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BLACK AND WHITE PEOPLE FURNITURE
2012-05-23 18:24:00 Although we're not exactly sure about the case of race relations down in the American state of North Carolina, the following commercial for The Red House Furniture Store certainly raises our brows. If the jingle alone doesn't blow your mind, just wait until it gets to "black" or "white" furniture. And to think--all this time and historical tension--and racism will ultimately end with the purchase of a brand-new couch or bed. Epic!
Using Facebook Advertising to Super-Charge Your Real Estate Investing
2012-05-20 17:01:00 Unless you’ve been living under a rock for the last five years, you know Facebook. You probably can’t go two hours without checking your wall, ?liking? your friend’s comment, and laughing at a video of a golden retriever playing the piano (seriously, check that one out. I’ve put a link on my own Facebook page!) ...This Article is Copyright © 2004-2012 BiggerPockets, Inc. All Rights Reserved. Using Facebook Advertising to Super-Charge Your Real Estate Investing
More Online Advertising Stalking - GsiMedia
2012-05-05 03:41:00 How long will it be before companies get the message that internet users don?t want to be stalked? Back in 2009 I wrote an article about some bunch of asses doing the same thing. Who had ever heard of ScoreCardResearch.com? Well based on my article reads, I?d say the almost 50,000 people are now better ...
QR Codes: The Next Big Thing For Mobile Advertising In India?
2012-04-26 12:24:00 You must have seen something like this in a number of print advertisements, flyers or even on product packages. These are known as QR Codes and these could be the next big thing in mobile advertisement in India. Possible uses of QR Codes : QR Codes add an element of engagement and interactivity to print ads and other static advertising mediums. It can also be used to provide more information about the brand or product. It basically takes the brands communication to the next level. It is a fun experience for the consumer as well. A brand can use QR Codes to offer mCoupons (mobile discount coupons), lead to a webpage, offer information, and create a fan base and many other similar processes. India specific challenges:Â Smartphone usage is slowly picking up in India, but it is still a fraction of the overall mobile handsets being used in the country. Add to this the fact that very smartphones have pre- installed QR Code Reader. Even if it is there very few users are aware of it. Also ...
By: WATblog
Billing Hotspot Sebagai WiFi Advertising
2012-04-26 08:17:00 Software Billing Hotspot selain berfungsi untuk menghitung tarif pemakaian pengguna wifi hotspot juga berfungsi sebagai WiFi Advertising atau WiFi Ads. Posts Related to Billing Hotspot Sebagai WiFi AdvertisingManfaat Menggunakan Billing Hotspot-Memberikan kemudahan bagi operator hotspot membuat voucher secara cepat dan mudah -Kemudahan mengetahui pemakaian pengguna hotspot secara realtime -Aplikasi Biling Hotspot berbasis web sehingga bisa ...
By: Billing Hotspot
Google AdWords For YouTube: Next Big Thing In Digital Advertising?
2012-04-25 11:00:00 Digital advertising has grown manifolds over the last couple of years. Search advertising still controls the major chunk of digital advertising revenue, but other forms of digital advertising are slowly catching up. Google recently introduced Google AdWords for video advertising, which will allow advertisers exploring the digital space to advertise on multimedia platforms. At the Ad Age Digital Conference, last week, Google had introduced Brand Activate Solutions, a brand metrics tool. During the Google AdWords for video advertising announcement, Google revealed that they will be giving away USD 50 million in free Google AdWords advertising in order to help 500,000 businesses enter the video advertising space. This new addition is analogous to Google search advertising. Advertisers will be able to create and manage video campaigns from the same control panel as search and display ads. An advertiser will have to pay only when someone chooses to watch their ads. Google Campaign Insig...
By: WATblog
SNOOP DOGG SMOKABLE BOOK
2012-04-20 06:42:00 Yes, its 4/20 and yes, we do have stoner readers. Or maybe just a handful of "creatives" that pull a few in between brainstorm sessions? That being said, here's a sweet branding move from none other than "King Stoner" himself, Snoop Dogg. It comes in the form of a book. Rolling Words are a series of lyric-ridden, hemp-covered, pages that double as rolling paper for your "tobacco." Oh and did we forget to mention the matchstick striker binder? Thank San Francisco-based agency Pereira & O'Dell, the crew that created the book as promotional strategy for Snoop Dogg Kingsize Slim Rolling Papers.
ANDRZEJ DRAGAN'S "OLD" PORTRAITS
2012-04-16 08:14:00 Polish photographer, composer, physicist (yes, physicist), Andrzej Dragan presents a rather creepy, but awesome series of photos from his "Old" series produced for creative agency JWT. The pics depict aged versions of infamous people like Bruce Lee, Marilyn Monroe, and even Adolf Hitler. Weird, we know, but trust us, it's real quality stuff!
Fourth Circuit Vacates Most of Flawed Keyword Advertising Decision
2012-04-10 02:42:00 Big keyword advertising decision today: the Fourth Circuit decided Rosetta Stone v. Google. The court did the right thing. It vacated the exceedingly Google-friendly decision incorporating sloppy analysis and incorrect application of trademark law, and remanded for the Eastern District of Virginia to reconsider the case in light of proper standards. In the end, I think the result will be the same — on re-examination, Google won’t be directly or indirectly liable for counterfeiters’ purchase of Rosetta Stone’s trademark as a search engine keyword. But this time, the analysis won’t be tortured and misleading.
?Groupon Surfers? Game The System
2012-04-05 19:50:00 When I ran in to a friend on the subway this morning who came straight from the gym, I asked a standard question but got a very surprising answer. ME: What gym do you go to? FRIEND: Well, it changes. Groupon has so many fitness deals that I keep switching gyms and saving money. It ...
div>The reason Marketing and Advertising Consistency Can
2012-04-02 17:30:00 div> The reason Marketing and Advertising Consistency Can Make A Difference In Your Small business The notion and understanding of being consistent in your marketing and advertising is not a specific thing you see talked about much on the net. We do not understand why this theme does not get more awareness because it is undoubtedly deserving of it. Nevertheless the absence of regularity in all you do in your business will have a detrimental impact on conversions. Underlying the factors to give consideration to this pertains to the way humans observe their environment and then react to it. Whenever our experiences are not what we expect, based mostly on prior experience, then it brings about uneasiness and can certainly instinctively seem irrational. When these situations come about, the common response is to move away from it, and the reaction is identical if it happens in your marketing. One common facet of online marketing where this influence is highly prevalent concerns squeeze ...
BrainMeld Industries Can Influence Purchase Intent
2012-04-01 15:40:00 Here at the lab we research and demonstrate an array of technologies that measure consumer interactions with marketing and products. We can measure how long you pay attention to an ad, we can measure how long you touched an individual product on a supermarket shelf, and we can even measure your facial expressions and head ...
17 THINGS YOU SHOULD DO IN YOUR VERONAS
2012-03-28 15:00:00 Nothing like a well-executed viral video to make us smile over here at República. We're pretty easy to please and funky shoe/boot company, Native, does just that with the funny 17 Things You Should Do In Your Veronas. Sit back and watch the laughs fly. Nicely done!
Advertising Using Blogs
2012-03-22 23:33:00 Advertising Your Blog In Your Email Signature: If you have a blog that you are particularly proud of, and that you want to share with other people, there are a lot of free ways that you can get your blog noticed. One of those ways is something that you do everyday, and that you may ...
Ninth Circuit Affirms False Advertising Finding Against Skydiving Marketer
2012-03-19 05:38:00 Skydive Arizona, Inc., has sold skydiving services under its SKYDIVE ARIZONA trademark since 1986. Cary Quattrocchi, Ben Butler, and others, d/b/a 1800SkyRide (“Skyride”), operate an advertising service that makes skydiving arrangements for customers and issues certificates that can be redeemed at a number of skydiving drop zones. Skydive Arizona sued Skyride in the District of Arizona for false advertising and trademark infringement. On its false advertising claim, it alleged that Skyride misled consumers wanting to skydive in Arizona by stating that Skyride owned skydiving facilities in Arizona when it did not. It also alleged that Skyride deceived consumers into believing that Skydive Arizona would accept Skyride’s skydiving certificates when it would not. Following partial summary judgment and a trial, a jury awarded Skydive Arizona $1 million in actual damages for false advertising, $2.5 million in actual damages for trademark infringement, $2,500,004 in pr...
MISSION MAP PROJECT
2012-03-15 16:15:00 San Francisco-based creative agency, Charlie Agency, teamed up with local neighborhood artists like Mike Giant and local businesses to create an interactive neighborhood map known as the Mission Map Project. The project features a video profile of several establishments that make the infamous Mission District what it is. Check out the story behind the collaboration and some of the favorites like Benny Gold and Anthony's Cookies:
Outsource Advertising Design to India
2012-03-15 12:17:00 CA Infotech India is providing high quality innovative advertising design and promotional advertising for businesses of all sizes
Comments on: Secrets of the PPC advertising
2012-03-15 12:17:00 Comments on: Secrets of the PPC advertising
Outsource Advertising Design to India
2012-03-15 12:17:00 CA Infotech India is providing high quality innovative advertising design and promotional advertising for businesses of all sizes
Comments on: Monitoring of PPC Advertising
2012-03-15 12:17:00 Comments on: Monitoring of PPC Advertising
Comments on: Pros ans cons of PPC advertising
2012-03-15 12:17:00 Comments on: Pros ans cons of PPC advertising
Outsource Advertising Design to India
2012-03-15 12:17:00 CA Infotech India is providing high quality innovative advertising design and promotional advertising for businesses of all sizes
False Advertising Claim Over Surf Boards Rides Litigation Wave to Seattle
2012-03-12 05:36:00 A false advertising claim over competing stand-up paddle boards has ridden the litigation wave all the way to Seattle. On March 9, plaintiffs Jimmy Lewis and Fuacata Sports LLC filed suit against competitors Trident Performance Sports Inc. and Starboard World Limited, alleging that defendants included a photo in their catalog showing one of plaintiffs’ custom, high-performance boards in competition — altered, so it appears to depict one of defendants’ production boards. Plaintiffs’ complaint states that “[d]efendant Starboard World Limited created a 2011 Starboard SUP [Stand Up Paddleboard] product catalogue which incorporates a picture of a Starboard-sponsored athlete riding a Jimmy Lewis custom ‘gun’ board in extremely challenging Maui surf conditions. This photograph was placed on the same page as the Starboard Pro Wave ‘gun’ board, which was new edition to the Starboard SUP product line. The photograph, found on page 52 of...
DOLLAR SHAVE CLUB
2012-03-08 18:05:00 Yo dudes! Want quality razors delivered right to your door for a low monthly charge? Then holler at the Dollar Shave Club. Sort of like a Netflix for razorblades, this genius company/service promises quality product delivered right to your doorstep for a small monthly fee. Members can currently choose from three different razor types depending on their manly needs. But don't let all the fancy gimmicks and smoke and mirrors get you, just peep their ad for the real scoop. Truly epic stuff!
Special Feature: Online Travel Companies To Spend Big On Advertising
2012-03-06 17:30:00 Online Travel & Tourism companies are expected to spend large sums of money on advertising. Expedia.com that made an entry in India with its ‘Big Daddy of Online travel’ campaign had spent 25 Corers on ad-budget last year. This year it has set aside Rs. 60 Crores. Expedia has just commenced a new campaign that focuses on its comprehensive service offerings – ‘One word for travel’ While cash-rich Yatra.com has earmarked Rs. 30 Crores for its advertising, it has gone ahead & hired ZenithOptimedia as a media planning and buying agency. The agency will handle the ad-slot buying & placing mechanisms. These high budget ad campaigns work ever? Yes, according to Expedia India Marketing Head Manmeet Ahluwalia, “After we announced the official launch of Expedia in India last year backed by the campaign, the total revenue has increased by around 200 per cent in 2011 compared to 2010â€. However, the figures for both the years were not confirmed by the firm. Expedia h...
By: WATblog
SingTel Wants Amobee; Willing To Pay US$ 321 Million For Mobile Advertising
2012-03-05 06:57:00 SingTel, Singapore Telecommunications Ltd has expressed desire to buy mobile advertising solutions firm Amobee Inc. for US$ 321 Million. US based Amobee offers mobile advertising services to operators, publishers and advertisers globally. With a customer base of over 400 Million in 25 Countries, it will be SingTel first major overseas investment since 2007. Despite the buy-out, SingTel, plans for Amobee to remain an independent company and remain headquartered in Silicon Valley. Furthermore, SingTel also wants to retain its existing management team. The focus here seems only to acquire the technology & customer-base. Customer engagement is crucial if one wants to enhance the dismally low Average Revenue Per User (ARPU) in a vast continent like ours. Calls & SMSes are fairly routine & reach a ceiling. The only way up is to offer innovative Value Added Services & to push paid-advertisement. However, given the screen real-estate & other constraints, one needs an ex...
By: WATblog
Promoted Tweets Are The New Add-On For Mobile Advertising By Twitter
2012-02-29 08:37:00 Now Tweeple will be able to see the Promoted Tweets on the go which will showcase the Promoted accounts. Twitter has lately announced that it has added Promoted Tweets to its iPhone and Android apps. This marks a new phase in mobile advertising. These tweets will be seen in the Twitter timeline as vented out in the official Twitter blog post. Twitter said, “Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline. With Promoted Tweets, in search we will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn’t relevant to you, you can easily dismiss it from your timeline with a single swipe. Promoted Accounts appear in your list of Who to Follow recommendations.” While Twitter users were busy tweeting, promoted tweets would follow them as they scro...
By: WATblog
MARK RONSON'S BEAT 2012
2012-02-28 16:44:00 London-based producer, Mark Ronson, teamed up with Coca-Cola and Olympic athletes to produce what's been dubbed as Beat 2012--an all-star compilation of sounds of sports pieced together to create a dance track. Here's a short produced by Somesuch & Co. about all the work and inspiration that went into the creative process of making it all possible.
Special Feature: Vserv’s In-App Advertising Creates Higher Earning Po
2012-02-20 11:39:00 Vserv’s business strategies seem to be appeasing & hence Technology architect veteran T. S. Ramakrishnan, has chosen to be its Technology Advisor. Vserv has had quite a climb in a small span of time. We had reported about Vserv way back in June last year when PayMate put up money to encourage in-App advertising. Developed by Dippak Khurana and Akshay Padwal, Vserv acts as a community Market Place for Ads. Developers, Publishers and Advertisers who wish to monetize their wares, can make use of Vserv ready-to-fit architecture to incorporate advertisements with Vser’s tie-ups with ad sources. One such enterprise which owes its success to Vserv is ‘Twist Mobile’, which has over 15 apps in Nokia Ovi store that have been neatly monetized using Vserv’s engine. The ad engine relies on the J2ME or Java platform which is one of the oldest platforms meant for mobile technology. Scalability & cross-platform operability being the firms largest strengths, Vserv can easily make ...
By: WATblog
Taxis Are The New Avenue For Advertising. Will It Work?
2012-02-20 06:56:00 Out of Home (OOH) Advertising company En Route has come up with a potentially market altering medium to show advertisements to people who are traveling in taxis. En Route’s digital entertainment network called Flo has been installed in more than 250 taxis owned by EasyCabs. It appears that advertisers really want to gathered attention of consumers by any means. Small TFT-LCD screens fitted at the back of the head-rest are being used which can be directly or remotely fed with relevant multimedia. With touch-screen functionalists, where users can interact with the advertising. This sends a whole lot of valuable information back to the advertising agency. How many actually showed interest in the products? Which format of ads work better? How to engage the audience more? Will games work better than mere video, etc. At present Buzzr.in is the only company that has shown interest in such medium advertising as it claims to be the only India site offering deals through digital sign...
By: WATblog
HOME BILLBOARD
2012-02-14 15:27:00 Marketing company, Braniacs From Mars, is offering home owners monthly stipends of $2000 USD for painting over your house and turning it into a billboard. Though we can't really comprehend why anyone would want to do this, we're not ruling out the necessity for extra household income, especially during this volatile job market with foreclosures running rampant! Interested home owners can submit a home billboard application here. Not a bad way to handle that pesky mortgage!
Making Money With Internet Advertising ? How to Learn Internet Marketing &
2012-02-09 23:34:00 Making Money With Internet Advertising People look to become internet marketers for all sorts of reasons; make more money, get away from the grind of the 9 to 5 job, have more choice in life, etc. The beauty of internet marketing is that it can be the answer to all the above and more and ...
Lawsuit pins false advertising on Brett (AP)
2012-02-07 19:48:00 Lawyers are seeking class-action status for a lawsuit that claims Hall of Fame slugger George Brett has been falsely advertising necklaces and bracelets as being able to help improve health and sports performance. A lawsuit filed Monday in federal court in Des Moines claims Spokane Valley, Wash.-based Brett Bros.
By: MLB News Blog
Making Money With Internet Advertising ? How to Learn Internet Marketing &
2012-02-06 23:36:00 by Ralph Zuranski Making Money With Internet Advertising People look to become internet marketers for all sorts of reasons; make more money, get away from the grind of the 9 to 5 job, have more choice in life, etc. The beauty of internet marketing is that it can be the answer to all the above ...
FLYING CHRONICLE MARKETING
2012-02-01 17:38:00 Now this is what we call creative marketing! To promote the upcoming American film, Chronicle, Fox a hired viral marketing agency, Thinkmodo, to deliver. The result? A couple of remote-controlled flying "bodies" that took over the New York City sky. Check out the behind-the-scenes and stir that it caused:
PPC Advertising vs Social Media Advertising for Small Businesses
2012-01-31 10:45:00 Wondering whether PPC advertising or social media advertising is best for your small business? The truth is that a combination of the two is usually the best marketing bet for businesses. However, it's important that you understand the differences between PPC advertising and social media advertising before you set up a marketing campaign for your small business. Cost Here's the basic difference: PPC advertising will definitely cost you, but social media advertising probably won't. With PPC – or Pay Per Click – advertising, you're essentially paying for your traffic. Most campaigns are set up so that you put your advertisement on web sites that are likely to drive traffic to your own (the popular Google AdSense, for instance, puts your advertisements on pages that have similar keywords to your own). Each time a user clicks on the ad to get to your site, you're charged a certain amount of money. Higher quality PPC...
Google Wallets Are Filled By Advertising: Surprised?
2012-01-30 11:24:00 Google has an astonishing 96 per cent of its annual revenue coming from Advertising! Google made US$ 37.9 Billion last year, out of which 36.4 Billion came via the advertising route. According to the latest revelations, Advertisers are literally flocking to the Google’s tavern to showcase their products or simply put the word out. Google has risen in the ranks to become Industry’s leading search providers. But, that’s just a foundation on which Google really carries out its Business. Based on the success of their search, Google leveraged the trust laid on it by people to profitable use by making advertisers pay, sometime heavily, to out their advertisements within the search results. So, who has been filling Google’s coffers? In 2011 the Finance & Insurance industry was the biggest contributor. It added almost US$ 4 Billion to Google’s kitty. Out of this Industry, leading Insurance & financial service provider StateFarm lead the way with US$ 47.3 Mi...
By: WATblog
Advertising on the top of a cab?
2012-01-29 18:06:00 I?m a big believer in always testing new marketing ideas. After all, an idea you think is never going to work may turn into a blockbuster method and get you a ton of deals. In fact, just this morning I had a friend of mine email me and tell me that he was in a ...This Article is Copyright © 2004-2011 BiggerPockets, Inc. All Rights Reserved. Advertising on the top of a cab?
Advertising Anarchy: ALCATRAZ
2012-01-16 23:59:00 Perfectly timed to coincide with tonight’s series premiere of ALCATRAZ on Fox (CityTV in Canada) comes theTVaddict.com’s latest edition of “Advertising Anarchy,” our continuous series in which we offer Hollywood some unsolicited advice on how they might wish to promote their wares to an increasingly skeptical audience. You’re welcome.
By: the TV addict
Are You Paying Enough Attention to Mobile Advertising?
2012-01-05 08:56:00 Before I start this article, allow me to greet you Happy New Year this 2012 year of the black water dragon. This year will bring prosperity according to astrologers and specially those who believes in Chinese astrology. And those businesses that relates to water will have a good chance to succeed unlike those connected with ...To Read More of This Topic, Click This Link >> Are You Paying Enough Attention to Mobile Advertising?
The Infiniti Snowball Fight 2011
2011-12-27 01:46:00 Great commercials are rare, and this series poking fun at the pretentiousness of BMW owners is a gem. Note the characteristics of the BMW owner: the smirk, the superiority complex, the mannerisms. Interesting what Infiniti seems to suggest here…. Enjoy the first in the series: But if this isn’t a big enough fight, there is an even larger snowball to ...
Packaging Your Android App for Advertising Success
2011-12-21 07:39:00 Imagine walking into a grocery store and making your way down a seemingly endless aisle stocked with millions of products ? some of which have packages accurately detailing the contents and others consisting of plain wrappers providing little or no good information about the products inside. What will you purchase? How will you find what ... Related posts:Mobile Banking Interest is Limited Motorola rolls out Android 2.2 update to Milestone LG Phones to Bundle Google Applications
G-SHOCK'S DESCENT
2011-12-21 00:56:00 To promote their new G-9300 Mudman, G-Schock has released "The Descent," a rugged tag-along with free-ride mountain bikers Cameron Zink and Kyle Straidt. The pro riders take advantage of the watch's solar power and compass features as they whip down through the Utah desert terrain.
CONVERSE'S EMERGENCY CAMPAIGN
2011-12-18 23:56:00 Converse UK recently carried out a rather interesting campaign to promote their line of footwear to fans. The company placed I.C.E (In Case Of Emergency) boxes in public spaces so that passerbys could help themselves to a pair or tweet the message inside empty containers for an opportunity to win others.
Classic Datsun 280-Z advertising
2011-12-17 18:37:00 Long term readers of our blog know that we’re hot for early Zs, and have been looking for the right one to restore and cherish for the last few years. We’ve missed out on 2 good candidates… perhaps 2012 will be the year we find the right one. We had this ad saved in our library ...
SAFE SEX APP
2011-12-15 18:56:00 Swedish ad agency, Ester, was recently hired to create a safe sex campaign for young adults in Stockholm. 500,000 condoms embedded with QR codes and a safe sex app later, and the Kondom08 Campaign was born. Here's how it works: Partners scan the QR code, which installs an app onto their smart phones. When initiated (right before sex), the app reminds users to put on their condom and then the phone records the session (sound and movement). Users can then create their own profile based on their stats and compare them with with other safe sex practitioners. Fun!
Fair Use of False Advertising?
2011-12-15 14:05:00 Many commercial grade pickup trucks are billed as super tough and able to handle any heavy hauling projects that come their way on the job site. But is it really possible for a light truck to bear the mammoth load of landing a passenger jet after its front landing gear becomes disabled? That's the t
TDI India created a new blog: TDI|Advertising|Outdoor Advertising|Ooh
2011-12-15 08:25:00 TDI India created a new blog: TDI|Advertising|Outdoor Advertising|Ooh
Lowe?s pulls advertising from TLC TV Series, AT&T/T-Mobile merger, Grubb to
2011-12-12 22:52:00 Welcome readers to today?s edition of ?My Take on Trending Stories? that features three hot topics that have me in some cases scratching my head from the Lowe?s/TLC controversy and AT&T/T-Mobile merger to yet another off season crew chief move in NASCAR. 1. Lowe?s pulls advertising dollars from TLC?s "All-American Muslim" after a conservative group known as the Florida Family Association complained? (Read full article from the Associated Press) My Take: I going to say the same thing that I said earlier today on the Consumerist.com. The only two issues I see here is, first, this legislator (California Sen. Ted. Lieu) should be in investigated for wasting taxpayer money. And second, since when is it "un-American" or wrong for a company (in this case Lowe's) to pull their advertising dollars from something because they want too. Maybe Lowe's just wasn't getting their investment back from the program. At any rate, they DO have the right to pull the money, its money to do...
SAY WORD! | ARE KIDS EATING DESSERT FOR BREAKFAST?
2011-12-09 22:15:00 Being one to LOVE our cereal followed by our cereal milk, we kind of knew it, but this report by the Enviornmental Working Group solidifies the fact that most children's cereal contains a lot of sugar! It's not until it's contextualized with hightlight such as: "One serving of Honey Smacks has more sugar than a Twinkie." and... "One cup of any of 44 children?s cereals ? including Honey Nut Cheerios, Apple Jacks, and Cap?n Crunch ? contains more sugar than 3 Chips Ahoy! cookies." That one begins to realize the ramification of what this all means especially with childhood obesity... |
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