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Jon Stewed
2008-02-26 11:39:00 "This season continues to be no country for network award shows." Oscar ratings sucked. James Hibberd The Hollywood Reporter Down 20 percent. Variety How low can you go? NYP Richard Huff NYDNABC copped $1.82 mil a spot but advertisers only grabbed 32 mil viewers in the lowest-rated Oscars extravaganza in 30 years. Ad Age
By: Chickaboomer
Bonfire Of The Vanities
2008-02-06 13:56:00 Vanity Fair's chi-chi post-Oscars A-list party bites the dust. NYT NYP Page SixDozens of Time Warner suits sent packing today. Ad AgeGeorge Bush blesses late night Tee Vee talker Craig Ferguson as this year's WH correspondents' dinner entertainment. The ExaminerReynolds rap: Star lost her Tee Vee show. Now her rat husband Al Reynolds is blabbing on the former Miss Flabby in a "tell-all book." Media Takeout
By: Chickaboomer
NBC Cashback Backlash
2007-12-17 20:50:00 NBC taketh and giveth back to advertisers to the tune of $10 million for not delivering good ratings. That was last week's spin. Ad Age reports NBC can actually make MORE money by returning the dough and selling the inventory for more.
By: Chickaboomer
Katie Couric Assumes The Position
2007-12-11 21:07:00 CBS head Les Moonves appears to be retreating from his pronouncement that the "Voice Of God!" Cronkite type network news anchor is "dead." Katie Couric's getting rebranded and cloaked in Cronkite! Moonves is abandoning his attempts to crawl up the tight derrieres of young viewers who don't give a fig about evening network newscasts. Experience You Can Trust," under a picture of Ms. Couric, was the slogan in an ad for the CBS Evening News that ran in USA Today last week. The ad also used quotes from various newspaper and online reviews to talk about the "impressive" and "poignant" reporting on the newscast. CBS said the ad is part of the network's regular promotion of the program. Brian Steinberg, Ad Age The Mainstream Media is finally catching up to the story Chickaboomer brought you yesterday from MediaWeek (tipped off by Inside Cable News) on NBC reimbursing advertisers an average $500 grand each to compensate for bad ratings of sucky shows. Yahoo! News
By: Chickaboomer
Down The Hatch
2007-11-27 16:44:00 Tom Brokaw's not the only one skittish about appearing on Don Ho's new show. Advertisers are taking the predictable "wait and see" attitude. Even GM, Don's longtime sponsor. Ad AgeIn Radio Brinkmanship, Arbitron blinks over the people meter. NYTGet used to these ghastly euphemisms: ?Indirect potable water reuse? and ?toilet to tap.? You, too, could be drinking recycled sewer water. NYT
By: Chickaboomer
Eye On The Pie
2007-11-21 00:30:00 "The [writers'] strike offers good reason to evaluate and consider moving some clients into venues such as cinema, radio, digital and print." Ad Age
By: Chickaboomer
The Coaxial Of Evil
2007-11-19 18:06:00 Never piss off the guy with the pen. Ad Age's brilliant and amusing columnist Bob Garfield is on the warpath. Ad Age
By: Chickaboomer
Dirty Sexy Money
2007-11-01 18:40:00 Fox may charge more than $2.7 mil for a 30 second Superbowl spot now that the game's nearly sold out three months before kickoff. Ad Age About six unsold commercials left.
By: Chickaboomer
Hand Jive
2007-10-31 18:21:00 The scariest Close Encounter Of The Bathroom Kind since ass wipe Larry Craig's wide stance and waving hands. Kimberly-Clark's ad agency produced an hilarious video to introduce us to Toilet Paper 2.0. No more pulling at rolls tighter than Larry's virgin ring of fire. Just wave your hand or wand or whatever and it comes out. A guy's in a bathroom stall with his pants around his ankles. He's reading the Weekly World Dump a takeoff on my favorite, now-defunct but still online, Weekly World News. The clueless Earthing is terrified when the alien force shakes the stall door. Ad AgeRead the press release. Gay bathroom sex trollers are revising their playbook.
By: Chickaboomer
Hummer Bummer
2007-10-29 15:49:00 GM is attempting to reinvent the Hummer by feel-good stories of Hummer heroism. TV spots. Print. And "Hummer Helps that will encourage owners to send in stories and photos that illustrate how they assisted the needy with their SUVs." Ad AgeAnyone persuaded will end up on the needy dole as gas prices escalate through the roof. I confess I coveted a Hummer. Since I've been accused of having more testosterone than most men, I figured it was a logical extension of my macho self. After I got into a major accident in my Mini Cooper (it skidded across a mountain road like a Dodgem car and probably saved my life the day before Thanksgiving last year), I was freaked about driving the Mini. That lasted about six months.
By: Chickaboomer
It's Not How Long You Make It. It's How You Make It Long.
2007-10-17 20:52:00 Sly boomer-era Benson & Hedges cigarettes jingle. So it comes as no surprise 40 years later that it isn't what you watch it is where. The Internet hasn't taken a huge chunk out of TV viewing, but the numbers are significant. Ad AgeIn the prime time Tee Vee trenches, new shows aren't cutting the mustard. Wash PostRelated: Vintage cigarette ads Subliminal adsItalians, Brits, and Germans are the top Google searchers of how you make it long. Big Brother Google Trends knows all...
By: Chickaboomer
ad agencies and blogs
2007-10-03 16:05:00 A few months back Aki Spicer of Fallon and I presented at the AAAAs Account Planning Conference on the topic of ad agencies and blogging. We wet out and did a little bit of research to uncover what planners throught the advantages and disadvantages of blogs and blogging are. The presentation can be found below and it contains a pretty compelling argument on why agencies and their planners should be blogging. Posted by Ed Cotton
By: Influx Insights
How To Identify Good Ad Agencies
2007-09-20 22:09:00 There are 5 critical questions you need to ask to determine if an ad agency or marketing consultant that is likely to produce desired results or waste your money. Ask these 5 questions to save time, money and frustration. More: continued here
Mossad Agent Pearlman Behind New Bin Laden Video
2007-09-10 11:33:00 Sudhen@11:35 CET Prisonplanet.com Sunday September 9, 2007 Adam Pearlman, the Jewish Mossad agent who once wrote stinging essays condemning Muslims as “bloodthirsty terrorists”, has been singled out as the creator of ...
By: Suzie-Q
Porsche's New Ad Agency
2007-09-06 04:52:00 German automaker Porsche recently announced that it has picked Cramer-Krasselt of Chicago as its new creative arm. The said firm will handle Porsche's media buying which is part of the automaker's United States account. The partnership may see a shift in Porsche's approach to marketing their vehicles. Although I think Porsche is one of only handful automakers that don't need any advertising, it is still a vital part of the automaker's operations.David Pryor, the vice president of marketing of Porsche Cars North America, said: "Our decision to go with Cramer-Krasselt was based on seeking new and innovative approaches to marketing our unique products to a difficult-to-reach audience. Cramer-Krasselt took a fresh approach to targeting these affluent, advertising-averse consumers. Their team very quickly showed a tremendous passion and understanding of our business and developed a compelling, evolutionary expression of our brand."Before Cramer-Krasselt was chosen by the automaker...
Some allege Geek Squad agents copy your files
2007-07-26 23:15:00 Allegations of Geek Squad agents copying pornography, music and racy photos from customers' computers are circulating on the Internet.
By: webtourz
ad age gets closer to the world of blogs
2007-07-24 13:19:00 As the blog world fragments into more and more specialized universes, there comes a time when each of these universes has enough critical mass to matter. The challenge is to monitor, track and direct people to relevant places within these worlds. For some time, Todd And has been the person collating and monitoring that information for the marketing space. Todd’s “Power 150” has become the “Billboard Chart” for marketing bloggers.Yesterday, Todd announced that he was joining forces with Advertising Age . The ad trade giant will post the listing and perhaps even start using some of the bloggers featured on the list as sources for opinions and news. It’s another example that shows how rapidly the walls are coming down between big media and the world of blogs. Posted by Ed Cotton
By: Influx Insights
HostingCon 2007 to Feature TechPad Agency, HostMySite, SWsoft Presentations
2007-07-10 18:40:00 Los Angeles, California - (The Web Hosting Blog) - July 10, 2007 - Full service marketing and advertising agency, TechPad Agency, will return as a premier media sponsor at leading web hosting conference and tradeshow, HostingCon 2007, scheduled to take place at Chicago’s historic Navy Pier, from July 23 through 25, ...
Libby A Long-Time Mossad Agent
2007-07-07 19:00:00 I. Lewis "Scooter" Libby has been a long-serving intelligence agent for Israel's Mossad, according to a veteran CIA "official cover" officer who spoke to WMR on deep background. The CIA's Clandestine Service has, over the years, gathered a tremendous amount of intelligence on Libby's activities on behalf of Mossad.
By: Current Era Blog
Virtual Ad Agency Targets Online Radio
2007-05-06 20:59:00 While browsing the NYTimes recently, I came across an article about advertising on online radio and a new company called TargetSpot. TargetSpot is a revolutionary new advertising platform that enables businesses of all sizes and budgets to advertise their products and services to the ever-growing Internet radio listening audience. With TargetSpot, you can create ads using our ...
Saudi Royals Mask A Jihad Agenda
2007-04-24 01:48:00 Keeping Saudi Arabia's royal family safe from radical Islamists is the West's strategic concern and delusion. The only intelligent question for America about Saudi Arabia is: Should we deal with the royals of the house of Saud or go directly to their bearded, Kalashnikov-toting Osama bin Laden-loving followers? For half a century, the West has preferred to believe that its choice in Saudi Arabia... [read more]
By: Munaeem's Blog
Keyword Creativity: An online opportunity for ad agencies? - E-consultancy
2007-04-17 10:12:00 Keyword Creativity: An online opportunity for ad agencies?E-consultancy, UK- - 1 hour agoKeywords, stripped of any SEO jargon are just the words people use when they search and therefore tell us more about the people we?re targeting. … Source: Internet-Marketing - Google News
By: AllToSearch
KFC ad agency strikes again with ?Mosquito tone? commercial
2007-04-11 22:20:00 A post from Evan Blass on engadget refers to KFC’s food: he says KFC’s food “tastes like crap. The heading for the post makes reference to marketing however. Clever marketing by KFC. I think Evan is just trying to eek out a comment for one of the 60 million blogs on the internet. Maybe? I ...
By: Brett Dix's Blog
United hires startup ad agency
2007-04-05 02:27:00 CHICAGO, April 4: UAL Corp.'s United Airlines Wednesday gave its creative advertising account to startup Minneapolis agency Barrie D'Rozario Murphy, the airline said Wednesday.
By: newkerala.com
Fictional Ad Agency Aims to Sell Out the Globe
2007-03-09 19:56:00 Image Intro “Our mission is simple: to commodify every aspect of our culture.” - Brandon You, Executive PubPartout Monday night, Montreal played host to another performance by the culture jammers of überculture collective Concordia and Optative Theatrical Laboratories. This time around we targeted a city council meeting in the Plateau, where überculture's own Erik Chevrier presented a petition calling for a ban on ad-trucks from the streets of Montreal. With a banner, flyers, and even a catchy little chant, (Ad trucks, they’re our right! We want more and we will fight!) we shivered outside of Maison de la culture du Plateau-Mont-Royal for about an hour preaching the blessings of a branded culture as the attendees of the meeting trickled into the building. Playing the roles of executives and mail clerks of the fictional ad company, PubPartout, we educated all who walked by about the benefits of branding everything. What better way to se...
Ad Age Publisher Retires: Replacement Knows the Ropes
2007-02-13 21:17:00 United States: Media By Tricia Snell The Ad Age, a publication which focuses on the advertising and marketing industry's latest trends and news has just appointed a new publisher. Yes, he has been with the publication for some time, in fact, October of 1998 to be precise. Scott Donaton who will replace Jill Manee when she retires has been promoted from editor to associate publisher and will
By: Edged Communique
List of Major Ad Agencies
2007-02-03 14:35:00 This is a list of the major Ad Agencies Operating across the globe1 Omnicom Group New York City BBDODDB WorldwideElement 79 PartnersGoodby Silverstein & PartnersGSD&MTBWATBWAChiatD-ay2 WPP Group LondonGrey Global GroupJWTOgilvy & MatherYoung & Rubicam3 Interpublic Group of Companies New York CityCampbell MithunCampbell-EwaldDeutsch Inc.Foote, Cone & BeldingHill HollidayLowe WorldwideMullen AdvertisingThe Martin AgencyMcCann-EricksonTM Advertising4 Publicis Groupe ParisBartle Bogle Hegarty (49% owned)Fallon WorldwideLeo Burnett WorldwidePublicis & Hal RineySaatchi and Saatchi5 Dentsu Tokyo6 Havas Suresnes, FranceEuro RSCGArnold WorldwideMessner7 Aegis Group London8 Hakuhodo DY Holdings Tokyo9 Asatsu-DK Tokyo10 MDC Partners Toronto/New York City11 Carlson Marketing Group Minneapolis12 Sapient Corp. Cambridge, Massachusetts13 Digitas Boston14 aQuantive Seattle15 Aspen Marketing Services West Chicago, Illinois16 Media Square London17 HealthSTAR Communications Woodbridge, Ne...
Traditional ad agencies ill suited for New Marketing needs
2006-12-16 01:24:01 A study commissioned by Sapient has revealed that only one in every 10 expects to partner with traditional agencies for their online marketing The respondents believed that traditional advertising firms had difficulty thinking beyond traditional print and TV media models, which, according to the respondents, were `no longer effective particularly because consumers are able to access information online and are able to influence one another primarily through digital channels. A majority of senior marketing executives, however, showed strong preference for blended firms — firms with roots in technology, with creative and traditional print expertise. CMOs now view strategy and innovation as a top factor in hiring a marketing agency. Fewer than 10 percent of those polled say they seek to partner with large advertising agencies for their online marketing. Instead, the majority show a strong preference for blended firms - those with roots in technology that can also offer creati...
By: WATblog
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