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Ad network

PublisherSpot - One Stop Top Ad Network
2008-06-06 10:18:00
If you are wondering which is a good Ad Network platform to start with to make money on your blog or even which CPA affiliate network to signup for like, PepperJam Network or Market Leverage and between Adsense and Adbrite - Which network should i go for to blend my contents into?If you need a good opinion, critic and review of the ad network, PublisherSpot's search page allows publishers to search through it's 40reviews and return the networks that have the features they want. As our database of reviews continues to grow, this feature will become increasingly useful. If you read a few of publisherspot reviews, you'll see that they are all professionally written and contain a great detail of information on each network. I personnel feel that the review and information given was comprehensive enough to allow myself to judge on which Ad network i should choose for my next niche.A little inside on who the creator of this website is, he is none other than Tyler Cruz who recently also...
TV ad network Spot Runner reels in another $51 million
2008-05-07 06:05:00
TV ad network Spot Runner reels in another $51 millionThe Los Angeles-based company says it has raised outside investments worth more than $110 million in its four years.   http://-www.news.com/8301-10784_3-99378-07-7.html?part=rss&subj=new-s&tag...
Controversial Ad Network Caught Editing Wikipedia
2008-04-19 22:16:00
Phorm has been beset by controversy for years over its business model and quietly-run trials on British Telecom’s (BT) broadband service. Those responsible for editing negative material out of Phorm’s Wikipedia entry did the company’s public relations staff no favors. People who expunge unseemly but accurate information out of their entries tend to cause themselves even ...
Make Mad Cash with Rubicon Ad Network Optimizer
2008-04-19 21:49:00
I am happy to report that Rubicon is now transitioning from private to public Beta. You'll see a brand new Rubicon Project next time you login - and we've even given our product a new name: Automatic. Automatic is our Ad Network Optimizer, for which we charge 10% of revenue across all managed inventory. We're offering you a free 30-day trial of the Automatic; we also offer the Manual, our Ad Network Ad Server, where you can manage your own networks at no cost. What makes the Automatic special? It includes an array of new features to help you Make (even more) Mad Cash from ads on your website. Some highlights:Optimization 2.0: our smart-matching supercomputer (we call it the Mad Cash Machine) delivers algorithmic, data-backed matches to boost your eCPMs, while the Default Killer works behind the scenes to increase your fill rates. Higher CPMs and higher fill rates? Cha-ching! Add your own ad networks: we provide introductions for you as always, but now you can bring your own netwo...
Buddy Media raises $6.5 million, launches ad network
2008-04-16 03:20:00
Buddy Media raises $6.5 million, launches ad networkThe company responsible for putting Pirates vs. Ninjas all over your Facebook news feed raises funding from Softbank Capital with contributions from Ron Conway, the European Founders Fund, an...
AOL?s Platform-A is Top Ad Network for March
2008-04-16 00:25:00
Reaching 9 out of 10 Internet Users, AOL?s Platform-A was the top ad network in March, according to comScore. The network includes Advertising.com, Quigo and Tacoda and served ads to 170 million U.S. Internet users in March. Advertising.com alone reached more than 167 million Internet users. Rounding out the top five were the Yahoo! Network with ...
Will Google Buy Commission Junction (CJ) Ad Network?
2008-03-20 22:10:00
The giant Google Inc., yes, can afford to buy Commission Junction (CJ) advertising network. Why... Sign up with DreamHost.Com Web Host and enter promo code BIGDREAM40 and you will get $40 off from your annual webhosting plan.
Will Google Buy Commission Junction (CJ) Ad Network?
2008-03-20 22:10:00
The giant Google Inc., yes, can afford to buy Commission Junction (CJ) advertising network. Why not? Google just bought DoubleClick company. Google has billions of dollars ready to be deployed whenever the big G finds a company as another asset to its growing Internet business. Though I haven't heard of talks over the near possibility of Google buying CJ, the realization of this forecast is not that remote. I was not expecting that Google would buy Feedburner, my favorite rss burner, but Google did, and I was suprised. Make no mistake. Microsoft is very much uncomfortable with Google's company-acquisition spree. After Google acquired Double Click, Microsoft announced its acquisition of Rapt Advertising Network. The negotiation between Microsoft and Rapt could have been in the offing many months before. Whatever was the previous negotiation, there was no buzz about it. I just learned of the acquisition right after Google announced its final deal with Double Click. Or maybe I ...
BrightRoll First Ad Network to Support HD Video Advertising
2008-03-17 19:58:00
BrightRoll First Ad Network to Support HD Video AdvertisingConsumer Electronics Net - SAN FRANCISCO, BUSINESS WIRE — BrightRoll, Inc., the world’s largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows branded advertisers to deliver campaigns in high Heavy Men’s Network Launches With BNQT.com, Heavy.com, ...
WidgetBucks Updates International CPM
2008-03-09 10:23:00
WidgetBucks is shortening the list of countries that pay on a CPM (cost-per-thousand impressions) List of countries whose traffic continues to pay on a CPM Australia (AU)      Austria (AT)      Belgium (BE)      Denmark (DK)      France (FR)      Germany (DE)      India (IN)      Ireland (IE)      Italy (IT)      Netherlands (NL)      New Zealand (NZ)      Portugal (PT)      Puerto Rico (PR)      Singapore (SG)      South Africa ...
Yahoo faces new competition from QuadrantOne ad network
2008-02-19 01:31:00
As if Yahoo didn't have enough uncertainty to contend with right now, three of the largest newspaper chains in the country have launched a new company called QuadrantOne, which may both compete and overlap with Yahoo's online ad network.
Yahoo! Search Marketing
2008-02-15 18:24:00
Yahoo Search Marketing (YSM), formerly Overture.com, is one of the leading PPC (pay-per-click) networks available to advertisers. Prior to Google Adwords, Yahoo Search Marketing was the leading PPC engine around. Their search networks contains the likes of: Yahoo! AltaVista CNN InfoSpace We highly recommend that you use Yahoo Search Marketing as well as Google Adwords because if you are not ...
The Online Ad Network
2008-02-14 21:05:00
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New Ad Network chosen
2008-01-31 11:01:00
With all the many Online Advertising networks available out there it can sometimes be a bit of a mind boggling exercise to decide on exactly which one will best serve our needs (relevant content / good rates / backend reporting).  We are glad to have chosen the Rubicon Project as our ad network provider. As ...
New Ad Network that pays per page view
2008-01-24 03:18:00
Your regular blog reading after this brief commercial:So you?ve made a blog because you?ve heard how it could make tons of money for you but then you?re faced with the dilemma of how to start monetizing your blog. First of all before you can monetize anything from your blog, you need to make sure that it has a steady flow of traffic. Traffic to your blog is your source of revenue, the more people that visits your blog, the more chances of you making money.After making sure that you already have sufficient traffic flow it?s time to scour the web for money-making opportunities, but how? Well how do TV networks earn from their shows?through advertising of course. There are a lot of ad networks on the net. Google Adsense is the most popular however the least profitable if your website can?t carry doesn?t have traffic in the thousands. Adsense relies on a per click basis which means the only way for you to make money is when people click on your ads. Other advertising networks also pay o...
Pay Per Play New Ad Network
2007-12-10 03:49:00
New Online Money Making Opportunity I have just discovered a new kind of ad network. This network will make you money on 100% of your web traffic without selling anything and without visitors having to click on anything.. This new innovative technology has been developed and geared to rival the Google AdSense program. Once you have signed ...
A Revolutionary One Stop Publishing Ad Network
2007-12-08 17:20:00
Finally an Ad Network that lives up to it's claim to help you make money and with over 300+ advertising network participating to toggle randomly on your website, i don't see a reason why you are unable to optimize your ads to fit your website.I was able to catch a beta ticket invitation(open to 500 spots) to get a first glimpse of what this power punching site have to offer for those who are using multiple ad network and also those who have given up on those revenue network because they are unable to hit the minimum withdrawn status with the limitation of ads available for their website.The Rubicon Project is an LA-based startup that raised $6 million last week in an A round from Clearstone Venture Partners (with $2 million of that coming in the form of venture debt from Square1Bank). Rubicon is a site that consolidates a huge number of advertising network to work for publishers like you on a much more simple scale. The service breaks down ad inventory into 9,000 micro-segments by...
PaidCPM Ad Network
2007-12-08 09:03:00
-*- Paid To Promote - Earn up to $2.00 CPM Unique. (New New!) —Tier 1 : Earn $2 per 1000 unique impressions 24 hours —Tier 2 : Earn $1 per 1000 unique impressions 24 hours - Referral: Earn 3 cent per referral and 5% life time from your referral earning. - No minimum payout! (1 cent) with E-gold and Moneybookers - ...
My Two-Cents on the Upcoming Ad Network, Pay Per Play
2007-12-08 08:37:00
Imagine this for a second.... You are surfing the web, going to your usual watering holes and listening to music via the computer. You hit one of your favorite sites and once you are there, you are blasted with a 5 second audio commercial from Taco Bell. Surprised? I imagine so. Interested? I imagine annoyed is the better word for it.
My Two-Cents on the Upcoming Ad Network, Pay Per Play
2007-12-08 08:37:00
Surprised to hear an ad? Well if Charles Heflin has his way, you will be hearing ads on blogs and websites all over the web.
The Rubicon Project: Next Revolutionary Ad Network
2007-12-01 20:27:00
WOW! How come I didn't think of this idea? I'm really glad to hear that the Rubicon Project has secured $6 million in funding to get an idea like this launch to public very soon. Rubicon Project After watching the 3 minute demo video, I'm thin5 Zoom(s)
News Corp Gets Serious On Online Advertising: Fox Interactive Ad Network To
2007-11-27 04:33:00
Fox Interactive Media (FIM), the online arm of News Corp has plans to become a full service online advertising agency that provides advertising to non-News Corp sites. FIM President Peter Levinsohn told the audience at the Reuters Media Summit today that the advertising network is already in discussion with other News Corp sites for ad sales and that an expansion outside News Corp could come as soon as the first half of 2008, according to Reuters. Levinsohn said that the service, known internally as “FIM Serve” was originally built to serve advertising on MySpace, which would be presumed to be part of, or the same service announced by MySpace November 4. He also noted that the service focuses on graphical advertising and would not conflict with the Google/ MySpace search listings deal. It would however see News Corp go head to head with Google presuming that Google’s acquisition of DoubleClick is finalized. News Corp continues its push towards becoming the major on...
News Corp Schemes An Online Ad Network
2007-11-27 01:11:00
The broadening growth of Fox Interactive Media's many properties has prompted News Corp to prepare FIM Serve, an online ad network, for deployment in and out of the company's Internet reach. As those who have followed the saga of Google bidding $3.1 million to acquire DoubleClick know, Google has billed the deal as one that brings companies with vastly different ad operations together. Google does search ads, DoubleClick does display ads, so the FTC and the European Competition Commission should not have a problem. Google's favorite mantra may come back to haunt them, as it appears Rupert Murdoch and FIM president Peter Levinsohn realize the old rule about playing with house money applies to Internet advertising just as it does at the casinos. Levinsohn told Reuters Media Summit attendees that FIM Serve, an in-house display ad network, was under construction: "Ultimately we'll take the company off network and become an ad network for assets outside of the News Corporation empi...
Oodle Revamps Site and Is Testing an Ad Network for Classifieds
2007-11-19 09:45:00
Classifieds search engine Oodle has just pushed through a major upgrade to its Website, which searches 30 million active classifieds listings across the Web. It is also testing an ad network across other sites that drops a local classified from Oodle’s paid listings at the bottom of a related classifieds search on a partner site as backfill, or as a contextual ad on the side of a page. Oodle’s new interface offers better guided search across its nine categories (cars, real estate, rentals, jobs, pets, tickets, personals, services, and items for sale). This includes the ability to refine your search in a hunt-and-peck way by selecting multiple sub-categories at once (for instance, you can look for apartments in both Williamsburg and Tribeca, or for Toyotas and BMWs, all in one search). Depending what category you are looking in there are also lots of helpful geographical sliders and other suggested ways to parse your search (by breed, for pets; by make, price, year ...
Peerflix Hits the Replay Button (Again)—Wants to Become an Ad Network
2007-11-14 03:33:00
Poor Peerflix. It can’t quite seem to figure out what business it wants to be in. The DVD trading site, which already tried to rethink its business last December, has decided that maybe an online swap meet for DVDs isn’t such a great idea after all. Now it wants to become an ad network for movie-related sites. Oh, and it also bought a blog today, TheMovieBlog, for an undisclosed amount. Peerflix will continue to operate its DVD-trading business, which pretty much runs itself on autopilot, says CEO Billy McNair. But today it is launching the Peerflix Media Network, which will be an ad network targeted at movie lovers. Peerflix ads will run across more than 40 partner sites, including Peerflix, TheMovieBlog, Pajiba.com, ComicBookMovie.com, BadMovies.org, ScreenRant.com, and AnimeMojo.com. All together, this collection of niche movie sites attracts about one million visitors a month. TheMovieBlog represents the biggest chunk of that, with visitors fluctuating between...
Martha Stewart Launches an Ad Network
2007-11-13 14:48:00
Launching your own ad network is the rage right now. I read that this year is the year for launching your own social network and next year is the year for launching your own ad network. I overheard a startup that is making it easier for you to do that (hopefully we’ll get more on this in the next few weeks). Martha Stewart is the latest to start her own ad network. It capitalizes on lifestyle and cooking sites that fit the Martha Stewart brand. The network is called “Martha’s Circle,” and is forecast to generate around 20 million ad views a month. Sites belonging to the network include: Hostess with the Mostess, Charles and Hudson, 101 Cookbooks and Style Me Pretty. Advertisers include Ace Hardware, Bank of America, and Macy’s. Example: Apartment Therapy’s site. It has five ad placements, and now two are from Martha’s Circle. The site earns money for the placements, and shares the revenue with Martha’s Circle. The other spots on the s...
Snap.com Launches Snap Shares
2007-11-11 09:42:00
Just-Launched Service Creates New Advertising Inventory Channel. Offering New Revenue Opportunities ad:tech New York 2007, New York, NY ? November 5, 2007 ? In conjunction with the Snap Ad Network, a new program that allows advertisers to deliver content with associated context-based ads to millions of Snap Shots? users, Snap.com today… read more "Snap.com Launches Snap Shares"
Facebook Officially Launches New Ad Network Entitled Facebook Ads
2007-11-06 22:56:00
Mark Zuckerberg, founder of Facebook, officially announces Facebook's new advertising program entitled Facebook Ads. The new program allows has three parts. It allows advertisers the ability to create branded pages, run targeted ads, and have access to the website's analytics detailing its more then 50 million website visitors.
Announcing The FeedBlitz Ad Network!
2007-10-30 13:33:00
Berita baik bagi pengguna jasa feedblitz, sekarang anda bisa mendapatkan dollar dengan menjadi ad publisher. Bisa juga memasang iklan pada newsletter yang sesuai dengan iklan anda. Info lengkapnya ada di cuplikan email dibawah ini.Now you can monetize your mailing list. Now you can target ads to committed subscribers, not just casual web site visitors. The FeedBlitz ad network is now up and running. Using a unique CPM-auction model (see the new advertiser FAQs), FeedBlitz now enables targeted in-content advertising to opted in publishers and bloggers by location, content category and keyword. Bloggers and businesses alike can start to earn revenues from their mailings by activating their account for advertising in just 2 clicks. Fully featured, all features available in a single interface, we aim for this ad network to do for email newsletters what Google AdSense and AdWords did for democratizing online web advertising. To advertise, go to www.feedblitz.com/f?AdsTo earn by running a...
Announcing The FeedBlitz Ad Network!
2007-10-30 13:28:00
Now you can monetize your mailing list. Now you can target ads to committed subscribers, not just casual web site visitors. The FeedBlitz ad network is now up and running. Using a unique CPM-auction model (see the new advertiser FAQs), FeedBlitz now enables targeted in-content advertising to opted in publishers and bloggers by location, content ...
Important Update from WidgetBucks
2007-10-26 19:23:00
Dear WidgetBucks Publisher, One of the concerns we’ve heard from many of you has been the slow loading times of our widgets. We really appreciate your feedback and comments in helping us improve in this area. So, today we addressed this issue by rolling out new code that ultimately delivers faster… read more "Important Update from WidgetBucks"
Important Update from WidgetBucks
2007-10-26 19:23:00
Dear WidgetBucks Publisher, One of the concerns we’ve heard from many of you has been the slow loading times of our widgets. We really appreciate your feedback and comments in helping us improve in this area. So, today we addressed this issue by rolling out new code that ultimately delivers faster… read more "Important Update from WidgetBucks"
Important Update from WidgetBucks
2007-10-26 19:23:00
Dear WidgetBucks Publisher, One of the concerns we’ve heard from many of you has been the slow loading times of our widgets. We really appreciate your feedback and comments in helping us improve in this area. So, today we addressed this issue by rolling out new code that ultimately delivers faster… read more "Important Update from WidgetBucks"
Will Google's Video Ad Network Expand The Embeddable Web?
2007-10-18 00:00:00
Google's announcement that they will include YouTube videos in their AdSense program will go a long way toward encouraging video producers to allow their video to be embedded.
A list of CPC - CPM - CPA/CPL
2007-09-28 18:40:00
CPC: Cost per click - the cost or cost-equivalent paid per click-through. Google Adsense Yahoo Publisher Network (Beta) Chitika BidClix BannerBoxes Adbrite AdSonar Clicksor Searchfeed Revenue Pilot read more "A list of CPC - CPM - CPA/CPL"
Yahoo?s Purchase Of BlueLithium Ad Network
2007-09-24 10:46:00
Yahoo has agreed to pay over $250 million dollars for the purchase of the Blue Lithium ad network. This is in efforts to grow even larger then Yahoo?s competitor Google.Yahoo already has a very large and expensive ad network, which is highly exclusive and high pain for publishers. It was very good for ...
AdBrite.com
2007-09-20 21:19:00
AdBrite, “The Internet’s Ad Marketplace”, is an e-commerce site. Rather than selling books, CDs, or rare antiques, we sell ad space on thousands of websites. Like Ebay, many AdBrite users are both buyers and sellers (advertisers and publishers). That’s why our homepage doesn’t say “advertisers go here” and “publishers go there”. There are, however, two… read more "AdBrite.com"
Clicksor.com ? Contextual Advertising
2007-09-18 19:15:00
Publishers Clicksor.com offers webmasters the opportunity to earn additional income by simply underlining a selection of clickable text or displaying targeted contextual banners on their websites or blogs. Revenue Sharing and Payment: Aside from earning a 70% profit share from displaying their contextual ads, you are also able to earn up to 85% ad revenues for… read more "Clicksor.com ? Contextual Advertising"
Recommended Ad Networks
2007-09-04 15:33:00
Tired of searching for Ad networks that pay you well? Well, fear not! I have just come up with a solution and today I will write about a list of ad networks that I have used in the past and I will tell you my opinions on them. Implementing tons of ads on your blog wouldn’t ...Technorati Tags: make money online, monetize, ad networks, adsense, kontera, chitika, bidvertiser, adbrite, clicksor, text link ads.
OPERATION Free Flow, Barbados Road Network Infrastructure Improvement Proje
2007-08-26 14:07:00
From left: President of 3S Barbados SRL, Jonathan Danos, Minister of Public Works and Transport Gline Clarke, and Minister of State in the Ministry of Finance Clyde Mascoll in a light moment after the launch. (Pictures by Sandy Pitt) On August 10, 2007 BU carried the story Legacy of Debt. The issue of the debt burden of Barbados should start to concern Barbadians. We agree that that the government in order to achieve its “vision” of repositioning the economy to one of generating more foreign exchange the infrastructure of Barbados i.e. roads, transportation, ports of entry, health etc must be upgraded. Most Barbadians we think understand that this expansion is required__after all we are a literate people! Last night Barbadians were jolted by the revelation coming via Caribbean Broadcasting Corporation (CBC) that 3S Barbados SRL, the company contracted to build the Flyovers and widen the ABC Highway, because of an increase in the scope of works Barbadians could see the co...
Review: Publisher Spot, Professional Reviews Of Ad Networks
2007-08-24 06:50:00
Publisher Spot is the brainchild of Tyler Cruz. It claims to give “professional reviews of ad networks.” But does it live up to its promise? Let’s find out. Design The design is looks professional. It’s got a nice logo and attractive graphics. The first thing you’ll notice is news section above the fold. This section gives the latest updates of the site. I don’t have anything against a news section. It’s a good thing to have. However, for a review site, it shouldn’t have the prime location. I would put it below the fold. What should be above the fold then? The most important content. And Tyler’s most important content is definitely his reviews. So, I would stick a review where the news section is. He could even highlight a different ad network every month or week to keep the front page fresh. Content Quality I was impressed with the quality of the content. The reviews are lengthy and cover a lot of relevant informa...
Komli launched Ad network aggregator Pubmatic
2007-08-20 09:07:00
Komli the ad network which we have written about earlier and also interviewed them before. Komli has gone ahead and introduced an innovative ad network aggregator called Pubmatic for publishers.Pubmatic is an interface between publishers and online ad networks. i.e. it helps publishers manage the inventory of online ads served up from partner ad networks, via a competitive auction route. Currently, PubMatic.com offers four ad networks – Google AdSense, Yahoo! Publisher Network, ValueClick and Komli. Amar Goel, founder, PubMatic.com, says the USP of PubMatic.com lies in “its capability to maximise online ad revenue, simplify the process of implementing online ads through online ad networks for publishers, and helping online ad networks to spread their reach across various publishers”. Currently Pubmatic is in alpha stage inviting selected publishers. Through Pubmatic a publisher can put an ad code on its site and then cutomize the ads it wants to show and from ...
By: WATblog
How the Top Ad Networks Rank
2007-08-19 01:36:00
Tech~Surf~Blog – Do you ever wonder how the various online advertising networks compare in size to one another? How much traffic each gets? Well, comScore does a monthly report, and the July numbers just came out, as part of this August 17 press release. (See table 4.) They call this report their ... read more
MediaWhiz Becomes Latest Internet Ad Network For Sale: $450m
2007-08-10 09:07:00
MediaWhiz is not actually an online advertising company itself, but it is a holding company for a number of online advertising networks such as Text Link Ads and Auction Ads (that they bought just recently). MediaWhiz many now be up for sale to some private equity companies, asking around $400-$450 million. This is approximately two and ...
MediaWhiz Latest Ad Network For Sale?
2007-08-10 03:52:00
MediaWhiz, a holding company for a number of advertising networks, may be shopping itself to private equity firms. We are hearing that they are looking for $400- $450 million, which is 2.5 - 3 times estimated 2007 revenues. MediaWhiz owns a number of ad networks, including two that are long time sponsors of this site (Text Link Ads and Auction Ads). Both were recently acquired by MediaWhiz. I have an email in to the company for comment. Ad networks are the hot commodity this year, with AOL, Yahoo, Google and Microsoft all making big acquisitions. The size of those deals combined is nearly $10 billion. Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware. Original post by http://feeds.feedburner.com/~r/-Techcrunch/~3/142643103/
Should you Switch from Adsense to MSNBC.com?s New Ad Networks?
2007-08-02 18:19:00
MSNBC.com is partnering with Pulse 360's Publisher's Vertical Network (PVN), to launch a MSNBC.com Politics and a Today Show advertising network. Both networks will offer a combination of content, advertising and sponsored links. They are touting this as an alternative to Google's Adsense for small online publishers that want to increase their revenue and "enhance their webpage". They are offering a variety of content and advertising formats including; video boxes, stories boxes and sponsored link boxes.
Yet Another Internet Ad Network Snapped Up as MediaWhiz Buys AuctionAds
2007-07-28 09:02:00
It seems like every week, another Internet advertising company is swallowed up. This time, it was MediaWhiz who bough the eBay affiliate advertising company, AuctionAds. The price was not disclosed, but this is a remarkable development considering the company was just set up in March. MediaWhiz has previously bought, TextLinkAds but now they have purchase AuctionAds, which displays ...
AOL To Buy Ad Network Tacoda
2007-07-24 15:50:00
Apparently, AOL are going to buy the New York internet advertising company, Tacoda. Tacoda is a behaviour targeting advertising company that was founded in 2001. This deal would be the latest in a surge of action in the internet advertising market. Recently, we have see Microsoft buying aQuantive for $6 billion and Yahoo taking over RightMedia for $680 ...
Yahoo! Purchases 35% Stake In Online Ad Network Tyroo Media
2007-07-18 15:59:00
Global Search giant Yahoo Inc acquired over 35% stake in an Indian Online ad network company, Tyroo Media which is a part of Smile Interactive Technologies group, reports Infoworld.com. (...)
Yahoo buys stake in Tyroo in a bid to expand ad network
2007-07-18 14:33:00
Yahoo search marketing was launched in india in september 2006. This was the first attempt into contextual ads by Yahoo in India. Though i must say after giving Yahoo search marketing a test drive last year i felt the Internet giant was way behind Google's adwords when it came to search marketing technology and usability aspects of setting up a good search marketing platform.So now Yahoo has gone ahead and acquired Tyroo an adnetwork owned by Smile interactive which claims to have over 1200 publishers including some big publishers like makemytrip.com, indiatimes, moneycontrol and others.MD of Yahoo India George Zacharias, Managing Director – Yahoo! India, said, “We are happy to partner with Tyroo as it gears towards gaining significant market share in the Indian online advertising industry. Through this investment, Yahoo! will act as a catalyst for the entire ad-network industry in India which is still in a nascent stage. It will also signify our increasing focus i...
By: WATblog
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