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The Banality of Selling Consumer Products
2008-05-12 19:52:00 I like the saying, "Branding is something you do when you don't have anything important to say." However, the banality of advertising today, what products and brands are saying about themselves, to... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
By: MADISON AVENUE
Initiative Wins Cadbury Schweppes $150M Media Account
2008-01-26 00:19:00 And this time next year no one will still want to buy the company. There's no one there able to resuurect consumer demand for carbonated beverages and the company cancelled appointments with... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
By: MADISON AVENUE
Cadbury Schweppes launches UK graduate recruitment campaign with a new onli
2007-11-07 11:53:00 Cadbury Schweppes has launched its 2008 UK graduate recruitment campaign with a new online chatroom to give potential applicants the chance to interact with the company's current graduates. Graduates today have a higher exp
Chocs away as Cadbury Schweppes axes 700 UK roles and ships jobs to Poland
2007-10-04 14:07:00 Chocolate maker Cadbury Schweppes, will axe 700 UK jobs to reduce costs following plans to move some chocolate production to Poland. Its plant at Keynsham near Bristol is scheduled to close by 2010, affecting 500 workers,
Confectionery group Cadbury Schweppes to cut 7,500 jobs and close 10 factor
2007-06-20 11:15:00 Cadbury Schweppes is to axe up to 7,500 jobs and close 10 factories around the globe in a cost reduction programme over the next four years. The UK confectionery group said it will cut its current confectionery workforce of 50,000 and 70 factories by 15% between 2008 and 2011, in an effort which is expected to result in savings of about £300m. The group is currently in the process of offloading its US soft drinks division, according to chief executive Todd Stitzer. On completion of a sale, the business will be renamed Cadbury. Cadbury Schweppes refused to say whether any the UK plants would be affected. A spokeswoman told Personnel Today: ?We cannot provide any further details until we have discussed the plans with our staff and union representatives.? Earlier this month, rumours of Cadbury slashing UK jobs as part of a £300m cost-cutting drive were rubbished by the Transport and General Workers (T&G) section of the Unite super union. The company will also shift its...
Unions deny rumours of job cuts at Cadbury Schweppes
2007-06-08 13:00:00 Rumours of Cadbury Schweppes slashing UK jobs as part of a £300m cost-cutting drive have been rubbished by the Transport and General Workers (T&G) section of the Unite 'super union'. The Financial Times reported that Cadbury Schweppes was close to announcing its largest cost-cutting exercise in four years - amounting to savings of up to £300m and including a number of factory closures and job cuts. The union, however, insisted that the exercise should not affect the Cadbury workforce in the UK. T&G Section regional organiser Joe Clarke said: "There have been no discussions with Cadbury about job cuts or restructuring the Cadbury business. "In fact, we are expecting increased investment by Cadbury in promoting its UK products." The job cuts were reported earlier this week as Cadbury recovers from a salmonella scare and a decline in its UK market share last year. |
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