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Real Estate Marketing BlogReal Estate Marketing BlogReal Estate Marketing Blog - Real Estate Marketing Advice, Tips, Tricks, News and Information Articles
Simple Tips on Enhancing and Improving your Google Adwords Campaigns
2008-02-28 18:51:00 In the complicated world of Google Adwords advertising, which includes a multitude of variables; understanding and gauging factors like CPC, match options, keyword selection, landing page optimization, it can be confusing starting out, to say the least! The sad reality is that, it is! And worse, there More About: Tips , Google Adwords , Simple
Don?t Give Up On Social Media
2008-02-26 23:13:00 In determining the various uses ”social media’ continues to provide it’s current members, one aspect that continues to grow from a user standpoint is how to monitor the amount of information you’re exposing yourself to, good and bad. While it is great to highlight your various social affiliations, you will inevitably be burdened with non-suitors More About: Social , Media , Branding , Internet Marketing , Give
Real Estate Marketing - Rethinking Your Outdated Website
2008-02-25 17:08:00 When was the last time you really gave your real estate website a good look? I am not talking about checking out your homepage or updating your featured properties. I am speaking more to really evaluating and comparing your site against those new, pesky sites that More About: Marketing , Website , Estate , Real Estate , Real Estate Marketing
Digg, RSS, Forums, Reviews, and Amazon! - Link Building for Real Estate - W
2008-02-23 02:32:00 Week eight is here, and we’re almost half the way through our 20 week feature on link building for real estate websites! This series is based off of Aaron Wall’s original link building tips article, which you should check out and read in its entirety if you have time.. for those of you who don’t More About: Building , Reviews , Estate , Amazon , Real Estate
?Website Ranks #1, Overnight?
2008-02-20 00:17:00 If only the above headline were true.Trying to appeal to larger web communities using shock and awe headlines especially at the expense of creating content that your community and subscribers find relevant, costs you trust and attention with each swing and a miss. When you finally hit a homerun and More About: Website , Branding , Ranks
Enhance Your Business Profile With Images
2008-02-19 01:18:00 Enhance your business profile by adding images to your directory listings. Image search is one of Google?s most popular types of searches on the web, and it is just one of the many ways of increasing traffic to your site. Google pulls photos from Yellowpages.com as well as Citysearch, Yelp, Yahoo! and Superpages. In addition to More About: Business , Images , Profile , Ages
20 Week Course on Link Building For Real Estate Websites - Week 7
2008-02-16 17:53:00 We’re gonna get you real estate links for free today in our seventh installment. This series applies Aaron Wall’s link building tips article to the real estate industry so that you can best put these practices to use for your business. 31. The Power of Craigslist! If you aren’t posting every one of your listings onto More About: Building , Estate , Real Estate , Link Building , Websites
What Is The Value Of Your Site - Lessons From V-Day
2008-02-15 17:32:00 My Valentine?s Day came and went this year without any major fan fair, but even better for a guy like me, very little cost. This being said, it was one of the more memorable Valentine?s Days, not because I didn?t spend More About: Site , Lessons
The Importance of Split Testing
2008-02-14 02:33:00 If you are spending even just $100 dollars a month on Pay-Per-Click advertising, then you have a vested interest in finding ways to optimize your campaign and save money. Small tweaks to your website or your text ads can totally improve results. The best way to make changes More About: Testing , Split
Reach local searchers in three different ways
2008-02-14 01:05:00 IP targeted ads ? An IP targeted campaign usually delivers a better CTR while keeping your costs down, however, a nationally targeted campaign will probably bring in more traffic. Nationally targeted campaigns with local keywords - Real estate agents looking to promote to buyers outside their specialized area typically won?t benefit from an IP targeted campaign More About: Local , Reach
New Social Networking Announced?
2008-02-13 19:47:00 Well, not necessarily. Social media is not really new anymore, but many people still struggle with the subtle things that might help or hurt success within the top social communities. Here again, an overview of successful practices: 1. Be Yourself?! There are two ways you can present yourself through your profile. You can either be yourself or take More About: Social Networking , Networking
20 Week Course on Link Building For Real Estate Websites - Week 6
2008-02-08 21:38:00 Week six! It’s here! In our 20 week series on link building for real estate we’ve been covering everything from creating catchy lists to leveraging social bookmarking sites to increase your chances of being linked to. This week, we’re going to show you how to build up real estate links in your local market as More About: Building , Estate , Real Estate , Link Building , Websites
The Burning Question: How Do I Rank High On Google?
2008-02-08 17:25:00 The internet is a funny thing. It was created eons ago as a means of universities and bureaucrats to keep connected, informed, and share information. Once businesses saw the possibilities and keen opportunities available things changed dramatically. Now every one from a small business owner to corporations asks the same question, ?How do I get More About: Google , Question , Internet Marketing , Rank , High
Community Consumer Management
2008-02-06 19:39:00 Community Consumer Management is a whole different way of looking at branding. While you are focusing on ”bridging the gap between business strategy and design”, it is equally important to manage your network community with that of the consumer. As I understand it, people are influenced by the people around them. That we act More About: Community
20 Week Course on Link Building For Real Estate Websites - Week 5
2008-02-01 19:57:00 In the fifth installment of our 20 week course on link building for real estate, we are going to address more social bookmarking, meme trackers, and utilizing local and business websites. Remember, we’re using Aaron Wall’s great article as inspiration for this series, at each point emphasizing to you how best to apply this in More About: Building , Estate , Real Estate , Link Building , Websites
Knowing When And How To Target Your Audience
2008-02-01 17:17:00 A funny thing happened this morning. While driving into the office, sitting in the usual traffic, a billboard caught my eye. It was more than just a billboard more like a giant TV screen the usually reserved for sports arenas and concerts. Every ten seconds or so a new ad appeared advertising More About: Target , Knowing , Audience
Community Layering
2008-01-29 18:41:00 In preparation for this up and coming post, I have been reading Seth Godin?s ?Meatball Sundae?, which asks the paramount question, ?Is Your Marketing Out of Sync?? With marketing efforts continuing to shift from the conventional to more of the socially digital, the consumer must continue to be an element of focus, if the retailer More About: Community
20 Week Course on Link Building For Real Estate Websites - Week 4
2008-01-26 02:29:00 Here we go, number four of twenty in our real estate link building series based off of Aaron Wall’s excellent blog post on the subject. Hopefully this helps you understand, bit by bit, the makings of a natural SEO marketing campaign that won’t get More About: Building , Estate , Real Estate , Link Building , Websites
Landing Page Optimization for Real Estate Marketers
2008-01-24 03:09:00 Any click campaign out there is obviously focused on this goal: Getting clicks, getting leads. The real estate industry is no different, in fact is more so, reliant on effective PPC advertising to gain traction in a saturated online universe. Converting clicks into actionable visitor responses is so important, and is largely the responsibility of More About: Estate , Real Estate , Page , Optimization , Real
Zillow vs Trulia
2008-01-23 01:04:00 With the market down, you would think that real estate sites would be desperate for traffic. Surprisingly, studies show that people are researching online more than ever before. Real estate sites such as Zillow and Trulia are benefiting from the overall shift in research becoming more popular online. Trulia is gaining more
Social Community Activity Tips
2008-01-22 17:48:00 People mostly submit and vote for content not because they objectively think the content is good, but because they think that the community in general is going to find the content to be good. Here are some tips to ensure your activity is recognized. Play the Field: With social communities growing, sites More About: Social , Branding , Community , Tips
20 Week Course on Link Building For Real Estate Websites - Week 3
2008-01-18 01:27:00 In our third installment of a 20 week course on building quality links to your real estate website using totally clean, ”white hat” techniques, we will be covering more on online news and syndication. Remember, this whole thing is us riffing off of Aaron Wall’s incredible post on link building! 11. Write quality content and submit More About: Building , Estate , Real Estate , Link Building , Websites
Gain SEO Advantages Using Trulia
2008-01-15 19:15:00 Trulia, the innovative real estate web service that connects agents and brokers to customers searching for homes and neighborhood insights, can help increase business by driving traffic to your site. Trulia is gaining visitors and listings and its innovative features maintain visitors on the site for a longer period of time. Trulia Voices is a More About: Advanta , Ages
20 Week Course on Link Building For Real Estate Websites - Week 2
2008-01-12 02:55:00 For our second week of going through Aaron Wall’s incredible list of ways to build links, and showing you how they might apply to real estate marketing, we will be covering accessibility, pay-per-click, and news syndication. We will More About: Building , Estate , Real Estate , Link Building , Websites
Cashing In On Your Real Estate Social Network
2008-01-10 22:07:00 There is no doubt that with various social networks, they offer some attractive benefits to their members; mentoring, friendship, referrals, etc. But what exactly do these growing communities offer? There is the platform to open up and establish niche communities, but how will you be able to substantiate your expertise? Industry social networks like ActiveRain are More About: Social , Estate , Real Estate , Network , Real
Finding Successful Keywords for Real Estate PPC
2008-01-10 10:20:00 For any website hoping to talk to the public about something, anything, keywords and keyword phrases are the bridges that connect us here on the marketing side, to that public, via the search engines. Keywords become an even more integral component of your pay-per-click campaign. Here, the ability to properly identifying the best search terms More About: Estate , Real Estate , Real
Submit your listings to large directories to gain visibility
2008-01-08 02:44:00 When consulting clients about search engine marketing, many ask why large directory sites are always on the first couple pages in the search results. The major search engines have partnerships with local information providers. You can utilize these listings to gain visibility for your website in the major search engines. Make More About: Listings , Directories , Submit , Large , Visibility
Google Can Recognize Text In Images
2008-01-04 17:28:00 What if all of those laborious hours you have spent taking photos of homes, landmarks, landscapes and sunsets in your area were a waste of time? And what if I told you that you should have spent your time More About: Google , Images , Text , Recognize , Ages
Social Media Maturity
2008-01-03 19:06:00 In it?s early stage, social media began as a gateway to meeting people with similar interests, consequently leading the both of you to become ?friends.? Evolving from various ?chat rooms?, people were cordial, welcoming, and friendly to each other. Social networking was in its infancy then and it didn?t attract those More About: Media , Maturity
Core Issues affecting your Pay-Per-Click campaign
More articles from this author:2008-01-02 22:54:00 Our Marketing Team manages a lot of PPC campaigns, big to small, Adwords to MSN. Irrespective of the campaign specifics, the core issues below are really the core issues our teams face with every campaign, and roper care and attention to these main topics could mean the difference between a successful campaign, and one that More About: Pay Per Click , Click , Issues , Campaign , Core 1, 2, 3, 4 |
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