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RealtyBizCoach - Real Estate Marketing TipsRealtyBizCoach - Real Estate Marketing TipsRealtyBizCoach provides marketing tips, strategies and advice for marketing your real estate firm. Learn how to market your real estate practice and generate more leads. Articles
What is branding?
2007-10-03 14:09:00 In my last article, I explained that your brand is how your customers, prospects, friends and family view you. So where does branding fit into the picture? Branding is about trying to shape the impressions people have about you and your company. It’s not about manipulating people. People are much too smart for that to work ...
What is a brand?
2007-10-01 14:06:00 Brands are everywhere. It’s virtually impossible to scan your environment and not pick out the brand name printed on your clothing, car, food, beverages, computer, books, billboards, magazines and the like. Turn on the tv and you’ll see advertisement for companies who want you to buy their brand name products. But brands aren’t limited to ... More About: Branding , Brand
Do You Have A Unique Selling Proposition (USP)?
2007-09-27 15:05:00 “Why should I choose you?” It’s the question in the minds of each prospect that talks with you. How do you differ from other real estate agents and why will that difference help your prospect buy or sell a home? This is what marketers call a Unique Selling Prop osition (USP). Your USP should include: who your target ... More About: Advertising , Position
What Is the Difference Between Features and Benefits?
2007-09-25 13:45:00 You’ll often hear marketers tell you to focus on benefits not features when describing your services. This is because people don’t buy or value features. They value how those features can enhance their lives - or the benefits. Features are the characteristics or attributes that physically describe your service. In real estate, the ... More About: Advertising , Benefits , Difference , Ween
How Do You Qualify Leads?
2007-09-23 23:35:00 When a prospect contacts you, how to do determine whether this person is ready to do business with you - or is just looking for information? Not all people who contact you are ready to buy. You need a system in place to help you decide whether your prospect is ready to buy or ... More About: Leads , Prospecting
Book Review: Sold! Direct Marketing for the Real Estate Pro
2007-09-05 03:44:00 Author: Lois K. Geller Publisher: Capital Books Year Published: 2006 Rating: Buy From Amazon.com One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so effective, why ... More About: Marketing , Estate , Real Estate , Direct Marketing , Book Review
Build Rapport With Prospects By Nurturing Your Leads
2007-08-09 13:10:00 In my last post, I talked about the importance of getting permission to keep marketing to prospects. Once your prospects have given you their contact information and permission to keep in touch, the ball is in your court. Now, it’s up to you to build rapport with them by offering valuable information that educates them ... More About: Leads , Build , Prospecting , Lead , Prospect
Why Permission Marketing is the Secret to Prospecting
2007-08-08 13:11:00 Seth Godin, the father of permission marketing, wrote a fantastic book on Permission Marketing (He’ll even give you four chapters free.) He explains the concept in this Fast Company article. More About: The Secret , Secret , Prospecting
How to Get Prospects to Tell You They?re Interested In Buying or Selling
2007-08-08 04:10:00 In previous articles, I’ve discussed your prospect’s buying process. In this article, I want to discuss how your marketing strategy must match how your prospect buys. This is where most real estate agents get it wrong. They advertise, mail postcards, or put up websites hoping that someone will take notice and call them for ... More About: Buying , Selling , Tell , Este , Prospect
How Clients Buy - Evaluating Solutions, Buying, And Re-Evaluating
2007-06-30 13:38:00 In my last post, I discussed the importance of the information gathering stage during the client buying process and why you should focus your marketing materials on educating prospects at this stage. In this post, I’ll discuss how prospects evaluate solutions, buy, and then re-evaluate their decision. More About: Marketing , Buying , Clients , Solutions , Prospecting
Prospecting - How Clients Gather Information
2007-06-29 13:31:00 In my last post, I discussed the major events that motivate prospects to start thinking realistically about buying or selling - the “awareness” stage. In this post, I’ll address the “information gathering” stage because it is at this stage when prospects start considering whether to buy or sell their home. Something has happened that ... More About: Marketing , Information , Clients , Gather , Prospecting
How Clients Buy - The Marketing Funnel
2007-06-26 13:13:00 In my last post, I talked about about how clients decide to buy or sell a home. In this post, I will talk about the marketing funnel. Marketing is a funnel. You start with all sorts of prospects who have yet to be qualified or evaluated for their motivations to buy. Over the course of ... More About: Clients , Prospecting , The Mark , Client
How and Why Clients Buy
2007-06-24 06:01:00 I talked about understanding your clients’ buying process in a previous article. I thought I’d go into more detail in the next few posts. Many real estate agents make the mistake of believing that all it takes is one marketing piece delivered with the right message at the right time to produce a client. So they ... More About: Marketing , Clients , Prospecting , Client
Trulia Redesigned - More Focus on Local Real Estate
2007-05-14 01:47:00 Real estate search engine, Trulia, is now sporting a new look and new features. They’ve recently added a Q&A for communities called Trulia Voices (though there aren’t many questions about Philadelphia real estate yet). The feature is similar to the Home Q&A that Zillow.com launched last month. Trulia has also added real estate guides ... More About: Marketing , Estate , Real Estate , Trends , Local
Top 10 States With the Most Agents, Sales
2007-05-07 14:18:00 According to RisMedia’s 2007 Power Broker Report (pdf), there were about 356,000 less real estate transactions in 2006 than in 2005. Here are some interesting charts. The first shows the top 10 states with the most agents (New Jersey, California, Minnesota, Virginia, Florida, Texas, Pennsylvania, Illinois, New York, Georgia) More About: Agents , Trends , Sales , Stats , States
Tag: You?re It - Free Link From My Site To Yours
2007-04-23 00:50:00 I received a comment today tagging me for one of the “cyber tag” games going around. The rules appear to be link back to the blog who tagged you and pick three more blogs to tag. The comment claims that by linking to others’ websites, it improve everyone’s “PR rankings.” Honestly, that’s probably not the ... More About: Online Marketing , Free , Site , Link
Real Estate Email Marketing Tips
More articles from this author:2007-04-12 20:17:00 Aweber.com has recently posted two great articles about how real estate agents can use email more effectively. In Real Estate Email Tips, Pt. 1 - Donā??t Do This!, Justin Premick writes about the importance of setting goals when planning your email marketing campaign. He also stresses that in order to differentiate yourself from other agents, ... More About: Marketing , Real Estate , Email Marketing 1, 2, 3 |
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