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My Apple, My Surfboard, My Bendable, Mutable Life
2007-10-12 00:10:00 I’d been enjoying some extra bed time while getting over a bug, when I had this annoying nightmare. In it my MacBook was catching viruses off the internet. Could have been guilty download conscious, but I balance out such thievery with the reality that I wouldn’t buy any music even if I didn’t get it ...
On Writing Advice For Sagittarius: Mutable Signs Mutate!
2007-04-28 14:30:00 Astrology In Real Life...
REVIEW OF THE 22 IMMUTABLE LAWS OF BRANDING by Laura & Al Ries
2007-03-17 20:00:00 The 22 Immutable Laws of BrandingAs an entrepreneur and investor I am a huge believer in branding. At one point in time I had no clue what branding was. A friend and investor named Matthew Chan introduced me to the world of branding and I have never turned back. I never released until then that branding might be one of if not the most important aspect in the world of business.If you want to play with the big dogs then you have to understand the true power of branding. Every successful company knows the power behind branding. Look at McDonald?s, Fed-Ex, Pepsi and etc. Marketing is building a brand into the mind of the prospect. Al Ries and Laura Ries bring us the 22 immutable laws of branding. This book may be the bible of branding in my opinion. I have personally applied the laws of this book into my daily life and businesses and within days I noticed changed.The 22 Immutable laws of branding goes into detail how companies dilute their brand through all the different extensions that... |
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