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Advertising on the top of a cab?
2012-01-29 18:06:00 I?m a big believer in always testing new marketing ideas. After all, an idea you think is never going to work may turn into a blockbuster method and get you a ton of deals. In fact, just this morning I had a friend of mine email me and tell me that he was in a ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. Advertising on the top of a cab?
4 Tips for Creating Killer Real Estate Marketing Emails
2012-01-27 17:17:00 Did you realize that you could currently be sitting on a mound of cash for your business? Leads that are literally ripe for the picking? And in fact, most of your competition is probably not taking the necessary steps to liquidate this real estate marketing goldmine into consistent closed transactions. What I?m referring to is ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. 4 Tips for Creating Killer Real Estate Marketing Emails
Outrageous Real Estate Marketing
2012-01-07 07:59:00 What do you think? Is this effective? Offensive? Over the top? Would you like a video like this that features your property? This is outrageous, for sure!
Real Estate Marketing: The Story of the 109 Year Old Blogger
2012-01-06 17:02:00 Are you still struggling with the idea of creating and maintaining a real estate marketing blog? For those of you who need a little extra inspiration, I wanted to share a story with you today about Ruth Hamilton. As the world?s oldest blogger, Ruth boldly chose to share her wisdom, beliefs and insights until she ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. Real Estate Marketing: The Story of the 109 Year Old Blogger
Who Said Your Real Estate Marketing Videos Had to be Perfect?
2011-12-30 14:21:00 If you?ve been following any of the recent posts on creating squeeze pages for your business, you already know that real estate marketing videos are one of the most essential ingredients to generating better conversions and rapport. Without this key element, it is much harder to build a personal connection, because they help people to ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. Who Said Your Real Estate Marketing Videos Had to be Perfect?
Turn Likes Into Leads With Facebook Real Estate Marketing
2011-12-23 16:28:00 Can Facebook real estate marketing really be an effective strategy to help generate more leads for your business? There are some who may argue that simply driving traffic to a website which has a ton of visual distractions and the ability to only produce ?likes? out of the box could be a waste of precious ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. Turn Likes Into Leads With Facebook Real Estate Marketing
How to Setup Foreclosure Based Real Estate Marketing Squeeze Pages
2011-12-08 19:06:00 According to a recent article submitted by Inman News, there are more foreclosures being processed right now than ever before. In fact, just between the months of September and October alone, foreclosure starts jumped by 5.7%. On the other hand, Inman has also reported that the long term outlook for foreclosure properties looks positive. Therefore, ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. How to Setup Foreclosure Based Real Estate Marketing Squeeze Pages
Is There A ?Magic Pill? for Real Estate Marketing Success?
2011-10-31 14:40:00 I talk to a lot of folks about marketing their real estate business every week, and on just about every forum you visit, marketing is always a hot topic. Most real estate investors intellectually understand that you have to do marketing to get those leads in the door. What so many people don?t understand is ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. Is There A ?Magic Pill? for Real Estate Marketing Success?
The Halloween Deal Finding Real Estate Marketing Plan
2011-10-30 14:59:00 I?m going to give you a simple plan to follow to get a deal within the next two weeks. I realize that 99% of people reading this won?t follow my plan, but if you?re among the 1%, then congratulations, because you can use this plan over and over again. You see, I?m a big fan ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. The Halloween Deal Finding Real Estate Marketing Plan
Research Reveals That Most Real Estate Marketing Leads Are Lost
2011-10-20 14:05:00 According to an article recently submitted by RISMedia, nearly 75% of online real estate marketing leads are lost by companies and professionals. Whether this means that interested prospects are being totally disregarded or receiving too slow of a response is beside the point. Why on earth would anybody allow this unforgiveable lapse to happen you ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. Research Reveals That Most Real Estate Marketing Leads Are Lost
One Marketing Question That Can Give You Bigger Pockets Every Time!
2009-09-19 22:25:00 When I first got started in real estate, out of all things that could be important, there was one thing that stood out the most . . . Having a website! Now, I'm not saying you have to have a website in order to be successful in real estate, however I'm sure you see how powerful a website can be, if used correctly. Just look at this website! Anyway, in spite of all the buttons, features, images and whatever else that makes a website look pretty, there is one portion of a website that you should be most concerned with. If you don't have it, then you need to get one fast! I only care about one portion of my website (on the backend) and that is my Lead Questionnaire Form. Basically this form asks questions that allow me to qualify/disqualify leads based on the type of investing strategy I use, as well as their motivation and their ability to do a deal.This Article is Copyright © 2004-2009 BiggerPockets, Inc. All Rights Reserved. One Marketing Question That Can Give You Bigger...
Real Estate Marketing Campaigns: Aim Before You Shoot
2009-09-19 16:24:00 I received the Google Analytics newsletter the other day in the mail and it got me thinking about long tail keywords. But Peter Kolat has already written some great posts about that subject, so I shifted my thinking more generally to targeting your prospects. Because that?s what using long tail keywords is really about, after all ? honing in on the prospects that are searching specifically for what you offer. What?s in it for me? Let?s do a thought experiment: Imagine you?re looking for someone to clean up and fix the houses you buy before you flip them. You happen, just as you?re thinking about it, to get three postcards in the mail.This Article is Copyright © 2004-2009 BiggerPockets, Inc. All Rights Reserved. Real Estate Marketing Campaigns: Aim Before You Shoot
Friday afternoon Skype chat with Ed Kohler on Individual agent brand manage
2009-09-03 18:07:00 Mark Eibner: Welcome to Broker IPTV. My name is Mark Eibner and its time for our Friday afternoon skype chat with Ed and Ed welcome to the show. Ed Kohler: Hi Mark how are you doing? Mark Eibner: Great, how...
Real Estate Marketing Strategies: Are You Sharpening Your Saw?
2008-10-20 15:20:00 What does it mean to “sharpen your saw?’ According to Dr. Steven Covey, “sharpening your saw” means increasing your personal production capacity by daily self care and self-maintenance. Why is this important? In my 30 years of working with clients to help them maximize their success, it is so clear that those who neglect this will ...
Constant Contact 57 to 1 ROI with email marketing
2008-06-04 23:14:00 Bloodhound Blog Unchained Ron Cates with Constant Contact on Email Marketing BrokerIPTV: Welcome to Bloodhound Blog Unchained events sponsored by Zillow and today we are with Ron Cates and Ron is with Constant Contact. I know Ron, I know of...
Luxury Real Estate Marketing Company Hires Professional Blogger
2008-05-27 11:46:00 An interesting new approach to real estate marketing. Luxury Property have employed the services of a pro-blogger to write their corporate blog. Whether or not they can stay true to the concept of a blog, or just turn it into the usual real estate blog full of thinly disguised advertorial remains to be seen. This is the company’s official press release on the subject. It can be hard to find objective information about real estate amongst the welter of self-serving advertorial being dished up by real estate companies. One company has taken the innovative approach of employing a professional real estate blogger to provide a breath of fresh air to its corporate web site: The Luxury Property Blog. (PRWEB) May 22, 2008 — Responding to the market trends of growing internet usage and a decline in the consumption of traditional media, Luxury Property.com have taken the unprecedented step of hiring an independent professional blogger to drive their new media marketing strategy, t...
SEO ?Keywords 2? Module #3: Go After Competitive Keywords Set Your Benchmar
2008-05-21 17:46:00 SEO Design Solution’s Jeffrey Smith has written a clear concise uber-valuable article: “For Competitive Keywords Think Like a Big Fish.” This is simply one of the best articles on how to target your keywords and why. As Jefferey states in his intro: “. . . thinking like a big fish is vital for ...
By: deansguide
BrokerIPTV and Russell Shaw talk about how NOT to take a listing
2008-05-20 01:55:00 BrokerIPTV is talking with Russell Shaw from John Hall & Associates at this years Bloodhoundblog Unchained Real Estate Social Media Event and is offering some great advice on what it takes to list and sell property in today's market conditions.
DOJ sets sights on more MLS boards
2008-05-08 18:58:00 As the DOJ case against NAR enters into a critical path this summer, the DOJ is starting to take aim at other players in the MLS game. This is only the beginning and it is very apparent to many, that NAR?s iron fisted rule on the MLS will not come out of this unscathed. Having interacted ...
If Google is worried about it, then IT'S a big deal
2008-05-07 17:07:00 http://articles.moneycentral.ms-n.com/Investing/Extra/TheRealTh-reatToGoogle.aspx Great Article and information. I have been saying all along that the new battle is for the the space in your palm, in your purse, in your pocket. The iPhone set the groundwork for this new medium. This will...
Realtor?s Web 2.0 Crash Course Tool #1: MiloBlog
2008-05-03 19:43:00 FoxBusiness.com published this deansguide article May 3, 2008 Are you a Realtor, broker, or affiliate who is interested in learning what Web 2.0 means, how it effects the real estate industry, and how to harness the power of this ongoing revolution? Even if you just want to look informed and with it, the best spot ...
By: deansguide
Eco-Real Estate Marketing- For the Green Real Estate Professional
2008-04-29 22:06:00 A trend I’ve noticed and been very glad to see is the implementation Green Business practices when selling Real Estate. These green practices include; Green MLS, e-cards, and electronic flyers to name a few. When my attention in the past was drawn to Avignon Community in Pleasanton a zero energy community and how these properties could ...
Real Estate Marketing Quick Tip 2
2008-04-25 04:03:00 Getting traffic and having great branding for your site is one thing. Converting these people that get to your site is another. If you’re like me or any other website owner then you probably care more about the results you actually get from your site and not
Mark Eibner, BrokerIPTV And Real Estate Radio USA Interview
2008-04-22 03:01:00 Listen Now Mark Eibner and Broker IPTV on Real Estate Radio USA. Mark Eibner, BrokerIPTV And Real Estate Radio USA Interview about video and blogs and IPTV channels Barry1: Hello everybody and welcome back to Real Estate Radio USA. Thanks...
Test Marketing Your Real Estate Marketing: 15 Methods Publishers Test Marke
2008-04-16 02:23:00 Take the guesswork out of your marketing plan, your image as it is perceived by consumers, and your branding by utilizing Michael Larsen-Elizabeth Pomada’s “Taking the Guesswork Out of Publishing: 15 Ways to Test-Market Your Books to Guarantee Their Success.” 1. Network Feedback: Ask your networking partners and organizations for feedback 2. Speak In Public: Create a ...
By: deansguide
Real Estate Marketing Quick Tip 1
2008-04-11 04:25:00 With the real estate market hurting most real estate professionals across the country I thought that there was no better time to reach to everyone with some FREE and more importantly, extremely useful, advice to help all real estate professionals make their websites more effective. I am going to kick off this series of useful real
Realtor?s Marketing Strategy #2: Your Career?s ?Positioning? Is The Why Of
2008-04-10 17:53:00 In the world of best selling books, not unlike real estate, “positioning” a book is the “why” of book marketing. The example given by Dan Poynter of Para Publishing is “If you were writing a cookbook, write one sentence explaining why someone would want to buy yet another cookbook.” If you are a Realtor why ...
By: deansguide
New Technology and Real Estate Agents
2008-04-06 01:17:00 I was recently accepted as a guest Blogger and Technology advice contributor over at the Home Gain Real Estate Blog. Since my back ground is based in the technology sector and I have been actively involved in the Real Estate industry for some time, it made sense for me to contribute to the larger ...
Diminishing returns of web-based real estate marketing...
2008-03-26 19:53:00 If you wanted, you could spend every hour of every day posting real estate ads on the hundreds (if not thousands) of property listing sites. Of course nobody does this because you would die of sleep deprivation and would therefore be unable to respond to the leads you have generated. So perhaps without realizing it, we all ration the amount of time we spend listing our real estate properties online. In all of our minds we recognize a point where the diminishing returns dictate that our ads have covered an acceptable portion of cyberspace. A cost (time) benefit (leads) analysis, if you will. I thought it would be interesting for people to share how much time they dedicate to online marketing, and how many leads that amount of time produces. What sites are the best? It is a balance between maximizing leads, and minimizing the amount of time spent on the computer. Where exactly is that equilibrium??? And of course it would be foolish of me to waste this opportunity...
Is Your New Listing a ?WOW? or a HoHum?
2008-03-25 23:56:00 According to the greater Cincinnati Multiple Listing Service in the past 14 days there are: 62 new listings in the Fairfield School District (Fairfield and Fairfield Township) 112 new listings in the Lakota School District (Beckett Ridge, East West Chester and West West Chester) 65 new listings in the Mason School District (Mason) If you are the proud owner ...
By: The Cincy Blog
Top 12 Real Estate Marketing & Industry Blogs
2008-03-18 20:49:00 This is my current list of the best blogs covering the real estate industry, blogging, marketing, technology and news. Transparent Real Estate The Real Estate Tomato The Future of Real Estate Marketing Bloodhound Blog Inman News Real Blogging Real Estate Marketing Secrets RSS Pieces My Tech Opinion - Technology for Real Estate RISMedia The Future of Real Estate Technology Real Estate Marketng Blog
Real Estate Video Comes Of Age With Comcast
2008-03-13 23:08:00 Broker IPTV: Today we are talking with Steve Klein form Comcast, he is the director of the Advanced Media Sales and Steve thank for being with us. Steve Klein: Thanks for having me. Broker IPTV: Appreciate you being here. I...
Using Craigslist For Real Estate Marketing
2008-03-02 00:34:00 One of the most popular websites on the internet is one of the least taken advantage of by those who are selling real estate around the world. Everyday several hundred thousand people browse through Craigslist in various markets and regions for real estate to buy or an apartment to rent. Almost 65% of these listings ...
By: Mafia Lessons
Real Estate Marketing - Rethinking Your Outdated Website
2008-02-25 17:08:00 When was the last time you really gave your real estate website a good look? I am not talking about checking out your homepage or updating your featured properties. I am speaking more to really evaluating and comparing your site against those new, pesky sites that
Good, Better, Best Real Estate Marketing for the Michigan Home Seller (via
2008-02-16 15:37:00 Todd Waller is a Realtor whom I hold in high esteem. Todd and his Team 366 work the Ann Arbor market, and Dmitry and I share a passion with them for innovative real estate marketing. The number one motivation to keep ourselves on the bleeding edge of real estate technology, at least for ...
By: miOaklandCounty
Print is Dead ? The Proof
2008-02-15 17:17:00 Lani passed this one along to me today … The New York Times is eliminating 100 newsroom jobs this year. This goes hand-in-hand with the hiring freeze already in place at other newspapers including our own vainglorious local, the Arizona Republic. Why post this on a real estate blog? Because sellers still are seduced by the idea ...
Cara McDonald-Real Estate Marketing In 5280 magazine Is Very Effective
2008-02-09 19:19:00 Cara McDonald-Real Estate Marketing In 5280 magazine Is Very Effective BrokerIPTV : Today we are talking with Deputy Editor of 5280 magazine, Cara McDonald and thanks for being with us. I want to talk about marketing in general when it...
Real Estate Marketing | Good, Better, and Best
2008-02-08 22:13:00 The marketing of real estate has always been a process that changes. In fact, the one constant about real estate marketing, is that it changes rapidly! GoodUsed to be a time when an agent could Wow! their clients with the prospect of having their home marketed on the agent’s own site, the broker’s site and likely ...
Illinois Preparing for Rebate Battle
2008-02-08 17:44:00 Following the lead of Tennessee and others, Illinois’ legislature this session will be considering a bill that would prohibit real estate companies from providing cash rebates to their buyers and sellers at the successful close of a real estate transaction. Rep. Robert Molaro (D-Dist. 21) on January 9 filed HB4314, which says”that no licensee shall give ...
Real Estate Marketing Online
2008-01-31 22:46:00 Your Home Online The Pitch Have you gotten much junk mail from agents or Realtors® lately? You know the Postcards that say "I sold this house in 10 days?" or a Brochure of MY listings! and How Great I Am. There's always a picture of the house and then a fabulous or bad photo of the agent or team that says... Call me now! To be honest, with the market being slower, I've received very little and guess what? I bet...you don't miss it either. Needless to say, they all look the same. Even your sale sign in the yard is about the agent and the broker....It's called pull marketing, but does it really sell your home? The Truth The truth is... it sells the agent and the broker, not your house. SHH! I don't want to get in trouble, but it gives the agents leads and the broker recognition. It's how agents are taught to market real estate. Brilliant! Not really. That's how it works but I don't think anybody tells you that. Pull marketing is...
By: Plano Blog
Real Estate Marketing Online
2008-01-31 22:46:00 Your Home Online The Pitch Have you gotten much junk mail from agents or Realtors® lately? You know the Postcards that say "I sold this house in 10 days?" or a Brochure of MY listings! and How Great I Am. There's always a picture of the house and then a fabulous or bad photo of the agent or team that says... Call me now! To be honest, with the market being slower, I've received very little and guess what? I bet...you don't miss it either. Needless to say, they all look the same. Even your sale sign in the yard is about the agent and the broker....It's called pull marketing, but does it really sell your home? The Truth The truth is... it sells the agent and the broker, not your house. SHH! I don't want to get in trouble, but it gives the agents leads and the broker recognition. It's how agents are taught to market real estate. Brilliant! Not really. That's how it works but I don't think anybody tells you that. Pull marketing is...
By: Plano Blog
If the Dowell Taggart Team truly provides more real estate marketing, how c
2008-01-30 14:35:00 The Dowell Taggart Team has embraced technology. We have created an online automated real estate marketing system that will market your home on over 1,000 websites, including Google, Yahoo, MSN, Trulia, Zillow and many more websites. Because of our automation,...(read more)
Real Estate Marketing
2008-01-30 12:13:00 There is a real need for new construction to keep pace with India's robust 7% economic growth. The commercial and residential real estate marketing is valued at about $50 billion now, and is expected to grow 25% annually. Rental income yields are more than 12% in India, compared with 9% in China and 5% to 8% in developed markets. Pent-up demand of real estate marketing could increase that return. Analysts see an annual shortfall of 20 million housing units through 2011, and they say India will see 75 million sq. ft. of retail space by 2007. 3 years ago, India, with 1 billion population, had just three shopping malls. Now investors are planning 250 new centers by 2008. Some says, it all amounts to "the biggest growth story in organized retail ever witnessed on Planet Earth. Overseas companies are taking advantage for real estate marketing. Last February, India adopted a regulation allowing foreigners to bid on Indian construction projects without local partners. (They still cannot ...
By: Blog Zone
Mile Hi Modern Team Proves "Architecture And Design" Can Be Your Brand
2008-01-30 05:30:00 Mile Hi Modern Team Proves "Architecture And Design" Can Be Your Brand BrokerIPTV :Today we are talking with Peter Blank and Craig Mayer from Fuller Towne and Country Properties and the Mile Hi Modern Team guys. Thanks for being with...
Isn?t online real estate marketing in Kansas City over hyped?
2008-01-30 02:39:00 Marketing on the web is a tedious process. In 1997, we thought we had it figured out. We have had over 10 years to perfect our real estate marketing system. With over 87% of the home buyers going to the web during their work breaks, before their evening...(read more)
Joel Burslem of Inman TV-"Get Your Content To The Masses"
2008-01-29 22:15:00 Joel Burslem of Inman TV-"Get Your Content To The Masses". Brokers have all the knowledge in their brains, they just have to get it out to the people. BrokerIPTV: We are at Inman connect, New York city 2008, I am...
Welcome Inman News Readers
2008-01-29 00:33:00 The link’s going to fall behind the subscription firewall shortly but thanks to Joel Burslem over at the Future of Real Estate Marketing blog. He dropped a to one of our many, many posts about Canadians buying real estate here in the states, particularly Arizona, on his blog and it was picked up by the ...
Jay Thompson-Phoenix Real Estate Guy-"blogging is Critical"
2008-01-28 05:57:00 Jay Thompson-Phoenix Real Estate Guy- says "blogging is Critical" to success in today's markets. We were wondering The Floor of Brad Inman's Real Estate Connect New York City 2008 and had the chance to meet up with: I am Jay...
Realseekr.com -Facebook Meets Real Estate At Inman Connect NYC 08
2008-01-28 04:43:00 From The Floor Of The Inman Real Estate Connect 2008, in New York City: Grant Freer, founder and CEO of Realseekr.com. Realseekr is an online social networking sites, that attempts to bring together the consumer looking for property, the agent...
BlueRoof's Greg Tracy Says get a "REAL" web presence
2008-01-28 03:26:00 Greg Tracy Says get a "REAL" web presence-blog, video,search BrokerIPTV: Ww are at Inman connect New York city 2008, and I have got the privilege to start and track down Greg Tracy with BlueRoof.com and Gregs spoke today at Inman... |
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