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Blog Details for "RealtyBizCoach - Real Estate Marketing Tips"
RealtyBizCoach - Real Estate Marketing TipsRealtyBizCoach - Real Estate Marketing TipsRealtyBizCoach provides marketing tips, strategies and advice for marketing your real estate firm. Learn how to market your real estate practice and generate more leads. Articles
Introduction to Pay Per Click (PPC) Advertising
2008-05-28 18:00:00 This is the feature article in this week’s RealtyBiz Agent Success Newsletter. Online advertising is becoming more popular among small businesses that want their site to display on the first page of search results for specific keywords. Pay-per-click advertising is a great way for businesses to do just that. PPC advertising allows websites to list their ... More About: Advertising , Internet Marketing , Pay Per Click , Click , Introduction
Be More Productive with the 80/20 Rule
2008-05-22 22:48:00 This is the feature article in this week’s RealtyBiz Agent Success Newsletter. I’m headed to the Priorat region of Spain for a week on Friday. Of course, I still have a million things on my to-do list and a million more on would-like-to-do list. As I added yet another thing to the to-do list, I realized ... More About: Time Management , Rule
How to Create a Successful Real Estate Website
2008-05-14 20:18:00 This is the feature article in this week’s Real tyBiz Agent Success Newsletter. Have you ever wondered why only a handful of real estate sites generate tons of leads while the vast majority of sites hardly ever do? The secret to their success isn’t rocket science - it’s what they focus on. Most agents decide they need a ... More About: Website , Estate , Real Estate , Create
International Last Minute Travel On A Budget
2008-05-13 16:08:00 I’m traveling to Northern Spain (Priorat) for a week in wine country the last week in May. The trip was somewhat of a last minute decision - I had wanted to go as part of a tour (through The Wine School of Philadelphia, which I cannot recommend highly enough. Seriously, if you love wine and ... More About: International , Travel , Finance , Resources , Budget
A Marketing Plan Guide For Real Estate Agents
2008-05-10 14:46:00 A couple of things - New Site Design - I’ve completely revamped the RealtyBizCoach.com design and moved the blog off the front page. It’s now at http://www.realtybizcoach.com/blog/. I think everything is working, but if you notice any bugs while viewing the site, please let me know. Free Marketing Guide - I’ve just released a ... More About: Estate , Real Estate , Agents
How To Get The Most Bang for Your $2500 Marketing Budget
2008-05-09 14:49:00 This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.) I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend ... More About: Marketing , Internet Marketing , Networking , Bang , Budget
How To Build a Referral-Based Business
2008-05-08 14:38:00 This is step 5 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business. Last week, Mike asked me, “Where do you ... More About: Marketing , Business , Referral , Build , Prospecting
Following Up: The Secret To More Sales
2008-05-07 15:10:00 This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who aren’t ... More About: Marketing , Advertising , Sales , The Secret , Secret
How to Cost Effectively Generate Leads
2008-05-06 19:26:00 This is step 3 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I discussed why agents should focus on creating education-based marketing materials that address prospects’ key problems and concerns rather than focusing on “getting their name out there.” In today’s article, I’ll talk about the best ... More About: Marketing , Advertising , Leads , Cost , Prospecting
How to Create Education-Based Marketing Materials That Demonstrate Your Cre
2008-05-05 21:09:00 This is step 2 of a five-part series on how new agents can successfully break into the real estate market. General common sense dictates that your marketing materials should tell prospects who you are, what you do and what you’ve accomplished. If you pick up any ad, mailer, or other promotional material, chances are you’ll read ... More About: Marketing , Education , Advertising , Materials , Prospecting
How To Build Trust and Credibility as a New Agent
2008-05-02 15:27:00 This is step 1 of a five-part series on how new agents can successfully break into the real estate market. Build ing credibility and expertise as a new agent is somewhat of a chicken or egg dilemma. You need clients to gain credibility and expertise, yet clients won’t hire you unless you already have that credibility and ... More About: Marketing , Agent , Advertising , Trust
Reader Q&A: How New Agents Can Break Into Real Estate on a Shoestring Budge
2008-05-01 20:21:00 Mike asks: I am new to the business, and I have about $2500 to spend on getting my name out there. Where do you get the most bang for your buck in marketing? Thanks for your question, Mike. It’s a question I get pretty regularly from new agents who are trying to break into real estate, so ... More About: Estate , Real Estate , Advertising , Agents , Reader
Back to Blogging
2008-04-14 14:26:00 Wow, I can’t believe it’s been so long since I last posted. I’ve been crazy busy between current clients and working on a few upcoming projects for this site. Here are a few details about two of them… Over the last few months, I’ve gotten a number of requests for some type of step-by-step marketing ... More About: Blogging , Back
Debunking the Myth That There Is a ?Recipe For Success?
2008-01-21 12:01:00 I was catching up on my weekend reading when I came across this misguided article published at RISMedia that describes the way to succeed in business: find an industry guru and follow his/her formula for success. Stuart Crawford claims: “Recipe s that are provided for our business success are simply directions provided by professionals and others who ... More About: Success , Myth
Friday Links for 1/18/2007
2008-01-19 03:38:00 It’s been a super busy week for me, so I’ve been really light on posting. I’ll pick the pace back up next week. In the meantime, here’s some weekend reading. Health & Fitness - If you’re looking to lose weight and get back in shape, Jonathan Fields released a free PDF copy of a book he ... More About: Resources , Links , Friday
6 Ways to Make Your Website More Personal
2008-01-14 13:17:00 In previous posts, I’ve talked about mistakes real estate agents make with their websites and how to make your site more useful to visitors. In this post, I’ll discuss how to make your site more personal. People do business with those they know, like and trust. They want to know who you are - not ... More About: Personal , Website , Make
Friday Links for 1/11/08
2008-01-12 00:08:00 I haven’t done much linking recently, as I’ve been so focused on content creation. To make up for it, I’ll be doing link roundups once a week or so from now on. Here’s the first link roundup of the year. On Blogging - I’ve been slowly making my way through the Real Estate Weblogging 101 materials ... More About: Links , Friday
How To Make Your Site More Useful To Visitors
2008-01-11 13:21:00 When your prospects come to your website, they already have specific goals in mind. It’s your job to anticipate what your prospects are looking for and make it as easy as possible for them to find what they need. For instance, those goals may be to: Find out what homes in their neighborhood are selling for Learn ... More About: Site , Make , Visitors
The Benefits of Building Relationships with Prospects
2008-01-09 13:00:00 In my last post, I made a case for building relationships with prospects by creating a series of contacts with prospects rather than asking them to hire you right off the bat. This system has a number of benefits over the standard approach of mass marketing or bombarding prospects with mailings they don’t want and ... More About: Building , Relationships , Advertising , Benefits , Prospecting
Does Your Advertising Ask Prospects To Do Too Much?
2008-01-07 13:57:00 Most advertising and promotion is a waste of money. Instead of applying tried and true direct response advertising methods and asking prospects to take a series of baby steps, most advertisements ask prospects to take a giant leap of faith and call for a free consultation. To your prospect, this is a risky ordeal. They ... More About: Advertising , Prospecting , Direct Response
Internet Marketing - The Big Picture
2008-01-04 13:51:00 I’ve talked previously about why you should use direct response marketing - specifically, because with direct response marketing, there is no guesswork. You can test everything, measure your results, and choose the methods that get the best response. Internet marketing is no different - it’s just direct marketing on the web. There are two fundamental components ... More About: Marketing , Internet Marketing , Picture , Direct Response
How To Choose a Domain Name
2008-01-04 01:06:00 Before you can take your business online, you must first choose a domain name. There are a number of factors that go into picking the perfect domain name for your website. Here are some things to consider: Should You Pick a Branded or a Keyword Rich Domain Name? When it comes to picking a domain name, you ... More About: Domain Name , Choose
How To Organize Your Ideas into an Action Plan
2008-01-03 04:47:00 If you work from home or are a member of a small team, it can be difficult to keep track of all the ideas you come up with on a weekly basis, let alone implement them to improve your business. One way to organize your thoughts is to devote an hour each week or so ... More About: Ideas , Organize , Action , Time Management , Plan
5 Steps for Planning any Marketing Campaign
2007-12-31 23:16:00 In a previous post, I talked about How To Create Your 2008 Business and Marketing Plan. In this post, I want to break that down a bit further and discuss marketing campaigns. What is a Marketing Campaign ? A marketing campaign is a series of steps designed to achieve a specific result. Think of it as the ... More About: Advertising , Planning , Direct Response
3 Ways to Grow Your Business (Part 3): How to Generate Referrals and Repeat
2007-12-28 13:10:00 In my last two posts, I talked about two ways to grow your business: how to increase your number of clients by increasing your conversion rates on your marketing materials and sales consultations and how to increase the average transaction value. Today, I’ll discuss the third way to grow your business: repeat business. Buying or ... More About: Business , Finance , Part , Part 3 , Grow
3 Ways to Grow Your Business (Part 2): Increase Average Transaction Value
2007-12-26 13:04:00 I hope you had a Merry Christmas and you are able to take some time off this week to relax and enjoy your time with your family and friends. In my last post, I talked about the first way to grow your business: how to increase your number of clients by increasing your conversion ... More About: Business , Part , Grow , Sine , Ansa
3 Ways to Grow Your Business (Part 1): Increase Number of Clients and Conve
2007-12-24 13:39:00 The fundamental purpose of prospecting is to get people to raise their hand and say “I’m interested in buying or selling.” When they do that, you’re one step closer to a new client. But prospecting to get more clients is only one of three ways to grow your business. Those 3 ways include: Increase your ... More About: Business , Clients , Part , Grow , Sine
Do Your Advertisements Make Sense to Readers?
2007-12-21 13:35:00 In my last post, I talked about how easy it is to assume you know what your prospects and clients need. In this post, I’d like to talk more about assumptions in advertising. For most people, advertising is a waste of money. I’ve gone over some of the reasons why your advertising might not be ... More About: Sense , Readers , Advertisements , Make , Direct Response
Are You Assuming Too Much About Your Business?
2007-12-19 13:22:00 Do you know what your clients’ top wants, needs, motivations, and fears are? Can you clearly explain why clients buy from you rather than your competitors? For most people, the answer is “no”. Instead, we often make assumptions about the people we do business with. We assume we know the best way to market and ... More About: Business , Sine
How To Create Your 2008 Business and Marketing Plan
More articles from this author:2007-12-17 13:09:00 Are you ready for 2008 ? With the holidays just around the corner, now is a good time to take some time to plan your 2008 strategy. Don’t wait for January 2 - start with this step-by-step guide for making 2008 your best year in real estate. Identify where you are now. What were your successes for ... More About: Marketing , Business , Plan , Create 1, 2, 3 |
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