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Are Millennials Really That Different?
2009-06-16 14:58:00 A recent editorial titled 'The Wired Utility Meets the Wired Generation' speculated on how Millennials, those born between 1978 and 1995, will embrace the Smart Grid. Millennials, the editorial opined, are quick to embrace new technology, and, when it comes to the environment, Millennials not only t
Deloitte Study: Millennials, Mobile and More
2008-12-18 06:01:00 Deloitte announced the results of its third annual “The State of the Media Democracy” report today, and it is packed to the gills with all kinds of information about how people are consuming and interacting with video entertainment. The survey was conducted online among 2,056 U.S. consumers ages 14 -75. The full report is being released at CES next month, but here are some highlights: Millennials (ages 14 - 25) spend more time with media per week, but less time watching television, and mobile devices are primary entertainment channels for them. Television remains the most impactful and influential advertising medium across all age groups, and watching television was the most preferred type of media for consumers as whole. Millennials were the exception with their media preferences scattered across TV, movies and the Internet; all were important to them. Pre-roll ads were considered more influential than overlay ads. Fewer people are willing to pay for content ...
Generation Y by the Numbers and Other Great Stuff from BNET
2008-05-20 12:27:00 BNET Editorial gathered some great information by Robert Half International and PayScale to find out what Millennials are looking for in career. Great stuff. A few other fun things on BNET: Recruiting Gen Y: Four Killer Tactics Workforce Millennials: A Field Guide Three Strategies for Managing Millennials
Millennials: Downtrodden or Just Dumb?
2008-05-14 00:08:00 "The landscape is changing before our eyes. Younger votersstruggling with the enormous costs of a college education, or trying toraise families in a bleak employment environment, or using their creditcards to cover everyday expenses like food or energy costs are not muchinterested in hearing that the government to which they pay taxes cando little or nothing to help them."Research shows that this is the most progressive generation indecades. We want nothing less than a new New Deal--and along withrebuilding the middle class, we're going to need a new WPA to rebuildour transportation and energy infrastructure in a post-fossil fuelworld.On the other hand, maybe a wholesale transformation of governmentand American seems too difficult or out of reach. Instead, you canindulge in a nice round of Blame the Victim.Ok, I'll be fair, I know a lot of "millenials" and some of them are pretty bright. However, just take a look at this sorry excuse:As a Millennial (born 1984), I ask; whose faul...
Two Must Reads for all Millennials
2008-04-08 20:25:00 As we move into the future, the face of leadership is going to change. As the Millennial Generation explodes onto the business scene, they will be bringing with them an entrepreneurial spirit unlike anything we have seen before in history. In order to lead in the future, not only are we all going ...
Two Must Reads for all Millennials
2008-04-08 20:25:00 As we move into the future, the face of leadership is going to change. As the Millennial Generation explodes onto the business scene, they will be bringing with them an entrepreneurial spirit unlike anything we have seen before in history. In order to lead in the future, not only are we all going ...
Marketing To Millennials Presentation
2008-03-05 00:00:00 View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.
The Boomers Had Their Day. Make Way for the Millennials in the Washington P
2008-02-03 19:15:00 Great article in the Washington Post today: The Boomers Had Their Day. Make Way for the Millennials
Millennials Part 1
2008-01-30 18:57:00 What the hell is a millennial? Why should you care? Are we late boomers responsible for their creation?
Gen Y ? 5 Important Things To Know About Millennials and your Team - Audio
2008-01-23 16:22:00 In this special audio interview with Tom Heck of Team Me Teamwork I will answer the following questions: 1) Who is Gen Y? 2) What are the Gen Y young workers looking for when joining a company? 3) What are the turn-offs when being recruited to a team or company? 4) Since Gen Y has been born and raised ...
WALL STREET JOURNAL: Welcoming the New Millennials
2007-12-04 15:45:00 “The millennial generation’s leading edge — 24- to 26-year-olds — has finally arrived in many M.B.A. programs, especially those that have started admitting younger applicants. M.B.A. Track columnist Ron Alsop recently interviewed Daphne Atkinson, vice president for industry relations at the Graduate Management Admission Council, about the millennial generation’s career interests, its likely impact in ...
Jason Dorsey Featured Tonight on 60 Minutes: Here Come the Millennials
2007-11-12 02:08:00 Jason Dorsey, who is featured in Chapter 20 of Millennial Leaders, was featured on 60 Minutes tonight in the segment called Here Come the Millennaills. It was a great segment, and I want to congratulate you Jason! Great job!
2007 Millennials Conference Interviews
2007-10-08 00:33:00 Interviews from this year's Millennials Conference, by Levi Shapiro. Their site spells out a compelling point that should not be lost on creatives as well as advertisers, namely; "By the year 2010, Millennials, born between 1982 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries". From a creative perspective one of the questions is how involved are mainstream companies and agencies with engaging these Millennials in the creative process as we are well out of that demo. It is fair to say my ideas are quite different then those of my nephew and perhaps I should have an ideation session with him. Remember the movie BIG when Tom Hanks was pitching to a boomer?.."I don't get it" Rohit Bhargava VP Interactive Marketing Ogilvy Public Relations Mahi de Silva Co-Founder & CEO Frengo Sundance DiGiovanni Co-Founder & Chief Brand Officer Major League Gaming Kaj HeGe Hggman Director Com...
By: IPTV Evangelist
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