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Local business blogging beyond real estate
2007-11-02 11:56:00
Here's a paradox - those of us who know real estate agents would be the hard pressed to generically call them blogging pioneers. Yet, it's the real estate community that has, for the most part, reluctantly realized that business blogging is the best way to establish their online local presence.Who else needs to establish a local online presence?Restaurants - Owners, their chefs, their sommeliers, even their servers can discuss cooking and comment on the local food scene. Despite this May, 2005 article from Restaurants & Institutions magazine promoting restaurant blogs , I can't name one restaurant with a blog. They leave it up to the online restaurant reviewers and Yelp for driving traffic to them, but are at the mercy of the reviewers.Lawyers and accountants - two arcane, non-transparent professions are ripe for blogging to explain the vagaries of what they do. My accountant sends a weekly email newsletter that could easily be repurposed for a blog. The methodology of findin...
More About: Business , Estate , Real Estate , Blogging , Local

Eyefi - can't miss killer digital camera product
2007-11-01 11:03:00
Occasionally you see a product that is a can't miss proposition... and launched at a great holiday gift price point of $99. Eye-fi started shipping this week. It automates the downloading of pictures from a digital camera to your PC using a proprietary Eye-fi SD card and wifi. Every time you take a picture and bring the camera within range of your PC's wifi network, the automatic downloading of pictures happens. It can also upload pictures into online photo-sharing and social networking sites like Flickr and Facebook. It doesn't yet work on wifi networks outside the personal one... think of the utility when traveling. The company says they are working on it. The Eye-fi card is a 2gb SD card plus flash-driven wifi functionality for $99. Eye-fi's biggest marketing problem is their non-intuitive URL http://eye.fi... one needs to search for the product to get to it. Interestingly, a beneficiary of all that Eye-fi traffic is headed to www.eyefi.com, a Dutch company that has develop...
More About: Technology , Digital Camera , Camera , Product , Killer

Hail Curbed - the national real estate media network
2007-10-31 00:11:00
With $1.5 million in new financing, real estate blog pioneer Curbed.com now has the blessing to create a national blog network of mini-Curbeds. This is what consumers want - a brand name resource of local hyperlocal content, a lot of it devoted to real estate, served up within a blog network format. Congrats to Lockhart Steele and investors Nick Denton and Brad Inman among others who see the opportunity so clearly. They're media - they understand that a consistent, well produced blog network as "news service" is as comfortable to the consumer as Starbucks or the New York Times. Blog networks are ideal for consumer readership because they are assuming the role of the daily news. Writers are hand picked so there's quality control, and the set of Curbeds will position themselves as the status quo hyperlocal resources. This media is much bigger than real estate, Curbed can eventually focus on overtaking online local newspapers. Although Curbed will be creating the media network para...
More About: Media , National , Estate , Real Estate , Blogging

Local Blog Network Connects
2007-10-29 10:35:00
The seven blogging agents at Homescopes.com, the first Northern California blog network, have a unique routine... every Monday morning they congregate together on a web conferencing system and discuss how they are developing their blogs. It's a unique kind of coffee clache where everyone makes their own coffee and can drink it in their pajamas.Pat, Amber, Kevin, Ann, Sam, Marian ( Julie had just left, Pam and Joe couldn't make it...) Anyway, five of the Homescopes bloggers made it to our Homescopes first annual lunch together in San Francisco's Annabelle Bistro downtown. Many of the Homescopers hadn't met each other before (and it was my introduction to Sam Benson ). It was like a pen pal's reunion, a mini - Blog ger Connect. Mike Price of ML Broadcast and Damon Pace of Incredible Agent are rounding up another Blogger event for NAR next November 13-16... contact him for details.
More About: Blogging , Network , San Francisco Bay Area , Local

Real estate blogging is a unique kind of user generated content
2007-10-28 23:43:00
User generated content ("UGC") essentially erupted as a new type of media with the advent of MySpace and YouTube four years ago after a few stalled first generation attempts like Geocities. As UGC becomes Internet status quo, we see three types of UGC: Content developed expressly to become discoveredJustin.tv - one man becomes an icon to radical personal transparency, and spawned a channel for displaying the 24x7 lives of othersThe Apple ITouch commercial - college student creates an Apple ad and gets discovered by AppleContent developed for self expression to an "inner circle" audienceMySpace drivelFacebook drivelMost personal blogs Content developed to promote business or corporate objectives Real estate blogging is firmly implanted in the third category. Real estate is unique because it is the first "retail" industry to embrace the user generation of hyperlocal content for lead generation purposes. Obviously, other local retail - accountants, lawyers, handymen - can benefit...
More About: Estate , Real Estate , Blogging , User

Lead Generation 1.5 - Pay for leads and blog too!
2007-10-24 01:19:00
I've been discussing how lead generation paradigm is shifting from 1.0 - paying for lame leads - to 2.0 blogging and 2.x syndicating blog content as currency to get leads. Then I read at Joel's FoREM that RISMedia has instituted a kind of Tom Sawyer "blogging" program where participants pay RISMedia $2,000/month for writing articles about their locale. It's a collision of the old 1.0 "pay $2,000 for the leads" and 2.x syndicate blog content to get leads. RISMedia is not only selling expensive ad space but also getting bloggers to do the work of writing. LOCAL BLOG NETWORK PARADIGM RISMedia is in fact creating a local blog network on a national level, where each city is being sold as an exclusive for $24,000/year to one writer/agent. The financial hurdle imposes limits on the number of national contributors and actually makes the mapsite easier to use - if I'm a San Francisco consumer, I would just visit the San Francisco "blog".(Homescopes map of bloggers) Local blog network...
More About: Blogging , Blog , Leads , Generation , Lead

Blogs are attracting VC money
2007-10-22 00:45:00
SFGate, the San Francisco Chronicle online newspaper, has a Sunday article that I've been anticipating -  Yes, some blogs are profitable - very profitable. Valuations of blog have always been mysterious, and the article is the first I've seen in recent major media to broach the subject. Here's what the article states and the parallels to real estate blogging: Blog based media is gaining fast on traditional journalistic media More quickly than most anyone imagined, blogging is growing up. From the blogosphere's anarchistic roots, a professional cadre is emerging that is creating an industry whose top-performing businesses now earn serious money. The industry is expanding at warp speed. Blog-based media could just be poised to elbow aside traditional print and broadcast outlets to become one of the dominant sources of news, information and opinion, many observers believe. By extension, blog based real estate content is poised to become a dominant source ...
More About: Money , Blogging , Blogs

Redefining Community - from Hubs to Spokes
2007-10-18 02:30:00
With over 50,000 members, Active Rain continues to do one thing better than any other real estate site: introduce real estate professionals to the concept of online community. The discovery of how one can develop close relationship online with other bloggers is intoxicating and it's evident in all those comments on Active Rain blogs. I believe most non-bloggers view blogging solely as a time consuming journalistic exercise; Active Rain and blogging opens their eyes to a new paradigm in networking and referral systems they didn't know existed. New blogger Marian Bennett writes an article about her surprise at how blogging opens her world to new communities. For RE.net veterans, we can relate (hey if you read her article, send her a comment!). Marian admits to how overwhelming Web 2.0 and social networking seems at first glance. I recently noticed a sentence that encapsulates the new community paradigm The continous partial community is described by Schultz : ?we are spread ...
More About: Community , Blogging , Poke , Spoke , Unit

How the new global economy is the wild card in sustaining the housing marke
2007-10-17 18:07:00
I was somewhat surprised to see very thoughtful comments on Monday's piece The Fed's housing market objectives... all three seem to understand that the US economy and housing market has to be managed within the context of the global economy and other countries' housing markets... it's refreshing to see such thinking because the real estate community is so local, local and local and sometimes doesn't see the bigger economic picture that is driving their markets. Friend Dave G. at LakePlace offered up a comment: Question:Is it possible that a lot of the subprimers (like a big %) were actually spending a lot of money (credit cards, equity lines, etc..) over the past several years, playing a very important roll in the grander economic scheme? Also, #1 & #2 comments were excellent. Question for commenter #2: "So, we will continue to see cheap money in the months or maybe even years ahead." How do you see it ending in the coming months or years? Good or bad?I do not want to be...
More About: Economy , Card , Global , Wild , Housing

The Fed's housing market objectives
2007-10-15 10:09:00
Daily, I read a lot of market and economics blogs and Bloomberg-type websites; after all I was on Wall Street for eight years. I'm going to assume that real estate professionals who are trying to keep up with the dizzy markets since "subprime summer" may find it difficult to come to any conclusion about the housing market except "wait for it to settle". That's because every day the media and the blog commentary seem to focus on only one or two aspects of the economy, whether it's inflation targets, dollar dumping, subprime mess, housing starts, or various crash scenarios. No author has really described how the Fed plans to deal with the housing market in context with all these moving parts, and done it simply without a lot of technical talk or arcane interpretations of monetary policy. Here's a simple explanation about the Fed's target "good case" scenario, starting with the housing market: Housing market - Keep housing prices on a flat line - the Fed's objective is to insu...
More About: Economy , Market

Spousal flak chart
2007-10-12 21:51:00
Biz partner Kevin and I spent a solid week on the road up until yesterday and now he may be the recipient of the full blown sail at home. Fortunately, Kevin and his lovely wife are looking forward to parenthood, but sadly, Kev is sailing into red sky in morning (umm, sailor's warning) according to this chart. I'm letting him know that all he needs are two boys and ten years, and he'll be sailing red skies at night!
More About: Comedy , Chart , Char , Flak

Homescopes and the new local Blog Networks
2007-10-12 21:46:00
Homescopes.com is a new website developed by a group of Coldwell Banker real estate agents in the San Francisco Bay Area and Sonoma County. Its mission is to draw in consumers who are interested in hyperlocal news - market conditions, neighborhood details - supplied by agent bloggers covering different regions around the Bay (and later Northern California). Homescopes.com's local "blog network" site architecture (code named "uber-blog" for those who have been working with us) was developed to bring immediate traffic to its individual bloggers. The layman metaphor is Homescopes acts as the "newspaper front page" to aggregate and distribute the published content of their blogging agent "editors". As a content repository, Homescopes is positioned as a search engine magnet, and the resulting traffic flows through directly to the participating agents' blogs. Think magnifying lens. Homescopes will initially receive greater traffic than the blogs due to its portal position, but in the ...
More About: Technology , Networks , Blog , Local , Loca

The White Paper pdf is Dead
2007-10-12 14:32:00
In the Web 1.0 days, readers downloaded "White Paper " pdfs. Sometimes one needed to provide contact info, and out pops a nice print quality pdf that may have required the help of a desktop publishing expert. Here are my objections to downloading white papers:First, I never want to provide my contact info.Who cares if these white papers are print quality with graphs and doodads? I never print them out, let alone hand them to clients.Why do many of these white papers read like court documents with provisos and disclaimers? Just use plain talk.Why spend all those production resources - formatting, publishing, etc. - to develop what is basically a PR piece?Finally, why do I need to download and store the white paper on my hard drive, and let it collect dust there? 'l can't even tag it and will almost immediately forget about it.That's why I never download a white paper any more, unless I have to. Blog articles are the new white paper: They don't need to be print quality.They need t...
More About: Blogging , Dead

Lead Generation Paradigm Shift
2007-10-09 02:47:00
The lead generation paradigm is changing dramatically. Web 1.0 was about buying leads sourced from sites that collected contact info, usually as a toll for the consumer to see additional information. Web 2.0 promotes the free exchange of information with the presumption that the good will of such exchange would lead to a business relationship. The newest paradigm is just beginning to appear. Web 2.x will promote the free distribution of data as currency to attract leads. User generated content, whether from blogs or video, will soon be distributable across sites with consumer traffic - MLS sites, IDX broker sites, Trulia, Zillow, Realtor.com. It's a kind of content network and in order to participate, an agent needs a blog or another venue to display their user generated content. Old Paradigm - Pay $$$ for leads Impact Client impression Buy leads from Ho...
More About: Shift , Generation , Lead

Cyberhomes - data merchant
2007-10-05 02:18:00
The latest from Cyberhomes is the evolution of their business model. Since launch, Cyberhomes has espoused that it would provide the infrastructure for data delivery first to the brokerages, starting with automated home valuation. Dustin Luther called it a "white label" Zillow. Cyberhomes now powers the revamped AOL Real Estate site after AOL's contract expired with Realtor.com on September 30. The new role Cyberhomes plays is data liberator - AOL and other listings services no longer have to rely on listings data from gorilla competitor Realtor.com. Moreover, Cyberhomes adds parent Fidelity National Title housing data for more comprehensive analysis of the market. Cyberhomes doesn't have all of Realtor.com's listings yet. According to Marty Frame, GM of Cyberhomes, they have hired a national sales team of 9 so far to work with brokers to gain access to the listings. This allows Cyberhomes to quietly build the infrastructure for a national listings database. Unfortunately, Cy...
More About: Technology , Data , Merchant , Chan , Chant

The Long Tail of Real Estate Bloggers
2007-10-03 00:27:00
I had an interesting discussion yesterday about whether blogging will go mainstream and become a real estate marketing medium as ubiquitous tomorrow as agent websites are today. Remember in 1999 when having an agent website, or even an email address, was considered leading edge? After all, a blog is nothing more than an enhanced agent website. We discussed how Active Rain "owns" the blogger community. If indeed blogging becomes "de rigueur" or status quo, then owning the blogger community will eventually encompass owning the most influential voices of the real estate professional community. Why? There's a long tail of smallish cities and towns all across America that still don't have blogging agents. As they come on board (and you see the half hearted blogging attempts of agents in some of these towns on Active Rain), they will understand the community aspects of blogging (as bloggers already understand) and become integrated into the close-knit "blogosphere". You see the evidenc...
More About: Estate , Real Estate , Blogging , The Future , Bloggers

What Active Rain should do now
2007-10-01 10:58:00
Watching the Active Rain / Move.com imbroglio from the blogosphere sidelines has been fascinating... here's a strategic take on how Active Rain can move forward:Active Rain's AssetActive Rain has one asset that differentiates their social network from any other real estate site: it owns the bloggers. This core group of real estate professionals represents the social networking hubs, the influencers that are prized by viral marketing advocates. They are intensely loyal to AR and in aggregate, the voices of these bloggers have been underestimated because the consumer has yet to discover their existence.If you believe blogs and other Web 2.0 constructs will eventually be adopted as the new marketing platform for agents (and we think so), a real estate futurist has to project when consumers will realize that blogs and blogging agents are go-to sources for their transaction needs. From this perspective, AR's management may be premature in selling AR because the market that will develo...

How to get a reader to store your blog and contact details for future refer
2007-09-27 17:25:00
For real estate bloggers, capturing a reader who happens by your blog via a search engine, link or other referral means is critical to building the readership. Reader s generally do four things to store your blog for reference purposes: Bookmark the site via the browser bookmarking function - browser bookmarks tend to be disorganized and difficult to use (I hardly use them) Subscribe to the RSS feed - usually done after reader has visited site enough times to believe it's RSS-worthy... but you want them to store your site details to get that second visit! Subscribe by email - similar multiple visitation process to subscribing to the RSS feed, but more intrusive due to today's email glut ( I never subscribe by email) Bookmark via a social bookmark like Del.icio.us - probably the easiest instant method, but the reader must be tech-savvy to understand social bookmarketingSo there are hurdles... What's missing is a simple way for a reader to store your blog/website address or contact...
More About: Future , Contact , Blog , Store

Google Maps with customizable icons
2007-09-26 00:28:00
Google Maps is getting close to becoming a usable mapping tool for broker websites. They've introduced customizable icons (hint: to add a customizable icon, one needs to click on the existing placemark icon). Above is a screenshot of a map I created in about an hour showing a short list of Bay Area real estate bloggers by address (btw, this map can be embedded into a blog, but I did not because there's a bug - explained later). The utility is simple - to know more about a certain region of the Bay Area, just click on the blogger picture.When clicking on the blogger's picture, the popup screen can contain widgets for contact, communication and data delivery - in my case, a Jaxtr phone call app, a Plugoo chat application and a feed subscription. There's an application bug - the script for the Plugoo application doesn't stay in the editor so I did not embed it into this blog. Here is a the link for the mapping application above. These popup screens on Google Maps act like min...
More About: Google , Icons , Google Maps , Googl

Google Maps / Web 2.0 makes regular folks application developers
2007-09-25 14:01:00
Here's one more reason why Web 2.0 is overhauling internet marketing. Regular folks can now develop applications like mapping mashups more easily than an experienced API developer. Yesterday's article about how easy it is to use Google Maps to develop customized applications for real estate is a demonstration on how Web 2.0 is beginning to cut developers out of the loop in creating user-generated content. Before Google My Maps, Google had developers working with their Maps API to develop "Google Mapplets"; these mapplets are found in the Mapplets Directory. I'm no developer, but I realize user-generated Google My Maps are pretty similar to those developer-generated Mapplets. I found evidence of a Maps API developer's displeasure with being cut out of the development process: Yesterday Google ate some of their young by releasing MyMaps: we?re announcing My Maps, a new feature that makes it quick and easy to create your own custom Google Maps just by pointing an...
More About: Developers

Evolution of broker/agent websites
2007-09-20 12:39:00
SecondSpace, the developer of sophisticated search engine optimized marketing platforms for real estate, signed with Florida broker/developer Joe.com to redo their website. It's significant because it ushers in a new platform paradigm for brokers - engineered by Silicon Valley vets instead of local web design firms. The broker website will suddenly become much more intelligent and interactive, and the early adopters have finally appeared. The chart below chronicles the evolution in the broker and agent adoption of internet platforms, starting with simple websites. The last three stages in yellow represent the new platform paradigm shift as online real estate slowly moves into the sphere of Web 2.0.Evolution ary stage Platform Provider Adoption rate Agent needs a website Agent website design Agent website providers, independent web designers Ubiquity makes agent websites ho-hum and ineffective for lead generation Broker needs an online...
More About: Technology , Blogging , Websites

Oil prices always jump when the Fed wants to warn against inflation
2007-09-19 10:13:00
Yes, this has nothing to do with real estate. It's my own little conspiracy theory (and I know quite well I'm proposing a perception, not fact), but crude oil prices always seem to spike when the Fed wants the public to feel the tangible pain of inflation through higher oil, and subsequently, gas pump prices. It happens when the markets are pressuring the Fed to lower interest rates... oil prices jump and the Fed tells "consumer nation" that inflation is a REAL problem that affects their pocketbooks. And they drop when there's a crisis like last month's credit market swoon... almost to downplay the "inflation spectre" that would have aggravated the credit crisis even further. Today's 1/2 Fed Funds and discount rate cut coincides with soaring record crude oil prices - they have jumped 60% from $50 to $80+ over the past nine months (note there is seasonality and prices are generally lower in the winter). It's as if the message from the Fed is - "yes, we dropped the interest ra...
More About: Economy , Inflation , Jump , Flat , Always

Mashup Factories
2007-09-18 09:44:00
Mashups is a pretty literal word for the meshing of two or more data sources to create new data research perspectives. Although mashups can comprise all media - video, music, 3D, data aggregation from various sources - real estate is most effectively exhibited on maps. Today, Rentometer discloses their partnership with Neighborhood Scout to present their rental listings data in context with the qualities of the neighborhood, visually confirming the presumption that the higher the rent, the better the block. Developing mashups is becoming a "mix and match" game. Programmable Web, the leading source for mashup information, compiled an unwieldy but intriguing matrix that exhibits how mashups of diverse data sets are being combined. Neighboroo, unveiled less than one year ago and now being prepared for a relaunch, was pioneering to display customized US maps based on a smorgasbord of data sources. Travis Chow, its founder, said back then the challenge to data mashups was finding usab...
More About: Mashup , Actor , Mash

Blogrush - blog traffic pyramid scheme attracts first movers
2007-09-17 02:11:00
The blogosphere consistently introduces online experiments for the blogger masses. The latest viral traffic building scheme is the Blog rush widget that was launched Friday and is already on several real estate blogs. I have no doubt its reception was explosive because it's constructed as a traffic pyramid scheme and fodder for first movers. The mechanics of how it works to conceivably distribute traffic to participating blogs is explained on their video. Mashable provides insights on the good and bad of a widget that, like many of their genre, exist solely to game traffic. I see one intriguing strategy for real estate bloggers - - Hyperlocal bloggers who write only about their local areas aren't attracting national traffic and thus tend to reach a traffic ceiling. It's possible that Blogrush might bring more national exposure, although that local content may still not keep new readers from outside. Frankly, I see the real estate blog readership as finite and closed and don't be...
More About: Blog Traffic , Traffic , Blogging , Pyramid

Yahoo!Mash unveils Facebook clone
2007-09-16 01:18:00
Yahoo! couldn't buy Facebook for a billion, so they did what a portal like Yahoo would do to compete with arch rival Google - create a second Facebook before Google does. Yahoo!Mash (invitation only, so the link may not show anything) is building a platform for developers just like Facebook's F8 to create widgets. Metaphorically, social networking is starting to develop multiple and incompatible operating systems... and developers need to repurpose their widgets each time. I'm not a developer, but I hope a Facebook application can be redone as a Yahoo!Mash app quickly.(note: partial screen of Yahoo!Mash... more widgets to the side and bottom) The interesting twist to Yahoo!Mash is the power of friends to "edit:" the home page, in particular, the About Me frame. The above screenshot include my input on Kevin's "About Me" page. This is a leap into personal transparency... you'll have to be pretty comfortable with yourself to let your friends create your "personal profile" becaus...
More About: Yahoo , Clone , Veil , Yahoo!

Two tips to get noticed on Google Maps and Yahoo! Local
2007-09-13 17:46:00
At Inman News blog today, I discussed how local search has evolved into its own search product category because general search is inadequate in delivering local results. Although most consumers won't look for real estate on local search and prefer the standard real estate listings sites, real estate professionals should understand that their community network ("their farm") will adopt local search platforms like Google Maps, Yahoo ! Local , Citysearch and Yelp to find local book stores, plumbers and wifi cafes. This translates into targeted hyperlocal marketing opportunities on these sites. Yahoo!Local and Google Maps are still relatively virgin because both have been rejiggered to promote user-generated content in the form of reviews, commentary and personalized maps. On both sites, there are still very few reviews. Real estate professionals have the opportunity to develop an online presence at these sites while the competition is still light. Here are two tips: List your business...
More About: Tips

Manhattanization of San Francisco - part 2
2007-09-12 02:09:00
San Franc isco moves closer to building its "Grand Central Station of the West" with the jury recommendation to the city's Transbay Authority's board of directors: That team, led by developer Hines and Pelli Clarke Pelli Architects, is offering $350 million for the right to build an obelisk-like, 1,200-foot office tower at First and Mission streets alongside a new Transbay Terminal. The team also designed a new terminal that would be topped by an elevated park the length of five football fields. The comments on Socketsite about the "butt plug building" make entertaining reading, and they express the public reaction (chagrin and awe) to the city going from quaint to gaudy. San Francisco's dot.com bloom in the late 90's and subsequent bust unleashed a flurry of high profile Manhattanization projects this decade: The new Downtown replete with 30,000 new condo units on the booksHome to the new Stem Cell Research center that will continue to bring in biotech The biggest upscal...
More About: San Francisco , San Francisco Bay Area , Part

Demystifying real estate blog readership
2007-09-11 12:40:00
The readership of real estate blogs is mysterious. Last month, I noticed how the fine mortgage blog Blown Mortgage became the recipient of a huge traffic jump that corresponded with the credit crisis. Readers discovered Blown Mortgage and other mortgage related blogs in their search for content to explain the sequence of crises.What's the secret sauce to building traffic to a blog? In general, top blogs chronicle their industries, whether it's tech, politics or news, on a "breaking news" basis, just like a newspaper or a social news service like Digg or Reddit. Engadget  Technology Boing Boing  Technology Gizmodo, the Gadget Guide  Technology Techcrunch  ...
More About: Estate , Real Estate , Blogging , Blog , Real

Wall Street in Reactionary Mode
2007-09-07 12:38:00
During these jumpy times, Wall Street has been reacting to news on a very literal level - if it's bad, sell. The Wall Street I know fit the adage "buy on rumor, sell on news"... investors had already factored in what they knew was coming, and often executed contrarian strategies at press release - usually selling on good news in order to lock in profits. Today the global markets are off because U.S. employment stats took a nosedive in August. But that's what a credit crunch month will do... investors already knew August was a tough month for anyone related to real estate and banking. On September 5, stocks crashed on the NAR news about home sales in July plunging by 12% to the lowest level in six years. All this "news" seems self evident.. and a couple of bloggers noted this... Shocked shocked to find housing stinks We already knew what the pending home sales index would say Conclusion: to quote financial pundit David Fry Like I was saying, ?when subprime/credit/mortgage/h...
More About: Economy , Mode

Tribute to Blogging
2007-09-06 08:56:00
I'm only allowing myself one post per blue moon these days to display the psychic and social benefits of blogging (because most bloggers already get it). I was inspired to read how tech blogger Jeremiah Owyang is starting a new job at Forrester Research doing what he likes to do - research tech and write about it The ROI of Blogging ? Intangible - My future colleague, luminary Charlene Li, has already proven the value of ROI, but for me, it?s not needed, I could do an ROI report, convert to time spent, opportunities gained, and business won, but I think I?d be missing some of the point. Why? I already see an ROI in blogging, I don?t need to measure, it?s brought me so many friends, so many contacts, it would be silly to measure. Rembex Blog Fiesta! - Todd Carpenter's celebration of the real estate bloggers. Before I started my blog, I was a competent mortgage professional, just like thousands of others. After, I?ve been interviewed for books, quoted i...
More About: Tribute