Directory —
Real Estate —
Blog Details for "RealtyBizCoach - Real Estate Marketing Tips"
RealtyBizCoach - Real Estate Marketing TipsRealtyBizCoach - Real Estate Marketing TipsRealtyBizCoach provides marketing tips, strategies and advice for marketing your real estate firm. Learn how to market your real estate practice and generate more leads. Articles
Do You Address Your Clients? Emotional Needs?
2007-12-14 09:46:00 These days, it’s difficult to find a business that doesn’t offer “quality service” at “affordable prices” but such phrases are empty and meaningless to prospects and client because they are intangible - they could mean anything. It’s up to you to express exactly what the benefits of doing business with you are - and that’s ... More About: Clients , Address , Needs , Emotional
How to Generate More Money from Clients
2007-12-12 13:35:00 Real estate is a tough job and it can cost significant cash to acquire a client - are you maximizing your profit from each client? Most real estate agents have only one primary way of generating income: clients hire them to buy or sell their home - and when the deal has been completed, the ... More About: Finance , Money , Clients
Your Direct Marketing Testing Checklist
2007-12-10 13:30:00 In my last post, I discussed why you should test your marketing materials and how you shouldn’t presume to know what your market wants - you should let them tell you. In this post, I’ll talk about the many parts of your ad you can test to improve response rates. Your headlines or opening phrases - ... More About: Marketing , Direct Marketing , Testing , Direct , Direct Response
A Real Estate Agent?s #1 Marketing Mistake: Not Testing
2007-12-07 09:12:00 Many real estate agents are marketing dabblers. They try something (put up a website, send out postcards, advertise in the local paper, run a tv or radio spot, send a newsletter, etc), see it doesn’t work as well as they’d like, then move onto something else. They never stick with it, nor do they ever ... More About: Marketing , Agent , A Real Estate , Estate , Real Estate
The 4 Types of Direct Marketing Offers
2007-12-05 13:06:00 In my last post, I outlined what an offer is and some common mistakes real estate agents make when crafting their offer. In this post, I’ll talk more about the four types of offers: soft, hard, negative and deferred. Soft Offers In a soft offer, prospects usually must provide some type of information in exchange for a ... More About: Marketing , Direct Marketing , Direct , Types
Why Offers are Key to Your Direct Marketing Success
2007-12-04 09:02:00 You’ve probably gotten mailings that tell you things like: “You may have already won $10 million.” “Buy one - get one free.” “Free personal organizer when you subscribe to our magazine.” “Call today for your free cd.” “Bring in this coupon and save $25 on purchases of $75.” Each of these is an example of an offer. In direct ... More About: Marketing , Direct Marketing , Success , Direct , Offers
What is Direct Response Advertising?
2007-11-28 13:10:00 In my last article, I described how most people advertise and some of the problems with it. In this article, I’ll talk more about the components of direct response advertising. The entire point of direct response advertising is to get the prospects that are most likely to buy your services to take a desired action. Here’s ... More About: Advertising , Direct , Direct Response , Vert , Dire
Why Isn?t Your Advertising Working?
2007-11-26 13:03:00 With this post, I’m going to start a series on direct response advertising and why it is superior to traditional advertising (aka image advertising or institutional advertising). Direct response is a concept that you can apply to your advertising, mailings, website and virtually every promotion you do that is specific and measurable. Simply put, direct ... More About: Advertising , Working , Direct Response , Vert , Workin
8 Client Gift Ideas To Show Your Appreciation
2007-11-23 12:39:00 In the spirit of Black Friday, I thought I’d put together a list of gift suggestions to get your clients and referral partners. Feel free to add your suggestions in the comments below. Charitable Donations - My personal gift of choice to clients is to make a donation in their name to a charity. You ... More About: Ideas , Gift Ideas , Show , Gift , Appreciation
Reader Q&A: How To Write Your Message from Your Prospect?s Perspective
2007-11-21 13:05:00 John asks: Hi - I find your site to be extremely valuable. I am in the process of having another website done for our business. My biggest dilemma is…once I identify my target market, how do I write my message on my website from the prospects perspective. Thanks. Once you’ve picked a target audience, the next step is to ... More About: Reader , Write , Message , Prospecting , Perspective
Position Yourself As the Real Estate Agent of Choice
2007-11-19 13:03:00 The biggest reason most real estate advertising fails is because the agents don’t do their research first. Rather, they look at what all the other agents in the market are doing and try to copy them. In advertising, the person who’s first has the advantage. Everyone else - all the “me too’s” - has to ... More About: Agent , Branding , Estate , Real Estate , Real Estate Agent
Which Is Better: Image or Direct Response Advertising?
2007-11-16 13:58:00 It’s no secret that real estate agents rely on advertising and mailings for much of their promotions. Yet few agents have a strategy for their advertising and mailings. They simply want to get their name out there and hope and pray that someone, somewhere will respond to their promotion. There are two basic types of ... More About: Advertising , Direct , Image , Direct Response , Vert
4 Steps to a Keep-In-Touch Follow Up System
2007-11-14 13:26:00 Business networking is an ongoing process of reconnecting with those you meet, so it’s important to have a way to manage the contacts you make and to keep in touch. To do that, here’s an easy, 4 step follow up system. Enter the contacts into your contact management software. Now that you’ve met some great people, ... More About: System , Networking , Touch , Stem , Steps
5 Steps To Being a Great Networking Conversationalist
2007-11-12 13:16:00 You only get a few seconds to make a good impression, so it’s important to make your initial few moments count. Here are five steps to making a good impression. Don’t be shy. There are generally two types of people that attend networking events: those that act like hosts and those that act like guests. Hosts try ... More About: Networking , Great , Steps , Workin
8 Tips for Successful Business Networking
2007-11-09 13:53:00 For many people, business networking is about getting out of your comfort zone and interacting with a group of strangers. Here are 8 tips to make the process easier. Prepare for the event - Being well prepared not only makes you feel more comfortable, it also keeps you focused on what you want to accomplish. Do ... More About: Business , Networking , Tips , Sine , Workin
Which Types of Networking Groups Should You Attend?
2007-11-07 13:41:00 With so many options to choose from, choosing a networking group can be a daunting process. The good news is that you have lots of groups to choose from so if you don’t like one, you can always try a different group. Here is a quick rundown of the types of events you might ... More About: Networking , Types , Groups , Workin
How To Strike Up Conversation At Networking Events
2007-11-05 13:38:00 With so many networking opportunities out there to choose from, how do you find the people who would be a good fit for your network? Yes, technically speaking, anyone could be a great addition to your network - after all, each person knows between 200-250 people - but it’s important to take the time to ... More About: Events , Networking , Strike , Conversation , Workin
Networking Is About Connecting With Others - And Not About Keeping Score
2007-11-02 08:29:00 What is our network? It’s the group of people we feel comfortable sharing ideas, information, recommendations, and referrals with. Every time we communicate with someone, we form a connection with that person. Sometimes the connection is strong. Sometimes, it’s not. Networking is something we learn at a very early stage. It’s what our parents teach ... More About: Score , Workin , Connecting
No One Likes To Be Sold - Especially at Networking Events
2007-10-31 13:26:00 Unless you are a shameless, self promoting extrovert (and there’s nothing wrong with that!), there’s a good chance you dread going to networking socials or luncheons in hopes of drumming up business. As an introvert, when I first started my business and heard I should get involved with my local Chamber of Commerce, I wasn’t ... More About: Events , Networking , Sold , Workin
What Prospecting Is - And Isn?t
2007-10-29 17:42:00 Prospecting is everything you do to generate awareness and educate prospects about your services. Yet to most agents, it’s a lot of work for seeming little reward. Most agents who don’t have a prospecting system in place wonder if it’s really worth it. Here are 3 key points about prospecting which debunk some common ... More About: Prospecting , Prospect
Negotiating Commissions with Buyers
2007-10-26 14:35:00 Before the 1980s, it was widely understood that both the buyer’s agent and the seller’s agent worked for and were paid by the seller. The listing agent would negotiate the fee for both the buyer’s agent and him/her self and then place the home in the MLS. The agent who brought the buyer would receive ... More About: Commissions , Buyers , Missi
Negotiating Price With Sellers
2007-10-24 14:27:00 One of the most common questions real estate agents ask is how they can compete with other agents and discount brokers who offer a lower price. This problem, of course, isn’t limited to real estate. In virtually any industry you can think of, clients and customers want the job done better, faster and cheaper. If ... More About: Price , Sellers
Tips for Working With A Designer
2007-10-23 02:22:00 If you choose to work with a graphic designer, here are some tips for making sure the business relationship starts off on the right foot. Have a vision for your project - The more you can communicate the message the design should convey, the easier it will be for your designer to come up with ... More About: Branding , Tips , Designer , Working , Workin
How to Choose Images, Colors and Fonts for Your Visual Identity
2007-10-20 02:12:00 Once you’ve created your logo, the next step to create a visual identity system is to establish images, colors and fonts that you’d like prospects to associate with you and your services. When thinking about your visual identity, think about: Images Images convey large amounts information quickly. I’m sure you’ve heard the phrase that “a picture is ... More About: Branding , Visual , Colors , Fonts
How to Design a Memorable Logo
2007-10-17 14:07:00 The first step to creating a visual identity is designing a logo. Over time, your logo will become the visual identifier of you and your services. When prospects and clients see your logo, they’ll recognize it and remember you. While names can be difficult to remember, graphical images are much more memorable. The other ... More About: Design , Branding , Logo , Mora
Why Create A Visual Identity
2007-10-16 02:00:00 Professional marketing materials start with your visual identity, which includes all the colors, images and fonts that represent your company graphically. Just as you should create a way to verbally identify and differentiate yourself from others, you also need to create a visual way to do the same. Since the beginning of time, humans have used ... More About: Branding , Visual , Identity , Create
Why Design Matters
2007-10-12 14:38:00 The primary purpose of design is to capture your reader’s attention. You can have fantastic copy, a great product or service, and a compelling offer, but unless someone actually looks at the document, your marketing message is nonexistent to them. The next time you get your mail, pay close attention to what jumps out at ... More About: Design , Branding , Positioning , Matters
How To Package Your Services
2007-10-10 14:23:00 Virtually everything you buy has some type of packaging. The packaging your product comes in protects the product from being damaged when shipped, from getting dirty, or from deterring someone from tampering with it. From a marketing standpoint, the packaging is a primary means of differentiating one product from another. When you buy a book ... More About: Services , Branding , Package
How To Craft An Answer To ?What Do You Do For A Living??
2007-10-08 15:20:00 Now it’s time to put all of those components together into a clear, concise statement that you can use as a reply to the question whenever someone asks “what do you do for a living?” Do you have a clear, concise statement for the question “What do you do for a living?” that sparks ... More About: Living , Branding , Answer , Craft , Positioning
5 Myths about Brands
More articles from this author:2007-10-05 14:13:00 The terms “brand” and “branding” are some of the most overhyped and misused words in all of marketing. Here are some common myths about brands and branding. Myth 1: Your brand is your name, logo, tagline, or USP. Actually, your brand only exists in the mind of your prospects and customers. It’s that initial image or description ... More About: Branding , Myths , Brands 1, 2, 3 |
|
