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Email Delivery: Getting The Most Out Of Metrics
2011-12-29 17:25:00 Engagement and delivery metrics are the foundation of most business decisions for any email sender, so organizing your DynECT Email Delivery account in a method so you’ll be able to get the most out of these metrics is important. This post will explain the various ways to segregate and group data to make sure it is easy to utilize when maintaining your business strategy, email lists, campaigns or any other actions. Use of Sub-Accounts DynECT Email Delivery clients have the ability to create sub-accounts. Â Other than rolling up to a master account, sub-accounts are treated as separate users within DynECT and allow for a unique method of segregating data, metrics and users. One common desire is to separate mail from various organizational departments — such as marketing and operations — as there are often separate users that need different log in credentials, as well as the need to separate and organize data in different ways. Â This all can be done easily with se...
Analytics: How to Get Clients to Track the Correct Metrics
2011-11-11 13:36:00 In an ideal world everybody uses analytics tools in a way that ensures that conversions leads sales ROI get tracked and both client and SEO can see where the most ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Analytics: How to Get Clients to Track the Correct Metrics Related posts:Track Google Site Preview Bot in Google Analytics Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative How to Pass the Google Analytics Exam
By: SEOptimise
What Publication Metrics Can Be Used to Identify Research Leaders?
2011-11-09 13:15:00 What publication-based metric or set of metrics do you think offers a better way to identify leaders in a certain technology area? How much confidence do you have in the research publications originating in countries other than your own? Is there, or should there be, a global standard for measuring
SEO Metrics Everybody Can Use
2011-09-26 14:53:00 As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO Metrics Everybody Can Use Related posts:Keyword Temperature and Other Exotic Metrics Improve Your Client Reporting with APIs Knowing Your Clients Means Knowing Their Business!
By: SEO Blog
Online Video & Video Ads Metrics In India – Comscore & Nielse
2011-03-11 07:18:00 Its seems like a week wherein online video consumption in under the scanner from the research agencies. Here is a chart from comscore on the top video destinations form India. Top Video Properties in India**Based on Total Unique Viewers January 2011 Total India Audience, Age 15+ Home & Work Locations* Source: comScore Video Metrix Total Unique Viewers (000) Videos (000) Minutes per Viewer Total Internet : Total Audience 30,155 1,755,186 302.8 Google Sites 23,563 785,417 101.0 Facebook.com 6,637 30,091 12.4 Metacafe 3,937 33,808 35.3 Yahoo! Sites 2,843 10,960 13.0 Dailymotion.com 2,720 24,128 56.5 VEVO 1,374 4,010 30.1 Network 18 1,229 5,525 109.0 Rediff.com India Ltd 861 2,930 5.0 Microsoft Sites 845 4,890 20.2 MIPS.TV 782 3,414 49.8 *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. **Video Properties include all sites under that parent company. For example, Google Sites includes YouTube.com. N...
By: WATblog
Catch n' Shoot: March 1, 2011 -- Basketball Metrics 'Futility,&ap
2011-03-01 19:30:00 Making the NBA go viral one link at a time.
Keyword Temperature and Other Exotic Metrics
2011-01-13 17:45:00 * Do you measure keyword temperature to improve your SEO? You don’t? Well what about keyword density? Also there are other exotic metrics? to fool you into believing you do something for your site’s SEO. Sounds weird? Then read on. The story starts like this: In recent days I’ve been haunted by the ghastly specters of ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Keyword Temperature and Other Exotic Metrics Related posts:SEO Tutorial: Assessing a Keyword Domain for Purchase – Does Buying Make Sense or Not? How to Use Google Webmaster Tools for SEO Inspiration SEO Advertorials Done Right
By: SEO Blog
India, Indian Developers Dominate BuzzCity’s Mobile Gaming Metrics!
2010-12-21 13:40:00 BuzzCity has just released the November numbers for DJuzz, its ad supported free mobile games portal. And in keeping with the global trend of increased mobile gaming it reported a 17% increase in the number of games downloaded in November – making it a total of 7.6 million games for the month. It came as no surprise that the increase in these numbers is primarily due regions where mobiles are cheap and the main source of internet access. The site which offers neary 7000 games in 29 categories developed by 100 mobile game developers caters to platforms like Java, Symbian, Android, Windows Mobile and some are even mobile based. Region wise, India continues to dominate with nearly 4 million game downloads(52%). 3 of the top 10 downloads were developed by Indian based or owned developers-Â RockeTalk, IgFun (owned by Indiagames) and Mobimasta. While Indiagames and Nazara made their way into the top 10 developers too. While the ‘Action and Adventure’ category dominated,...
By: WATblog
Mobile Web Traffic Grows 4 Times In 2 Years : AdMob Metrics Report
2010-06-30 16:40:00 Amidst the usual comparisons of operating systems and the constant analysis of the biggies in the handset segment (Nokia, Apple etc), a few other things in the AdMob Mobile Metric report caught my attention. This graph basically shows a regional share of the traffic and requests that the company receives. Firstly the notable fact stated in the report is that globally the traffic has increased by 4 times in just 2 years. And this multiplication factor seems to have reduced only because of Africa because otherwise the rest of the world has increased its mobile activity for the company by 6 times. Also notice that Oceania has seen the steepest growth in the time span. Why is that? Is it due to a new marketing strategy that was being pursued in the region or does this growth represent a new surge or true growth in mobile spending and engagement in the region? The other noticeable fact is revealed in this bar graph published in the report. The difference in the choice of the phone...
By: WATblog
Metrics for public research institution contributions
2010-05-01 18:04:00 Metrics for public research institution contributions to the economic health of their communities is a central topic among reserch institutions and state governments.The Association of University Technology Managers (AUTM) has designed a draft proposal for metrics to describe and assess the ability for a given research institution to make an impact on the community and economy. Institutions define their goals and communities differently, so while all institutions would answer the same questions, the answers may not be directly comparable. However, an expectation for these measures should be to allow institutions identifying their own goals within a reporting of these metrics to provide community members better information and context through them, and whatever ancillary information an institution would provide.Download a copy of the AUTM’s Proposal for the Institutional Economic Engagement Index.
By: St Wojcik's Blog
DLP and Voodoo Metrics
2009-04-13 02:00:00 About two weeks, I had the opportunity to deliver a keynote at the CSO Executive Seminar Series on DLP. After my “15 minutes of fame”, I had the opportunity to sit in on one of the DLP talks from one of the other vendors. The speaker shared a Ginormiacous (free drinks from me at RSA Conference for the first person to correctly identify this cultural reference) quantity of data that drove home the point that a lot of sensitive data is getting lost and that this is costing organizations lots of money.
Community Metrics - Christian Nold
2009-01-22 23:40:00 Community Metrics is an interactive installation by the artist Christian Nold.It is situated in Nottingham at the Broadway Media Centre as part of the Radiator Festival.The kiosk allows people to press large 'Yes' and 'No' buttons in response to a series of panning portraits and on-screen questions. The buttons allow people to 'rate' each others, and if they choose, to have their own portrait taken. The image below is a screenshot of the visulisation mode of the installation. The image is automatically updated every 30 minutes with a live image from the installation. The project will be running until the end of January 2009.Community Metrics - Christian NoldChristian Nold
By: weblogART
Metrics for Innovation
2008-12-29 18:41:00 Let’s return to a topic we have discussed before - How do you measure the return on innovation? Here is an interesting article by Chris Pentilla. ‘Eight months ago, employees at Handango had tons of concepts and plans but only few completed projects. “Very little was actually getting out to the consumer,” says Bill Stone, 40, CEO ...
Tech Docs metrics
2008-10-27 21:37:00 There are kinds of metrics for project and resource planning, but I come up with my own to allocate Tech Doc resources. It's not perfect, but it's based on my own experiences in the software development world.
33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic
2008-08-22 15:32:00 How to measure website success when rankings, Google PageRank and sheer traffic have gone the way of “hits”: All these older metrics become more and more meaningless in the current web environment. Why measure rankings when they differ from location to location and from computer to computer due to localization and personalization efforts by Google and ...
By: SEO Blog
At last: security metrics for the masses
2008-07-30 02:00:00 The folks at NIST have just released a Performance Measurement Guide for Information Security, which is a really good guide for creating a metrics program. Luckily, I've been in enough of a procrastinatory mood to give it the once over. My take?
Innovation Metrics - which are the best ones?
2008-06-09 11:57:00 Last week I ran a session for GBPA corporate members where we discussed innovation metrics. We reviewed the Boston Consulting Group 2007 research on the subject and the results of my innovation metrics web survey. It was agreed that most organisations find it difficult to measure innovation in any satisfactory way. The most common measurements ...
Blog Metrics: How Long Do Your Visitors Stay?
2008-06-06 13:37:00 Metrics is the measure of something. Blog metrics is the measurement of something on your blog. Do you measure the length of stay on your blog? Knowing how long your visitors stay is a good indication of how well you are doing, whether or not or you are writing posts that hold your visitors interests and ...
Engagement Marketing Metrics, ROI & Open ID
2008-05-30 21:50:00 I have been reading a lot about how conversion tracking isn’t enough data to make the best decisions and engagement is the new black. It is frustrating because no one defines engagement in the same way and no one can really tell you what it is. I do agree though that engagement is the next evolutionary step ...
What Blog Metrics Package Do You Use?
2008-05-25 14:26:00 There are so many blog metrics packages available at present and each of them tend to produce different results. I am curious to know which packages are popular. Sitemeter seems to be popular with most blogs although it went through a tough period last year with claims of a third party tracking cookie. Sitemeter allows either ...
Track Your Writers With Blog Metrics Plugin
2008-05-23 14:26:00 There seems to be a growing trend towards having more than one writer on a blog these days so a blog metrics plugins sounds ideal. It seems that groups are being established with the sole aim of writing across a dozen or more blogs, rotating between blogs on a daily basis. It would be nice ...
Metrics Revisited ? Application Security Metrics
2008-05-13 01:03:00 bloginfosec.com – I have recently been giving some thought to, and doing some research into, application security metrics, and I have determined, quite simply, that there aren?t any good ones. ?How ridiculous? you say, ?We have two dozen application security metrics, which we report in real time, daily, weekly and fortnightly.? Yes, I understand. You have measures that ... read more
Metrics That Matter: Bounce Rate
2008-05-11 23:50:00 This is the first post of a series called “Metrics That Matter” in which we’ll delve into the many facets of your website analytics data, and answer the questions of what’s really going on under the hood of your marketing campaigns. Today’s metric: Bounce Rate. What does it mean? Google defines bounce rate as “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” What does it tell me about my site? In general, bounce rate gives you insight into the “stickyness” of your website content, and separates users into two distinct groups — those who arrive at your site and immediately leave, and those we decide to stay. What kinds of questions does it answer? Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI? Two more points about why Bounce Rate is important. One is that page load tim...
The Debate on Security Metrics
2008-05-09 09:58:00 Recently I was sitting on a panel which was pretty heterogeneous: There was a representative from IBM (actually from former ISS), customers, a representative from the Open Source community (who actually, during his presentation always said how bad our security is) ? well, and me. In order to have some fun, the moderator wanted to bring some fire in the discussion and said: We often hear people saying that Open Source is more secure than your software model, what do you have to say on this? Well, there were so many different themes on the table which were ? in my opinion ? more interesting to discuss than a debate on Open Source vs. Microsoft, I actually did not want to go down that road. So, I asked the moderator back: Could you please elaborate a little bit what you mean by "more secure". To cut this story short, we actually had a very good discussion on how security can be achieved, what is necessary and a little bit on metrics. Why am I raising this? Well I read a blog post this ...
Firefox 2.0.0.14, Camino 1.6, Privacy policy, AMO, Security metrics, and mo
2008-05-07 03:37:00 This material is taken from Bali Web Design Blog, http://design.ebali.web.id/bali-webdesignseo-blog-1.html. Firefox 2.0.0.14 released As part of Mozilla Corporation rsquo s ongoing stability and security update process, Firefox 2.0.0.14 is now available for Windows, Mac, and Linux as a free download from GetFirefox.com. It is strongly recommended that all Firefox users upgrade to this latest release. If you already have Firefox 2.x, you will receive an automated update notification. This update can also be applied manually by selecting ldquo Check for Updates hellip rdquo from the Help menu. If you are still running Firefox 1.5.0.x, you are highly encouraged to upgrade to Firefox 2, as Mozilla ceased supporting Firefox 1.5.0.x in May 2007. Simply choose ldquo Check for Updates hellip rdquo from the Help menu to begin the upgrade process. For more information about this release, see the DevNews blog post. Camino 1.6 released The Camino Project is proud to announce Camino 1....
Firefox 2.0.0.14, Camino 1.6, Privacy policy, AMO, Security metrics, and mo
2008-05-07 02:37:00 This material is taken from Bali Web Design Blog, http://design.ebali.web.id/bali-webdesignseo-blog-1.html. Firefox 2.0.0.14 released As part of Mozilla Corporation rsquo s ongoing stability and security update process Firefox 2.0.0.14 is now available for Windows Mac and Linux as a free download from GetFirefox.com. It is strongly recommended that all Firefox users upgrade to this latest release. If you already have Firefox 2.x you will receive an automated update notification. This update can also be applied manually by selecting ldquo Check for Updates hellip rdquo from the Help menu. If you are still running Firefox 1.5.0.x you are highly encouraged to upgrade to Firefox 2 as Mozilla ceased supporting Firefox 1.5.0.x in May 2007. Simply choose ldquo Check for Updates hellip rdquo from the Help menu to begin the upgrade process. For more information about this release see the DevNews blog post. Camino 1.6 released The Camino Project is proud to announce Camino 1.6 a major updat...
Linux vs. Windows Metrics ? Nothing Is Quite What It Seems To Be
2008-05-02 10:18:00 10 days ago the Linux Loop blog had a post titled "Linux Eee PC Far Faster Than Windows Version". I'm sure many Linux users nodded and had assumed as much.
By: Server Tales
Linux vs. Windows Metrics ? Nothing Is Quite What It Seems To Be
2008-05-02 10:18:00 10 days ago the Linux Loop blog had a post titled "Linux Eee PC Far Faster Than Windows Version". I'm sure many Linux users nodded and had assumed as much.
By: Server Tales
Image-metrics animacion facial a la carta.
2008-05-01 04:00:00 Desde los foros de c4des he podido ver el enlace que os daré a continuación sobre una asombrosa técnica de captura de movimientos faciales para ser transferidos a modelos 3d, y la verdad es que con una fidelidad de gesticulación bastante alta, la compañía que lo hace se llama Image Metrics, Seguro que os gustara el vídeo de demostración.Enlace a la web oficial "el vídeo esta en la pagina principal"
By: Magic VFX
Three Quick And Dirty Blog Metrics Checks
2008-04-30 12:39:00 There are so many blog metrics tools around it can be hard to know which ones are best and how to use them. Here are three quick and dirty measurements that will often give you a good indication of your sites development. Nothing succeeds like success and success can often be measured in popularity. Blog metrics ...
Because Hackers Don’t Care… (Why Metrics Dont Work)
2008-04-29 18:56:00 Security Thoughts – Let’s start with some statistics:99% of all workstations with up-to-date antivirusAntivirus blocks over 99% of all malware. That is amazing. That is great stuff to show the IT Director, CIO, CSO, mom and to put on the wall. But a company I know (not the one I work for) still managed to get a virus which brought about some painful downtime. The virus was one of the 1% that the antivirus doesn’t block and it spread through the organisation like wildfire. Essentially ... read more
Startup Marketing: Metrics and Analytics
2008-04-27 20:58:00 Webyantra is pointing out a sad case of an Indian web2.0 startup who struggled to market his startup online despite spending 30,000 bucks on Google adwords and Rediff. This highlights the importance of analytics and trying to track a Return on Investment on every marketing campaign especially when you are a startup. The needs of a startup while marketing are quite different as compared to bigger brands and so this presentation about startup marketing at the recently held web2.0 expo becomes important. This presentation talks about how the general business model of a web2.0 startup is usually to get users through marketing then retain them and strive to increase their usage and then convert Users/ Usage into revenue. This simple business model is hard to execute but this presentation actually smartly develops a 5 step model Acquistion, Activation, Retention, Refferal and Revenue and highlights key metrics that should be monitored for Startup marketing.In case you are looking for W...
Alexa Rankings System changes and Vietnamese Publishers Rethink Web Metrics
2008-04-19 11:00:00 Web metrics provider Alexa just announced the New Alexa Rankings with new algorithms that pushed most of Vietnamese websites' ranking down overnight. In fact it is a good news for marketers in Vietnam since Vietnamese online publishers used to set Alexa ranking as a norm of traffic measurement and monetization. Last year a news portal in Vietnam even posted a headline saying VnExpress in Global Top 100 Websites and near the line of CNN.com and BBC Newsline. Ironically it said Alexa was the only independent and objective ranking system of web metrics worldwide. Actually many international marketers and advertisers had left Alexa for other web metrics/analytics service such as comScore, Hitwise, Compete and Nielsen//NetRatings. Among the fierce competition, comScore had became the leader with reports can send Google' shares down significantly.Since online advertising is emerging as an important piece of media and branding communication strategy of marketers in Vietnam, the need for...
Lack of metrics for eBay Cross promotion rules
2008-04-15 23:57:00 eBay cross promotion rules are one of those features which it is easy to ignore. These rules define the items which are shown in the cross promotional box underneath each listing, showing other products which the seller has for sale. eBay does not make it obvious how to change these rules and I suspect that ...
WordPress Plugin: Blog Metrics 1.0
2008-04-14 20:37:00 I have talked about the Blog Metrics plugin before (Previous Post), but that was long before its now version 1.0 release, and I wanted to highlight it again as I see it as a must-have plugin for multi-author blogs as well as single author blogs that are looking for some new stats on their own work. A very cool plugin by Joost de Valk. I finally found the time (while I should be doing other things) to upgrade my Blog Metrics plugin and release it for all of you to enjoy. It now shows the standard deviation on most metrics and comes with a widget! It also now includes a widget to display your stats publicly which I think is interesting, but not something I’d do. A great way to keep track of how many posts are being made, how many comments on average are being generated, and how many words each author has contributed. Read it at the source ShareThis
By: Wp Wordpress
Blog Metrics: Boost Your Blog SEO Using The Google Goldmine
2008-04-08 12:27:00 Blog metrics is an inexact science at the best of times. You can however give your Blog SEO strategies a real boost if you know how to read the Google Goldmine (aka Google Analytics) - the deeper you dig - the more gold you may find buried. Google Analytics provides a wealth of information and sometimes ...
M:Metrics : iPhone stats
2008-04-08 05:42:00 Whilst on the M: Metrics site, I spotted an interesting table relating to iPhone usage - check it out:Look at those stats! The iPhone is showing definitively that it's leading the evolution of the Mobile device to a increasingly popular platform for consuming digital media. Awesome.[Via: M:Metrics]---Related Articles at IntoMobile:M:Metrics : Mobile Games DataiPhone users hitting the web with furyM:Metrics: Apple iPhone has significant demand overseasAmericans are 4 years behind the UK in terms of SMS adoption2006 Blog Statistics feeds.feedburner.comZML.COM - one-stop resource for instant iPod movie downloadsDownload mp3 music, buy mp3 music – MP3fiestaiPod car adapteriPhone Cases
Metrics: What is the impact of social media on organizations?
2008-04-03 01:25:00 Getting social media or web2.0 into an organization is still not an easy task. The skepticism is often as high as the enthusiasm. If you can prove the benefit of social media in an organization, then you have better cards to go forward. I have been experimenting for a while with blogs and wikis in ...
By: crisscrossed
Metrics: A Measure of Security
2008-03-20 00:14:00 bloginfosec.com – Everyone seems to be measuring security. After all, the common mantra is ?You can?t manage what you can?t measure.? And security cries out to be managed. But which are useful security metrics? Are we investing appropriately in the measurement of various aspects of security? I think that it is clear from the literature and from experience ... read more
Current Stats: From URLTrends.com
2008-03-17 22:17:00 Current Rankings: PageRank: Not Ranked Alexa Rank: 581,308 Incoming Google Links: 0 Incoming Yahoo Links: 360 Incoming MSN Links: 0 Incoming Alexa Links: 3 Overall Incoming Links: 363 (Overlap is possible - Estimated 316 unique links) Outgoing Links: 153 (Ratio: 0.000% - Each Link Receives Approx. 0.000 PR) [ View History ] Page Information: Title: Web Site ...
Blog Metrics And Your Blog Reader Stats
2008-03-06 13:26:00 How do you measure the success of your blog? The are many blog metric tools available however when it comes to measuring the success of your blog, sometimes the simplest statistics are the best. An interesting article by Paul Wright at Fish and Clicks titled ‘The Best Blog Metric” was rather thought provoking. Paul’s take is ...
Forex Report with FMCI Update by Forex Metrics - Feb.28/2008
2008-02-28 15:28:00 Forex Report with FMCI Update by Forex Metrics - Feb.28/2008FMCI is down by 54 pips to 1.2210 level with 4 out of 10 currencies up.Today, after the US economic data release, FMCI dropped substantially due to the fear of recession gripping the global economy. Although Euro was high against USD and Pound, the overall global trend shows sign of economic slowdown.FMCI reflects the current trend of global economies as a whole, from the value of major global currencies. Fall in FMCI indicates a global slowdown.Economic data released on Feb/27 was negative for US.* US Durable Goods Orders m/m fell -5.3% confirming reduction in consumer durable goods buying power.Core Durable Goods Orders fell -1.6% m/m.New Home Sales dropped to 588K, again showing no sign of recovery.USD Crude Oil Inventories dropped to 3.2M and oil prices shot above $100 a barrel pushing inflationary pressure upward.Finally, Bernanke acknowledged inflation risks but said “it is important to recognize that downside risks...
Forex Report with FMCI Update by Forex Metrics - Feb.26/2008
2008-02-28 15:04:00 Forex Report with FMCI Update by Forex Metrics - Feb.26/2008FMCI shot up by 110 pips to 1.2245 level with 9 out of 10 currencies up.Today, FMCI rose substantially with a relatively positive economic data. Major currencies were volatile in upward direction.Economic data released on Feb/25 was positive in a way for US and UK.* US existing-home sales fell a less-than-expected by 0.4% on m/m to a 4.89 million annual rate in January. This catalist signifies the possibility of avoiding recession and gave boost to USD, although there was negative news, that inventories of homes available for sale increased 5.5% at the end of January to 4.19 million.* UK house prices fell 0.2% m/m in February, pushing annual house price inflation to a 22-month low, showing a sign of economic slowdown. Bank of England’s Monetary Policy Committee member Kate Barker commented “Recession remains outside the main possibilities….We have got this combination of shocks coming from abroad and it’s difficultâ...
Se juega más que antes a los mobile games
2008-02-27 12:30:00 La consultora M:Metrics realizó un estudio donde revela que en 2007 más usuarios jugaron con su móvil que en el año anterior, aunque las descargas de mobile games se mantuvieron en un nivel similar.¿Cómo es esto? Claro, se juega más a los juegos que ya vienen con el terminal.Según el estudio, en diciembre último hubo 98,4 millones de personas que jugaron con su móvil en España, Inglaterra, Alemania, Francia y los Estados Unidos.El 75% del total jugó a los juegos que ya venían con su equipo. Los españoles, en tanto, fueron los que más descargaron juegos nuevos.Artículos relacionados:Fly Mobile MC100, el primer móvil compatible con juegos Java y plataformas NintendoGameloft lanza juegos para terminales con pantalla táctil El mobile game de David BustamanteCaen las ventas de tonos de llamada
5 Google Analytics metrics to enhance your AdWords campaigns
2008-02-21 14:47:00 Many people manage Google paid search campaigns based solely upon the information provided in AdWords (reports, campaign views etc). I’m not saying you can’t manage an account using just this - but by combining the AdWords data with additional information from Google Analytics then you can look deeper into your campaigns to help assess it’s ...
By: SEO Blog
Blog Metrics - Do You Understand The Concept?
2008-02-21 12:25:00 I often hear the term blog metrics, web metrics and even business metrics. At times I have to walk away wondering if the speaker really understands the concept behind the term blog metrics. The concept is very straight forward but I will start with some formal definitions. Blog metrics can be defined as: [source] Numbers used as ...
Search metrics such as CTR and conversion rate are meaningless unless they
2008-02-12 15:16:00 We spend a lot of time analysing and tuning the performance of search marketing campaigns. With SEO, we look at the number of rankings, the traffic, the keyword growth, weighted strength, and of course - conversion rate. On the PPC site we are constantly reviewing the CTR of ads, the conversion rate of both keywords and ads, and the overall CPA (cost per action / acquisition) amongst others. I'm sure that many of you have your eye on similar sorts of metrics that help you understand and improve your search marketing campaigns. Its easy to get caught up in analysis and measurement and miss the point of the marketing campaign in the first place - to generate more business. And so what is the point of spending money on marketing if the leads are coming in and you are doing nothing with them? We're currently looking for a new PR agency. Naturally I used the search engines to locate a few local companies that I thought would meet our needs. ...
By: Seo Blog
Sebastian Bergmann?s Blog: On PHPUnit and Software Metrics
2008-02-08 19:10:00 In one of his latest entries, Sebastian Bergmann answers a question from another blogger about the future of software metrics and project mess detection as a part of the PHPUnit project. When I started to work on these projects, there was no other place for me then to develop them as part of PHPUnit. […] But ...
Five Simple Linkbait Metrics & How To Measure Them Cheaply
2008-02-06 13:23:00 Many people jump into social media marketing because they feel they “should be doing it”. Many times companies don’t take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some simple things to keep in mind ... |
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