African-American visibility in advertising, Chicago's Commonground bus
2009-11-22 12:04:00 Photo courtesy of FoxBrownFox PR, Ahmad Islam (left) Sherman Wright (right) A commercial is a food or bathroom break for me. I usually don't pay attention to advertisements, but in the past few months I've noticed a pattern in marketing. It's not just the Walmart or McDonald's commercials. I'm seeing it in Tide, Pine Sol, Sprite, Lever 2000, Crest and the Roomplace commercials too. I'm seeing a boost in advertising visibility with African-American families, especially African-American fathers. I wonder if advertising agencies are starting to get the hint about diversity in marketing or did President Barack Obama's family have something to do with the diversity, but either way I love it. It's nice to see multiculturalism on camera....
Design Inspiration Starter List
2009-11-11 14:00:00 During our panel discussion this past Geekend we promised a list of sources of inspiration for the parched designer running out of creative juice. A complete list is impossible but here are a few of the places the team here uses for a bit of brain caffeine, categorized by our different �interests for your browsing ...
By: The Paragon Muse
WATFive: Your Daily Guide To Web, Advertising & Technology News
2009-11-11 09:54:00 We at WATBlog are always looking for new ways to indulge our readers by covering best news across the Web,advertising and Technology spectrum. We started a new series named ‘WATTech’ a few weeks ago to give readers the insights on new surrounding technologies. Today we are starting WAT Five, a daily guide wherein we would cover news related to WAT (web, advertising and Technology) space. We are still experimenting with this series so require your suggestions regarding which topics you would like to see getting covered more frequently. 1. Twitter – Linkedin goes in for cross-posting partnership It seems every Social networking site wants to connect to Twitter. After Facebook (Twitter support for pages), Myspace now its turn of LinkedIn to link with Twitter. LinkedIn Users would be able to automatically post their status updates from LinkedIn to Twitter and vice versa. Twitter users will also be allowed to customize the way certain tweets are shared from their Twitt...
By: WATblog
Are Google using Monopoly City Streets as an advertising platform?
2009-09-22 16:19:00 I’m sure many of you have noticed Hasbro’s new, very popular, website Monopoly City Streets. Due to the fact that the online game is based on Google Maps and you have a worldwide choice of streets available to buy, this received a huge amount of attention very quickly. In fact, the demand for using the ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Are Google using Monopoly City Streets as an advertising platform? Related posts:Google Car: Search Traffic Becomes Real Traffic10 Non-Google SEO Ways to Promote your Business Online in 2009The Conversion Attribution Problem
By: SEOptimise
How to calculate Advertising Prices
2009-09-22 04:25:00 Setting a correct price for their advertisements is quite confusing for the beginners. Beginners who are blogging also afraid of quoting high price resulting in the loss of advertising deals whereas less quotes also make them live in pennies. Some of the basic guidelines to calculate advertising prices are as follows: Size of the banner – The size of the banner should be larger when the price is high. You can price the image banner of 125 x 125 at $30/month and the price of 250 x 250 banners can be $120/month. ] Image and text ads – The image ads are priced higher than text ads. The pricing difference is because the CTR or click-through ratio of image ads is higher than that of the text ads. Placement – Above the fold advertisements are priced higher than below the fold advertisements. The price of the advertisements appear in the footer are considerably lower than that of the header of the blog. Pricing model – The two popular pricing models are CPM model (co...
By: Bot-Hack
Spot the Hoo-Hoo: Vagina Imagery In Advertising
2009-09-21 17:50:00 It's interesting how marketing firms utilize what some consider taboo to such profound effect in advertising.� Phallic symbols abound in ad campaigns.� What what about the female equivalent?
Use PPT Advertising to Promote your Product Easily
2009-09-21 03:30:00 Boom your sales with PPT advertising. A simple way to make product advertisement with PowerPoint and PPT advertising software
Ninth Circuit Reverses Dismissal of False Advertising Claim Over Wasp Larva
2009-09-16 06:04:00 Spalding Laboratories, Inc., sued its competitor, Arizona Biological Control, Inc. (“Arbico”), fo-r false advertising under the Lanham Act related to claims Arbico made about the developmental state of its wasps used for killing flies. The Central District of California granted Arbico’s motion for judgment against Spalding as a matter of law. On Sept. 9, the Ninth Circuit reversed and remanded, finding that a jury could have found for Spalding. In doing so, the court got right to the point: “The jury could have reasonably concluded that Arbico’s advertisements were literally false or that the advertisements confused or misled a significant portion of their target audience. For instance, Dr. Peterson testified that the number of emerged parasites would ‘definitely’ be lower than the number of larvae contained in a pupa, a fact that would support a finding of literal falsity if Arbico’s claims were found to refer to em...
Chocolate Spoof- Advertising will generate more PR
2009-09-10 09:37:00 In the past it was always the cola war between Pepsi and Coke. I never understood who finally won the battle and whose sales or saliency went up in the consumers mind. The trend continued in the cola space for quite some time but I have not off late noticed that kind of campaigns being released. May be both of them realized that it is sheer waste of money. Is there not a learning for other categories from this? But recently I happen to see Nestle trying a spoof on CDM, which is splashed across all channels in the electronic medium. Post the campaign, we saw more write ups on various portals on who is right and who is wrong and who is getting benefited.
By: IndiaPRBlog!
MINI?s Minimalism
2009-09-08 15:00:00 A few months back our MINI-enthusiast friend sent me a link to MINI’s new commercial. The concept of the ad was “minimalism” and was communicated in a simple metaphor using markers. The MINI, played by a fine tipped, precision marker was being chased by (but easily out-running) a host of heavy-tipped ink-guzzling markers that ...
By: The Paragon Muse
David Bruce Jr created a new blog: Local Google Advertising
2009-09-04 19:59:00 David Bruce Jr created a new blog: Local Google Advertising
Days the media, advertising and PR fraternity need to remember
2009-09-03 19:34:00 January 29 is Newspaper Day. Then there is WORLD AMATEUR RADIO DAY(April 18), "NATIONAL PUBLIC RELATIONS DAY(April 21)", WORLD BOOK AND COPYRIGHT DAY(April 23), "WORLE PRESS FREEDOM DAY(May 3)", SPORTS JOURNALISTS DAY(July 2), WORLD PHOTOGRAPHY DAY(August 19), WORLD TELEVISION DAY (November 21) and other.
By: IndiaPRBlog!
FMCG Advertising Online Aspire Greater Results – What Can Digital Med
2009-09-01 11:41:00 Its been quite a roller coaster ride for FMCG brands to come up with something of great value online for their brands. But there have been instances where brands have been launched online before being introduced directly to their end customers. Coca-Cola India in August 2009 launched a new integrated communication initiative – Fridge Mein Jayega, Bade Kaam Ayega – to support the launch of the 1.25 litre Fridge Pack of its soft drink brand Sprite. The digital campaign was launched in partnership with In.com, preceded by an online contest. This one one of those few instances where a cola campaign broke online without giving the electronic or print media to do so. FMCG brands rarely deal direct with their end customers so, like other manufacturers, they don’t interact directly with them. These brands could rely on a combination of print and media ads followed by in-store promotions to create brand awareness and maintain their market share. But, nowadays many supermar...
By: WATblog
8coupons & Foursquare Does A Spin On Mad Men Advertising
2009-08-29 12:21:00 Remember in the days of Mad Men, when� Grandma and Mom use to cut those store coupons out of the newspaper and strategically categorize them for redemption when they� went shopping. That popular form of advertising was for the cost-conscious generation that had lived through two World Wars and a Depression.
Qeep Enters Mobile Advertising Partnership With ZestADZ, Desimartini Integr
2009-08-26 12:24:00 Qeep enters mobile advertising partnership with ZestADZ Qeep, a mobile based social network has announced an advertising partnership with ZestADZ. Qeep currently owns and develops mobile based app for its network. The mobi social network currently has 2 million users with 25 per cent Q-o-Q growth. The partnership would allow ZestADZ to promote its Ad brands across various segments on Qeep’s mobile app. The 2 Million user strength and 40 million impressions per month would be a positive for the advertising network. ZestADZ is an advertising network for mobile sites and app. It is part of mobile-worx, a mobile marketing company and also has offices in Mumbai, Chennai in India. Other major players in mobile advertising market includes Admob, Google adsense (for mobile content), Inmobi(earlier named mkhoj). According to Asif Ali, President, Mobile-Worx, “We have been very happy with Qeep’s performance. Their inventory is largely in South Africa which is a key mobile ...
By: WATblog
Networkplay Ventures Into DTH Advertising – Ropes In Airtel DTH
2009-08-25 07:10:00 Networkplay the ad network affiliated to Webchutney has signed up Airtel DTH as a client. This positions networkplay as the first online ad network to venture into DTH advertising space. Networkplay has been in the news for signing up online destinations like gawker and linkedin and with this new client they have gone into a different sphere as far as segment and reach is concerned. With its exclusive tie up on Airtel DTH it can reach SEC A & B audience in over 4000 towns in India where currently Airtel DTH service has a penetration of over 1.3 Million households and growing at a rate of 16% month on month. Ad formats available include Video, GIF and JPEG on properties such as Boot Screen/EPG Screen, Itravel, Ishop, Imatinee, Icity, Inews, Ipizza, IAstro and various other services available on Airtel DTH. Opportunity for DTH + Online Ad Sales? This news throws up an interesting angle of DTH + Online ad combination. Would the fact that online ad networks are representing DTH ad ...
By: WATblog
How to prepare to get Direct Advertising
2009-08-24 14:28:00 You have to prepare well before approaching the advertisers in order to increase the chances of getting the deal of first direct advertising. Create an advertising page Create an advertising page that concentrates on necessary information required to convince the potential advertisers. Advertising page shows the reasons to choose your blog for advertising. Some of the major ... Related posts:Part 15 – Getting direct advertisements for the blogPart 2 – How To Making Money On The Internet – For BeginnersPart 11 – Five Ways to Analyze the Reach and Growth of Your Blog
By: Bot-Hack
Advertising Anarchy: The Beautiful Clark Kent
2009-08-21 17:59:00 As the saying goes, if you can’t beat ‘em, join ‘em. Which is why, in our latest installment of Advertising Anarchy (Our take on how networks might wish to consider promoting some of our favorite new and returning shows this fall), this TV Addict puts aside our animosity toward the CW with regards to their penchant of selling sex to young women (see: campaigns for THE BEAUTIFUL LIFE and MELROSE PLACE) in an effort to give SMALLVILLE fans a break. After all, if anyone deserves a little love, it’s the ridiculously-loyal SMALLVILLE supporters who have spent the better part of nine years helping the CW (formerly the WB) rake in hundreds of millions of dollars sans splashy advertising campaign.
By: the TV addict
Soak Media: Marketing Company With Unique Water Bottle Advertising
2009-08-20 12:00:00 Soak Media has a unique marketing plan that it delivers to its clients to increase visibility and increase clientele. Although it seems like they're onto something by capturing a unique, niche market in branding, their concept is also a controversial one because it doesn't abide by the eco-conscious trends that we're so heavily focused on today.
Local Design: Midnight Garden Ride flyer
2009-08-19 15:00:00 I was passing by the bulletin board at one of the local Ys and saw this little gem for the upcoming Midnight Garden Ride. The simplicity of the layout, and tasful choice of fonts and illustrations caught my eye amidst all of the usual home-made looking flyers that populate a public bulletin board. I’m not ...
By: The Paragon Muse
Google Tests Putting Images in its Search Advertising – is it a One O
2009-08-13 20:25:00 Google it seems is revamping the way its search ads function. The famed PPC text ads which brought text and pay per click advertising back from a near death experience is apparently looking at adding thumbnails to sponsored ads. Barry Schwartz’s blog post which links to an interesting thread in Webmasterworld forums where this was first reported. The thread creator posted this: I just did a search and the top three results under sponsored links on the right side appeared to be affiliate ads. But, instead of just the regular text ads they had an 80×80 product image and then the title text for the product. This is quite similar to the products plus option they had added (in private beta still I guess) February, which showed images under a plus box – a box which opens on clicking a plus sign – along with retail results. Here’s a screenshot that was grabbed about the new set of ads. PPC Ad Screenshot courtesy Search Engine Land Google on its part hasn&rs...
By: WATblog
Breaking: Slideshare Launches Pay Per View Advertising Options In Beta
2009-08-13 15:43:00 Slideshare.net one of the larger presentation and document sharing sites in the world which recieved funding in 2008 of 3 million $ from Venrock and a bunch of angel investors has now launched their monetization plan in beta stage. Slideshare is inviting advertisers (specifically businesses) to promote their presentations and documents on slideshare. One can view the promotion page here. Slideshare will charge businesses 25 cents per view for the presentation and the documents. More information is given in the presentation embedded below: Model is similar to google adwords The ads for the promoted presentation and documents would be placed on the right hand side as shown in the screenshot below: Besides for the providing sponsored ads the model also allows geo targetting your presentation to a specific set of audience. Slideshare has been making quick strides lately as they launched their mobile site as well recently and late last year they were one of the first apps to be integra...
By: WATblog
False Advertising
2009-08-07 00:48:00 I keep reading about the health benefits of omega-3 essential fatty acids, DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid). In other words, fish.These omega-3's found in fish and fish oils are being said to help the developing brains of children. There are also claims that they help in behavior issues, such as; ADHD and OCD. In adults, cold-water species of fish, such as salmon, halibut and tuna can help prevent neurodegenerative diseases. It's also great for the heart!We don't eat a lot of fish. For one reason, right now, it's extremely expensive. The second? I'm not a huge lover of it and neither are my kids.We enjoy the occasional flounder. We've even tried wild turbot. But frankly, that's about it.But who doesn't want a smart kid? And I would definitely like a hand in the ADHD tendencies that my oldest exhibits. Also, I ain't getting any younger...so keeping the old ticker beating is really a priority for me.Plus, I sometimes fall for the current hype or tren...
marketing and advertising campaign (blogs, news, seo sem pr) by whoawhoawho
2009-08-06 03:52:00 Recently relaunched online classifieds website (with a niche focus). I am looking to bring the website alot of relevant attention. Part of it can be search engine optimization, but I am really looking... (Budget: $250-750, Jobs: Advertising, Marketing, SEM / Adwords, SEO, Web Promotion)
create and design blog and news website (feeds, advertising) by whoawhoawho
2009-08-06 03:35:00 Looking to have a website built that incorporates a blog and newsletter concept. Must contain as many helpful features and widgets as possible. Also need to have advertising, job postings (imported?), etc and other ways of monetizing... (Budget: $250-750, Jobs: Blog, SEO, Web Promotion, Website Design, Wordpress)
Google Goes Retro With Billboard Advertising
2009-08-03 15:25:00 Something has to be up when Google, salt of the Internet decides to use an antiquated form of 'push marketing' (namely billboards) to spread the word? It appears Google is desperate to be taken seriously in the corporate world, where customers remain reluctant to switch from Microsoft?s desktop Office Suite in favour of a cloudier option such as Google Apps. So Google is taking it to the street with outdoor advertising.
bounce house wrote a new blog post: Advertising inflatables for promotion
2009-07-28 08:51:00 bounce house wrote a new blog post: Advertising inflatables for promotion What’s your opinion of advertising inflatables for promotional events? Advertising inflatables are relative cheap, attractive and quite usable. When you poverty Instant Traffic or Multiplied Perceptibility a heavyweight publicizing balloon or publicizing blimp is the serve. Things same dance balloons, air dancers, helium publicizing balloons and publicizing blimps are everyplace. No., Inflatables are outstanding attractions. How umpteen ...
By: BackBeat
BOBBITO "EL BARBERO" GARCIA CROSSES OVER INTO THE AD GAME
2009-07-22 17:11:00 NYC based ideas and solutions shop Project 2050 announced Bobbito Garcia, world-renowned curator of underground culture, as Chief Creative.
Bolly Brigade Game For More Digital Advertising
2009-07-20 19:37:00 For all the pirate vibes we put up, the entertainment industry has been kind to digital advertising niche. If we begin to pick and choose industries which readily accept using digital media as a platform for advertising and promotion, bollywood and such mass entertainment vehicles will be at the forefront. So it is indeed good news when we hear that they are taking digital promotion even more seriously. Business Standard in what otherwise might seem just a PR pitch for Hungama digital and Eros has reported some interesting numbers of Bollywood’s digital spends. According to the report, the share of digital marketing which generally stands at around 15% of the marketing budget for the film has been steadily increasing. Recent or upcoming releases have seen spends inching towards two digit crores on the digital medium. Love Aaj Kal for instance is spending close to 3 crores on web promotion, Kambakht Ishq spent nearly 7 crores on online advertising. Though it wouldn’t ...
By: WATblog
Another Feather In Google’s Hat – Ring-Back Advertising
2009-07-20 07:58:00 Recently, news spread from Google House that they are planning to monetize Google Voice Service. You must be thinking how they are going to do it. But remember that its Google who always bring new and innovative ideas to the table. This time they are going to monetize by advertisement on phone. I’ll explain how, whenever you call someone, there is small time gap between when you dial a number and the person answered the phone, this is the place where google is going to play and insert short advertisements called “ringback advertising”. Google has already patented this. How will this work? Google is thinking about setting up a self serving audio advertising system which will work similar to Google AdWords. Complete with auction bidding, listen through ratio and quality scores. How Advertisers can take advantage? Similar to Google AdWords, advertisers structure their ads by various product categories, location, etc. which can easily be determined for each caller and then start ...
By: WATblog
News: sophisticated advertising techniques
2009-07-15 17:48:00 Great to see we've come along way in the sophistication used to sell guitars... and to think in the early days it was just to use sex... 2010 Guitar Buyer's Guide Photo Shoot This is a content summary only. Visit Truth In Shredding to find out more!
Are Digg Ads Reintroducing 'Push' Advertising?
2009-07-11 04:36:00 Trying to tame the new social media space with an effective advertising model is a daunting task for any platform in the social media space. Add the desirable real-time stream of consciousness component to the mix and you've even got the big boys like Google and Bing salivating all over the digital landscape. Tinker is tinkering around with monetizing Twitter, a feat that even their founders can't figure out. And now you have DIGG, the slightly dated social bookmarking site trying to reinvent itself by posting ads to their news content delivery process. Sounds a little like 'what's old is new again?'
8.5% Decline In Global Advertising, But Online Advertising Grows By 10.1% -
2009-07-08 08:18:00 ZenithOptimedia, a unit of French advertising group Publicis slashed its 2009 global advertising growth projections yet again. They now predict the global advertising market to decline 8.5% this year as compared to its previous prediction of a 6.9% decline. The forecast has revealed declines as high as 18.5% in magazine advertising, 13.8% in outdoor and 8.1% in radio in 2009. The report referred to factors such as unemployment as driving uncertainty around ad expenditure and creating a short-term trading environment with large volumes of activity being booked just two to four weeks in advance. How badly are the sectors hit? In the recession-struck first half of the year companies continue to cut advertising spending. The sharpest cuts were observed in finance, automobile and business travel. Whereas ZenithOptimedia’s ad report also stated that China’s ad growth should still grow 5.4% this year, and India’s 7.7%. Hence the worsening economic activity will strongly ...
By: WATblog
Propelling The Call for a Creative Renaissance in Online Advertising
2009-06-30 18:44:00 Randall Rothenberg, CEO of the Interactive Advertising Bureau, has called for a “creative renaissance” on the Internet, which he said has been “an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands.” (Adage) Impressiveness never goes unnoticed, and we have seen that time and again on the web in the rise and fall of web assets. This is the same with advertising on any media, Zoozoo’s certainly being a worthy and recent example. Again, this isn’t a post on creative freedom and how brands need to look beyond numbers on the web, far from it. This is a post questioning the creative strength of the digital marketing men and women in India (on a general note). The point being mooted is that creative work online - whether they be banner ads, PPC copies, newsletters, web design or web content - don’t quite match up to the standards required for ads to perform on the web. Sure the...
By: WATblog
Tips For Advertising Your In-Home Salon on Craigslist
2009-06-24 14:13:00 Are you an in-home salon owner? In-home salons are ideal because they enable owners to avoid expensive rent. Unfortunately, you may find it harder to advertise and market your salon. Luckily, there is an easy step you can take. That step involves visiting Craigslist.org and posting a services offered advertisement. Not only is it free to do so, but Craigslist is popular, meaning it reaches a large audience.When creating a services offered listing on Craigslist, you describe the service you have to offer, your experience, and your rates. As previously stated, it can be harder to acquire new clients for an in-home salon. Some consumers are uncomfortable coming into other people's homes. That is why you need to sell yourself. Why are you the best person to do their hair, nails, or makeup?Include a few pictures in your Craigslist.org advertisement. As previously stated, some consumers are nervous about going into homes. If you have a separate entrance and section for your in-home salon...
Conduit Launches Toolbar Marketplace - Brings Online Advertising to the Des
2009-06-23 19:40:00 Conduit has announced the launch of a marketplace for publishers who use its toolbar. Called Conduit Open it basically lets publishers share their content with more than 200,000 other community toolbar publishers. This according to Conduit will help the publisher content reach more than 60,000,000 users of community toolbars of the above 200,000 publishers. According to Techcrunch, the toolbar can be a useful marketing tool for companies because it helps market brands by showing logos to users every time they surf the net. And now multiple brands can tap into this potential.The offerings include major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace and more. That in essence is the biggest advantage of this move - exposure and branding. 200,000 publishers is not a small number, and though it might not help small publishers shoot their traffic through the roof, it will certainly have an impact at some point in the traffic. For bigger publishers however, this can ...
By: WATblog
Microsoft to Create a Software Suite for Advertising Akin to Office Suite -
2009-06-23 05:28:00 Microsoft is planning a collaboration with Mediaworks to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to CRM systems to TV buys in one place. They plan to call the software Media Operations Management System. Are You Using MOMS? I am unsure if MS would want an acronym like that doing rounds (anyway it’s not official), nevertheless, the question is who will benefit from this tool? The answer quite possible lies in what Quentin George, chief digital officer at Mediabrands said in the announcement, “We haven’t had the Office Suite, a productivity suite, for marketing” that fits marketing-management systems into a larger intelligent platform. He went on: “Donovan [Data Systems] does billing and reconciliation, another group does planning tools, another group does asset management. And we spend a lot of time and effort stitching those together. … This is the first time we’ve h...
By: WATblog
Are Video Advertising Pushing More Conversions Than Other Advertising?
2009-06-10 19:22:00 The question is straightforward, are videos performing better than other advertising online which include banners and text ads and all the new stuff that is happening. On the face of it there are a lot of impediments that video content faces online evident from our own existing experiences in India. However, there are some interesting numbers that we have been noting that suggests that videos might in fact be faring better than other media. Let’s start by the trend internationally. In an article covered in Entrepreneur.com in May video advertising views showed some remarkable numbers. According to a 2008 report by eMarketer on consumer media habits, the number of online video advertising viewers in the U.S. grew from 59.6 percent of internet users in 2007 to 67.2 percent of internet users in 2008. That number is expected to skyrocket to more than 80 percent by 2012. With players like Hulu and YouTube having gained a lot of ground this isn’t surprisngly really, but it ...
By: WATblog
Using Web as a Professional & to be a Professional
2009-06-09 14:18:00 Using Web as a Professional & to be a Professional ?????? ???????????? ??????????? ???????????? ???????????????? ????????? ??????????? ???????????????? ????????????????? ????? ??????????????? ???????????????????? ????? ??????????? ???????????????? ?????????? ?????? ?????? ??????????????? ?????? ????????????????? MCPA ?????????????????? ICT Park ????? ????????? ????????????? ?????? ?????????? ?????? ???????? ???????? ??????????Every secret of a writer's soul, every experience of his life, every quality of his mind is written large in his works. (Virginia Woolf)
Son Ye Jin In Ohui Advertising 2009
2009-06-03 02:27:00 Son Ye Jin is the face model of cosmetic brand 'Ohui'. Her natural beauty reflect in every photo's.She looks stunning and gorgeous.Credit: Seoul GC man & quteacho
A Look At Location Based Services (LBS) In Mobile Advertising
2009-06-02 13:14:00 Mobile advertising is increasingly getting lot of attention from everybody in the mobile manufacturing chain, be it the Device manufacturers, OS makers, app developers and even the mobile operators and interestingly the only thing that is single handedly driving this is Location Based Services. Until recently application developers had to pay to the operators everytime the application asks for GPs information,but now with advances like wifi-based location tracking and Google’s latitude developers are able access the location information for free which is actually resulting in proliferation of Location based services. Recently telephony electronics company Sagem teamed up with GPS experts BlueSky Positioning on technology that incorporates a GPS receiver and an antenna into the SIM card,this is one remarkable development as it’d help operators add location based services to those hundreds of millions of Non-GPS phones in the market. Advertising on Location based servi...
By: WATblog
mKhoj Launches Regional Content Mobile Advertising - Includes Languages Acr
2009-05-29 08:02:00 mKhoj has announced the ability to power relevant mobile advertising tailored to local languages in seventeen different countries. With this announcement, mobile advertisers can leverage mKhoj’s ad network to display ads in hundreds of languages, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu. In essence, these new advertising units, which target the exact location of an ad and serve it in the corresponding local language of that region. mKhoj has basically built a system which allows advertisers to upload their mobile advertising in any local language and in any alphabet. These ads will then do rounds based up on the location of information access by a consumer through any of the featured publishers (which add up to around 600 according to mKhoj) in their network.Abhay Singhal – Head of Global Sales for mKhoj, says that “Empowering advertisers to speak to consumers in their native language enables them to make more personal connections with their target a...
By: WATblog
Advertising Sales Agent Reuired
2009-05-29 06:17:00 I am currently in search of a person or advertising company to help me gain advertisers for my websites. The fees will Only be paid in commission and Not upfront at all. If you feel that you can help me with this long term project please get in touch and we can discuss it further. Many thanks
Rediff Q4 Financial Results: Losses Mount As Advertising Shrinks
2009-05-27 06:33:00 Rediff clearly disappointed the street when it announced its Q4 results. In Q4 the Revenues plummeted 50% YoY to touch US$4.50 million from US$9.10 million. The Net Income also suffered badly as it included non-cash goodwill and intangible asset impairment charges thereby reporting a net loss of US$8.86 million against a net profit of US$1.1 Mn last year. The FY 2008-09 revenues were US$25.43 million against US$32.25 million in the previous year.The net income for financial year was also in red touching US$11.30 million. Ajit Balakrishnan, Chairman and CEO, Rediff said,“The continuing economic slowdown in the travel, jobs, matrimonial, shopping, consumer finance and real estate sectors in India continued to affect online advertising revenues, in particular revenues from other online companies in these industries. Our revenue numbers for the quarter were also adversely impacted by a 25% year on year average depreciation of the Indian Rupee vis-à-vis the US dollar”. The disapp...
By: WATblog
Insights On Mobile Advertising - Interview With Naveen Tewari - CEO, MKhoj
2009-05-25 08:41:00 We interviewed Naveen Tewari - Founder & CEO of Mkhoj and questioned him about the mobile advertising market in India and how his company Mkhoj was progressing in the same. What according to you is the current market size for mobile advertising in India? (Sms + WAP/Gprs + Bluetooth)? Reports say that WAP/GPRS market is about 75 - 100 crore (INR) in India however we have no clear figures on SMS/Blutooth segment. What is the expected growth rate for mobile ads in next 3 years? Factors such as the booming mobile market, advent of smart phones at competative prices have witnessed phenomenal growth in the mobile industry. Wireless users in India recently breached the 362 million mark. The Indian Cellular Association expects 200 million people to sign on to the Internet with their mobile phones by 2010. We expect a Growth Rate of around 50-60% year on year at least for the next three years in the mobile advertising industry. How would the share of ad revenues be between sms, gprs...
By: WATblog
Publishers Are to Blame for Driving the Potential of Online Advertising Dow
2009-05-23 18:53:00 Running a digital agency one of the toughest ask is to get clients to put a premium on their online advertising campaigns. Take any IAMAI campaign we might have covered, almost all the while publishers and agencies would be found raving about the untapped prospects of online advertising. And this obviously to let the guys with the cash strings know of its potential. However, regardless of how well clients begin to understand this, digital advertising won’t go anywhere without publishers pulling up their socks in terms of quality. I believe a lot of publishers sometimes by using dubious methods, and most often by practicing advertising methods purely driven by greed are killing the whole niche. If we sit to debate or have a comprehensive talk the scope of this post might fall short, so I will try to keep it brief yet relevant. I don’t want this to sound like a pissed off post at the number of advertising I am pounded with on most of India’s popular websites. However...
By: WATblog
Off topic: the language of advertising
2009-05-21 19:22:00 The IdeasBrothers blog has uncovered a novel written by an advertising planner. In a penthouse apartment on the right side of town, a 28?54 year old man called Dan tried to control his breathing. Someone or something was moving about downstairs. He listened intently. There it was again. In the inky dark, the sound had real ...
By: Adrian Monck
BSNL Launches Video Telephony, Video Surveillance and Mobile Advertising
2009-05-20 06:14:00 BSNL is continuously adding new services in its kitty. It launched IPTV services named MyWay couple of months back and then it introduced BSNL 3G. Now BSNL has launched various broadband related voice and video services like Video telephony, Video Surveillance and mobile advertising in Gujarat for the first time in India. Using these services people can go for Video telephony that enables person not only to talk but also see the image of person to whom they are talking. Users can also use Video surveillance whereby they can monitor various locations sitting at one place. Video Surveillance is generally used in shops, factories etc to monitor work area. Companies having spread over many areas have to pay a huge amount for such surveillance system. BSNL has rightly targeted Gujarat to launch these services, as Gujarat is the heart of Gem and Diamond Industry for decades and Gem industry is one of the Industries that need lot of monitoring and surveillance. Also using BSNL video te...
By: WATblog
Voucher wrote a new blog post: Advertising Using Freeads Classifieds
2009-05-14 10:42:00 Voucher wrote a new blog post: Advertising Using Freeads Classifieds Freeads Classifieds present consumers with 12 major sections covering a number of facets of the modern lifestyle like motors, household items, and property prior to separating to further specific divisions. Basic website inventory includes: Banner advertising on the head of every page Skyscraper advertising on right hand side of every page MPU placements towards the middle of results ... By 'voucher'
By: BackBeat
DIY In-House Advertising DVD Based on PowerPoint
2009-05-12 15:04:00 It provides you a solution to create in-house advertising DVD on your own based on PowerPoint and PowerPoint to DVD converter. |
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