spring Product PreviewLos Angeles Convention CenterContact: 310-446-4901; www.lapetdesigners.comFeb. 23-24Los AngelesLuxury Pet Pavilion Spring ShowThe Westin Bonaventure Exhibit HallContact: 866-441-9247; www.luxurypetpavilion.comMay 16-18Baltimore, Md.H.H. Backer Spring Trade ShowBaltimore Convention CenterContact: 312-663-4040; www.hhbacker.comAug. 2-3AtlantaLuxury Pet Pavilion Fall ShowAmericasMart Convention CenterContact: 866-441-9247; info@luxurypetpavilion.comAug. 23-24New YorkPet Fashion Week New York125 West 18th St., ManhattanContact: 401-726-0979; www.petfashionweek.comSept. 9-11Las VegasSuperZooMandalay Bay Convention CenterContact: Dave Williams 626-447-2222 x317; dave@wwpia.org; www.wwpia.orgOct. 3-5Rosemont (Chicago), Ill.H.H. Backer Christmas Trade ShowDonald E. Stephens Convention CenterContact: 312-6... More About: Events , Industry , Trade Shows , 2008
Tip of the Day: Super Pet Expo a great op for pet business marketing!
2008-01-04 21:00:00 Here's a great opportunity for those of you in New Jersey, Pennsylvania and Virginia for marketing to pet consumers!From the ASPCA Website:It’s time to gather up your crew of animal-loving humans, because the ASPCA and Super Pet Expo want to see you in 2008. Adults will save $2 and kids will get free admission to Super Pet Expo shows, featuring over 200 exhibitors of cool pet products and performances by the “Ultimate Air Dogs.” Leashed pets are welcome, too. You can even take your four-legged family members on a play date at the Puppy Playground. For more information, and to get your special free kids’ admission coupon, please visit Super Pet Expo online. Shows are: February 8-10, Edison, NJ, February 15-17, King of Prussia, PA March 28-30, Chantilly, VA More About: Marketing , Business , Great
Tip of the Day: Pet stats 2007!
2008-01-04 17:04:00 According to the recently released 2007 edition of the U.S. Pet Ownership and Demographics Sourcebook from the American Veterinary Medical Association:Did you know? * In 2006, nearly half of pet owners, or 49.7%, considered their pets to be family members. * There are more than 72 million pet dogs in the U.S. and nearly 82 million pet cats. * The average veterinary expenditure per household for all pets was $366 in 2006. * Among horse-owning households, 61.1% had at least one visit to the veterinarian in 2006, an increase of 11.9% from 2001.The all-new 2007 edition of the U.S. Pet Ownership and Demographics Sourcebook is the largest, most statistically accurate and complete survey of the pet owning public and pet population demographics. Drawn from a national survey of over 47,000 households, the survey results are presented alongside the results from similar surveys dating back to 1987, illustrating long-term trends.Use the information provided in the 2007 edition of the U.... More About: Stats
Tip of the Day: How to Keep Momentum Going for Customers and Employees!
2008-01-03 15:16:00 A great article in this mornings New York Times:How to Keep Momentum Going for Customers and Employees By MICKEY MEECEPublished: January 3, 2008It’s the first week of the new year and, small retailers may ask, now what? Don’t fall prey to the January lull, says Joel R. Evans, a marketing professor at the Zarb School of Business at Hofstra University and co-author of two books on marketing. He has identified the following ways to jump-start sales and avoid a post-holiday letdown:1. Run big sales on seasonal merchandise while having prominent displays with fresh (full-priced) merchandise. This will generate store traffic and increase sales.2. Promote goods and services that complement the gifts your customers just received: installation services, batteries, thank you cards, pet supplies, iTunes cards, DVDs and the like.3. Provide free coffee and cookies. This will lift shopper and employee morale.4. Reward the best employees with an extra day off. Give them a button that says “St...
Tip of the Day - Blogging’s a Low-Cost, High Return Marketing Tool
2007-12-27 17:30:00 The New York Times today has an interesting article:"Blogging’s a Low-Cost , High Return Marketing Tool ."They say:A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.The article goes on to say:But some companies are suited to blogging. The most obvious candidates, said Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006), are consultants. “They are experts in their fields and are in the business of telling people what to do.”For other companies, Ms. Risdahl said, it can be challenging to find a legitimate reason for blogging unless the sector served has a steep learning curve (like wine), a lifestyle associated with certain products or service (like camping gear or pet products) or a social mission (like improving the en...
Tip of the Day - Press releases can be a great marketing tool!
2007-12-12 13:43:00 Press releases can be a great marketing tool for your business! Why write a press release? You have a new company to announce, a new product, a new service, an event, something newsworthy and timely.But before you get started there are some important things to consider:The purpose of a press release is to connect with the media. Always keep that in the forefront of your mind when writing and distributing your press release.Make sure that what you are writing and communicating is newsworthy.Tell your audience why you are writing and why it would be of benefit to them and their readers.Grab your readers attention in the headline and in the first paragraph - save them time!Write a concise, effective, and well written press release. If you've never written a press release, consider tips from the AP Style Handbook.When writing your press releases keep these things in mind:What results do I hope to accomplish?What is the most effective way for me to communicate my message?Who is my audie... More About: Marketing , Press , Press Releases , Great , Tool
Tip of the Day - The favicon as part of your brand!
2007-11-18 13:26:00 What is a favicon? Wikipedia has a great explanation:A favicon (short for 'favorites icon'), also known as a website icon, a page icon or an urlicon, is an icon associated with a particular website or webpage. A web designer can create such an icon, and many recent web browsers can then make use of them. Browsers that support favicons may display them in the browser's URL bar, next to the site's name in lists of bookmarks, and next to the page's title in a tabbed document interface.I talk with many clients about this all the time - having a signature favicon is important to your brand, your image, and the continuity of your marketing and advertising. And there are great ways to do it yourself. I did.The first thing I did was to decide on an image that would represent my business. For this site, I chose the little blue paw to represent Pawsible Marketing. For my JohannTheDog.com site, I chose the little charicature of Johann in a seasonal hat.The next step was to take my .jpg im... More About: Brand , Part , Favicon
Pet Business Resources!
2007-10-11 12:10:00 Start Your Own Small Business With Professional Business FormsPet Sitting Software for Pet Care and Pet Boarding Professionals - Web-based pet sitting software, Pet Professional, is easy to use and also helpful for dog walkers, dog daycare, trainers and groomers.Dreaming of starting a Pet Business? Now's a great time to get started in the Pet Care Industry. Learn secrets from pros in the My Pet Business Video Series.Pet Business Cards offers full-color, eye-catching business card templates designed specifically for pet businesses. Represent your business with a professionally designed business card at an affordable price. More About: Resources
Need help marketing your pet business?
2007-10-10 14:41:00 Pawsible Marketing can help!Whether you are just starting out or you have an existing pet business that needs help with marketing, we've got the experience, talent, motivation and energy to get you to the next level.Pawsible Marketing is an arm of May Marketing, Inc., a marketing firm whose principal, Leslie May, has over 20 years of marketing experience in the areas of:marketing planning and strategybrand developmentcorporate marketing directiononline marketingviral marketingbloggingpublic and media relationswebsitescorporate communications programsadvertisingcause marketingnew product launchessales and advertising collateral developmentcase studiesfreelance writinglead generationtrade shows, eventsand more.Our core focus and specialty is helping you further your marketing efforts to grow sales and revenue.Contact us today to learn more about how we can help your company stand out from the competition. More About: Business , Sine
About Pawsible Marketing
2007-10-10 14:30:00 In 2002, I opened the doors of May Marketing , Inc., and began helping a wide variety of small to medium sized businesses with their marketing needs. Over the years, my work has helped many companies grow their sales and revenue, and become much more successful in their niche.I have always had a love for animals and decided in 2007 to bring my marketing expertise to the pet business world through Pawsible Marketing, in hopes that I could share my knowledge and experience with other pet lovers.Throughout my career I have held a multitude of marketing related positions within the corporate environment; as well as led my family's shoe retail business, and driven the successful online dog shop, JohannTheDog.com, and dog blog, The Days of Johann - an agility dog! With this range of experience I have been able to bring a unique and varied perspective to my clients from a B2B and B2C perspective. And, I work hand in hand with my clients to accomplish whatever goals they desire, within budg...
How can we help you?
2007-10-10 14:20:00 We know running a business is a lot of work. And we know you are busy! Why not have someone with the experience and knowledge of your market help you accomplish your tasks and goals?Perhaps you are just starting out and need some advice. Or you've been in business for awhile and want to expand. We can help you. From online pet stores, doggy daycares, and grooming businesses, to pet sitting businesses, pet photography, and boarding facilities - we've got great ideas for any type of business related to pets.And we can help you implement these great ideas through advertising, promotions, events, online marketing, viral marketing, blogging, collateral materials, community involvement and much, much more.Our fees are very reasonable and affordable. We know running a small to medium sized business is tough - we've been there. So we've put together special rates because we love animals, know that you do as well, and we want to help you get a leg up to be the most successful you can be...
Contact us
2007-10-10 14:10:00 Feel free to contact us at anytime with questions, thoughts, ideas and information about how we can help you grow your business. Our first conversation is free!Leslie MayPawsible Marketingan arm of May Marketing, Inc.Carmel, INlmay@maymarketing.net317.815.1264Email us to get started today! More About: Contact
Fun Stuff - Unforgettable Animal Actors!
2007-10-10 14:01:00 There are many, many TV and movie animal actors who have entertained us over the years - cats, dogs, wild animals, birds, and more. All types of animals have been on the big (and little) screen and either tugged at our hearts, made us laugh, or made a lasting impression for one reason or another. The cool folks at PetsitUSA started this Link Love Project so we could make a list of some of our favorites! Let’s see how many unforgettable animal actors we can name! ————— Copy and paste this line and below —————— List your favorite animal actor and let’s share some link love in the process! Here’s what to do: 1.) Copy and paste the matrix of “Unforgettable Animal Actors ” below, courtesy of PetsitUSA.com! 2.) Substitute the Host Tag and one of the “Animal Actors” in the matrix with the name of your favorite animal actor and the URL of your blog, just like I did. 3.) When you get a ping back from someone that has your link in one of their “Animal Acto... More About: Stuff
FAQ's
2007-10-10 14:00:00 How do we work together?First call or email to set a time for a free consultation to discuss how I may be able to help you. We'll discuss your business, your current means of marketing and explore ideas. The call will take approximately 15-25 minutes.When we have our plans for working together finalized and a project scope, I'll email you a short letter of agreement that outlines the work I will do for you - whether its consulting or a specific project(s), and the estimated cost.Once you return the signed letter of agreement, I may need you to email me documents relating to your business, then I get started on your project.Communication is key to a successful partnership, so we will be in contact with each other throughout the project, discussing it's progress and more.Once the project is complete and you are satisfied, I will either bill you for the entire project, or bill you throughout the project depending upon it's length and scope. This information will be included in your... |
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