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Real Estate Marketing BlogReal Estate Marketing BlogReal Estate Marketing Blog - Real Estate Marketing Advice, Tips, Tricks, News and Information Articles
20 Week Course on Link Building For Real Estate Websites - Week 1
2007-12-29 02:12:00 Link building is the most time-consuming, but perhaps the most valuable SEO practice. Earning the votes of highly trusted, real estate-related sites is one of the biggest challenges This series is our response to Aaron Wall’s excellent resource on link building hosted on his site More About: Building , Estate , Real Estate , Link Building , Websites
6 Sources of Inbound Links for Real Estate
2007-12-22 00:06:00 How important is it to have other relevant sites link to yours? If the search engines only used content to gauge the relevancy of sites, then they would not be taking into account how popular sites are. And like it or not, often the most More About: Estate , Real Estate , Link Building , Links , Real
Content Isn?t All About Text
2007-12-21 01:08:00 ”Content is king,” this is a phrase all search marketers are familiar with. There is no question having relevant and unique content is going to benefit your site, but have you ever thought about the importance of images? Sure, they can make a site interesting and add to the viewer experience but More About: Text , Google Image Search
What is your niche?
2007-12-20 16:49:00 I don’t know about success, but the key to failure is trying to please everyone - Bill Cosby To stave off any sarcastic comments, I don?t ever quote Bill Cosby in anything I write. It just so happened that he made an appearance at the NAR Conference in Las Vegas this year More About: Niche
Google Adwords and that Quality Score Thing
2007-12-19 18:43:00 First, some facts: The advertising industry saw outrageous gains in online advertising spending for 2006, $16.8 billion in revenues, a record high. 2007 looks even better, and forecasts looking 5 years out estimate over $42 billion! Google AdWords. This advertising platform has become the dominant player in this new media, Google being by far the most used More About: Google Adwords , Adwords , Score , Thing
Top 50 Real Estate Marketing Bloggers List - We Were Recognized!
2007-12-19 01:57:00 The Real Estate Marketing Blog team would like to thank International List ings (Worldwide Luxury Real Estate Specialists since 2001) for recognizing us on their list of the top 50 real estate marketing bloggers. It’s an honor to be included with a slew of other expert online advertising experts, and we look forward to continuing to More About: Real Estate Marketing
What is Web Strategy?
2007-12-13 17:57:00 Web Strategy must balance three spheres: It?s the balance between the three spheres for effective long-term planning of a website; community, business, technology. This approach is a hybrid of a few roles, and may have emerged from any of the following spheres. Web Strategy is a concept entailing the responsibility for long-term planning and decision making More About: Branding , Internet Marketing
SES Chicago 2007 Summary
2007-12-07 04:42:00 Here we are - four days, 62 panels, 50 new business cards, hundreds of handshakes and countless references to Google later and what can we take away from SES Chicago 2007? Here are the top three things to think about and start doing with your real estate marketing efforts: 1) Be authentic 2) Test everything 3) Keep moving Be More About: Summary
Podcast And Audio Search - Search Engine Strategies Chicago 2007
2007-12-05 18:19:00 The Real Estate Marketing Blog team just got back from an excellent panel discussion on ”Podcast & Audio Search .” There are still a lot of great opportunities to get your word out there via streaming audio; people who visit your site will not only check them out, they may actually drive more traffic to your More About: Podcasting , Chicago
Actionable Social Media - Chicago SES 2007
2007-12-04 21:56:00 We ended up arriving to this session late, but here are some key points from the session titled ”Actionable Social Media ” that we heard: Create blog widgets to promote your branding as an alternative to banner or content ads. Emphasize voting and other forms of community participation on your site. You can’t go into any social network to More About: Chicago
Are Paid Links Evil? - Search Engine Strategies Chicago 2007
2007-12-04 19:13:00 Just prior to another tasty boxed lunch (grumble grumble), the Real Estate Marketing Blog team checked out a panel discussion on paid links; do they work, and will you be punished for using them? William Leake (CEO of Apogee Search ) talked about at a high level that the risk must be balanced against whether paid links More About: Chicago , Links , Search Engine , Strategies
The Amazing Seth Godin Will Sell You Homes - SES Chicago 2007
2007-12-04 18:26:00 It was our privilege to hear Seth Godin speak about his new marketing book called Meatball Sundae, and how it can be applied to successfully integrate a business with all the new ’Web 2.0 toppings’ like RSS, blogs, videos, etc. Here are some of the common failings that he sees in businesses that don’t know how More About: Chicago , Amazing , Homes , Sell
Transformation of Local in a Search-Driven World - SES Chicago 2007
2007-12-04 18:05:00 After a fantastic keynote address by Seth Godin (which we’ll relate the important parts of that speech to you later in the day), we settled into Tuesday’s set of discussions, the first of which was ”Transformation of Local in a Search -Driven World .” Meeting the Needs of Searchers Who Want to Buy Locally The panel addressed tracking online More About: Chicago
Igniting Viral Campaigns - Search Engine Strategies Chicago 2007
2007-12-03 21:25:00 After barely managing to ingest some crummy boxed lunches, we found ourselves at yet another presentation at SES Chicago called ”Igniting Viral Campaigns.” There were several speakers on the panel. Bill Hanekamp (The Well) started things off for us. He didn’t claim to have a ”search engine marketing” background, so he doesn’t really speak tech jargon More About: Search , Search Engine , Strategies
Redefining The Customer - Search Engine Strategies Chicago 2007
2007-12-03 18:13:00 During a break between sessions, we were amused by overhearing someone talking to a marketing client of theirs. He was explaining (at great volume, we might add) why it’s important that a site has content that the search engines can read. Bryan Eisenburg (Future Now, Inc.) gave a brilliant speech about persuading consumers to buy when More About: Chicago , Search , Customer , Search Engine , Strategies
Mobile Search Battle Royale - SES 2007 in Chicago
2007-12-03 17:00:00 The Real Estate Marketing Blog team woke up this morning on the 13th floor of the Chicago Hilton, but it doesn’t look to be an unlucky day so far as we’ve cracked the wifi access network (they gave everyone the wrong password) and can send you live updates from the Search Engine Strategies conference as More About: Mobile , Battle , Mobile Search
Search Engine Strategies - Chicago 2007
2007-12-03 08:24:00 The Real Estate Marketing Blog Team has landed in chilly Chicago to make an appearance at the ever popular Search Engine Strategies conference from December 3-7. Looking forward to speakers like Seth Godin, we are ready with laptops warmed up to bring away all of the juiciest pieces of information that SES Chicago can throw More About: Search Engine
What Day of the Week is Best to Market Real Estate Using Adwords?
2007-12-01 00:50:00 We run over 300 real estate pay-per-click accounts on Google Adwords for our clients. As you can imagine, part of our (often hectic) jobs are figuring out what to make of all the performance statistics we accumulate over time. What we’re going to share with you now is extremely valuable information because: A. Not everyone More About: Estate , Real Estate , Market , Week
What Tequila Can Teach You About Internet Marketing
2007-11-28 21:13:00 img src=”desktop/tila-tequila.jpg” ; hspace=”12” align=”left” border=”0”> Tila Nguyen, better known as Tila Tequila, didn?t expect to become famous when Myspace founder Tom Anderson invited her to join the social networking site in September 2003. Nguyen said that no one was on Myspace when she first joined so she sent out a mass email to all her friends More About: Marketing , Internet , Social Networking , Internet Marketing
Google AdWords Template Center
2007-11-28 16:35:00 Google Adwords has finally added an easy way to create new campaigns in its system. With the introduction of their new ”Template Center ” AdWords users can now create new keyword targeted and placement targeted campaigns with a few easy steps as opposed to setting up new campaigns completely from scratch. New! Template More About: Google , Google Adwords
Real Estate and Social Networks, the Basics
2007-11-26 20:34:00 Before you even think about signing up and creating a socially driven news site to aid your real estate presence, consider this: Have you spent some time browsing the community (reading the content and the comments, learning about popular sources and players)? Do you understand how the site works and the niche More About: Social , Estate , Real Estate , Social Networks , Networks
Branding A Turkey? Let?s think things through.
2007-11-26 17:33:00 I hope you all had a pleasant Thanksgiving holiday. Things on the ponderosa were festive as always, but carving into the usual deep fried turkey a thought came to mind ? BRANDING. No, not the it?s spring time on the ranch, let?s fire up the branding iron, but the ever important strategy of aligning your More About: Turkey , Branding , Turk
2007 NAR Conference and Expo in Las Vegas Recap
2007-11-17 22:18:00 The Marketing Sheriff has just galloped back into town after an action-packed week at the 2007 National Association of Realtors Conference & Expo in Las Vegas ! There were literally millions of real estate agents in attendance, as far as the eye could see, coming from all over the country and international as well. They were More About: Internet Marketing , Recap
The Truth About Real Estate Website Leads, Inquiries, Registrants
2007-11-16 22:19:00 So you are finally getting great exposure for your real estate website after many hours and dollars dedicated to search engine optimization, paid search marketing, social media marketing, link building, directory submissions, blogging and everything else under the ’Search Engine Marketing’ sun. Congratulations! However, before you get too excited you need to realize that all you More About: Truth , Website , Estate , Real Estate , Leads
Mobile Technology: Expecting To Flourish Soon
2007-11-16 02:08:00 The newest trend in technology that has been creating quite a buzz is mobile internet surfing. This development has been around for a few years but is still in its formative stages. Once people begin to catch on, it?s going to get tricky to claim More About: Technology , Mobile , Internet Marketing
Real Estate Conversational Marketing
2007-11-15 00:05:00 For real estate professionals seeking to distinguish themselves amongst their competitive peers, the opportunity to engage in these conversation markets can prove to result in fruitful dividends. Due in part to the reach, social networking can allow realtors to pinpoint their relevant information for those custom tailored searches More About: Marketing , Estate , Real Estate , Real
Presidential Candidates Finally Take Blogging Seriously
2007-11-14 20:32:00 The day has arrived when our presidential candidates are finally taking internet marketing seriously. Barak Obama proposes appointing a Chief Technology Officer if he is elected president. This CTO would be in charge of making sure that the government uses cutting-edge forms of internet marketing like ”blogging software, wikis and open comments” to communicate more openly More About: Internet Marketing , Presidential , Blogging , Candidates , Finally
Google and Go Daddy Unite?
2007-11-14 16:25:00 Who is your web hosting company? I am going to take a stab in the dark and guess….Go Daddy ? Well, ok I guess it is not really a stab in the dark as ”Go Daddy is the largest hostname More About: Google , Unit
Off To The 2007 REALTORS® Conference & Expo - Las Vegas, NV
2007-11-12 16:14:00 The contributors of the Real Estate Marketing Blog are off to Sin City for the 2007 REALTOR® Conference & Expo . The National Association of REALTORS® holds these conventions about once every couple of months to allow for real estate professionals and industry More About: Realtors , Las Vegas , Vegas
Functionality is important, but content is your #1 sales tool
More articles from this author:2007-11-08 22:22:00 When designing a website, people tend to focus so much on the design process that they forget that their No. 1 selling point is their content. Having photos and tools is great for your site?s visibility and functionality, but when people are searching for products and services online, you need to have the best information More About: Sales , Tool , Content , Ality 1, 2, 3, 4 |
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