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Google Acquires Trendalyzer from Gapminder : Check out this breakthrough tr
2007-05-11 21:59:00
With my deep interest in data visualization and analytics I am always on the lookout for breakthrough technologies in the analytics area. I recently came across Trend alyzer acquired by Google that has some new ground breaking trend charting and mapping technology that really impressed me. The trend animations are very easy for a layperson to ...
More About: Check , Through , Acquire

Good marketing is all about good conversations
2007-05-10 19:50:00
Here are some great conversation enders: May I help you? Do you need some help? How was your day at work? Instead try: What did you find frustrating about buying real estate last time? Do you think this is affordable? One or two? Engage in meaningful dialogues with your customers that will increase trust and interest in your product/service.
More About: Marketing , Sati , Good , Mark , Conversation

$99 Computer - what it means for India
2007-05-09 02:42:00
According to this article on Gizmodo, Zonbu is launching a $99 computer that would use some flavor of Linux as its OS, will be bundled with a 4GB flash memory and will use Zonbu’s online storage instead of a hard disk for data storage. This in my mind is a great offering that combines hardware, ...
More About: India , Computer

4 Insights about Mass Real Estate Advertising
2007-05-08 19:43:00
This year 1.2B USD will be spent on TV advertising(probably because of the high reach) in India. A lot of marketers are seduced by the mass and are willing to spend more and more to reach them. They’re yelling louder to be heard in a growingly crowded market place. There are a few problems with ...
More About: Estate , Real Estate , Advertising , State , Real

DLF Set to IPO: Move of Indian Real Estate into Prime Time
2007-05-07 20:28:00
DLF it seems has finally gotten the approval from SEBI to IPO DLF to IPO ? this IPO could signal India’s entry into a more organized and transparent real estate market. I hope more companies follow suit to begin the transformation of this inefficient market system. Traditional real estate investment (through REITs) from mature markets ...
More About: Estate , Real Estate , Indian , Time , State

10 Ways to market real estate through your social networks
2007-05-05 00:34:00
I have to admit was hooked to orkut for a while - it is also the second most popular site in India so I am guessing I’m not the only one. Based on my previous posts about the target population for the current real estate boom: Where do you think a large portion of your target market is hanging out? I’m guessing a lot of them are hanging out at sites like Orkut etc. This news got me thinking: Facebook might launch local classifieds - there is no reason that Orkut will not follow suit. Considering our propensity to be influenced by our peer group for a significant decision like real estate what can real estate marketers do to harness this currently nascent (but strongly emerging) powerful marketing medium: Get an Orkut account with a profile about your real estate business (if you don’t have one already). Get your past/current customers and trusted sources to add you to their networks (without spamming people and annoying the heck out of them). Create a group f...
More About: Social , Estate , Real Estate , Market , Social Networks

10 Steps to $140 million: Lesson for all Indian Real Estate Marketers
2007-05-03 23:13:00
This post is adapted from my personal hero’s blog Seth Godin the inventor of Permission Marketing. A real estate marketer and a follower of permission marketing talks about selling a 398 flat building project using the concepts outlined by Seth in his book Permission Marketing: 1. We placed a site sign at the construction site ...
More About: Estate , Real Estate , Indian , State , Real

My favorite Web 2.0 video
2007-05-03 01:33:00
This video has been on YouTube for a while and summarizes what web 2.0 is all about. Clearly the new web is all about mash-ups, data exchange between distinct applications but more than anything, it is about you, the people who contribute this information. It is all about community around people and their ability to ...
More About: Video , Favorite , Web 2.0 , Favor

Five reasons why Avi Bajaj could not be further from the truth when he talk
2007-05-03 00:01:00
If you haven?t read the article here it is: Web 2.0 not for India Here are the reasons why I don?t agree with Avi: 1. The first flaw; the argument assumes that Internet access location/ease of use is the only factor that determines community building ? I think there is no single factor that plays into determining whether ...
More About: Truth , Talk , Reason , Reasons , When

Deconstructing the real estate business in India
2007-05-01 22:37:00
To have a deep down discussion on what the real estate business in India could transform to it’s helpful to understand how the business works right now. The chart below helps us in that regard ? it also highlights the key stakeholders: Based on the lifecycle of the real estate market the power distribution among the ...
More About: Business , Estate , Real Estate , State

Who will drive the Indian Real Estate 2.0 Revolution?
2007-04-30 20:52:00
While the focus of this blog is around the intersection of Web 2.0 revolution’s impact on Indian real estate - I firmly believe that real estate as a business is fundamentally about people, trust and relationships - so a piece of this business will always remain offline. Given that a lot of industry players benefit ...
More About: Estate , Real Estate , Drive , Revolution

The ?True? Indian Real Estate Buying Segment (HNIs, Yuppies, NRIs) ?already
2007-04-27 23:27:00
If you haven’t see the internet penetration chart for India here it is (it’s from emarketer from May 2006) Internet Users in India 2004 to 2010 (millions and %penetration) 2004 - 22.6 (2.1%) 2005 - 27.7 (2.6%) 2006 - 35.5 (3.2%) 2007 - 43.0 (3.9%) 2008 - 50.7 (4.5%) 2009 - 58.8 (5.2%) 2010 - 67.0 (5.8%) It helps ...
More About: Buying , Estate , Real Estate , Indian , State

Indian Real Estate 2.0
2007-04-27 20:53:00
The current Indian real estate marketing technology has shown some signs of improvement in the past few years with the emergence of portals like 99acres and MagicBricks. However, this market presents some unique technology challanges and opportunities given its current highly fragmented and disorganized state that have yet to be fully exploited. Let’s look at cellphone ...
More About: Estate , Real Estate , State , Real

Indian Yuppies and HNIs driving the real estate boom
2007-04-27 20:47:00
How do you reach the target population that is driving this real estate boom? Let me start by giving some context first. Dainik Jagran is the biggest newspaper in India period. It has the largest readership base and is bigger than the base of all the english dailies combined (TOI, HT, IE included) Here is the National ...
More About: Estate , Real Estate , Indian , Driving , State

First Blog Post
2007-04-27 20:40:00
Welcome to Rekabu blog. Stay tuned as your hosts Arun, Nikhil and Rishabh take you on a drive through the world of Real Estate.
More About: Post , Blog , First