Lakeshore Branding
2009-11-20 10:05:00 In this episode, Tim chats with the guys from Lakeshore Branding, a web design and Internet marketing firm in Chicago. They say they're the frat guys of web design!...
Design Inspiration Starter List
2009-11-11 14:00:00 During our panel discussion this past Geekend we promised a list of sources of inspiration for the parched designer running out of creative juice. A complete list is impossible but here are a few of the places the team here uses for a bit of brain caffeine, categorized by our different interests for your browsing ...
By: The Paragon Muse
China Marketing And Branding. Reading The Tea Leaves.
2009-09-20 22:08:00 The DragonBeat blog has a great post, entitled, "Why foreigners are beating China’s tea-makers on their home turf." The post is on why China has none of the leading tea brands worldwide, but what it says pretty much applies across the board to Chinese branding in general. The comments are interesting as well, with many of them complaining about how bad Lipton tea is and how the Lipton market is completely different from the market for Chinese tea. Wrong. If anything, Lipton is a classic example of great branding and of how a Western company has managed to take a ho-hum product (in this case, Lipton tea) and market it in such a way as to trump the market. When will there be a Chinese Lipton and who will that be?
By: China Law Blog
AOL taps Leo Burnett for re-branding
2009-09-04 23:09:00 AOL is spinning out of Time Warner and needs to reposition itself for the new digital world. So it may come as some surprise that it picked Chicago ad agency Leo Burnett to reinvent the brand. Leo is the venerable (a word we used to describe companies that have been around forever) agency best known for having old-school clients like Coca-Cola and Kellogg (they're venerable too) and for not landing big new accounts. Is the AOL win a sign of Leo's resurgence? Here's the story....
ASE09 Session: Keeping Your Affiliate Program Clean
2009-08-24 17:00:00 Guest Post by Dominic Fawver. Session Description: Learn advanced approaches to running a clean affiliate program. A review of the systems, processes, tools and techniques used by leading affiliate programs to keep their programs clean. The panel consisted of: David Naffziger, CEO, BrandVerity (Moderator) Jamie Birch, Owner, JEBCommerce (Twitter @JamieEBirch) Graham MacRobie, President & CEO, Alias Encore (Twitter @grahammacrobie) Joshua Sloan, CEO, Sloan Tech (Twitter @sloanzone) This session contained a lot of useful information targeted mostly to companies with an affiliate program and also outsource program managers. Some of the information was useful for affiliates, especially the need for a good relationship between affiliates and affiliate managers. The session consisted of short presentations by David Naffziger and by Graham MacRobie and then the floor was opened up for questions. The presentations gave a brief overview of some of the common forms of abuse affiliat...
By: TrishaLyn.com
ASE09 Meet Market Observations
2009-08-21 20:00:00 Guest Post by Dominic Fawver. During Affiliate Summit I visited both the Meet Market and the exposition hall to see the booths. I was impressed at how good some of the booths and tables were, and also at how bad some were. If I could recognize they were bad as a first time attendee, they must have stood out to veterans. Here are some general comments based upon my experiences. Have a banner behind the table, giving your name and hopefully an idea of what you are (network, merchant, etc.) Have a give away: this is something that will make people remember you later. It is even better if it ties in with your company name, slogan, or something of that nature. It never hurts to be unique. Have people at the booth (I would have assumed that was obvious). Be friendly (again, obvious). Don’t have several people working the crowd and handing out stuff (I got asked if I wanted Perfect English at least 10 times) and no one at the table. If you have a giveaway or are doing a contest...
By: TrishaLyn.com
How to develop a personal branding leitmotif
2009-07-20 20:31:00 Do we need a ?personal leitmotif? that evokes an image without saying a word? Dramatists, musicians and artists have been creating leitmotifs that imprint unforgettable memories. For instance, Pink Floyd?s The Wall evokes ?another brick in the wall? instantly. You are a work of art Creating a leitmotif allows us to ?lead? viewers into a multi-sensory experience that ...
By: IndiaPRBlog!
Guess this website
2009-07-03 18:55:00 This isn’t a trick question. This is either an example of a company’s superb confidence in the public’s awareness of their brand, or a lil’ slip up due to arrogance. When I asked a few friends to guess the site, some guessed right away which lead me to think this company had a really good ...
By: The Paragon Muse
Branding as a refocusing exercise: FICO
2009-07-02 02:05:00 "March 10, 2009: In the interest of clarity and consistency, Fair Isaac Corporation today announced... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
5 Tips for Integrating Technology and Branding
2009-06-03 13:10:00 This week?s Quirk newsletter topic is ?Branding in the Digital Age.? If you ask me, this sounds like one of those classic phraseologies that enthusiastic marketing geeks types scatter about wherever they go. In other words: codswallop. Despite how it may sound however, this term is not an entirely meaningless utterance ? it relates to creating, protecting and promoting your corporate identity; a vital component of any company?s reputation and a crucial factor in securing a competitive advantage.
Branding in the Digital Age
2009-06-02 10:43:00 If this title makes you feel like you?ve just won a game of Jargon Bingo, you are not alone. Us Web types are quick to latch on to names for things ? Web 2.0 (and 3.0), LAS, ?The Online Conversation? ? and it?s easy to talk about a concept without really thinking about what it means. Most people, by now, understand that a brand is a sum of perceptions; what do you, your staff, your business partners and your customers think about you and what collective meaning is then ascribed. So, when you apply this to the digital or information age, what exactly are we talking about? I sought out the perspectives of people smarter than me ? Mr. Academic guy, Dave Duarte and Mr. Cutting Edge Branding Stuff guy, Matt Riley. Dave teaches at the UCT Graduate School of Business and founded Huddlemind ? a community of online learning. Matt is the guy behind Idea Bounty, our innovative crowdsourcing platform and is also a senior planner here at Quirk.
Niche Website/Business - What To Consider?
2009-05-28 03:38:00 (Updated May 2009) Building a niche website or blog or starting your own company can be really profitable. Using good marketing techniques, your niche website can attract highly targeted visitors/customers that are more likely to buy, and that website could potentially get a greater number of page views, which can be a good thing. But what do you consider when building your new website (or starting your new business)? Do you focus on a particular niche, or do you think it’s better to target a large audience and talk/work about/on many different topics/subjects ...Post from: Smart Wealthy Rich Thank you for subscribing! Niche Website/Business - What To Consider?
What is the real worth of your logo?
2009-05-25 16:25:00 Logo designing is that part of branding which may cost you from nothing to thousands of dollars. What makes a logo designing to become so expensive or become very cheap? There are several factors involved. Normal business owner may have difficult time knowing what he should pay someone for designing a logo. Some think thousands of dollars is fine with the logo, while other will consider it a very expensive deal. Related posts:Animal Planet Logo Change You might consider me very late on this, and in...Connect the Branding Dots Logos, websites and marketing materials have to work together to...
By: brandxpress blog
The BBQ Branding Iron: You May Never Eat In Again
2009-05-07 18:00:00 The BBQ Branding Iron allows you to play cowboy right in your own backyard. Design your message, heat your iron and brand it into the steak or hamburger patty that you're cooking up on your grill.
Traffic, Branding, Sales, and Leads
2009-04-18 19:43:00 Stop making the search engines rich! Market your product or service directly to real estate investors, sellers, realtors, lenders, escrow, and insurance professionals.
Personal Branding: SEO Blogging as the American Dream
2009-03-06 15:32:00 Creative Commons image “Jump!” by danorbit. Personal Branding Personal branding has been a hot topic lately. In the global village of the SEO industry some respected villagers moved repeatedly from company to company to own company. I linked the most prominent one. Even as a geographical outsider who rarely appears on industry events I still recognize most ... Related posts:Blogging and the Art of Etiquette50 Blog Post Ideas for Business BloggingThe simplest ROI of blogging in SEO: Link building
By: SEO Blog
Branding yourself through articles
2009-01-26 23:44:00 Stories where you’re quoted helps promote your “expertise brand” - as is my case with the Wall Street Journal’s Startup Journal & Entrepreneur magazine some time ago. But I prefer to help my clients create on-going columns and other articles, as is my case with Long Island Business News and Financial Advisor magazine. While being ...
Branding retailers in time of crisis
2009-01-14 14:41:00 In an era of slow growth, tight margins, and fckle consumers, the key to success is to differentiate. One critical element in successfully differentiating is communicating that difference to consumers. Hence, branding will require special attention from retailers who want to stand out from the crowd. Related posts:Brands in Time of Crisis Retailers are also sensing more shopper experimentation. This fall, supermarkets...
By: brandxpress blog
Branding Tap Water to Replace the Plastic Bottle
2009-01-07 14:11:00 From Scientific American: What began as a public relations campaign to encourage people to switch from bottled water to tap water has turned into a brisk business.A year ago Eric Yaverbaum, president of the public relations company Ericho Communications, and Mark DiMassimo, foundin
GHAJINI and the art of branding and merchandising - Feature
2009-01-02 19:30:00 Apart from being one of the biggest films of all times GHAJINI seems to be scoring on the front of merchandizing as well. While Shah Rukh Khan did not publicize the manner in which he had acquired his six-pack abs as a merchandize, Aamir Khan’s GHAJINI has gone ahead and done it. read more
Branding: Webisode 1 ..Exclusive with Catherine Kaputa
2008-12-08 06:40:00 U R a Brand, you gotta get it !!! Catherine Kaputa is a real mentor with a huge buffet of information, not to be missed. ..Check out free and very helpful excerpts from her book to get a head start...
By: Chic Ilan
What Branding Is? What Branding Is Not?
2008-11-25 09:53:00 Think of your brand as a promise ... a promise you make to your clients, prospects, employees, and even your vendors. But before you make that promise, be sure you never forget this fact. It is imperative that you are able to back it up. You cannot build a successful, long-term brand on unsupported claims and wishful thinking. History is littered with companies -- big and small -- that have promoted themselves or their products as something they would like to have lived up to but could not. Related posts:Brand Starts and Ends at the Core One thing that both these natures of brand have in...
By: brandxpress blog
INK_BLAST | IS THIS IGNORANT OR CLEVER?
2008-11-10 14:25:00 The other day I was in Hackensack, NJ, at a local Latino supermarket with my sister, picking up some stuff for dinner. I decided to browse the aisles for some traditional Dominican treats. You know, things like the salted crackers that come in slender clear packs, or the guava paste so thick and rich you have to count your teeth after eating it. It was great to walk through aisle after aisle filled with all kinds of products that were so familiar to me and elicited such nostalgia for my childhood in Dominican Republic. (I also got to browse sweets from places like Mexico and Ecuador and Colombia, which I was not brave enough to try.)
INK_BLAST | IS THIS IGNORANT OR CLEVER?
2008-11-10 14:25:00 The other day I was in Hackensack, NJ, at a local Latino supermarket with my sister, picking up some stuff for dinner. I decided to browse the aisles for some traditional Dominican treats. You know, things like the salted crackers that come in slender clear packs, or the guava paste so thick and rich you have to count your teeth after eating it. It was great to walk through aisle after aisle filled with all kinds of products that were so familiar to me and elicited such nostalgia for my childhood in Dominican Republic. (I also got to browse sweets from places like Mexico and Ecuador and Colombia, which I was not brave enough to try.)
Cribbed Content for November 7th
2008-11-07 22:14:00 Welcome to November! I can hardly believe we’re in November already… it seems like it was September just yesterday! Do me a favor and remember that there’s Thanksgiving to think about before Christmas and stall on decking everything out in red and green for a month, will ya? Recently I wrote an article for the New ...
By: TrishaLyn.com
Industrial Design and The Branding Mad Men
2008-10-05 12:26:00 It’s about time, the (M)Ad Men figured that out. Well they sort of did before and there always been Industrial Designers in advertising and branding. But much of the focus then was on packaging design, and Industrial Design was often seen as nothing more than skinning. Core77 has a pretty good article called “Stepmothers ...
By: Design Sojourn
Branding Buffalo
2008-09-26 05:06:00 Geek wrote about it here, in response to Mark's unexpected return to blogging here at allthingsbuffalo. How would you brand Buffalo? The best I can come up with now is "Buffalo, the other New York" (Photo by Flickr user stratushead)
By: BuffaloPundit
Online Marketing Glossary: Nanopublishing
2008-09-07 18:30:00 Nanopublishing: An online publishing model that uses a small-scale, inexpensive operation to reach a targeted audience, especially through blogging. Sometimes communities of shared interest emerge quickly online, such as PaidContent.org and Gawker.com To be honest, I don’t have a lot of experience dealing with nanopublishing. Although it seems to me that this is just blogging to a ...
By: TrishaLyn.com
Branding ?You? Begins With Networking Within Your Community
2008-08-26 02:36:00 Susan and I are expanding our product and services offering in the coming months with a strategy that many businesses and individuals utilize today: branding “You.” Currently we offer Susan’s book, her workshops on change, transition, and success, and we offer her audio products and coaching services. The next phase is the establishment of my workshop ...
By: inner architect
Can personal branding take a backseat to corporate branding?
2008-08-13 06:07:00 (UPDATED 8/13/08 approx. 7:20 a.m.: Revised the headline to reflect new thoughts on the subject had this morning. Original headline was: “When should personal branding take a backseat to corporate branding?” and added some additional points at the bottom.) Paul Chaney has a great post with even better comments on personal branding. Go over there and read it, if you haven’t already. I’ll wait… Okay, welcome back! In your reading, you probably saw what I think is a great summary of the benefits of personal branding — and the problem with personal branding. It was a comment by Chris Brogan: “[P]ersonal brands are best when used in synergy with an organization that understands them…. I think that Jason Falls is a god amongst men, and if he quits his job tomorrow and joins Jaiku, I’ll leave Twitter in support. “ Personal branding has tremondous benefits to the employer of the person. Robert Scoble was almost as synonymous wit...
By: Mike's Points
An amazing example of a service gone GREEN
2008-07-31 15:48:00 You’ve got to see it to believe it… The car in this video is going to get sparkling clean using only a quarter-gallon of water mixed with some eco-friendly cleaning agents: Smart Wash, the company featured in the video above has been a client of mine for a couple of weeks now and they have one ...
By: Zero-G Creative
Google search is a boon for branding
2008-07-10 02:00:00 New research by Google has shown that brands which appear high up on search engine listings get more consideration from consumers according to madcouk
Bilingual Branding
2008-06-30 16:01:00 I was watching AXN's Super CSI Sunday (Yes I am a CSI fan, who isn't?) last night and there ran an ad of the newly branded Turbo Jet, a service provider that takes you from Hong Kong to Macau on board high speed ferries. What I immediately noticed with their logo and also with some other emerging Chinese Brands is that their logos have both English alphabet and Chinese characters in their names.
By: Design Sojourn
3 Not-So-Known Ways to Entertain Your Audience
2008-06-28 16:23:00 Everyoneâ??s talking about SEO: do this, do that, create good content… You see…today, in order to succeed in internet business; it is NOT ENOUGH to create good content. Yeah, thatâ??s right, it is NOT ENOUGH to create good content. You have to go beyond creating good content, you need to create entertainment, but not to the price ...
The Level vodka tunnel
2008-06-08 22:06:00 Level Vodka invited star fashion designer and artist Hussein Chalayan to create a pioneering work of art with a focus on taste. He was given completely free rein. The result is The Level Tunnel ? a 15 meters long and 5 meters high travelling installation that captures the essence of Level Vodka. But the road ...
By: David Report
Site Hoppin? Looses Efficiency
2008-06-07 00:30:00 First, the history. If you’ve listened to my evangelism regarding Entrecard, you’ve signed up. No doubt, you’ve looked around and perhaps stumbled upon a site called SiteHoppin - View the web like an iPod. When I first found this site, they enabled visitors to quickly browse websites by categories and offered various ...
By: TrishaLyn.com
Aesop by Studioilse
2008-06-06 23:47:00 Studioilse’s design of the Aesop shop translates the company values through a loving restoration of the historic fabric, paired with modern and clean interventions. As in all her work Ilse Crawford with her Studioilse has added a lot of emotions to the interior. Simple and modern design. A central ceramic sink to emphasise the ritual of ...
By: David Report
Sarah Lacy?s Personal Branding Confessions
2008-06-06 13:11:00 Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes Valley Girl, a biweekly column for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance. Sarah is an award winning journalist and author of a brand new book called “Once You’re Lucky, Twice You’re Good: The Rebirth ...
[Bugwelle - Blog über Design, Branding Trends] Technik kann auch bunt sein
2008-06-06 00:00:00 Seht selbst – diese wunderbar, farbenfrohe Verpackung eines Digitalen Audioplayers von Toshiba wurde zu Recht mit einem if packaging award 2008 belohnt. Laut iF Katalog ist „das Deckpapier mit einer Prägung versehen, die das Materia...
By: BlogNews
Jurlique rebrands
2008-06-04 20:43:00 Jurlique rebrands to focus on its biodynamic farming principles. This is post by David Report contributor Kristina Dryza. Ping Intressant.se tags technorati : jurlique biodynamic branding sustainability Andra bloggar om: ekologisk, ekologiskt, mat, livsmedel, design, varumärken, varumärke, förpackningar
By: David Report
Success Story: Personal Branding Instills Both Passion and Happiness in Our
2008-06-03 13:11:00 Maor Kaplanski is the top personal branding evangelist in Israel and is finally ready to tell his success story. He positions himself as a Personal eBrand and Online Reputation Management Expert. He is the first to establish the term personal eBrand in Israel through his Blog INTERNETISHI. Over just a few months, the blog ...
It's All About Branding, Creative
2008-06-03 06:27:00 We stumbled upon this old article written in 2005, which tell a story of the mp3 player war between Creative and Apple. How Creative had tried to counter attack each of the Apple's marketing moves and fallen from the leader of the mp3 market to the current 4th position with only 2% market share. WATCHING Creative Technology's share price slump to a two-year low in recent weeks, founder Sim Wong
Das E-Commerce geht an den Luxusfirmen vorbei
2008-06-02 22:05:00 Gerade mal ein Drittel der weltweiten Luxusfirmen betreiben aktuell E-Commerce, so eine aktuelle Studie von Forrester Research und Walpole. Die Hälfte der Unternehmen hat noch nicht einmal Pläne für das Online Geschäft vorliegen. Hier stellt sich die Frage was sich die Luxusfirmen von diesen ?neuen?, mittlerweile schon fast alten Markt, erwarten. Bei zweistelligem Wachstum und ...
Win Fabulous Prizes!
2008-06-02 18:00:00 Announcing a momentous occasion - the first ever contest from TrishaLyn.com! In an amazing feat of social media at it’s best, prizes have been graciously donated by a number of sponsors, mostly through Twitter! Now you have a chance to win, and let me tell you, I wish I could keep some of ...
By: TrishaLyn.com
Online Branding
2008-06-01 16:39:00 The newest and effective way of online advertising is here. The functioning of online advertising is very simple. All you need to do is register with any paid blogging or sponsored blogging website and get an account.Advertisers can now have the benefits to get their products to be advertise on budget and increase sales by reaching millions of consumers worldwide. The best part is that it does not function like Pay Per Click or PPC, in fact this system generates real customers and targets specified target audience. you now get complete and honest reviews about your products and services from millions of bloggers and webmasters across the world. This offers you to be on top of search engine rankings by providing you enough backlinks and permanent links to your websites.The best part is that you get a complete and honest review on your website that ensures the generous feedback that you pay to get collected. This feedback is now available to users and it now gives more boost to your c...
Buzzar.tv: Virtual Exhibition space for Brands
2008-05-31 16:09:00 Last November I had written about Indibiz.tv, which was an online directory for brands showcasing their ad commercials on the net. Now, Pixelkraft Media solutions, company behind indibiz have launched another site - Buzzar.tv - which is again very similar to what indibiz.tv is offering. Here is how Pixelkraft differentiates Buzzar from Indibiz:
[Bugwelle - Blog über Design, Branding Trends] Every Man Jack
2008-05-28 00:00:00 Every Man Jack ist ein junges unternehmen aus San Francisco die sich vorgenommen haben die Welt ein bisschen besser zu machen. Die Herren Pflegeserie ist nicht an tieren getestet, enthält keine Paraben und ist somit schon fast ein Ökolo...
By: BlogNews
[Bugwelle - Blog über Design, Branding Trends] Saké für mich
2008-05-28 00:00:00 Der Name ist programm. Dieses schöne Packaging ist mir gerade über den Weg gelaufen. Diese fast kosmetische Verpackung besticht einfach durch seine Klarheit, das tolle Naming und natürlich die Farbpalette. Eben Sake für mich ;- ) ...
By: BlogNews
Re-Branding Corporate Identity - Consider Four Useful Points
2008-05-27 12:33:00 Periodically, companies embark upon refurbishing their brand image or re-branding their corporate identity with the help of reputed branding firms. While these branding firms will do their job, you must also be in the know of some essential factors related to this exercise: 1: You must understand that the changes in logo, brand visuals, visual identity should not be superficial i.e. the changes must reflect the changes in functions and provisions. Or else, your customers and other stakeholders will see the whole exercise as just posturing and wastage of money. 2: If there is a strong personality attributed to a brand or company to which customers are attached to, it should not be changed radically as it might destroy the emotional attachments to the brand or the company. 3: The reasons behind changes must be communicated clearly to all the stakeholders as radically revamping visuals without explaining the reasons for the change can give rise to speculations about ownership issues...
[Bugwelle - Blog über Design, Branding Trends] fleissiges Bienchen
2008-05-27 00:00:00 Bee Raw Honig überzeugt durch sein pures und ansprechendes Design. . und sicherlich auch mit seinem Geschmack. Dazu gibt es kleine Proben im Reagenzglas - und die sehen so schick aus, daß man sie einfach haben muß um sie jeden Morgen ...
By: BlogNews
|
|
 |
|
 |
