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exposingFashion -- Behind the scenes with a Fashio

exposingFashion -- Behind the scenes with a Fashio
Behind the scenes stories, equipment reviews, photography tips and tricks, and the personal life of Kevin Michael Reed, Fashion and beauty photographer.

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New Clients, Old Clients & Things dear to my heart.
2007-12-01 16:40:00
This past week has been a busy one at the studio. i.b.b.i Collection I began the week shooting for a new client, “i.b.b.i Collection“. i.b.b.i. Collection is a new betterwear knit wear line started this year by two industry veterans. Winter 2008 is their first collection. My studio partner, Bette Marshall, and I were commissioned ...
More About: Jobs , Heart , Clients , Things

Photoshop for the iPhone.
2007-11-29 07:40:00
No, it’s not real, but it IS funny. The National Association of Photosho p Professionals released this promotional video to announce their new instructional internet-based TV network, Layers TV. Have a laugh!
More About: Life , Iphone

Apple Advertising: ?Don?t Give Up On Vista?
2007-11-22 01:01:00
I absolutely love Apple ’s advertising for the Mac; they’re clever and many of them focus on technical aspects of why the Mac is better than the PC - but beyond that they’re selling the Mac as a fashion accessory. Take a look at the Mac vs. PC Ad Campaign here. I think I ...
More About: Advertising , Vista , Give , Give up

Nov/Dec 2007 | Supermodels Unlimited
2007-11-14 08:53:00
The November/December 2007 Issue of Supermodels Unlimited hit newsstands at the beginning of the month. I finally got the chance to pick up a few copies of it. Look for my “Four Seasons” spread that I discussed back on June 18th; It’s on pages 32-35 and renamed “Seasons of Change”. They did, however, miss ...
More About: Life , Jobs

Researchers Knock Out HIV, well kinda.
2007-10-31 14:57:00
Medical journal The Lancet published findings from a recent study showing that while HIV isn’t curable, it is controllable to a greater extent than in the past. ScienceDaily (2007-10-21) — With the latest advances in treatment, doctors have discovered that they can successfully neutralize the human immunodeficiency virus (HIV). The so-called ‘combination therapy’ prevents HIV from ...
More About: Kinda , Knock , Well

Beta 2 of CaptureOne 4.0 now available.
2007-10-30 14:15:00
PhaseOne has quietly removed their Beta 1 discussion forums and replaced them with forums for Beta 2, and provided a new link to download Beta 2 of their CaptureOne 4.0 software. A reminder, the Beta is the replacement for CaptureOne 3.7.7 LE, not the Pro Version. So some features that photographers have come ...
More About: Software , News , Phase

The Kitty is Installed (MAC OS X Leopard)
2007-10-28 15:36:00
Well, I finally got my copy of Leopard yesterday morning. On Friday, FedEx mistakingly (although, I don’t know how because I receive about 10 packages a week) delivered my package to 140 MYSTREETNAME AVE instead of 140 MYSTREETNAME STREET. The nice elderly couple that got the package delivered it to me, since FedEx ...
More About: Apple , Kitty , MAC OS X

Another shoot for Jasz Couture?
2007-10-26 17:37:00
On Wednesday, I spent the day shooting 14 more dresses for one of my prom clients, Jasz Couture . It was a quick day just shooting a couple reshoots and some pickups. On Thursday, I spent the day with Pam Nierenberg, Jasz’s National Sales Manager, working on the catalog and advertising layout. ...
More About: Jobs , Shoot

Apple Announces Leopard
2007-10-19 20:36:00
Today, Apple announced that Mac OS X Leopard will be available on October 26, 2007. You can also pre-order now and have it delivered ON the 26th. The retail price is $129 for a single computer, or $199 for a Family Pack (which allows you to install on up to 5 computers). You ...
More About: Anno

Busy. Busy. Busy.
2007-10-03 01:00:00
It’s been a couple of weeks since I’ve posted here on exposingFashion.com, primarily because I’ve been busy. In the last two weeks I’ve shot a calendar for a Puerto Rican dance company based in New York (Danza Fiesta), PR for a NY-based band The Bad Apples, an editorial for J’Adore Magazine, an editorial for ...
More About: Life , Busy

$100 back from Apple? How to get it?
2007-09-15 03:31:00
On September 5th, I discussed Apple ’s new additions to their collection of iPods, including the iPod touch. In the same post, I expressed my feelings toward Apple for dropping the price on the iPhone by $200 not even 8 weeks after they released it. (By The Way, Apple quickly hit the Million Phone mark a couple days after the price dropped!) That same day, Steve Jobs posted an open letter to iPhone early adopters promising to give a $100.00 store credit to those who purchased the iPhone prior to the price drop. While he felt that it is the nature of technology, he coined it as a gift to early adopters. Apple has now made it possible to get that store credit. If you bought your iPhone prior to August 22nd, you are eligible for a $100 store credit to be used at any Apple Store or on Apple.com. Simply go to http://www.apple.com/iphone/storecredit/ and follow the instructions. I did so, and within 10 minutes had my printed store credit in my hand. Thank you Apple for appreciatin...
More About: News , Back

Four Seasons, a beauty story?
2007-09-13 18:24:00
Back on June 18th, I wrote about my shoot with Kamila (Choice Model Management, NY). The shoot was the team’s attempt to show the seasons of the year in color and light. It was a beauty spread for Supermodels Unlimited Magazine, The only garments used were fresh flowers bought in NYC’s garden district. I was able to release an email blast today of the images and I’d like to share that here. Click Here To View A Larger Copy In Another Window. Model: Kamila (Choice Model Management, NYC) Makeup Artist: Charlotte Bentley (NY) Hair Stylist: Linh Nguyen (DC) Fashion Stylist: Opè (DC) Retoucher: Yahor Shumski (Belarus) Bookmark To:
More About: Beauty , Life , Seasons , Story , Jobs

Apple Reinventing the iPod? (UPDATED)
2007-09-06 03:20:00
UPDATE: Apple Is Now Offering Early Adopters a $100.00 Store Credit on the iPhone. Stay Tuned For an Update on How To Get It. At its much anticipated “Beat Goes On” event, Apple announced some major enhancements to its line of iPods and a price break on the Apple iPhone. The iPhone Being an early adopter of new technology means that sometimes you spend too much for your gadgets. Today, Apple discontinued the 4GB iPhone model because of “customer concentration” on the 8GB model. At the same time, they dropped the price of the 8GB iPhone to $399. Yep, you heard that right, only $399 - $200 cheaper than the original retail price. (You’ll see later in this post why I believe this, but I believe they will be releasing a 16GB model soon also). A new version of iTunes was also release which allows you to make a ring tone out of any song. Now there’s a catch, FIRST you have to purchase the song (for $0.99), THEN you have to pay ($0.99) to convert t...
More About: News , Ipod

Found Images?
2007-09-04 10:08:00
As I was cleaning out my desk at the studio, I found a DVD of an old project created for a Photoshop Final during my studies at F.I.T.. The DVD contained quicktime movie that resulted from a slideshow created entirely in Apple’s iPhoto. The intent of the project was to do a themed color study; My colors were Red, Yellow and Blue and my theme was “The Northside” of Williamsburg, Brooklyn. For those of you who know the area, it’s sort of where Williamsburg isn’t Williamsburg anymore and it’s not quite Greenpoint. The second part of the project was to saturate the selected color in the image and make it stand out using masks and the color correction tools provided in Photoshop. Finally, we were to create a Quicktime slideshow using JPEGs saved out from Photoshop and iPhoto’s Slideshow feature only (no use of Final Cut, or DVD Studio, or anything like that). Though it was a while ago, I remember that this task was a great way to set out wit...
More About: Life , Images , Ages

CaptureOne 4.0 now in beta.
2007-08-31 00:53:00
PhaseOne today announced the release of CaptureOne 4.0 Beta . Best of all, the beta is Free. Phase One announces the beta release of Capture One 4 ? the next generation of Capture One 3 LE — RAW workflow software that helps professional photographers to achieve superior image quality. Capture One 4 is a new application building on cutting-edge technology, a new architecture, and what users found best from previous generations of Capture One. The first look at the newly architected software is available now at no cost until November 1. Capture One 4 is available for Windows XP (SP2) and Vista and Mac OS 10.4.8 (or higher) platforms. Beta versions of software are released by developers to find bugs before the Final Release. Beta versions of software are sometimes very buggy; For example, many initial testers of Adobe Photoshop Lightroom experienced significant problems with the software. The Beta Release will work until November 1st. PhaseOne is doing something great here thou...
More About: Software , Equipment

Behind The Scenes: The Cool Book 2008
2007-08-29 10:18:00
This year, while shooting “The Cool Book ” for 2008, I hired a videographer (Stephen Bodi) to document the process. I took the 10 hours of footage and created three seperate edits for the client. 1) For the members of the book (the stores that buy into it); 2) To play in the stores during prom season; 3) One for the public internet. This is a rough edit of Version 3. Bookmark To:
More About: Jobs , Behind The Scenes , Scenes

Behind The Scenes: The Cool Book 2008
2007-08-29 10:18:00
This year, while shooting “The Cool Book ” for 2008, I hired a videographer (Stephen Bodi) to document the process. I took the 10 hours of footage and created three seperate edits for the client. 1) For the members of the book (the stores that buy into it); 2) To play in the stores ...
More About: Jobs , Behind The Scenes , Scenes

Modern Postcard cuts ties with iStockPhoto.com
2007-08-28 23:59:00
On Saturday, I blasted Modern Postcard for their use of the words, “So, Skip The Expensive Photoshoot…” in their monthly newsletter. The phrase was used in conjunction with their promotion of a new partnership with iStockPhoto.com. Today, John Harrington of Photo Business Forum reported that Modern Postcard has cut ties with iStockPhoto.com. I invite ...
More About: News , Opinion , Cuts

Leopard Pre-Order available at Amazon.com
2007-08-28 07:23:00
Extra, Extra: Get in line before it’s too late. Amazon .com is now taking pre-orders for Mac OS X Leopard . Leopard is scheduled to be released in October. The current price is $129.00 and shipping is free with Amazon’s “Free Super Saver Shipping”. If Apple changes the price of Leopard between now and its release, you’re covered: Pre-Order Price Guarantee! Order now and if the Amazon.com price decreases between your order time and release date, you’ll receive the lowest price. See Details The Family Pack is also available for $199.00. The Family Pack allows you to install Leopard on 5 computers. I have ten systems running Mac OS X, so I’ll be taking two family packs. Bookmark To:
More About: Software , News

AT&T Drops ?The Fewest Dropped Calls!?
2007-08-28 07:12:00
On August 23rd, Wired.com reported that an employee leaked information that AT&T would be quietly dropping its claim that they have the “Fewest Drop ped Calls ”. Following a Better Business Bureau investigation into Cingular’s (now AT&T’s) “fewest dropped calls” ad campaign and a protracted legal fight with Sprint over the issue, AT&T is reportedly dropping its claim, according to an employee. Turns out, the assertion was never really true, and was based on only a small part of a larger Telephia report. As a whole, the report notes that AT&T Wireless did not have the most reliable network in places like New York, Chicago, Houston and Los Angeles, according to Broadband Reports. Recent studies from Consumer Reports and JD Power mirror these findings, and have placed Cingular/AT&T at or near the the bottom of their rankings for reliability and satisfaction. According to JD Power’s website, Verizon Wireless has taken the...
More About: News , Life

So, Skip The Expensive Photo Shoot???
2007-08-25 03:57:00
Above is an excerpt from a monthly newsletter I received from Modern Postcard today. I have used Modern Postcard in the past to print some of my monthly post card mailings, and was considering trying them again - but I’m having second thoughts. One sentence in their August Newsletter stuck out to me like a sore thumb, “So, skip the expensive photo shoot and create direct mailers with high quality images from iStockphoto.com!“. What? Skip the expensive photo shoot? I know it’s important to broaden your customer base and there are some companies that cannot afford to spend thousands to have custom images created for their marketing efforts, but I have a few issues with this mailing: 1) I’m a photographer and I’m your customer Modern Postcard. You’re alienating me and thousands of other photographers with this type of language in your marketing! The people you are targeting with this email are those same clients that I am targeting. 2) Pho...
More About: Photo , Opinion , Photo Shoot , Shoot

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