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The War on Marketing Strategy
2007-10-09 02:21:00 I have never seen Al Ries hand out bad advice until now. He says focus on your category first and your brand second in his Advertising Age Magazine installment. (You Can't Survive If Your Entire... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
By: MADISON AVENUE
Quietly the west coal rieselt
2007-08-27 16:42:00 Heribert Odelshausen, coworker in the advice of the city Dresden, is gesegnet with a mysterious inheritance. From substantial fixed assets a million west Mark of interest yields is entitled to it annually, and this foreign exchange benediction changes the good DDR-Bürger thoroughly and fast. It pulls it on the country, into the world of its childhood. There it establishes a splendour mansion, rents Dienstboten and lets the desired west coal on its family and environment rain. ... Read more!
By: el-blog.com
Dificultades a la hora de buscar Capital Riesgo para tu inversión
2007-05-12 12:38:00 Jesús Encinar, CEO de idelista.com, nos cuenta en su blog, la dificultad a la hora de encontrar financiación por una empresa de Capital Riesgo, según Jesús Encinar, y por su vivencia en el encuentro de emprendedores Iniciador, nos aconseja que si tenemos que pedir financiación a una empresa de Capital Riesgo, pidamos más de ...
Opa de Fondos de Capital riesgo sobre Altadis
2007-05-04 15:34:00 Fondos de capital riesgo gestionados y asesorados por las gestoras PAI y CVC Capital han presentado una oferta preliminar sobre el 100% de Altadis a 50 euros por acción. Altadis se reunirá en los próximos días para tomar una decisión.
REVIEW OF THE 22 IMMUTABLE LAWS OF BRANDING by Laura & Al Ries
2007-03-17 20:00:00 The 22 Immutable Laws of BrandingAs an entrepreneur and investor I am a huge believer in branding. At one point in time I had no clue what branding was. A friend and investor named Matthew Chan introduced me to the world of branding and I have never turned back. I never released until then that branding might be one of if not the most important aspect in the world of business.If you want to play with the big dogs then you have to understand the true power of branding. Every successful company knows the power behind branding. Look at McDonald?s, Fed-Ex, Pepsi and etc. Marketing is building a brand into the mind of the prospect. Al Ries and Laura Ries bring us the 22 immutable laws of branding. This book may be the bible of branding in my opinion. I have personally applied the laws of this book into my daily life and businesses and within days I noticed changed.The 22 Immutable laws of branding goes into detail how companies dilute their brand through all the different extensions that... |
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