Photo Packaging for Professional Photographers

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Rules of Packaging
2008-03-06 23:01:00
By (Guest Contributor) Alan Tyndell Packaging must enhance the product appearance. Packaging must increase the perceived value to the customer. Packaging must protect the product and make it easy to transport. Packaging of luxury products (purchased as a gift) must always enhance the perceived value of the gift. Packaging should NEVER lessen a product???s value or force a ...
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Packaging? the Ultimate Brand Statement
2008-02-20 19:00:00
By (Guest Contributor) Greg Stangl It continues to amaze me how little thought many photographers seem to put into professional portrait packaging. The choice of packaging is the ultimate brand statement. Not only is your packaging the most visible communicator of your brand, it is often the chief emotional link between the consumer and ...
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The power of the idea of FREE
2007-09-04 20:03:00
I am willing to bet that, as a consumer, you like to get free things.?? But the chances are, from a business perspective, giving things away for free is not something you want to do.?? As much as you may love this business, ultimately you are in it to make money. But it would be in your best interest to cozy up to the idea of free because the proper use of ???free??? can help your photography business make more money. The trick is to realize that the idea of free is different than the reality of free. Have you ever noticed that every As Seen On TV product comes with something free??? This is not an accident.?? What sounds more appealing to you? That you get 6 deluxe stay sharp knives for $19.95 or that you get 1 deluxe knife for $19.95 and another 5 for FREE??? You are getting the same deal either way, but somehow it feels better when you think you are getting something for free. You can apply this same idea to your own photography business as well.?? Instead of just offering a phot...
More About: Power , Free , Idea

Using your studio???s website for free advertising
2007-08-28 20:01:00
Now that you have a website, you can start making it work for you.?? The nice thing about having a website is that it allows you to link to other people and more importantly, they can link to you. Setting up link exchanges on the internet is almost as old as the internet itself.?? As a matter of fact, this is part of what made the internet so powerful in the first place.?? And you should take advantage of this power. On your site, set up an area called ???Other Services You May Be Interested In???.?? Then set out to find those services for your customers and visitors.?? If your studio does bridal photography, than focus on bridal services such as catering, DJs, halls, wedding gowns and tuxedos.?? If you do mostly family photography, look for local sites that have activities that families would enjoy. Now that you have this list, contact each one of the owners of each site.?? Tell them that you are a non-competing business in the same field and that you would like to link to their si...
More About: Website , Advertising , Free , Studio

Do you have a website for your studio business?
2007-08-21 20:01:00
Do you have a website??? That is a very important question in this internet age. If you do, good job!?? You are up to speed with how customers in the 21st century are shopping and looking for services.?? If you do not have a website, it may be time to give some serious thought to doing so. More and more people are using the internet to find what they are looking for.?? As a matter of fact, the Millennials, those born between 1980 ??? 2000, have probably never used a phone book to find information.?? The internet has been around for as long as they remember and as far as they are concerned everything worth looking at is on the internet. Since the Millennials are the age group that contains the bulk of today???s Senior and Bridal market and will soon be entering the Child and Family portrait market, the question is, are you on the internet??? Are you worth looking at? Getting a website can be overwhelming for people who are not computer savvy but it does not have to be.?? Getting your...
More About: Business , Website , Studio

Detailed Information in a Client Profile
2007-07-31 16:30:00
Now that you are keeping basic profiles on your clients, it is time to move on to keeping more detailed records.?? There is no set list that anyone can give you on what to put as extra details for your particular clients.?? It really just depends on your particular client set. If you are creating family portraits, then it would be a good idea to note the children???s names and ages in a client???s profile.?? If you are doing Senior Photography, then noting the school the Senior is attending might be helpful.?? For wedding photography, noting the date of the wedding would be a good idea, and will give on a head start for contacting the couple on their anniversary. But really, anything could and should be added to a client???s profile.?? Don???t be afraid to add anything you can think of to a profile.?? Try to think of client profiles as an extension of your memory.?? If you were to see a client on the street and you happened to remember that the client had a daughter, would you ask t...
More About: Information , Profile , Client , Profil

The Basic Information in a Client Profile
2007-07-24 16:35:00
In the previous article, we talked some about building a client profile.  We touched a little on what can go in a client profile, but what is the bare basic information you should have about your client?   The basic information you should have about every client you serve is Name, Address, Phone Number, Dates of Sessions ... Visit Photo Packaging for Professionals site to read the rest of this article.
More About: Information , Profile , Basic , Client , Profil

Building Client Profiles: What Do You Know about Your Clients?
2007-07-18 16:27:00
When a client comes in for a session, what do you know about them?  Do you know their name? Their children’s names?  The last time you did a sitting with them?  Do you know their address?  How they came to use you as their photographer?  When their birthday is?  What they last bought from you? While ... Visit Photo Packaging for Professionals site to read the rest of this article.
More About: Building , Clients , Profiles , Client , Profil

What is an Upsell?
2007-06-29 18:03:00
In the world of sales, there is a concept known as an upsell. Really, it is a very basic concept. It is getting the customer to upgrade to a more expensive item. When you go to a fast food restaurant and they ask you if you want to Value size your meal, which is an upsell. ... Visit Photo Packaging for Professionals site to read the rest of this article.

To Whom Do You Cater?
2007-06-09 19:43:00
Do you know who your ideal client is?  Have you sat down and really thought about what YOU want in a client?  I know, it may sound counterintuitive.  Isn’t a client, a client after all?  They all have money, they are all looking for someone to take photographs of them, therefore shouldn’t they all be ... Visit Photo Packaging for Professionals site to read the rest of this article.

Tipping the Bride Balance Between You and Uncle Joe
2007-06-07 03:55:00
By the year 2009, the average wedding is expected to cost over $30,000..  The bride expects to pay just over $2,200 for the photographer.  (*This is the bride’s expectation.  Professional Photographer Associations have reported actual averages are much higher).  If you are a wedding photographer, have you thought about what this means for you?  Needless ... Visit Photo Packaging for Professionals site to read the rest of this article.
More About: Bride , Balance , Lance , Ping , Balan

Focus on Folios
2007-05-18 20:23:00
By (Guest Contributor) Dave Wacker Over the years, folios of all shapes and sizes have been the mainstay of our high school seniors’ and children’s portrait presentations. Folios have brought in thousands of dollars to our bottom line. When Mom can’t decide which of her baby’s poses to choose, we sell her a multi-opening folio, then add ... Visit Photo Packaging for Professionals site to read the rest of this article.
More About: Focus

Slow the Right Way: Slow Photography
2007-05-15 20:18:00
By (Guest Contributor) Dave Wacker In Slow Photography , presentation plays a key role in the package. Think about your marketing and presentation style. Do you personally welcome every client into your studio? Is there a neatly landscaped drive leading to your studio? Is your marketing literature printed on quality paper with an elegant font, and enclosed ... Visit Photo Packaging for Professionals site to read the rest of this article.
More About: Graph

Slow Food: The Restaurant Equivalent of Professional Photography
2007-05-11 20:13:00
By (Guest Contributor) Dave Wacker You enter a restaurant and are immediately impressed by the rich carpeting and painted walls that make you feel as if you’re in the Mediterranean. The maître d’ welcomes you and shows you to a table that’s set with a fresh floral centerpiece and encircled by soft leather chairs. Your server ... Visit Photo Packaging for Professional s site to read the rest of this article.
More About: Food , Photography , Restaurant , Slow

What Do They Mean By Photo Safe?
2007-05-08 16:40:00
Many photographic products today are labeled “photo safe” but what does photo safe mean?  Does that mean the product is archival quality?  Are photo safe products acid free? The terrible truth is that photo safe doesn’t actually mean anything specific.  It is a term that was developed to serve a marketing purpose.  Something labeled photo safe could ... Visit Photo Packaging for Professionals site to read the rest of this article.
More About: Safe

What Do They Mean By Archival Quality?
2007-05-04 16:29:00
One photo mount says that it is acid free.  Another one says that it is archival quality.  Are they the same thing?  Can acid free be considered archival and are all archival quality products the same thing? First, let’s clarify what archival quality means.   Archival quality means that it meets the standards used by curators and ... Visit Photo Packaging for Professionals site to read the rest of this article.
More About: Quality , Ality