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inviziads: Monetizing solutions for flash game creators
2008-07-10 09:06:00 Online gaming is big, there is no question about it. Comscore recently reported that almost 1 out of every 2 users on the world wide web plays an online game. Even in India, last couple of years have seen emergence of gaming sites like Zapak, Games2win, Indiagames and many more. However, one of the main drawback these flash game developers face is that, their games can be easily copied. As soon as a new game appears on one site, you can see them popping on other sites as well. So even if the game becomes popular and is played by hundreds and thousands of users, the developers of game don?t really get much benefit out of it. Inviziads addresses this pain-point of flash game developers very well ! It has launched an ad network network that will help flash game developers to monetize the game if it is being played on a different site other than its origin. Now the game developers will actually want their games to be copied !
Play Cricket match online for free from Zapak
2008-05-20 19:55:00 Now all the cricket fans around the world is infected with IPL (Indian Premier League) fever. Its actually bonanza for cricket players who got contracted and real miss for those who could not... read more at >> http://skvnet.blogspot.com
Reliance Entertainment buys 200 movie theaters in U.S. - Are they spreading
2008-04-16 14:07:00 I just came across this news in Business Week that mentions Reliance Entertainment has bought around 200 movie theaters in U.S. within last 3 months alone. I have been quite surprised at how aggressively Anil Ambani owned, Reliance entertainment, arm of Reliance ADAG has spread the wings in such a short span. Within last 2-3 years it has entered into nearly every business in entertainment space. A look at different ventures of Reliance Entertainment: Venture Entertainment Space Zapak online gaming and downloads Bigflicks offering online/offline movie rentals BigAdda Indian social networking site BigTV offering direct to home (DTH) services BIG92.7FM India’s largest private FM radio network ADLAB Films producer, distributor, processor and movie theater owner of Indian cinemas BIGwhat? ...
Zapak.com organizing National Gaming Tournament
2008-03-28 17:13:00 Reliance Entertainment’s online gaming portal Zapak is organizing ?Zapak Gameplex Battlefield? a National Gaming Tournament, to be held in 11 cities across India at Zapak Gameplex from the 7th of March to 30th March 2008 on weekends. Zapak.com India’s largest Gaming portal offering free online games including multiplayer, arcade games, action games, sports games, flash games, ...
Nunook community gaming network: how will users get hooked if they cannot r
2008-03-03 11:40:00 Community based gaming is growing at a fast clip in India. With majority of younger population hooked on to computers/ Internet more than ever before, this industry is set to grow even further. Quite a few players have already set their foot firmly in this sector. Players like Indiagames, Zapak and Games2Win already command respectable user base. Additionally, other players like Indyarocks and FXlabs have made recent forays into this space. Undoubtedly, community based gaming has a huge potential in India and the big names are set to exploit this potential growth. I came to know about another startup in this space, when founder of Nunook mailed me about his startup. Here are my initial impressions. The idea behind Nunook is a very good one - allowing users to compete against each other, creating your own unique avatars and in the process socializing and interacting with your friends. I honestly was not too impressed as soon as I loaded the homepage (with quality of graphics an...
ZAPAK LAUNCHES CARTOON NETWORK GAMES, FANTASY CRICKET GAME
2008-02-14 12:28:00 Zapak, Reliance Entertainment’s unplanned recreation portal, has launched unplanned games from the Cartoon Network stable. Zapak currently features 17 games, patch Cartoon Network’s possess place has 32. Interesingly, not some of the games are ordinary …
By: Online casinos
Zapak to Acquire Sony Online
2007-12-24 10:45:00 Coming up in the next few days is a strategic acquisition of Sony Online Entertainment (SOE) by Reliance ADAG Group company and top player in the Indian gaming space, Zapak Digital Entertainment. Sources familiar with the deal said Zapak is all set to acquire SOE for a whopping $300 million (Rs 1,200 crores). The deal, ...
By: Latest News
Is Zapak buying Sony Online Entertainment ?
2007-12-23 17:53:00 Sony Online Entertainment (SOE), a game development and publishing division of major brand Sony was in news a week earlier for being acquired by Indian gaming company Zapak.com, which is part of ADAG led by India's own Anil Ambani. Economic Times report published this news as Sony Online Entertainment (SOE) being acquired by Zapak.com for ...
By: India Web 2.0
Nat Geo, Zapak launch interactive website
2007-12-05 17:58:00 Nat Geo has partnered with Zapak.com to create a unique Web site at www.brilliantbrain.in. The Web site packs lots of mind-tickling features for viewers to check their ‘Genius Quotient’, and win numerous prizes. The features include: mind-games, brain-teasers, multi-player games, blogs, an ‘ask the expert’ section, videos of local and international geniuses, etc. The person ... SHARETHIS.addEntry({ title: "Nat Geo, Zapak launch interactive website", url: "http://www.freshnews.in/nat-ge-o-zapak-launch-interactive-webs-ite-18975" });
By: Latest News
Zapak.com unveils plans to go Global! Also Revamps its Website
2007-09-28 15:02:00 Zapak Plans to go global? Zapak.com which recently won the award for excellent work in 'Branding' at the Asia Brand Congress against nominees like google and naukri.com held in Mumbai on the 26th & 27th of this month has unvieled plans to go global by venturing into markets like China and Europe by launching gaming portals for those markets.Zapak COO Talks on Global PlansZapak COO Rohit Sharma said "We are launching a European site and a Chinese site and are looking to be a global brand very soon. We may also invest in some studios because software creation and ownership are key in gaming"Zapak Revamps site again.. Zapak had revamped its site once after its first revamp in April this year and had changed its homepage from a pure gaming centric homepage to more like a portal i.e. it had a list of all the services like zapakmail, zapak tv etc. Now zapak has revamped the site once again and gone back to its earlier strategy o...
By: WATblog
Zapak.com unveils plans to go Global! Also Revamps its Website
2007-09-28 15:02:00 Zapak Plans to go global? Zapak.com which recently won the award for excellent work in 'Branding' at the Asia Brand Congress against nominees like google and naukri.com held in Mumbai on the 26th & 27th of this month has unvieled plans to go global by venturing into markets like China and Europe by launching gaming portals for those markets.Zapak COO Talks on Global PlansZapak COO Rohit Sharma said "We are launching a European site and a Chinese site and are looking to be a global brand very soon. We may also invest in some studios because software creation and ownership are key in gaming"Zapak Revamps site again.. Zapak had revamped its site once after its first revamp in April this year and had changed its homepage from a pure gaming centric homepage to more like a portal i.e. it had a list of all the services like zapakmail, zapak tv etc. Now zapak has revamped the site once again and gone back to its earlier strategy o...
By: WATblog
Katrina Kaif & Malika Arora at Zapak bash
2007-08-24 20:20:00 Malaika Arora khan, Katrina Kaif and other Models Sizzles on the ramp at Zapak Annual Bash.
Zapakmail partners Malhar - 2000 free passes on offer!
2007-08-09 09:29:00 We had written about zapak tie up with maxim and how zapak was turning into a portal with everything from games, email and video content being available on the site. Now it seems there is clear intent from zapak to get the youth hooked on to its mail services by partnering with Indias largest college festival Malhar. Zapak is offering 2000 free passes to Malhar. All users have to do is simply log on to malhar.zapak.com, register themselves and an e-pass will be emailed to their ZapakMail id. Zapak seems to be running a few contests as well along with offering malhar passes. One is 'Zapak Hot Shots at Malhar' contest which requires the user to log on to malhar.zapak.com and answer a simple question and the other two are on Zapak.tv. 'Shut up and Shoot' contest where users can upload a 3-min silent movie and 'Project Press Play', another Zapak.TV contest, users can upload their videos, irrespective of their time duration. The winners get VIP passes ...
By: WATblog
Indians Get Free Cash And Games From Zapak
2007-07-11 19:58:00 I have seen zapak advertisements everywhere but I did not go to website to play games and win cash for using zapak mail. After few days one of my friend told that zapak.com is giving away free games to download. So I thought to check it out so that I can find some cool games to download. I want to download the games because I want to play when ever I am free. So I checked the website I found cool new games to download. But I can play those games only for 30 days after that time I have to buy the games which are priced very low. And also one more thing we can create free email with zapak. And there is contest going on. We have to chance to win cash for just using their email. Only thing is we have to use their mail regularly. They will send email suppose if we have win the cash. So zapak is full of benefits. This is the second Indian site I have seen where we can get some cash with out investing a dime. Instead of using any other email if we use zapak mail regularly we have a chan...
By: Blogging Demo
ZapakTV launches Maxim Channel.. Sexy.. Hot.. or Sleazy?
2007-07-10 11:44:00 Trust Zapak to be scandalous with everything they do! So if earlier it was the postmen ad for zapakmail now their attention is moved to Zapak TV.To cut the long story short I get this mail from zapak and i think a picture says a thousand words so here is the pic..If the above mailer is any indication of what holds for users then what you encounter at the zapak.tv maxim channel is far more .. ahem.. sexy.. hot.. or sleazy.. depends on your moral sensibilities ( One needs to note that many of zapak users are possibly under the age of 18 some of them under 10 as well because of the games and the above content just may not be appropriate for such a young audience. Im sure the self proclaimed moral police of India which has given orkut a lot of trouble might notice this!)What I make of the zapak strategy?I think they are trying too many things at one time. There is no clear positioning for zapak as a brand. When they had launched as a gaming p...
By: WATblog
Zapak gets into game based branding!
2007-07-03 09:40:00 Well this is an interesting move by the gaming player zapak. I was just browsing the site as i read this release about them launching and exclusive F1 zone for Formula 1 fanatics when I saw this game. It said "An exam stress buster game by IMS". For all those who dont know IMS is a B School coaching institute for CAT/XAT/MAT etc aspir-ants who dream of going to B-Schools like IIM Ahmedabad. So here is a very interesting way in which IMS is using the zapak game platform to connect with its audience on the exam perspective.Also this isn't the first time that zapak has introduced in game branding.. even earlier with the Aakhri thumsup campaign a game was introduced which can still be played here.A fellow WATconsultant informed me taht this form of in game branding was first introduced by Contests2win.com almost 4 years ago which also had games which later came to be known as games2win.But i feel Zapak with the amount of advertising its doing (both for its mail ...
By: WATblog
Postmen upset with Zapakmail ad.. Forces zapak to recall ad
2007-06-13 13:52:00 Internet is fast becoming a medium that seems to be upsetting someone or the other. So after the orkut vs shiv sena saga (which is still heating up with google being told to block orkut and google refusing to do the same as i last read in an offline article) comes the postman vs zapakmail saga. To know about why postmen in the country are upset with zapakmail have a look at this ad.. The above ad tries to shows how zapakmail is faster than ordinary mail. This ad and the positioning of zapak mail upset The Indian Post and Telegraph Services sent a letter of objection to Zapak Mail. Zapak on receiving the complaint has agreed to pull the advertisement off-air.Arun Mehra, chief marketing officer, Zapak Mail said the following to agencyfaqs, “The TVC compares two e-mail services - and not a postman with Zapak Mail as it is being perceived.” Despite being clear on their stand, the company is taking corrective measures to ensure that no damage is done to the sentiments of the ...
By: WATblog
Hotmail Evolves and Zapakmail's World Record
2007-05-08 09:00:00 Hotmail has a special connection with most Indians, mainly because of the Sabeer Bhatia connection.Hotmail was launched on July 4, 1996 and in less than six months, the website attracted over 1 million subscribers. As the interest in the web-based email provider increased, Microsoft eventually took notice and on December 30, 1997, Hotmail was sold to Microsoft for a reported sum of $400 million.Every Indian techie suddenly wanted to be a Sabeer Bhatia. Hotmail was truly one of the first major successes in the web world (Web 1.0).Keeping Web 2.0 in mind – Hotmail has evolved. Microsoft has announced the launch of Windows Live Hotmail globally in 36 languages with AJAX and a lot of other cosmetic appeal.So what’s new?There’s a Classic View and a Full versionHere are a few features:The colour of safety:"We want to make security so simple you don’t even have to think about it. The bar at the top of your message comes in two colors which alert you to suspicio...
By: WATblog
Zapak gets a revamp.. looks to rule the 21 crore gaming market
2007-04-05 17:16:00 Zapak got a revamp recently and added an unlimited emailbox along with the other niche offerings like zapak girls and zapaktv. I also got a promotional mail from zapak (as im a subscribed member) informing about two free games i can download. Besides for revamping the site zapak is planning to increase its offerings and open gaming cafes in the country. The company is looking at introducing subscriptionbased content next month. "Presently, our portal offers 220 games. We have also launched a special gaming zone for women called zapakgirls.com, where one can play 25 games. While most games on the internet are based on adventure sports we have created special content for women based on fashion and makeover besides offering interesting puzzles. We will be adding new games to this site soon,'' said Rohit Sharma, COO, Zapak. "We will be setting up eight cafes covering all metros in the country by the end of April and by March 2008, we will have 250 cafes in 35 cities,'' Sha...
By: WATblog
Zapak ties up with dominos for cricket game promotion
2007-02-28 08:29:01 Buy a pizza get cricket game free! That seems to be the promotional campaign that has come about after a tie up between Zapak and domino's.Zapak is giving away game cd's which include their cricket game as well on the purchase of domino's pizza's. Now considering that zapak is an online portal giving game cd's could be a move to test the waters in personal computers and console games as well. After all being backed by reliance means it has all the money it needs to venture into a market.Arun Mehra, CMO, Zapak.com, said, “We have a promotional budget of around Rs. 35 lakhs for this initiative. We are promoting the scheme through internet, mobile and radio.” And its not only domino's Zapak plans to continues such promotions through tie ups with other brands like zod and lenovo!Hmmm.. god help the gaming segment with zapak on the loose with so much money i hope some of the gaming pie is left for the smaller players as well.Source - Exchange4Media
By: WATblog
Zapak gets girly with Zapakgirls and soon to go kiddy!
2007-02-19 20:19:02 There is no better proof of Girl power than this! Zapak has gone ahead and set up a new section all together new website called zapakgirls.com for girl gamers! And it seems zapak is not the only one acknowledging woman prowess in gaming. Indiagames which is launching a gaming tournament in the first week of March in Mumbai, will have a separate set of matches for women.According to Rohit Sharma, COO, Zapak Digital Entertainment, “About 12% of the gamers who get on to zapak.com are women, and we want to increase that to 25%. We have about 300 games that would interest girls — but there are some which are specifically for women, say on fashion and styling.”According to Vishal Gondal, CEO, Indiagames, there seems to be very few girls in their teens who spend their time gaming. Which is why Indiagames plans to reach out to them at college fests, starting next month, with special tourneys for them. “ well this seems like an interesting strategy to target the teen ...
By: WATblog
Zapak gets girly with Zapakgirls and soon to go kiddy!
2007-02-19 08:19:01 There is no better proof of Girl power than this! Zapak has gone ahead and set up a new section all together new website called zapakgirls.com for girl gamers! And it seems zapak is not the only one acknowledging woman prowess in gaming. Indiagames which is launching a gaming tournament in the first week of March in Mumbai, will have a separate set of matches for women.According to Rohit Sharma, COO, Zapak Digital Entertainment, “About 12% of the gamers who get on to zapak.com are women, and we want to increase that to 25%. We have about 300 games that would interest girls — but there are some which are specifically for women, say on fashion and styling.”According to Vishal Gondal, CEO, Indiagames, there seems to be very few girls in their teens who spend their time gaming. Which is why Indiagames plans to reach out to them at college fests, starting next month, with special tourneys for them. “ well this seems like an interesting strategy to target the teen ...
By: WATblog
surfgold to handle loyalitymarketing of zapak.com
2006-12-07 01:10:01 Exchange4media: Reliance ADAG has assigned the loyalty marketing account of its recently launched casual gaming portal, Zapak.com, to SurfGold India Pvt Ltd, a loyalty marketing consultancy SurfGold will use its proprietary ‘Loyalty Engine R4’ technology to integrate with Zapak.com and create a point based loyalty programme. It will allow loyal gamers to earn points for playing games on the portal and redeem their points for exciting rewards.
By: WATblog
Zapak to launch zapak.tv
2006-12-04 13:06:02 Zapak.com the gaming portal which is backed by Reliance ADA Group, will soon have a new 'Zapak TV' feature, which will offer audio visual content such as online game reviews, features on online gaming, news on the online gaming industry as well as contests, presented by video jockeys and gamers.Zapak currently is a casual online gaming portal, with around 150 games on board but its future plans include venturing into Massively Multiplayer Online Games (MMOG) content. And for this purpose Reliance ADA Group would be pumping in 100 crores into this gaming site.So how does Zapak plan to spend these 100 crores? Well Zapak already has tie ups with 10 studios which provide 20 casual, flash based games to Zapak, on a monthly basis. Moreover, they are comping up with gaming cafes, 'Zapak Zones' across 100 Indian cities within the next two years! WOW!So does gaming have such a huge potential in india? Well the following stats should answer that qu...
By: WATblog
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