|
NEW DC LOGO
2012-01-25 18:00:00 After much debate and backlash regarding the change, pioneer comic book publisher, DC Comics, has finally unveiled the new look for its corporate logo. Already in use on its website, the new logo is comprised of a peeled-back "d" that reveals the complimentary "c" behind it. The intended purpose of the new look will allow the letters to fit into distinctive character branding like the Green Lantern's glow, for example. We dig it!
Go Ahead, Talk About Yourself More!
2011-11-22 16:00:00 Go Ahead, Talk About Yourself More! is a Big Thinker resource from BeverlyBoston.com In reality, people online rarely build authority or attract top clients and opportunities just because they work harder and give up their lives so that they can build their online credibility. If you focus on these behaviours, you will be more resentful than successful online.
BRANDING "THE THRONE"
2011-09-27 18:30:00 Brand strategist and advertising expert, Douglas Brundage, presents a thorough breakdown of the success behind Jay-Z and Kanye West's (The Throne) platinum-selling album, Watch The Throne. Brundage points out how three key factors: collaboration, anticipation, and strategic execution, created the perfect storm that any agency on Madison Avenue would kill to emulate.
Personal Branding Series: Dark Winter
2011-04-18 08:13:00 After consulting with the color analyst, I now know that I am a dark winter. Some of the colors in this pallet that complement me are white, black, royal blue, blue/red, and orange/red. And honestly, knowing that I'm a dark winter meant nothing to me. I wasn't sure what impact wearing these colors would have, but I started wearing these colors from my wardrobe more often....
Personal Branding Demystified: Ellen Burton Bears All
2011-03-07 07:37:00 Have you ever wondered just what exactly happens when one engages in "personal branding"? Well, over the next several weeks you can follow a personal branding program right here on Successful Expression.Personal branding is a process that happens both inside and outside. Sometimes the process tackles self-esteem, self-worth, and self-awareness issues. The best personal branding programs create transparency: displaying a person's authentic identity--allowing for more effective high-impact, interactions. I've repeatedly witnessed the powerful positive results that come from aligning the inside values with the outside brand. This year Life Coach Ellen Burton blessed me with the opportunity to share a personal branding experience with you online. Meet Ellen Burton: Ellen (50) is a single African American woman entrepreneur who lives in Evanston, Illinois and coaches clients internationally. E...
The Power of Twitter for Personal Branding
2010-10-21 17:36:00 In my quest to maximize my presence on the social websites, it was time for me to learn more about Twitter. I've had an account with Twitter for over two years and only had 5 followers and was following 6 people. It was embarrassing to even stay online with this social media site if I didn't start working the site by building my network of Twitter friends. Frankly, I had spent most of my social media time on Facebook and LinkedIn, largely ignoring the Twitter site. Part of the problem with keeping up with the site has been a lack of time to learn how to effectively use the site and gain new followers. I also have a...
INSIDE THE INFLUENCERS
2010-10-14 16:49:00 The branding experts at R + I Creative are dabbling into the silver screen palette this Fall. Influencers: How Trends And Creativity Become Contagious is a documentary about the inner-workings of NYC's top tastemakers and what it takes for trends to hit the mainstream. Some of the more notable appearances in the film include Jeff Staple (Staple Designs), David Gensler (KDU), and Dierdre Maloney (BPMW). Release of the film is slated for October 27th.
Iconic Branding of a Bunny Kind ? via The Selvedge Yard
2010-09-15 23:23:00 From the waaaaay-back machine comes this post from July of 2009 on The Selvedge Yard blog featuring some vintage looks at the various incarnations of one of the most recognizable logos in the history of brand I.D.: the Playboy “bunny.” The images immediately brought back a vivid memory from my childhood: my mom and dad ...
Northwestern Branding themselves Chicago's Big Ten Team
2010-08-01 04:38:00 "Even Chicago's got one or two hillbillies," sang Rascal Flatts lead vocalist Gary LeVox during his band's promo video for Big Ten Network football broadcasts. During this lyric in the music video, Northwestern football players appear, great symbolism of the wide-range marketing campaign (the first in school history) Northwestern Athletics is launching next week. And LeVox is right, Chicago does have a few hillbillies (unfortunately, I can show you exactly where). College Football has long been a rural passion. It's the perfect platform for country music fueled promotions; as they share the same demographic. That's why the Rascal Flatts-BTN fusion works, just like ESPN teaming up with Big & Rich. But Northwestern is focused on marketing college football in the...
FREE : BRANDING KIT TEMPLATES FROM INKD.COM
2010-07-02 06:12:00 Inkd.com is a high quality print design templates marketplace. And as always ? we found great freebies from them . As part of marketing of their services, they give 3 Branding Kit for free ?, all of these branding kit is really cool and worthed to download. If you a newbie designer, may ...
By: FRESH FREE STUFF
WATShow with Mahesh Murthy of Pinstorm on Online Branding vs ROI
2010-06-11 11:44:00 We caught up with Mahesh Murthy of Pinstorm at the Digital Media Conclave. He shared his views on the digital space in India and his take on Online Branding & ROI. He further shared his thoughts on why are budgets for social media not increasing with the reach this medium is gaining. For more such interviews log on to WATShow.com Related Posts Web2.0 in India -- A Marketers Perspective (A WATblog EXCLUSIVE) In-Game Advertising : The Potential Google’s Pac-Man Just Cost the World 4,819,352 Hours of Time Data & Voice Will Be Free -- Mahesh Murthy At Digital Media Conclave IAMAI Marketing Conclave -- ‘Digital Is The Future’ -- An Event RoundUp Social Media Course - Mumbai - On 12th JUNE. Log on to Social Media Course and Register Now!
By: WATblog
Things to Avoid in Logo Design
2010-05-24 19:22:00 The company logo is the single image that will set you up for branding, this is how people will identify and remember you, so it?s important to get it right. While its not rocket science there are some do?s and don?ts worth mentioning that many people fall foul of in the early days. Logo must be ...
Connecting with other Businesses
2010-05-21 16:02:00 Can Social Networks provide an opportunity to meet other businesses as well as customers? Forescene Web Solutions think they do, anywhere that people are meeting and talking provides the chance to network, expand your base and discover new customers, suppliers or business partners. The best way to engage in this activity is to become a productive ...
'Baby Boomer Bust?' A question and a book by branding expert Roger Chiocchi
2010-04-14 18:29:00 By BOB ANDELMAN The post-war baby boom is becoming something else, more than half a century later. But is that something else a bust? In his new book, Baby Boomer Bust??and the title ends in a question mark?Roger Chiocchi (pronounced KEY-o-key) says it may be a problem that the average baby boomer nearing retirement only has $68,000 in a 401k. And no, if you?re looking at the totality of retirement, and not just the first year, that is not much. Tomorrow, April 15, 2010, I?ll be attending the second day of the Florida Boomer Lifestyle Conference, which will be held in Clearwater at Ruth Eckerd Hall. (By the way, the Florida Boomer Lifestyle Conference is open to the public. You can register online at www.floridaboomerlifestyle.com)- It is designed to help us understand how the recession has impacted boomers. I expect to learn what they?re spending money on right now, which messages resonate most with them, and what they want from businesses today. Apparently ?deeper senior ...
By: Mr. Media
'Baby Boomer Bust?' A question and a book by branding expert Roger Chiocchi
2010-04-14 18:29:00 By BOB ANDELMANThe post-war baby boom is becoming something else, more than half a century later.But is that something else a bust?In his new book, Baby Boomer Bust??and the title ends in a question mark?Roger Chiocchi (pronounced KEY-o-key) says it may be a problem that the average baby boomer nearing retirement only has $68,000 in a 401k. And no, if you?re looking at the totality of retirement, and not just the first year, that is not much. Tomorrow, April 15, 2010, I?ll be attending the second day of the Florida Boomer Lifestyle Conference, which will be held in Clearwater at Ruth Eckerd Hall. (By the way, the Florida Boomer Lifestyle Conference is open to the public. You can register online at www.floridaboomerlifestyle.com)- It is designed to help us understand how the recession has impacted boomers. I expect to learn what they?re spending money on right now, which messages resonate most with them, and what they want from businesses today.Apparently ?deeper senior discounts at D...
By: Mr. Media
Personal Stationery: New, Old-Fashioned Branding
2010-04-05 18:10:00 Don't let letter writing be a dying art. Come see what Theresa Patton shares about her passion for personal notes.
The Tasty Appeal of Co-Branding
2010-01-06 18:56:00 When I realized my true calling as a Yogurteur and began seriously pursuing the idea of opening a yogurt concept in Chicago, my research led me to an important step: co-branding....
Lakeshore Branding
2009-11-20 10:05:00 In this episode, Tim chats with the guys from Lakeshore Branding, a web design and Internet marketing firm in Chicago. They say they're the frat guys of web design!...
Design Inspiration Starter List
2009-11-11 14:00:00 During our panel discussion this past Geekend we promised a list of sources of inspiration for the parched designer running out of creative juice. A complete list is impossible but here are a few of the places the team here uses for a bit of brain caffeine, categorized by our different interests for your browsing ...
By: The Paragon Muse
Branding the 2010 Dinagyang
2009-11-04 15:38:00 by Ben Jimena, Hala Bira!, The Daily GuardianIN a strategic planning by the core group of the festival triumviri, Dinagyang was given a makeover – a distinct character, truly symbolic of her most recent accomplishments and indicative of her prescient image as the country’s most important tourism event.The session was done Saturday last week and attended by representatives of the Iloilo City
By: the Leganeans
China Marketing And Branding. Reading The Tea Leaves.
2009-09-20 22:08:00 The DragonBeat blog has a great post, entitled, "Why foreigners are beating China’s tea-makers on their home turf." The post is on why China has none of the leading tea brands worldwide, but what it says pretty much applies across the board to Chinese branding in general. The comments are interesting as well, with many of them complaining about how bad Lipton tea is and how the Lipton market is completely different from the market for Chinese tea. Wrong. If anything, Lipton is a classic example of great branding and of how a Western company has managed to take a ho-hum product (in this case, Lipton tea) and market it in such a way as to trump the market. When will there be a Chinese Lipton and who will that be?
By: China Law Blog
Branding need for my business
2009-09-15 12:04:00 What I needI am thinking of expanding my business, presently I am only involved with textiles, thinking of moving into ready-mades and designer wear also. I need a compelling name, branding advice and a dashing logo, as well as some ad copy for a website. I would be very happy to see samples of your work. I would like your rates also to be quite reasonable. You are free to call me at all times to get any other necessary detail.
AOL taps Leo Burnett for re-branding
2009-09-04 23:09:00 AOL is spinning out of Time Warner and needs to reposition itself for the new digital world. So it may come as some surprise that it picked Chicago ad agency Leo Burnett to reinvent the brand. Leo is the venerable (a word we used to describe companies that have been around forever) agency best known for having old-school clients like Coca-Cola and Kellogg (they're venerable too) and for not landing big new accounts. Is the AOL win a sign of Leo's resurgence? Here's the story....
ASE09 Session: Keeping Your Affiliate Program Clean
2009-08-24 17:00:00 Guest Post by Dominic Fawver. Session Description: Learn advanced approaches to running a clean affiliate program. A review of the systems, processes, tools and techniques used by leading affiliate programs to keep their programs clean. The panel consisted of: David Naffziger, CEO, BrandVerity (Moderator) Jamie Birch, Owner, JEBCommerce (Twitter @JamieEBirch) Graham MacRobie, President & CEO, Alias Encore (Twitter @grahammacrobie) Joshua Sloan, CEO, Sloan Tech (Twitter @sloanzone) This session contained a lot of useful information targeted mostly to companies with an affiliate program and also outsource program managers. Some of the information was useful for affiliates, especially the need for a good relationship between affiliates and affiliate managers. The session consisted of short presentations by David Naffziger and by Graham MacRobie and then the floor was opened up for questions. The presentations gave a brief overview of some of the common forms of abuse affiliat...
By: TrishaLyn.com
ASE09 Meet Market Observations
2009-08-21 20:00:00 Guest Post by Dominic Fawver. During Affiliate Summit I visited both the Meet Market and the exposition hall to see the booths. I was impressed at how good some of the booths and tables were, and also at how bad some were. If I could recognize they were bad as a first time attendee, they must have stood out to veterans. Here are some general comments based upon my experiences. Have a banner behind the table, giving your name and hopefully an idea of what you are (network, merchant, etc.) Have a give away: this is something that will make people remember you later. It is even better if it ties in with your company name, slogan, or something of that nature. It never hurts to be unique. Have people at the booth (I would have assumed that was obvious). Be friendly (again, obvious). Don’t have several people working the crowd and handing out stuff (I got asked if I wanted Perfect English at least 10 times) and no one at the table. If you have a giveaway or are doing a contest...
By: TrishaLyn.com
How to develop a personal branding leitmotif
2009-07-20 20:31:00 Do we need a ?personal leitmotif? that evokes an image without saying a word? Dramatists, musicians and artists have been creating leitmotifs that imprint unforgettable memories. For instance, Pink Floyd?s The Wall evokes ?another brick in the wall? instantly. You are a work of art Creating a leitmotif allows us to ?lead? viewers into a multi-sensory experience that ...
By: IndiaPRBlog!
Guess this website
2009-07-03 18:55:00 This isn’t a trick question. This is either an example of a company’s superb confidence in the public’s awareness of their brand, or a lil’ slip up due to arrogance. When I asked a few friends to guess the site, some guessed right away which lead me to think this company had a really good ...
By: The Paragon Muse
Branding as a refocusing exercise: FICO
2009-07-02 02:05:00 "March 10, 2009: In the interest of clarity and consistency, Fair Isaac Corporation today announced... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
5 Tips for Integrating Technology and Branding
2009-06-03 13:10:00 This week?s Quirk newsletter topic is ?Branding in the Digital Age.? If you ask me, this sounds like one of those classic phraseologies that enthusiastic marketing geeks types scatter about wherever they go. In other words: codswallop. Despite how it may sound however, this term is not an entirely meaningless utterance ? it relates to creating, protecting and promoting your corporate identity; a vital component of any company?s reputation and a crucial factor in securing a competitive advantage.
Branding in the Digital Age
2009-06-02 10:43:00 If this title makes you feel like you?ve just won a game of Jargon Bingo, you are not alone. Us Web types are quick to latch on to names for things ? Web 2.0 (and 3.0), LAS, ?The Online Conversation? ? and it?s easy to talk about a concept without really thinking about what it means. Most people, by now, understand that a brand is a sum of perceptions; what do you, your staff, your business partners and your customers think about you and what collective meaning is then ascribed. So, when you apply this to the digital or information age, what exactly are we talking about? I sought out the perspectives of people smarter than me ? Mr. Academic guy, Dave Duarte and Mr. Cutting Edge Branding Stuff guy, Matt Riley. Dave teaches at the UCT Graduate School of Business and founded Huddlemind ? a community of online learning. Matt is the guy behind Idea Bounty, our innovative crowdsourcing platform and is also a senior planner here at Quirk.
Niche Website/Business - What To Consider?
2009-05-28 03:38:00 (Updated May 2009) Building a niche website or blog or starting your own company can be really profitable. Using good marketing techniques, your niche website can attract highly targeted visitors/customers that are more likely to buy, and that website could potentially get a greater number of page views, which can be a good thing. But what do you consider when building your new website (or starting your new business)? Do you focus on a particular niche, or do you think it’s better to target a large audience and talk/work about/on many different topics/subjects ...Post from: Smart Wealthy Rich Thank you for subscribing! Niche Website/Business - What To Consider?
What is the real worth of your logo?
2009-05-25 16:25:00 Logo designing is that part of branding which may cost you from nothing to thousands of dollars. What makes a logo designing to become so expensive or become very cheap? There are several factors involved. Normal business owner may have difficult time knowing what he should pay someone for designing a logo. Some think thousands of dollars is fine with the logo, while other will consider it a very expensive deal. Related posts:Animal Planet Logo Change You might consider me very late on this, and in...Connect the Branding Dots Logos, websites and marketing materials have to work together to...
By: brandxpress blog
The BBQ Branding Iron: You May Never Eat In Again
2009-05-07 18:00:00 The BBQ Branding Iron allows you to play cowboy right in your own backyard. Design your message, heat your iron and brand it into the steak or hamburger patty that you're cooking up on your grill.
Traffic, Branding, Sales, and Leads
2009-04-18 19:43:00 Stop making the search engines rich! Market your product or service directly to real estate investors, sellers, realtors, lenders, escrow, and insurance professionals.
Personal Branding: SEO Blogging as the American Dream
2009-03-06 15:32:00 Creative Commons image “Jump!” by danorbit. Personal Branding Personal branding has been a hot topic lately. In the global village of the SEO industry some respected villagers moved repeatedly from company to company to own company. I linked the most prominent one. Even as a geographical outsider who rarely appears on industry events I still recognize most ... Related posts:Blogging and the Art of Etiquette50 Blog Post Ideas for Business BloggingThe simplest ROI of blogging in SEO: Link building
By: SEO Blog
Branding yourself through articles
2009-01-26 23:44:00 Stories where you’re quoted helps promote your “expertise brand” - as is my case with the Wall Street Journal’s Startup Journal & Entrepreneur magazine some time ago. But I prefer to help my clients create on-going columns and other articles, as is my case with Long Island Business News and Financial Advisor magazine. While being ...
Branding retailers in time of crisis
2009-01-14 14:41:00 In an era of slow growth, tight margins, and fckle consumers, the key to success is to differentiate. One critical element in successfully differentiating is communicating that difference to consumers. Hence, branding will require special attention from retailers who want to stand out from the crowd. Related posts:Brands in Time of Crisis Retailers are also sensing more shopper experimentation. This fall, supermarkets...
By: brandxpress blog
Branding Tap Water to Replace the Plastic Bottle
2009-01-07 14:11:00 From Scientific American: What began as a public relations campaign to encourage people to switch from bottled water to tap water has turned into a brisk business.A year ago Eric Yaverbaum, president of the public relations company Ericho Communications, and Mark DiMassimo, foundin
GHAJINI and the art of branding and merchandising - Feature
2009-01-02 19:30:00 Apart from being one of the biggest films of all times GHAJINI seems to be scoring on the front of merchandizing as well. While Shah Rukh Khan did not publicize the manner in which he had acquired his six-pack abs as a merchandize, Aamir Khan’s GHAJINI has gone ahead and done it. read more
Branding: Webisode 1 ..Exclusive with Catherine Kaputa
2008-12-08 06:40:00 U R a Brand, you gotta get it !!! Catherine Kaputa is a real mentor with a huge buffet of information, not to be missed. ..Check out free and very helpful excerpts from her book to get a head start...
By: Chic Ilan
What Branding Is? What Branding Is Not?
2008-11-25 09:53:00 Think of your brand as a promise ... a promise you make to your clients, prospects, employees, and even your vendors. But before you make that promise, be sure you never forget this fact. It is imperative that you are able to back it up. You cannot build a successful, long-term brand on unsupported claims and wishful thinking. History is littered with companies -- big and small -- that have promoted themselves or their products as something they would like to have lived up to but could not. Related posts:Brand Starts and Ends at the Core One thing that both these natures of brand have in...
By: brandxpress blog
INK_BLAST | IS THIS IGNORANT OR CLEVER?
2008-11-10 14:25:00 The other day I was in Hackensack, NJ, at a local Latino supermarket with my sister, picking up some stuff for dinner. I decided to browse the aisles for some traditional Dominican treats. You know, things like the salted crackers that come in slender clear packs, or the guava paste so thick and rich you have to count your teeth after eating it. It was great to walk through aisle after aisle filled with all kinds of products that were so familiar to me and elicited such nostalgia for my childhood in Dominican Republic. (I also got to browse sweets from places like Mexico and Ecuador and Colombia, which I was not brave enough to try.)
INK_BLAST | IS THIS IGNORANT OR CLEVER?
2008-11-10 14:25:00 The other day I was in Hackensack, NJ, at a local Latino supermarket with my sister, picking up some stuff for dinner. I decided to browse the aisles for some traditional Dominican treats. You know, things like the salted crackers that come in slender clear packs, or the guava paste so thick and rich you have to count your teeth after eating it. It was great to walk through aisle after aisle filled with all kinds of products that were so familiar to me and elicited such nostalgia for my childhood in Dominican Republic. (I also got to browse sweets from places like Mexico and Ecuador and Colombia, which I was not brave enough to try.)
Cribbed Content for November 7th
2008-11-07 22:14:00 Welcome to November! I can hardly believe we’re in November already… it seems like it was September just yesterday! Do me a favor and remember that there’s Thanksgiving to think about before Christmas and stall on decking everything out in red and green for a month, will ya? Recently I wrote an article for the New ...
By: TrishaLyn.com
Industrial Design and The Branding Mad Men
2008-10-05 12:26:00 It’s about time, the (M)Ad Men figured that out. Well they sort of did before and there always been Industrial Designers in advertising and branding. But much of the focus then was on packaging design, and Industrial Design was often seen as nothing more than skinning. Core77 has a pretty good article called “Stepmothers ...
By: Design Sojourn
Branding Buffalo
2008-09-26 05:06:00 Geek wrote about it here, in response to Mark's unexpected return to blogging here at allthingsbuffalo. How would you brand Buffalo? The best I can come up with now is "Buffalo, the other New York" (Photo by Flickr user stratushead)
By: BuffaloPundit
Online Marketing Glossary: Nanopublishing
2008-09-07 18:30:00 Nanopublishing: An online publishing model that uses a small-scale, inexpensive operation to reach a targeted audience, especially through blogging. Sometimes communities of shared interest emerge quickly online, such as PaidContent.org and Gawker.com To be honest, I don’t have a lot of experience dealing with nanopublishing. Although it seems to me that this is just blogging to a ...
By: TrishaLyn.com
Branding ?You? Begins With Networking Within Your Community
2008-08-26 02:36:00 Susan and I are expanding our product and services offering in the coming months with a strategy that many businesses and individuals utilize today: branding “You.” Currently we offer Susan’s book, her workshops on change, transition, and success, and we offer her audio products and coaching services. The next phase is the establishment of my workshop ...
By: inner architect
Can personal branding take a backseat to corporate branding?
2008-08-13 06:07:00 (UPDATED 8/13/08 approx. 7:20 a.m.: Revised the headline to reflect new thoughts on the subject had this morning. Original headline was: “When should personal branding take a backseat to corporate branding?” and added some additional points at the bottom.) Paul Chaney has a great post with even better comments on personal branding. Go over there and read it, if you haven’t already. I’ll wait… Okay, welcome back! In your reading, you probably saw what I think is a great summary of the benefits of personal branding — and the problem with personal branding. It was a comment by Chris Brogan: “[P]ersonal brands are best when used in synergy with an organization that understands them…. I think that Jason Falls is a god amongst men, and if he quits his job tomorrow and joins Jaiku, I’ll leave Twitter in support. “ Personal branding has tremondous benefits to the employer of the person. Robert Scoble was almost as synonymous wit...
By: Mike's Points
An amazing example of a service gone GREEN
2008-07-31 15:48:00 You’ve got to see it to believe it… The car in this video is going to get sparkling clean using only a quarter-gallon of water mixed with some eco-friendly cleaning agents: Smart Wash, the company featured in the video above has been a client of mine for a couple of weeks now and they have one ...
By: Zero-G Creative
|
|
 |
|
 |
