RSS Subjects — Blogs about "The Long Tail"

The Long Tail

Grabbing SEO by the Long Tail
2008-05-12 22:41:00
Blah, Blah! Technology – Search Engine Optimization is in simple terms a methodology for word relevance and word use. Of course, theres a lot more to SEO, but for the most part, thats the story so far. However, to rank highly for those words you know are relevant to you, it help to rank for more distant phrases and even questions… read more

By: Tech Dispenser - The Computerworld Blog Network

The Long Tail in Blogging Worked
2008-05-04 01:37:00
Are gas prices effecting your business ? I wrote a post the other day on my Ann Arbor Real Estate Talk blog. That was the question I asked ? The Ann Arbor News picked up the post and called me for an interview. They are doing a piece tomorrow, Sunday on how gas prices are effecting different industries in the Ann Arbor Area. So speaking of that long tail.......................She- asked me if she could put in my blog link?Of course, I was thrilled. Hopefully it will drive me more traffic. The point is it was the long tail that got me found. The long tail made the phone ring, and the long tail will send more people to my blog on Sunday. ( I hope ) If you want to watch a cool video on using the long tail in your search, click on the link. It is produced by the Internet Marketing Dictionary. Here is the post, that got me an interview, nothing special. Cheap- Gas or not in Washtenaw County If you are a Realtor like myself, or in any profession, you ...

By: Ann Arbor Area Real Estate

Wake up, real estate bloggers, there is no money in the long tail of search
2008-04-16 17:36:00
I recently had the pleasure of sitting on the panel at RETech and a question about chasing the long tail of search traffic was asked. It greatly surprised me because chasing the long tail of search traffic has been mostly discredited as a viable means of building transactional readership in the niche blogosphere for the past year. Since it seems that the RE Net is slightly behind the eight ball here- lets see if I cant lay out the various arguments for why the long tail should not be targeted and instead should just be a bonus result of chasing the short tail. Read also: The myth of the long tail and the true value of blogging What is the long tail theory? Back in 2004 when Chris Anderson came up with the long tail. He theorized that the future of business is to sell less of more. Collectively, things that are in rather low demand can amount to quite large volumes. So, in the case of Amazon, they would on any given day sell more of all other books combined than th...

By: RSS Pieces real estate blog advice and tools

SEO And The Long Tail
2008-03-26 07:49:00
Perhaps that title should read Search Engine Optimization and the Long Tale. Long tail keywords seem to be the fashion these days and not without good cause. It is often easier to get well ranked using a long tail keyword than it is using a short keyword and it all comes down to competition. When you ...

By: Search Engine Optimization Journal

The Long Tail Of Real Estate Blogging And Marketing
2008-02-18 17:01:00
Much has been written on this subject and much more will be written as the application of the Long Tail theory is put into practice.

By: Real Estate Radio USA Blogzine

Should You Build Links for Competitive Terms or the Long Tail?
2008-01-22 01:48:00
Should you build links for competitive keywords for your business or focus on less competitive terms for SEO? Heads or tails? Sounds simple enough right? When it comes to SEO link building, it just depends on your approach. Some say start with the top tier terms in the titles and tags and other argue to start at the bottom and work you way up5 Zoom(s)

By: BloggingZoom News from bloggers 24 7

Directory per i temi iGoogle, rilasciate anche le API
2008-01-17 08:00:00
Qualche tempo fa avevamo annunciato una directory per i temi di iGoogle. Oggi Peter Dawson ha annunciato che la directory è finalmente disponibile online. E oltre a visualizzare e selezionare i temi puoi votarli, commentarli, vedere quanti utenti usano quel determinato tema. La directory è disponibile semplicemente, recandosi sul homepage di iGoogle, e cliccando su Seleziona ...

By: Geekissimo Blog

Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study
2008-01-13 17:24:00
Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested audience. Like any ...

By: Clicksharp Marketing - Small Business Blog

Are You Writing for the Long Tail or are You Stuck with the Short Tail?
2008-01-08 04:45:00
As I have been skimming over many old ezine articles from the past few years. One thing stood out more than anything. (...)

By: Elements of Fishing

Niche Blogging and The Long Tail Explosion
2007-12-31 15:04:00
"All of a sudden things are revealed that were previously hidden..." Blogger Unleashed has called out some of the A-listers for not truly disclosing the "truth" to the unknowing blogger. Now he's telling those who care to listen that "niches are where the action is." In fact, in my opinion, Vic is actually applying the Long Tail theo6 Zoom(s)

By: BloggingZoom News from bloggers 24 7

The long tail keywords on Christmas day
2007-12-29 09:47:00
If you want to get more traffic to you blog, you have to know the Long Tail Keywords. The phrase was first coined by Chris Anderson in October 2004, and it is an important part of SEO for bloggers or websites. I believe "The more long tail keywords in your blog, the more traffic drive to ...

By: Shang Ning's Blog

What is The Long Tail and how does it work?
2007-12-07 00:00:00
The Long Tail was first coined by Chris Anderson in an October 2004 Wired magazine article. It was used to to describe a certain type of online business and economic models -- such as those found at Amazon.com. The term is now widely used throughout the internet, often using different names such as heavy tails, power-law tails, or Pareto tails. The Long Tail and internet keywords Search Engine Optimizers (also known as SEO's) regularly use The Long Tail when it comes to selecting the keywords and search phrases they want to target. This allows optimizers to target keywords that are considered less competitive. By doing so they are able to rise to the top of the search listings easier and attract more targeted traffic from search engines such as Google, Yahoo and Ninemsn. How does this work in the real world? Easy Skips is a client of Adamant Solutions - we designed their website and then targeted the appropriate keywords at no additional cost (It is worth noting that man...

By: website design adelaide

There's No Money In The Long Tail of the Blogosphere
2007-11-28 18:53:00
Nice post from ReadWriteWebWritten by Alex Iskold / November 28, 2007 / 42 comments In 2004 Chris Anderson wrote an influential book called The Long Tail. In it, he argued that the future of business is to sell less of more. The main premise is that collectively, things that are in rather low demand can amount to quite large volumes. This is because there is a large number of people who belong to the long tail and they encompass a wide rage of tastes. A classic example of successful long tail sales is Amazon. A substantial subset of the book sales for the largest online retailer comes from obscure books. Amazon itself could afford to stock up on rare books as well as offer these via numerous online partners. The net effect is that a lot of book sales occured in the long tail. This phenomenon is captured nicely in a quote from an Amazon employee: "We sold more books today that didn't sell at all yesterday than we sold today o...

By: Jaime Vinicius Barros - The Web Experiment

Global ??? ???? 7?? Mega Trend
2007-11-25 14:13:00
??? ???? ????? 2007 ??? ???? ??? ????? ??? ????? ???, ?? ?? ? ?? ??? ???. ?? ??? ? ??? ?? ????. ?? ??? ??? ??? ???? Gloabl ??? ???? 7?? Mega Trend? ?? ???, ?? ???? ??? ??? ???? ?? ????? ? ? ??? 7?? Mega Trend ? ??? ??. 1. Cloud Computing2. "Always On"3. The Long Tail4. Wisdom of Clouds5. Mass Personalization6. Creativity at Scale7. Online Video Syndrome? ??? ???? ??? ??? ? ?? ? ??, ?? ??? ? ???. ?? ?? "??? ????"?? ?? ??? ? ?? ???? ???? ?? ???? "??? ????"??? "?????"? "??? ????"? ???? ? ???? ? ??. ??? ??? ?? ??? ? ??? ??? ????. ???? ?? ? ??? ?? ???? ?? ???. ??? ????? ??? ????? ?? ???? ?? ?? ??? ? ??? ??? ?? ??? ???? ??? ???? ??? ? ? ??? ??? ????? ????? ??? ? ?? ????. ??? ??? ????? ???? ?? ??? ???? ??? ?? ? ????? ??? ???? ??? ?? ????? ?? ?? ????. SK? KT??? ????? ??? ?? ??? ???? ???? ???? ????. ????? ??? ???? ??? ? ?? ?? ??? ? ???.??? ??? ????? ??? ?? ??? ? ??? ???? ?? ??? ???? ??? ?? ?? ???. ???? ???? ???? ??? ?? ??? ??? ?? ??? ????? ??? ??? ????? ???? ??? ???. ??? ??? ???? ??? ???? ??...

By: Gambler's Story

The Long Tail of Real Estate Bloggers
2007-10-03 00:27:00
I had an interesting discussion yesterday about whether blogging will go mainstream and become a real estate marketing medium as ubiquitous tomorrow as agent websites are today. Remember in 1999 when having an agent website, or even an email address, was considered leading edge? After all, a blog is nothing more than an enhanced agent website. We discussed how Active Rain "owns" the blogger community. If indeed blogging becomes "de rigueur" or status quo, then owning the blogger community will eventually encompass owning the most influential voices of the real estate professional community. Why? There's a long tail of smallish cities and towns all across America that still don't have blogging agents. As they come on board (and you see the half hearted blogging attempts of agents in some of these towns on Active Rain), they will understand the community aspects of blogging (as bloggers already understand) and become integrated into the close-knit "blogosphere". You see the evidenc...

By: Transparent Real Estate

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2007-09-10 15:18:00
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By: Gambler's Story

Is the Long Tail Keyword Really Effective?
2007-08-16 07:09:00
I have to admit, when I first heard this video, I was wondering if what I have been focusing on what was right at all.

By: Idiot Affiliate

SEO: Search Engine Optimization Secrets of The Long Tail
2007-08-07 05:53:00
Now that I've gotten my blogging goals together I need to prepare for what cometh through the long tail. This is so that I can achieve my minimum threshold of traffic. For those who don't know, your minimum threshold of traffic is what you need in order to blog full time and quit your day job. For example: If you know that 1000 unique visitors produces $10.00 of income, and you also know that you need to make a financial bridge of $80 a day to quit your day job, then the minimum threshold of traffic you need per day is 8000 unique visitors. 1000 unique visitors = $10 of income $80 / $10 X 1000 = 8000 unique visitors This would also mean that every visitor coming to your blog helps you produce $0.01 of income. Yes, a penny of income each. That is quite low considering that those people purchasing Google Adwords and the such pay usually pay upwards of $0.30 per click. Building The Long Tail of Traffic When you first start a blog any traffic is good traffic ...

By: Get More Traffic

The Big Companies Will Invade The Long-tail
2007-07-08 20:42:00
Don’t you hate it when your business strategy stops being viable? For example, webmasters doing Adsense arbritage had their business model shut down when Google disabled their Adsense accounts. I just read a blog post from Aaron Wall that made me reconsider one of my main business strategies, which is going after long-tail keywords. ...

By: Net Business Blog

The Long Tail Keyword is a Great Way to Boost Traffic
2007-05-31 22:36:00
When I first started out a few years back, I worried about things like keywords and did what most newbs would do when they are first starting a website- I stuffed keywords into most of my articles (at the time I was running a website) hoping to someday arrive on ...

By: Idiot Affiliate

can you get money out of the long tail?
2007-05-21 05:42:00
Techcrunch has a post about a new online media company Next New Networks that plans create new “micro networks”. However, it appears that many of its channels appear to fall into fairly macro topic areas-There’s an indy film channel that will find itself going head to head with Sundance and IFCA couple of auto channels that will be up against, every newspaper in the country, Autoblog, The Speed Channel and DiscoveryTo quote Techcrunch-“The content is niche targeted so it’s not going to appeal to everyone.”That’s exactly the same proposition as all of Next New Networks competitors. The problem is although the “Long Tail” is all about lots of quality niche opportunities, advertisers and their agencies, can’t with the odd exception, get beyond the idea that quantity is the only thing that matters. That’s the problem for all these new niche media opportunities; it’s easy to find the niches, monetizing them is the tr...

By: Influx Insights

Niche Revolution is the Long Tail of Niche Marketing.
2007-03-18 10:55:00
The Callen brothers have started a membership service specialising in creating PLR pacakages targeting niche markets. In their words, “selling to small, niche markets, is a heck of a lot easier than trying to sell to a market with thousands of competitors. It makes sense, doesn’t it? If you’re only 1 of a handful of people ...

By: Internet Mastery Center Blog

The Long Tail & TV Advertising.
2007-02-25 05:27:02
The Long Tail è una regola emersa dallo studio dei numeri delle distribuzioni digitali di contenuti (prevalentemente legati alla musica). Si è poi dimostrata vera in qualsiasi settore, anche offline, dove l’economia del warehouse e della distribuzione hanno raggiunto tali livelli di ottimizzazione da rendere profittevole manutenere immensi cataloghi di contenuti, possibilmente tramite un servizio online dotato di possibilità di ricerca. E per i contenuti televisivi? Vale lo stesso principio, digitalizzare significa avere palinsesti virtualmente infiniti. Aprirsi ai contenuti generati dagli utenti significa aprire le porte alle nicchie. Il problema è: come fare business? In due modi. Il primo più semplice, ma più limitato, è con i contenuti in PayPerView. The Long Tail is a great idea and a potential source of a lot of lovely revenue, but it has some very crucial flaws which are currently preventing it from becoming a new model for content providers. It’s the most basic ...

By: tommaso.tessarolo

The Long Tail of IT Spend
2007-02-16 12:17:00
'The Long Tail' is a 'power law of distribution' used by statisticians to define a expanding market (in any given discipline that is) in terms of the economic and business model of the market. In fact the phrase 'The Long Tail' was coined by Chris Anderson (editor-in-chief) of wired magazine. In simple terms the long tail can be explained with a graph as follows:This graph compares the total average IT spending of organizations of differing organizational sizes. Notice that the graph has a 'Big Head' with high amplitude but is immediately followed by 'The Long Tail' of lower amplitude (or spending) organizations. Though this graph is not 'explicit' in denoting that given the universe of discourse of all organizations which spends on IT, The top IT spending organizations ('The Big Head' of the curve) will still fall short of the collective 'volume' of IT spend that occurs on The Long Tail. This is seemingly true because the 'number' of organizations with a high IT s...

By: The Simulacrum

The Long Tail of Venture Capital: the Deal Flow Learning Curve
2007-01-28 23:02:00
In 1999, working as an analyst for an Internet filtering company, we saw the Long Tail early on. With the top 300 sites comprising 50% of total page views and the top 1500 garnering two-thirds, little did we know at the time that our graphical representations of content and total number of hosts held the secret for Amazonâ€™s, Ebayâ€™s and iTunesâ€™ future sales successes â€“ the economic theory of The Long Tail for multimedia retailers and entertainment. The idea stems from supply-side economic theory, where retailers have to rely on limited shelf space and stocking of popular items (hits) in order to maximize their revenue, thus you have supply and demand setting the price â€“ the economics of scarcity. This fact still holds true for the Wallmarts of today. However, the idea of the Long Tail suggests that if you can make every product available to your customer (an economy of abundance) and get it to them easily while not even maintaining an inventory, then popular item #10...

By: Grandstanding Traction

The long tail vs the bottom of the pyramid
2006-12-02 02:48:10
So the Long Tail is made up of millions of niches. The Bottom of the Pyramid is made up of mass markets made even more mass.

By: Joachim Baan — Anothercompany

The Long Tail of Patents
2006-09-14 20:42:03
Chris Anderson is the author of the wildly popular book The Long Tail: Why the Future of Business Is Selling Less of More. The Long Tail refers to the shape of the long, downward-sloping curve which graphs the number of different types of products available, against the demand for those products. Bricks and mortar companies only have a limited amount of shelf space. These companies, therefore,

By: Blawg IT

Measuring the Success of an SEO Campaign: The Long Tail
1970-01-01 00:59:00
Search engine optimisation is not an exact science, but it is a form of marketing and thus needs to be measured in its performance to monitor whether it is working. We have mentioned before that the ongoing process is one of our key differences from other SEO companies. However, I want to explore here one of the particular metrics that we use to evaluate a campaign. If you have ever spoken to us, you will know that we use a relatively small list of terms to optimise a website, and these are the key terms that you and we have jointly highlighted are the ones that are most relevant to your site. Unlike a PPC campaign, it is not necessary to specifically target every possible minor phrase, "the long tail", in order to appear for that search. Increased trust and authority What an organic search campaign does for you, besides targeting your benchmark keywords, is improve the authority of your website and its general reputation with the search engines. It increases the tru...

By: Seo Blog

Looking to the long tail when seeking topics for your blog
1970-01-01 00:59:00
Many companies are now regularly writing a blog, and Joe talked yesterday about the SEO Benefits of a Company Blog. Once you have that blog, you have to decide what you want to write that blog about. Are you ever stuck for ideas on what to write? At times it seems that there are a never ending amount of topics to choose from, sometimes there can be lots going on in your industry, whilst at other times it can seem that there is nothing new to write about without just rehashing what everyone else might be talking about. One source of ideas for blog topics can be to look at the "long tail" phrases that you perhaps do not rank as prominently as you would like for. You can do some keyword research for this, in the same way as you might when deciding phrases to target with organic search, to ensure that you are targeting something that people might be looking for. This may not work for competitive phrases however, as these are difficult to establish rankings for, but spec...

By: Managed Search Engine Marketing Blog