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A Tale of Two Cities for Mobile Marketing
2009-11-16 03:17:00 It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it's a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues remain with the consistency ...
The Five Pillars of Cost Effective Mobile Marketing
2009-11-12 22:48:00 Rapidly fading to an antiquated era of advertising is the tireless marketing guru toiling for hours if not days to craft unforgettable jingles and eye-catching ads for print or broadcast advertising. The era of 21st century advertising is poised for dominance by mobile marketing and its many efficient and cost-effective ...
The Reason Why Email Marketers Think Mobile Marketing is Stupid?and Why The
2009-10-31 21:16:00 Being in mobile for a decade, I have heard it all, especially from those who think mobile marketing is stupid. There is a common theme among companies that believe mobile marketing is intrusive. I speak with prospects all the time that have either tried mobile and said it was not ...
Telephony Online Article on Mobile Marketing ? mobileStorm CEO Interview
2009-10-10 11:50:00 CTIA IT: Bad economy gives mobile marketing a boost Oct 9, 2009 2:15 PM, By Sarah Reedy Mobile marketing vendors are achieving growth as brands reevaluate their ad campaigns with a focus on mobile SAN DIEGO, CALIF. ? Mobile is coming out ahead as brands reevaluate their advertising budgets. The ...
Der Handy ? Absatz soll nächstes Jahr wieder ansteigen
2009-06-03 10:35:00 Dieses Jahr rechnet der BITKOM mit einem Rückgang in Höhe von 5,2 Prozent bei den Absatzzahlen. Doch schon nächstes Jahr soll wieder ein Anstieg verzeichnet werden. Mit einem Plus von 2,3 Prozent sollen 26,9 Millionen Geräte 2010 abgesetzt werden. Der Handy ? Markt befindet sich derzeit im Umbruch. Immer mehr Konsumenten greifen so Multimedia ? Geräten, ...
Interview With Rajiv Hiranandani - Mobile2Win - On Mobile Marketing, 3G &am
2009-05-19 06:54:00 WATShow.com caught up with Mr.Rajiv Hiranandani - Founder Mobile2win and questioned him about mobile marketing potential, 3G impact and future of mobile marketing. Check out his answers in the WATShow below: Check out more such shows with Internet and mobile entrepreneurs only on WATShow. Related Posts 3 Must Know Interviews on Digital Marketing - Mobile, Wiki and Social Media Nokia India Strategy - Bets Big On 3G & Mobile Payments Wireless CDMA & 3G Data Cards May Be The Answer For Internet Penetration in India GoM setup for 3G auction,BSNL expands 3G service to 11 cities 3g Launches - MTNL in Mumbai & BSNL in Chennai While Airtel launches ‘Speed on Demand’ Also Check Out: WATShow.com - Our Video Show WATJob.com - Our Job Site WATGame.com - Our Gaming Blog WATPR.com - Our Press Release Site
By: WATblog
Próximo Seminario de Mobile Marketing
2009-05-03 10:00:00 Como siempre que encuentro algo de formación que merece la pena os la traigo, hoy os vengo a hablar de un nuevo Seminario de alto nivel y con gran información de interés.Me refiero al Seminario de Mobile Marketing que ha organizado iiR y que se celebrará el próximo 28 de Mayo en Madrid, con una dinámica eminentemente práctica.El Mobile Marketing ya no es un recién llegado y ya son muchos los anunciantes que apuestan por este canal para llegar a sus clientes con bastante eficacia, aunque hay que reconocer que en el camino ha habido muchos intentos fallidos de los que también hay que seguir aprendiendo.Si además tenemos en cuenta que la crisis ha recortado la inversión en marketing y publicidad, y que cada vez hace falta más esfuerzo para llegar a los mismos clientes potenciales con el mínimo de impactos, el Mobile Marketing adquiere más relieve.Las acciones han de ser cada vez de más calidad, más precisas y especializadas y más afines al target, por eso la mayor capacidad de segmenta...
Mobile marketing ? The significant intermediate for promotions
2009-03-24 19:46:00 84444.com is a do-it-yourself mobile marketing invention. It is USA?s based web site for the mobile marketing. This site was has more than five years of experience in mobile marketing business. It facilitates advertisers and associations to put up interactive and transmit text message advertising promotions. 84444.com is one stop mobile advertising store. They have ...
Getting Mobile Right - Some Examples
2009-03-18 12:34:00 In my last post on tips for mobile marketers I left out one important point: know the needs of your audience. There is definitely a difference between the user that browses from a PC and the user that browses ...
Social Media Marketing Summit: Mobile Marketing
2008-10-03 07:50:00 The topic set forth is mobile marketing and social media’s impact. Unfortunately, through no fault of the organizers, the panelists fell way short of linking mobile marketing to social media at all. My laptop battery died at the beginning of this last session, so I was unable to post it right away like all of ...
By: TrishaLyn.com
Will Mobile Marketing Really Catch On?
2008-07-30 19:23:00 It’s touted to be the next best thing in the world of the internet. Just imagine being able to enjoy a coffee in a restaurant and browsing the internet on your mobile phone at the same time.But that is the problem. How many people really do imagine doing just that?A lot of it depends on the type of phone you have. More and more mobile companies are coming up with better handsets to allow people
Mobile Marketing: Tremendous Potential For Growth
2008-06-23 14:30:00 The Washington Post has featured a report, Mobile Marketing Crowd Says Improvements Must Be Made For Growth To Happen showing how much the industry wants to embrace mobile marketing: A survey conducted at the Mobile Marketing Association’s Mobile Marketing Forum this week in New ...
Mobile Marketing: How Will it Grow?
2008-06-03 16:36:00 Over the past five years or so, there's been more and more discussion about integrating mobile marketing into the direct marketing mix. You can find almost equal opinions on either side of the equation. Some feel that marketing to wireless phones won't work because the content isn't quite there yet, and consumers will feel that it is too much of a hassle to integrate mobile into their lives. Others feel that, as marketers, you're definitely missing the boat if you aren't actively engaged in strategically placing mobile marketing as an integral channel in your multi-channel marketing plan.DM News just posted an article with two very different viewpoints on this subject. Entitled "Should Cell Ads Cost more than Web Ads," they pit Roger Woods, SVP and GM of the Americas at Amobee Media Systems against Robert Arena, VP and Interactive Director at Carton Donofrio Partners. Both gentlemen bring up some very interesting points in this very topical debate.Woods argument is that "w...
Mobile Marketing: Pepsi's Youngistaan
2008-06-03 09:41:00 Pepsi has used a complete 360 degree marketing approach for youngistaan and the latest of the spectrum is mobile marketing. Afaqs is reporting on how MindShare Pepsi's agency handled the mobile marketing campaign . It used Mobile services like SMS 2.0 from Affle and SMSGupshup.com (a free SMS service from Webaroo Technologies) . According to agency the campaign also consisted of a mobile portal from which around 6,000 items, including ringtones, wallpapers and videos, have been downloaded and Youngistaan callerback ringtone were also being offered to users which got nearly 40,000 subcribers.The Pepsi Youngistaan campaign on SMS 2.0 was carried out in two phases. In the first phase, which was carried out from February to March, there was pure advertising. Young subscribers of SMS 2.0 were served a banner ad asking them to write in their views or attitude statements on Youngistaan, rate others? views and check out Pepsi?s mobile portal.Views submitted on Youngistaan were shared with...
Mobile Marketing and New Media Law over Breakfast
2008-05-29 16:05:00 Quirk’s Breakfast Briefing in Cape Town yesterday, and in JHB this morning, featured two exceptional guest speakers. First up was Allan Kent, who spoke on Mobile Marketing. He’s the head o...
Media Game Changers-How IPL Changed Indian Marketing and PR Forever
2008-05-29 13:56:00 Last night the Kings XI Punjab made another killing! Shaun Marsh produced what some would colloquially describe as giving a right walloping and Yuvraj Singh followed through with more arson on the pitch; the two are the cynosure of all eyes in the cricket world in India, the Commonwealth continents and many points further. This wasn’t ...
By: IndiaPRBlog!
Strongbow utilises mobile marketing
2008-05-16 20:45:00 Strongbow are launching a mobile marketing campaign involving promoting a shortcode for users to text in to in order to receive a promotional text entitling them to a free pint in their local. The offer will be promoting “Bowtime” which will run from 5pm-7pm on Tuesdays for a four week period. This is imaginative use of mobile and I applaud strongbow for this. Too many companies discount mobile as not fitting their industry or product but in coming up with this plan Strongbow have found a way of overcoming this. They are obviously also attempting to try and generate a social/viral element by coming up with Bowtime in the hope people adopt this moving forward. Also the chances of one pint becoming two, three, four are pretty high (I know from experience!) so they will still make their money on the resulting session. The Strongbow statement claimed they were “seeking to engage with Strongbow customers in a relevant and long term way”. I doubt this...
Good Examples of Mobile Marketing
2008-04-16 02:08:00 Call me narrow-minded. Tell me I lack imagination. But, for me, it can be hard to visualize exactly how something new will work until I see it in action. I can read about exciting new ways of doing business, but until I see real companies doing business that new way, I have a hard time believing it will work.An example that comes to mind is social marketing. Think about how social marketing seemed so foreign only a year or so ago. Wasn't it hard to visualize how companies could benefit (or, gasp, make money) with social marketing programs? Now, marketers have definitely jumped on THAT bandwagon.Well, I'm at about that same place when I think about mobile marketing. How will consumers embrace their phone delivering advertising? Seems like a hard sell, to me.Don't get me wrong, I text message my friends and family all the time. I also understand how the people in Europe and Asia are light years ahead of us Americans; they definitely use their cell phones for lots more than ...
Comprehensive Hispanic Mobile Marketing Network - HipCricket.com
2008-04-15 12:02:00 HipCricket which is a mobile marketing software plus services company and specialized in creating mobile marketing campaigns. This will generating and opening huge revenue for the radio, television, brand and agency clients. This drives revenue and increases listener-ship, viewer-ship and loyalty by tapping into the behaviors and interests of more than 136 million Americans. The ...
By: OPEN GIGA
The Increasing Importance of Mobile Marketing
2008-04-01 17:02:00 After a few years of a lot of hype, mobile marketing is finally taking off. According to BizReport Online, mobile marketing spend will reach $19 billion (with a B) in just 4 years from now -- 2012. Just to level set, mobile marketing spend in 2007 reached just under $3 billion.According to the article, the real growth will come from the US market due to the increasing availability of wireless phones with cheaper service plans. Also, text messaging will continue to generate the bulk of the spend due to those countries who cannot support video and display ads on their phones. Check out the response rate of text messaging ad campaigns in 2007 . . . a whopping 10%!How can we as direct marketers integrate mobile marketing into our marketing strategies? I mean, 10% is a response rate that is too good to pass up, right?In our opinion, it all comes back to targeting and intelligent marketing strategy. More folks have jumped on the mobility bandwagon. We know that kids and young adults...
Forecast: Mobile to reach $19 billion by 2012
2008-04-01 08:21:00 In 2007, mobile marketing reached just under $3 billion. The majority of the increase in spending will be through SMS or MMS messaging campaigns.Text messaging is expected to remain the highest ad placement for marketers because of emerging markets in Asia and India which do not support video, display and other mobile campaigns. Messaging is ...
Mobile Marketing and Advertising
2008-04-01 08:17:00 Calls and short message service (SMS) had earlier been the main highlights of mobile phone use ever exploited by many. Recently, there are more added services that have been introduced into the market such as MMS, internet browsing, music downloads, radio, etc. How about TV on mobile phones? Yes, it?s the fad nowadays. Yet, mobile ...
China Mobile Clamps Down on SMS Spam
2008-03-27 06:50:00 China Mobile has announced that it will block marketing SMSs from seven advertising companies following a recent outcry about SMS spam in the country. It was recently claimed that 80% of all SMS spam originated from just the one company, Focus Wireless, a subsidiary of US listed Focus Media. In its defense, Focus ...
Secrets of Creating an Effective Mobile Marketing Campaign
2008-03-27 06:45:00 SMS marketing, or Short Message Service, is the most popular strategy at the moment. Businesses are using wireless text messaging capabilities to deliver messages directly to people?s wireless phones. The industry is planning for an increase in usage of SMS marketing in the next few years. Nearly everyone has a wireless device these days; executives, parents ...
SMS and Bulk SMS Marketing ? Mobile marketing on the move
2008-03-27 06:42:00 SMS marketing enables businesses to interact with their markets on a casual and even personal level via their mobile phones. When looking at the statistics; there are currently more than 2 billion mobile phone users worldwide and growing at a rate of a 1000 new users per minute, you don?t need a rocket ...
Real Estate Bank chooses ValueFirst Communication Services Platform
2008-03-14 06:49:00 ValueFirst, the leading communication services company for data services with over 800 enterprises as its customers, has announced that Real Estate Bank (REB), Abu Dhabi , has selected ValueFirst to be its communication services partner. This would help REB to bridge information dissemination gaps internally within the bank’s departments, functions and employees and externally as ...
MVNOs in India
2008-03-12 10:35:00 MVNOs are welcome!!! This is what Indian govt is saying as of now for its second fastest telecom market in the world. Question is however the feasibility and timing of MVNO entry in Indian market. With spectrum and new licenses already been given to so many player to create competition , MVNO entry will surely deplete margins ...
Email + SMS convergence = customer convenience
2008-03-12 10:33:00 Right person, right place, right time…. right environment: some thoughts on the challenges and opportunities of multichannel customer communications. I spoke at three conferences last month and one thing that came up every time was “what do you think about email and SMS convergence on mobile phones”. It’s a subject that was in my mind anyway ...
Tanla Mobile Marketing And Advertising Guide
2008-03-10 20:08:00 Tanla Mobile has just published their mobile marketing and advertising guide. You can download the guide here for free. The guide is 128 pages and contains some interesting statistics (e.g. SMS marketing response rates in various countries which help you benchmark your campaigns). Bookmark It Hide Sites $$('div.d16').each( function(e) { e.visualEffect('slide_up',{dura-tion:0.5}) });
By: Mobile Gambling
Avenues for mobile communication
2008-03-10 06:39:00 Three weeks ago, we opened up a discussion in Techno Page about creative new ways in which mobile communication infrastructure could be used. I pointed out that thorough identification and registration process that mobile phone subscribers are subjected to in Sri Lanka, opens up the possibility for mobile phones to be used by their users ...
Protecting the Mobile Workforce
2008-03-10 06:29:00 The productivity benefits of smart phones and other mobile devices are difficult to ignore, and enterprises will continue to role them out across their workforce. For CIOs and other senior IT personnel the time to consider and implement a comprehensive mobile security policy is now. Security measures should take into account security threats that are both ...
Virgin Mobile + Tata Indicom force to issue MVNO licenses
2008-03-10 06:24:00 Finally, the executives in the Tata boardroom have woken up and took a bold step to let UK?s Virgin Mobile operate on their CDMA network without waiting for any MVNO license from DoT Tata Teleservices will benefit from the deal as their mobile network is currently underutilized. Exactly a month ago, in a somewhat ...
Helio going the way of most failed MVNOs?
2008-03-10 06:20:00 The most likely next failure in the US Wireless Industry is Helio the high tech slanted MVNO run on the Sprint network. Helio has recently let a few key executives go and has also seen the departure of a few others. The industry is moving into a price war and the amount of advertising from ...
Mobile marketing, what?s the fact?
2008-03-05 13:26:00 Returning to first base to find out what the mobile marketing. Mobile marketing is to use the mobile phone to reach the consumer and to react in a targeted way, at any time. This is a new channel for reaching consumers, complementary to conventional media and the Internet sets. It is particularly effective in stimulating ...
By: Mobspecs
Award Winning New Media - Mobile Marketing For Retail
2008-03-03 07:10:00 Just about a month ago, I picked up an award from 1to1 Media for New Media Optimization in Phoenix. It was an honor to have a campaign that I worked on with my team from start to finish recognized with such a prestigious award. Just the fact that there are categories for New Media Optimization which ...
The Dangers of Going SIM-Less
2008-03-03 07:07:00 Dean Bubley over at the Disruptive Analysis Blog has published an interesting post about the advantages of going SIM-less for next generation connected mobile devices. In essence he argues that today, SIM cards lock users to a single operator and complicate using the device in other networks, locally or abroad. He comes to the conclusion ...
La FIAT punta sul Mobile Marketing
2008-03-03 05:45:00 Ebbene si, la Fiat punta sul mobile marketing! Avrà ragionato bene sul potenziale del mobile ancora non del tutto affidabile e veloce come avevamo precedentemente parlato? ci sono ancora dubbi e perplessità sul mobile ma a quanto pare la FIAT ci crede e lo ha presentato in occasione del Mobile World Congress 2008 appena svoltosi a Barcellona."Interamente basato su tecnologia Reitek, il Video Call Center permette ai Clienti Fiat di accedere a un ventaglio di servizi innovativi direttamente fruibili sul proprio videotelefono. Chiamando il Numero Verde 800.3428.00, gli utenti sono accolti da un servizio Video IVR caratterizzato da un Assistente Virtuale (Human Digital Assistant) che li guida nella scelta di varie funzionalità, fra cui l?assistenza stradale ACI, la richiesta generica di informazioni su vetture e promozioni, la prenotazione del Test Drive, la possibilità di effettuare una segnalazione e l?accesso al mondo Fiat 500 Free".Ideato con l?intento di mettere a disposizione dei ...
Use Mobile Marketing to Promote Your Business
2008-03-01 20:39:00 When it comes to marketing, you and your business should stay on top for the targeted audiences. ?Mobile Marketing? is one of the advanced techniques to promote your business and give your business an opportunity to target specific markets. It is becoming one of the best advertising forms available. In marketing, the use of mobile technology is where cutting edge developments are happening.If you?re considering making use of today?s mobile phone technology for marketing your business, you?ll find it surprisingly easy to implement. It?s dramatically less expensive than traditional advertising and promotional methods.Mobile Marketing is the latest and best way to gain exposure for your company. Whether you are new to business or an established company, you can benefit from this type of campaign. The exposure can generate new leads and new customers for your business.The size of your business has less to do with whether or not you employ these methods and how best to go about implement...
Mobile Marketing and the Presidential Race
2008-02-28 17:09:00 If you've been tuning in to the already almost year-long Presidential race, you know that this one has been very different -- on many levels. Not only have we had a longer head-start to understand the various contenders, but we have also seen an unprecedented number of debates and other "media moments" thus far. And we still have almost 9 months to go before the election!Direct marketers have definitely been involved in this process. And this time around, it's gone further than direct mail and telemarketing campaigns. Case in point . . . according to DM News today, mobile services firm, Mogreet, is jumping on the election bandwagon with a new free video text service. According to the article, “It's all about empowering young voters with a voice through the channel that they know best,†said James Citron, CEO of Mogreet. “The youth vote is very important in this election and using new media channels is the best way to reach a younger demographic.â€And, as we've seen t...
C'è bisogno di evoluzione per il mobile marketing!
2008-02-28 07:40:00 Questa sera leggevo i blog di Valerio e quello del mitico Dr_Who in merito al Mobile Marketing e, mio malgrado sono rimasto un pò deluso. Sono fermamente convinto dell'efficacia del mezzo, purtroppo non sono altrettanto convinto dell'efficacia delle connessioni internet.Questo perchè? mi trovo spesso nelle condizioni di navigare in internet dalle più improbabili postazioni web. Ciò mi porta a fare delle semplici ma anche efficaci osservazioni: tutti noi siamo abituati ad utilizzare internet principalmente dalla postazione o di casa o di ufficio, il chè si riassume naturalmente in una connessione particolarmente veloce. MA....Questa sera ho provato con un mio caro amico e futuro blogger (Luca) a connettermi via code barre del mio Nokia N95 da ben 8 giga e non sono riuscito nemmeno ad aprire una pagina. Così, mi domando e vi dico: "ma che ce faccio con tutti sti mezzi se oggi, 27 febbraio 2008, trovo ancora così tanta difficoltà se non mi trovo a casa o in ufficio??"Con ques...
Latin-Pak enters mobile marketing
2008-02-25 07:52:00 Latin-Pak, a well-known Hispanic direct marketing company based in California, is the latest entrant into the big, happening world of mobile marketing. With over 12 years of direct marketing experience, Latin-Pak decided that it?s about time it tried its hands on mobile marketing. Latin-Pak plans to reach its target customers through text messaging (SMS), MMS, ...
Android: A Step Closer To Mobile Marketing’s Holy Grail
2008-02-20 21:00:00 Google certainly doesn’t let grass grow under its feet. Just a scant three months after announcing its open Android mobile platform—and a standards group whose members include some heavy hitters—the first Android demonstrations happened at the Mobile World Congress in Barcelona, Spain last week. Chip makers Texas Instruments, ARM, and Qualcomm—members of Google’s Open Standards Alliance—showed ...
Primer fórum de la Mobile Marketing Association en Latinoamérica
2008-02-19 15:13:00 Por primera vez, la Mobile Marketing Association (MMA) realizará uno de sus fórums en América Latina.Será el 26 de marzo próximo en el hotel Sofitel de San Pablo, Brasil.Expositores de todo el mundo compartirán su experiencia en el marketing móvil.El encuentro será organizado por la MMA en conjunto con Informa Telecoms & Media.Para más información ingresar aquí.Artículos relacionados:La Mobile Marketing Association anuncia el lanzamiento oficial en Europa EE.UU.: Las empresas que se comunican con la población hispana son la que más utilizan el marketing móvilEl negocio del mobile marketing ascendería a U$S 24.000 millones en 2013 Marketing de proximidad en el regreso de Soda Stereo
Yahoo! to Reinvent Mobile Communications with Yahoo! oneConnect
2008-02-19 07:23:00 Yahoo! to Release oneConnect in Q2 2008 Yahoo! oneConnect will be the first mobile product with an open architecture that aggregates communications tools - email, instant messaging (IM), text messaging (SMS), and social networks. Yahoo! oneConnect includes the following features: Socially-connected address book - Provide users the capability to integrate activity from popular social networks and communities into ...
Mobile Marketing: Promote Your products.
2008-02-14 12:26:00 Mobile marketing (Means marketing with a mobile device and/or marketing in a moving fashion.) here means the marketing with a mobile device, like mobile phone. The most used channel is sms and many players are there in that field, like sja mobile.SMS have become the most popular among the mobile marketing industry, and from 2002 the same is in practice around the globe... There are many associations, and day by day they are trying on improved methods of marketing the products. The marketing includes t on demand share quotes, horoscopes, personal messages from well known person, jokes, weather, promotion with free SMS service ...etcNow a days marketing with blue tooth and infrared as well. Other types of marketing include the location based services, Viral marketing, payment for receiving SMS, MMS, 3G etc... --..--..-- This is the blog feed or the RSS feed ...
By: Beautiful Minds
Microsoft bid evokes mixed response in India
2008-02-06 06:46:00 PUNE, INDIA: Microsoft’s attempt to buy Yahoo with all the ammunition to fist down the growing dominance of Google Inc. in Web search and digital advertising has been dissected well through all angles ? competitive, anti-trust, share market, balance sheet, technological and financial and so on. Here’s a quick vox populi of what does the deal ...
Indian Company scores at GSMA Mobile Innovation Global Awards ?08
2008-02-06 06:43:00 While the telecom world is abuzz with the upcoming GSMA Mobile World Congress, India?s Netcore Solutions has already quietly scored at the GSMA 2008 Mobile Innovation Global Awards, sponsored by Ericsson with Netcore?s path breaking MyToday service. Netcore was selected, last week as Runner-up in the ?True Mobile Startup? category. Netcore Solutions was selected from hundreds ...
Sms Advertising Changing Us Voters Attitudes
2008-02-06 06:41:00 SMS marketing firm, Limbo has published a report showing how voters’ attitudes and behaviors are influenced through mobile advertising. In January 2008, Limbo ran SMS advertising campaigns for Democratic presidential candidates Hillary Clinton and Barack Obama, delivering over one million SMS impressions across the two campaigns. The results suggest that SMS ...
Occhio al mobile marketing!!!
2008-02-01 21:10:00 Ebbene si, ogni tanto la pubblicità è veramente ben fatta!!Funny VideosE' questo il caso di TalkTalk Telecom Limited - Incorporated and registered in England and Wales, ennesima dimostrazione attuale dei movimenti di marketing intorno al mobile marketing sempre più interessante. Suggerimento del 2008:TENETE D'OCCHIO IL MOBILE MARKETING, e per fortuna nel nostro network per fortuna abbiamo Valerio Sudrio (il nostro mobile observer) al quale vanno i miei più sinceri complimenti per l'intuizione con cui a dato vita al suo blog, BRAVO.http://feeds.feedburner.c-om/CrazyMarketingBlog
Digicel Wants Own International Gateway
2008-02-01 11:58:00 Digicel has warned that using the international gateway of government-owned Telikom PNG Ltd will force it to increase its international rates. ?If Digicel is forced to stop using its own international gateway, this would result in Digicel customers having to accept Telikom?s congestion problems, quality of service and increased retail rates,? said Digicel (PNG) Ltd CEO ... |



