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Real Estate Bloggers: start preparing for a PageRank Update
2008-04-08 16:29:00
You have approximately 1 month before Google exports PageRank and backlinks to the Google Toolbar, so start building high quality links from other websites to your real estate blog that have solid, keyword rich anchor text. SEO Company estimates the next Google PageRank update to be around May 21, 2008 For those of you that don't already know- at the end of March 2008, we noticed a lot of dancing in the SERPs.  Many pages that were previously on the first page for certain terms dropeed off and new ones circulated.  Positions varried from datacenter to datacenter over the followng days.  If your site found itself caught up in this algo change, check out the link below. Read also: Google Confirms Dewey Algo Update - Lots of Google Dancing in SERPS What is PageRank? Everyone gets excited about PageRank updates and sometimes I wonder why. To set the record straight: PageRank does not directly correlate to where real estate blogs show up in the SERPs for any given term....
More About: Estate , Real Estate , Pagerank , Start , Bloggers

SEO Tool of the Month: SEO Digger
2008-04-07 17:37:00
Ever wonder what keywords you rank for in Google? Wonder no further, SEODigger is a great tool that sniffs out which keywords you rank for in Google. Simply enter in your url and click go and you have your list of keywords and where you rank for them. Detecting search keywords for which a site is ranked high. With Seodigger.com you can find out for which keywords your site ranks high enough to be in Google Top 20. You can analyze your own sites as well as sites of your competition, using the information obtained for SEO analysis, building a semantic core, finding out how well is a site optimized for this or that search request, and a lot more. Apart from a list of search queries, wordtracker and overture results are also determined (keyword popularity calculated by Wordtracker.com and Overture.com). Data is CSV-exportable.
More About: Tool , Month

Backlink Building Lab: Top 30 Free Backlinks of the Month for Real Estate B
2008-04-06 17:31:00
The more links from other high quality (high PageRank) sites to yours, the more Google trusts you. So, here is a quick list of sites you can submit to, list yourself in or comment on that will help to boost your real estate blog's rankings in the SERPs and build trust with Google. Every month I will give you 30 more backlink ideas. All sites I will provide will be free and non reciprocal backlinks unless otherwise noted. Read also: Ultimate guide to building backlinks Backlink Type URL PageRank .EDU http://sloan.ucr.edu/ 6 (comment on this blog) .EDU http://recenter.tamu.edu/links/ 6 (submit to this directory - requires reciprocal link) Directory http://dir.yahoo.com/ 9 Directory http://www.dmoz.org 9 Directory http://www.stpt.com/ 8 Directory http://yahooligans.yahoo.com/ 8 Directory http://www.open-site.org 8 ...
More About: Building , Estate , Real Estate , Backlinks , Free

How to start a real estate blog
2008-04-05 19:00:00
ORDER YOUR FREE GUIDE TO STARTING A REAL ESTATE BLOG TODAY Thinking about starting a real estate blog, but not sure how to do it?  RSS Pieces put together this 58 page document on how to start a real estate blog, so you can have a step by step guide to starting a real estate blog the right way.  Learn the proven techniques that have helped us to put our real estate blogging clients on the first page in Google within 4-6 months and generate between 5-30 leads each day.  In this guide you will find out how to select a search engine friendly domain name, implement lead generation, use SEOed copywriting techniques to get to the top of the engines, build all important backlinks to your blog and even learn what to write about.  Simply click the link below, fill out the form and we will send you the complete guide in a Microsoft Word Document.
More About: A Real Estate , Estate , Real Estate , Blog , Start

Real Estate Blogger of the Month | Lake Norman Realtor | Diane Aurit
2008-04-05 17:18:00
REBlogGirl: So, let's start this out with a little background on you and your blog. How long have you been in the real estate industry? I got my license in 1991 in Pasadena CA and have been a full-time REALTOR every since. I moved to the Lake Norman area of NC in 2005 so basically had to start from scratch in a new community, state and region of the country! REBlogGirl: And when did you start blogging? Where are your various blogs? I am an avid reader of daily real estate news.  When Inman News had a conference call about blogging in March of 2007 I sat in and listened to you and three other panelists and was hooked.  I didn't truly start blogging on a regular basis until last June.  By that time I had set up my own blog: Lake Norman Real Estate (www.BestRealEstateLakeNorman.com) with RSSPieces and started writing and participating daily on ActiveRain.  I am a member of numerous social networking and blogging sites like Digg, MyBlogLog, Technorati, Inman, Fac...
More About: Blogger , Real Estate , Realtor

10 Worst Fortune 500 Blogs
2008-04-04 17:13:00
OK, you know I wouldn't have put up the 10 best Fortune 500 blogs if I wasn't willing to put up the 10 worst.  And let me tell you, the following blogs need to turn off the lights and say "Goodnight, John Boy."  When it comes to blogging mistakes, these blogs know how to bang them out- from truly boring content, to lack of expertise of the blogger, to missing blog features, to bad design, to... well, you name it, at least one of these blogs has got it!  So, if you think I've been harsh on real estate blogs, just wait till you see what I have to say about the Big Boy blogs... Check out more Fortune 500 blogs at Search Marketing's Review of Fortune 500 Blogs . Again, a special thanks to Easton Ellsworth for keeping such a great list of corporate bloggers (The Fortune 500 Blog Project.) 1.       Kodak's a Thousand Words Multiple author blog about photography and company products (tutorials) OK, I'll give the authors mildly educational...

Link lovin' on the Trulia Video of RETech South
2008-04-02 18:47:00
Rudy, the Trulia Guru (yeah, it actually says Guru on his business card - that is too cool) was such a doll at RETech South that he shot some great candid video of speakers and hosts behind the scenes. Check out the blog post and video over at the Trulia Blog. It's a great little behind the scenes look at the conference and what the speakers are really like. Enjoy. However, I need to tell you this post is a total bribe. Rudy did send me this video of Jimmy Kimmel !$*@-ing Ben Affleck to complment my Matt Damon Sarah Silverman video.
More About: Video , Link

From the horse's mouth: what Google says about content relevancy to search
2008-04-01 17:48:00
I know my post, Real Estate blogs are stores, not newspapers - so blog like you are selling houses, not writing for your local paper shocked and awed many of you.  I sat there, waited and read all the attacks of that post (even the competitor comment who told me to pack up my bags and leave real estate because I know nothing about SEO or real estate), however, there is one little thing I may have forgotten to mention.  My advice is based entirely on a Google document that was recently leaked.  On March 17, 2008, an internal training manual for a specific type of Google employee was leaked on the Internet.  This specific type of employee is responsible for manually reviewing sites and rating them on relevancy to search criteria.  Interestingly, on page 31 of this document, they actually use the example of "Sedona Real Estate."  Read also: Bad marketing candy from RSS Pieces Read also: Odysseus Medal Hmmm... is your interest peeked?  What Google says...
More About: Search , Content , Mouth

10 Best Fortune 500 Blogs
2008-03-30 19:10:00
With more and more Fortune 500 companies tossing their hat into the blogging and social media ring, I thought I would do a quick tour of the Big Boy Blogosphere and see who's getting it right and who needs to turn off the lights. Let's start with the ones that have figured out an angle and are actually using social media to communicate effectively with thier market or a segment of it.  The following Fortune 500 blogs are best of breed: Want to see a list of Fortune 500's that are blogging?  Check out the Fortune 500 Blogging Wiki.  *This list only includes corporate sponsored blogs and doesn't include personal blogs of executives or employees. Also, I intentionally left out Google, Yahoo and Microsoft's blogs because it is completely unfair to compare many of the other Fortune 500 blogs to these.  1. Walmart's Check Out Blog Multiple author blog about gadgets and gaming No matter how you feel about Walmart itself. This is a great looking blog, ...
More About: Blogs , Blog Marketing

Real Estate blogs are stores, not newspapers - so blog like you are selling
2008-03-28 21:52:00
Would you replace the listings in your real estate office's front window with the town's event calendar, restaurant reviews and local business profile? No. So why would you do that on your blog? I'm going to say this up front, so there is no misunderstanding. The entire point of this post is to get you to understand that if your business is about real estate and you want to attract customers that have a real estate need you MUST write about real estate not skateboards and restaurants. Why? Because a home is not a whim purchase, it is typically a well planned decision. There are very few of us that pass by the local real estate office and say, "hey honey, I know we set out to buy a skateboard for Timmy, but let's buy a house instead, this store has pretty ones." Therefore, it is inconceivable to me that by driving people into your blog with an article about local skate parks, you will snag a home buyer. Seriously, find me one person that ever set out in the morning to ...
More About: Selling , Estate , Real Estate , Newspapers , Blogs

RETech South Was a Huge Success
2008-03-28 18:46:00
For those of you that were not at RETech South in Atlanta, GA, you missed out. Almost unbelievably Brad Nix and Matt Fagioli put together a full technology conference covering blogging, SEO, social networking, widgets, video and IDX services in less than a month. The event was hosted by blogger and Domus Consulting Co-Founder, Kevin Boer who did a stellar job of keeping the conference entertaining with his unparalelled wit. RSS Pieces was lucky enough to have sponsored a portion of this kick-off event. I had a total blast sitting on the SEO panel discussing the downsides of recprocal links, 3 way links and blogroll. We also touched on how Realtors need to attract consumer traffic instead of Realtor traffic and how to safely build authority with Google through backlinks. Read also: Google slaps real estate blogs with reciprocal linking penalty Read also: 3 Way Links: reciprocal links repackaged Read also: Google slaps real estate blogs in latest PageRank update Read also: Why G...
More About: Success , Huge

What's the difference between a sitemap and a Google sitemap and how can I
2008-03-26 21:42:00
Google is lazy.  OK, maybe not lazy, but at least efficient, meaning, because it must crawl 8 billion  web pages daily, it wants to do it as effectively as possible.  That means, its preferred method of crawling is to be able to find every page on a site within 2 leaps.  A site that is set up to allow Google to crawl efficiently is considered to have flat architecture and gets deeper full site crawls more often than one that is not structured this way.  I mean think about it, Google uses common sense.  If a reader would have a hard time finding a post that is 5 or 6 pages deep, Google thinks, "well, since a user would have a problem finding this link, it must not be important and I shouldn't bother crawling it."  Starting to see the importance of creating flat architecture for your real estate blog? Recommended reading: What Laziness Taught Me about Flat Architecture Read also: Real estate blog SEO tip: what a sitemap can do for you OK, enough of ...
More About: Google , Sitemap , Difference , Google Sitemap

1 Month of blog topics: Ultimate guide to building real estate blog content
2008-03-23 14:57:00
The first month of your real estate blog's life is actually the most important.  What you do during this period of time can affect the way Google will see your blog for the next year, so it is vitally important that you build hyper local, keyword rich content in a structured and cohesive way. So, the following is a step by step guide to building your first month's worth of blog content.  So, I thought I would put together a fail safe way to construct content that is hyper local, rich in information and will form the foundation of a successful blog. How to use this guide: I basically provided 31 exact blog titles for you and where I felt my intention might be unclear- I detailed how the post should be constructed. To use this guide, you want to start posting between 3-5 times a week.  Select 1 topic from the first section (About Me) on Day 1.  On day 2, select one topic from the second section (Neighborhood Information) and so on, until you get back to the top...
More About: Building , Estate , Real Estate , Blog , Topics

Happy Easter
2008-03-23 10:51:00
From everyone here to everyone out there, may you have a wonderful Easter . May the Lord Bless you, The RSS Pieces Lake Park Team: Tom, Paul, John, Mary, Brian, Big Jeremy, Wayne, Andrea, Nicole, Dee, Brandon, Noah, Pedro, Little Jeremy and Angel.   
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Spider Posts: How to write efficiently on your real estate blog: make one b
2008-03-21 03:09:00
If you spend more than 3-5 hours working on your real estate blog each week, you need a 12 step program. Writing a real estate blog should not become your full time job, it is simply one tool among many you should use to build and grow your business. In order to be a successful Real tor, you need to use each of your marketing and lead generation tools effectively and efficiently. So, let's take a peek under the hood of a real estate blog: Real Estate Online Traffic Statistics With over 2,500 real estate blogs using RSS Pieces, we did a little research with the help of our statistics programs. The following numbers are based on visitors that came into the sites from the search engines: Percentage of Search Traffic Search Engine 46% Google This shows you should write to attract Google 23% Google Images To improve your ability to be searched in Google Images include ALT tags, i.e. a description of the image 5% Live ...
More About: Real Estate , Write , Blog

Real Estate Radio Shows Featuring 1ParkPlace and BrokerIPTV
2008-03-19 22:49:00
I had the pleasure to meet the Barrys on Saturday at one of their Real tor seminars at Miami University.  They were even so kind to let me speak to their full amphitheatre.  It was a blast adn I can assure you I was my typical off color, controversial self. So, check out their recent interviews with some of clients and partners.  Mark Eibner from BrokerIPTV.com [28:01m]: Play Now | Play in Popup | Download Check out our client and partner, Mark Eibner's take on mixing videos and blogs.  Learn how this mogul and his partner Dirk (Steele) Freeman are taking the blogosphere by storm with their video tools.  Broker Bryant on Commission Justification [41:48m]: Play Now | Play in Popup | Download Check out our client, Broer Bryant as he talks commissions turkey.  Steve Hundley from 1 Park Place [25:01m]: Play Now | Play in Popup | Download LISTEN TO THIS IS YOU WANT TO LEARN HOW TO GENERATE LEADS.  This guy knows how to generate leads!  Even the Barrys think 1ParkPlace is the IDX on ...
More About: Radio , Estate , Real Estate , Blog Marketing

Driving qualified traffic to your site through the search engines will incr
2008-03-18 20:17:00
If you think that a real estate blog will be your platform to rant and rave about local politics, favorite recipes and community event calendars?  Think again. Your local newspaper website probably already does that much better than you could dream of. Your real estate blog is about, get this, REAL ESTATE. You are not a journalist! You are a Realtor. So, you need to write highly focused real estate content if you want to be found through the search engines for terms related to real estate. You are not a journalist.  You are a Realtor.  You are not an event planner.  You are a Realtor.  You are not your town's newspaper.  You are a Realtor.  Wash. Rinse. Repeat. Here is a simple example of why you want to be found for real estate terms: According to KeywordDiscovery 4,669 people searched for Orlando Real Estate By contrast only 277 people searched for Orlando Museum(s) So, not only would being searchable by real estate terms net you more QUALIFIED traffic but it would als...
More About: Search Engines , Traffic , Driving , Search , Site

Week of March 17: Real Estate Blog Training Schedule
2008-03-16 05:25:00
LOGIN AS A PANELIST TO TALK Monday 1 PM: SEO Training Join me for a 45-minute SEO (Search Engine Optimization) Seminar.  Learn how to optimize your real estate blog for better placement in Google.  This seminar focuses on basic on-page and off-page optimization techniques that will help your blog place for prime short tail keywords in 90 days or less. Register to Attend this Meeting Today: https://www1.gotomeeting.com/en_US/webina r/island/joinAWebinar.tmpl Webinar ID: 319349955 GoToWebinar Conference Call Service: United States Panelist: (616) 883-8033, access code 554-678-843 Attendee: (616) 883-8055, access code 566-114-708   Tuesday1 PM: Blog ging Training Join me for a 45 minute real estate blog training seminar.  Learn how to write focused scan-able and engaging content that both readers and search engines will come back for.  This course focuses on proven SEO copywriting techniques and provides a system for writing blog posts in 30 minu...
More About: Estate , Real Estate , Schedule

Things Losers Say: SEO doesn't matter: Fact: Ranking #1 in Google can impro
2008-03-12 12:19:00
I read it every day, "SEO doesn't matter... don't worry about SEO." Fact is, I couldn't disagree more. SEO is important. Why? Because when you rank for your prime short tail keywords, you 1. Garner more qualified traffic looking to buy or sell a home 2. Generate more real estate leads Let's clear the air- I don't sell SEO and nor have I ever sold SEO services to Realtors. I do, however, help Realtors SEO their sites for FREE and have helped to pull a number of Realtor sites back from Google penalties very quickly. Why? Because SEO isn't rocket science and enough people have their hands in a Realtor's pocket for me to need to sell a service you could easily and more effectively do yourself. Now, because I think SEO is important, doesn't mean I think it is the THE most important thing or that you shouldn't focus on writing on good, quality, engaging content. You need to do both. But knowing what terms to target and how to optimize your site so you can...
More About: Matter , Things , Ranking

Generate 100+ More Quality Real Estate Leads per Month by Feeding Your Blog
2008-03-11 03:18:00
This is the deal.  I am calling out my friend, Vickie Townes.  I gotta love her because RSS Pieces was born out of our desire to put together a real estate website her.  That being said, Vickie IS the WORST blogger on earth (and she actually prides herself on that title!).   I tell people all the time that if Vickie blogs once every 4 months, we have to show up on her doorstep with clowns and a bounce house to throw her a party.  So, why am I calling out dear, sweet Vickie?  It's simple, I want to show you how a few RSS feeds from her MLS keep her blog alive, thriving and generating leads against all conceivable odds. Over the past two years, I have tried everything to shame Vickie into blogging, but, truth be told, she was already a successful Real tor when we launched her blog, so she simply does not have the time to blog.  Therefore, when we developed the RSS integration code for 1ParkPlace, Vickie's site was the perfect crash test dummy.&...
More About: Estate , Real Estate , Blog , Leads

Week of March 10: Real Estate Blog Training Schedule
2008-03-10 05:25:00
Monday, March 10, 2008 1:00 PM - 2:00 PM EST Join me for a 45-minute SEO (Search Engine Optimization) Seminar.  Learn how to optimize your real estate blog for better placement in Google.  This seminar focuses on basic on-page and off-page optimization techniques that will help your blog place for prime short tail keywords in 90 days or less. Webinar ID: 214859986 GoToWebinar Conference Call Service: United States Organizer: (605) 772-3322, access code 594-360-014 Panelist: (605) 772-3322, access code 252-968-413 Attendee: (605) 772-3434, access code 681-872-853 Webinar Password: Not required Tuesday, March 11, 2008 1:00 PM - 2:00 PM EST Join me for a 45 minute real estate blog training seminar.  Learn how to write focused scan-able and engaging content that both readers and search engines will come back for.  This course focuses on proven SE...
More About: Estate , Real Estate , Training , Schedule , Blog

RSS Hugger, A Blog Directory that Actually Understands SEO
2008-03-09 02:41:00
So, I am in the process of writing an ultimate guide to real estate blog promotion and backlinking.  In that process, I am reviewing hundreds of blog directories to see which ones require reciprocal links and if you have to leave those reciprocal links on your site in infinitum or if you can remove them in a couple of weeks.  (Notice the dreaded chiclets in one of my side bar widgets).  Anyhow, when it came to RSS Hugger , a blog directory that combines Technorati, rss directories, and search engine optimization into one, I LOVED the way they required the reciprocal link.  Instead of some rediculously useless chiclet, they want me to write a review of their site.  This a makes perfect sense, they get a high quality backlink and some press.  Now, what do I particularly like about RSS Hugger?  I have the ability to post my RSS feed, get listed in their directory and I am dealing with a service that actually understands SEO.  So, take your blog an...
More About: Blog , Directory

May and Laurie Kick Off Real Estate Radio's First Real Estate Blogging Thur
2008-03-08 13:00:00
Laurie Manny of the Long Beach Real Estate Blog and myself helped the Barries to kick off their Real Estate Blogging Thursday over at Real Estate Radio yesterday.  And those poor boys had no idea what they were getting themselves into! Find out why Laurie started blogging, how it has helped her business and is putting money directly into her pocket.  Then, join me for a wild ride with the Barries where I make it clear that I don't want to help Realtors become great bloggers, I want to help them become better Realtors!  Then we delve into the art of backlink building and the traffic patterns of the real estate consumer.  This is infotainment at its best!  Listen to the podcast below.  Real Estate Radio USA Episode 73 [84:39m]: Play Now | Play in Popup | Download
More About: Interviews

BLOGGER OF THE MONTH: MARIANA WAGNER, COLORADO SPRINGS REAL ESTATE
2008-03-07 05:21:00
REBlogGirl: So, let's start this out with a little background on you and your blog. How long have you been in the real estate industry? I have been in the real estate industry since 9/11/01 - Yes. What a day to start real estate. REBlogGirl: And when did you start blogging? Where are your various blogs? I started blogging after reading "Small is the New Big" by Seth Godin, and then being prompted to join Active Rain from an email from Advanced Access. I joined AR, not knowing what blogging really was, Sure, I had a MySpace account, but that doesn't mean anything. I posted a blog/book review on Seth's book, it got featured (??) and, well, the rest is history. From there, I started a WP blog, which in conjunction with my AR blog, sent a lot of "link love" to my AA site. I started noticing my AR blog and WP blog and even my AA site start to rank for all kinds of interesting keywords, so I decided to take blogging more seriously. I started a hyper-local niche blog www.LivingInGreen...
More About: Blogger , Estate , Interviews , Colorado , Real Estate

How to get .edu backlinks, the holy grail of backlinks
2008-03-06 16:36:00
SIMPLE EXPLAINATION OF WHY YOU NEED TO BUILD BACKLINKS: other sites that link to your site are considered"friends" of your website. A website with "friends" that have influence like a Donald Trump or an Oprah Winfrey are given greater trust by Google than sites that have Jenna Jameson or Tara Reid as friends. So, in a backlink campaign, you want to attract quality, authority sites and forget about anyone who has a lesser PageRank than your site or sits in a bad neighborhood. Basically you want your site to hang out with cool, popular and trust worthy sites rather than loser sites, i.e. sites below a PR3. Read also: Ultimate guide to building backlinks WHY YOU WANT TO BUILD .EDU BACKLINKS EDU backlinks are the holy grail of all backlinks. Google gives extra emphasis to these backlinks so building just a few can dramatically improve your site's performance. For example, if youa re able to build just 5 .edu backlinks, you can see a small leap in SERP within 72 hours and larger ...
More About: Backlinks , Holy , Holy Grail , The Holy Grail

Confessions of a Real Estate Blog Link Whore: Trackback Spam Hurts
2008-03-02 20:35:00
I have often heard it said, RSS Pieces can be sooo restrictive. And it is true. We don't let our clients do anything they want with their blogs. When you stray too far from the sidewalk on an RSS Pieces blog, you will get a call from Mother Superior (Ines and Laurie started calling me this recently when I told them "no" to trackbacks.) The reason is simple, I've been in the SEO world for some time now and know what is good for a blog and what is bad. I try to avoid having our bloggers learn hard lessons, but every once in a while we have that one or in this case, two rebellious bloggers that insist, no, relentlessly nag us to turn on functionality we simply do not agree with. This is the true story of my terribly rebellious blogger, Ines Hegedus-Garcia. Read also: Are you a real estate blog link whore? I confess to you, my brothers and sisters, that I have sinned through my own fault......and now the penitence is massive!! For all of RSS Pieces blog clients, if you have been...
More About: Spam , A Real Estate , Estate , Real Estate , Confessions

Week of March 3: Real Estate Blog Training Schedule
2008-03-02 19:46:00
Monday 1 PM: SEO Training Join me for a 45-minute SEO (Search Engine Optimization) Seminar.  Learn how to optimize your real estate blog for better placement in Google.  This seminar focuses on basic on-page and off-page optimization techniques that will help your blog place for prime short tail keywords in 90 days or less. Register to Attend this Meeting Today: https://www1.gotomeeting.com/en_US/webina r/island/joinAWebinar.tmpl Webinar ID: 667776934 GoToWebinar Conference Call Service: United States Organizer: (641) 715-3399, access code 697-781-464 Panelist: (641) 715-3399, access code 606-168-846 Attendee: (641) 715-3222, access code 275-893-918 Webinar Password: Not required   Tuesday1 PM: Blog ging Training Join me for a 45 minute real estate blog training seminar.  Learn how to write focused scan-able and engaging content that both readers and search engines will...
More About: Estate , Real Estate , Schedule

Are you whoring out your real estate blog wth links?
2008-03-01 21:23:00
Eric Ward wrote one of my favorite SEO posts of all time entitled "Are You a Link Whore?" Often in the real estate blogosphere, the answer is "yes." So, I thought I would lay down the law when it comes to sluttin' around with your links and how you can avoid contracting a Google STD. Blog Glossary Definition of a Link Whore: A link whore is one who solicits links to her blog regularly or seems/is desperate to receive links to her blog. By now we all know backlinks (links form other website to your site) are important. In fact, high quality backlinks (meaning backlinks from pages with a higher pagerank or more authority in Google than your own page) are one of the most important factors Google considers when ranking your real estate blog or website. However, Google recognizes deliberate attempts to manipulate its linking algorithm. So, if you think that exchanging links with every Tom, Dick and hairy Real tor you meet will boost your site in the rankings, you are WRONG. While...
More About: Estate , Real Estate , Links

Mary McKnight Calls Greg Swann "Nicole Richie", seriously, I did that!
2008-02-28 19:49:00
Whether you love Greg Swann or you love to hate Greg Swann, one thing is clear... he engages people.  He knows something most people don't.  Humans are emotional junkies and the more outrageous you are the more people will flock to you.  Why? Because engaging is sometimes enraging!  People love to be happy, mad, sad.  It is one of the first things you learn when studying sociology.  Don't believe me?  Just look at how many people subscribe and read his blog daily.  Look at how many people kill themselves to write on Greg's blog so they can experience just a sliver of his popularity fallout.  So, what did I do to stir up some Greg Swann fallout?  With my coveted invite to Unchained (I'm not stupid, I never would have done this if I didn't have that yet and yes, this blog is a shameless plug for the event), I thought I would do what I do my best, stir up a little controversy.  And where better to do that but on Real Estate ...
More About: Nicole Richie , Calls , Mary , Nicole

SEO Tip of the Week: Target a Typo of a Common Keyword and Increase Search
2008-02-26 16:09:00
Just in case you didn't make it into my devilishly devious white hat SEO trickery session, here is one of the hidden gems you can start taking advantage of today.  Not ranking for your prime key terms?  Target the typo.  You can easily use the typos of common words to increase your search traffic by 30%. For example, on Monday of last week, we had a training session with U-Haul corporate in Phoenix.  They have been targeting their prime key term, U-Haul for some years.  U-Haul gets approximately 4,000 searches per day according to Keyword Discovery.  By simply removing the hyphen in the name, they could increase their daily searches to over 60,000.  While this is an instance where targeting the typo would be more valuable than targeting the keyword, look at these numbers: Phoenix, 117,365 searches Pheonix 12,878 searches Clearly, in this case, targeting the typo has a great deal of value.  Let's say tat you target the typo from time to time...
More About: Search , Week , Common