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5 Tips for Integrating Social Media with Your Direct Marketing Efforts
2010-01-24 21:21:00 I am not the only person who sees the potential for social media to make a more significant contribution to a company’s business goals this year. But just like a toddler blossoming into childhood needs interaction and support from the family, social media will best develop as a significant contributor to the business by integrating ...
By: inner architect
Added Value: Direct Marketing for Farmers and Ranchers
2009-09-21 13:01:00 Yarn Into Apparel-The Carver Imperial Stock Ranch This is the first in a series of ?how-to? videos funded by the Sustainable Agriculture Research and Education (SARE) program and produced by Cooking Up A Story. SARE is pleased to be part of this cooperative venture, and to share the rich heritage, knowledge, and individual stories of some ...
Eric Smith wrote a new blog post: BPO’s Adopting Direct Marketing Service
2009-07-07 12:40:00 Eric Smith wrote a new blog post: BPO’s Adopting Direct Marketing Services Mumbai: Most of the advertisers in Mumbai are turning to direct marketing to communicate with their customers as this is one of the attempts to save on costs during the time of economic crisis. This is one of the business opportunities that ad agencies are trying to tap. The UK-based Aegis group has tied up with ...
Direct marketing nel 2009 per VISA
2009-02-11 08:11:00 Misurazione la parola chiave di direst marketing e il perch presto detto: il direct marketing consente di raggiungere un target definito, con azioni mirate che utilizzano una serie di strumenti interattivi, ottenendo in tal modo delle risposte misurabili. Ecco perch Visa ha indetto una gara, a cui hanno partecipato Publicis Dialog, Inferno e Saatchi & Saatchi, tutte agenzie che fanno parte del roster di Visa.La gara tuttavia stata vinta da Publicis Dialog che si occuper dello sviluppo di una campagna di direct marketing che toccher diversi paesi europei il cui obiettivo princiale quello di incoraggiare l?utilizzo della carta di credito anche per transazioni molto piccole. Ecco le carte Visa: Visa Classic, Visa Gold, Visa Business, Visa Electron, Visa Prepagata, Visa Ricaricabile, Visa Infinite, Visa Pin Card.Tra le attivit sono previste di sales promotion, DM e digital marketing. Chss se si svilupperanno nove strategie per il direct marketing,...
Direct marketing acuteincreased in 2008acute
2009-01-14 01:00:00 Despite an overall fall in marketing budgets the volume of direct campaigns increased in 2008 it has been claimed
Online and direct marketing debated
2008-12-12 01:00:00 The lines between online and direct marketing are becoming increasingly blurred according to one advertising firm
Mailing List, Direct Marketing Tips For You
2008-06-06 00:00:00 Mailing list is a list of mail addresses of people. They may have interest in the same topic, or join the same group. When a member send a message to this group, all members will receive it. For webmaster, mailing list is a list of all the subscribers to the website, where the same information is ...
Types of Marketing
2008-06-03 10:47:00 Marketing Professor at Xavier's was explaining marketing concepts: google_ad_client = "pub-1496071971889382";/* 200x200, created 6/4/08 */google_ad_slot = "8316730170";google_ad_width = 200;google_ad_height = 200;//-->src="http://pagead2.go-oglesyndication.com/pagead/show-_ads.js">You see a gorgeous girl at a party.You go up to her and say, "I am very rich.Marry me!"That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl.One of your friends goes up to her and pointing at you says, "He'svery rich.Marry him."That's Advertising. You see a gorgeous girl at a party.You go up to her and get her telephone number. The next day youcall and say "Hi,I'm very rich.Marry me."That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straightenyour tie, you walk up to her and pour her a drink.You open the door for her, pick up her bag after she drops it, offerher a ride,and then say, "By the way, I'm very rich.Will you marry me?"That...
By: words4mind
Direct Marketing Ideas for Independence Day
2008-06-02 04:00:00 Independence Day is as hot as a firecracker when it comes to holiday sales, and is the perfect opportunity to launch an effective direct marketing campaign. Whether you?re in retail, services, or B2B, creative Fourth of July marketing can yield a huge return on investment when done right. This time ...
By: TrishaLyn.com
5,000 sex discrimination award to woman against laddish direct marketing f
2008-05-22 11:23:00 Telesales account manager Theresa Bailey was recently awarded 5,146 by an employment tribunal after her manager forced her to wear a badge proclaiming "I'm Simple". Bailey, 43 - the only woman on her sales team at Kent dir
Case Study Monday: Using Fun to Create Direct Marketing Success!
2008-05-19 19:27:00 Welcome to Case Study Monday. Today, we are featuring a case study from Marketing Sherpa on how B2B marketers can effectively use B2C direct marketing tactics with great success. Even more interesting, the company in this case study, Agilent, used fun with the right product line and the best channel to deliver out-of-the-ballpark results. We think you'll enjoy this one! Challenge: Marketing measurement instruments and lab supplies to scientists and researchers typically requires communications heavy in detail and data, says Christine Cox, Marketing Programs Manager, Agilent Technologies.Last summer, though, Cox and her team wanted to try a new campaign that would stand out from the typical, data-heavy efforts they frequently run. “Think about getting all that email from us, our competitors and scientific journals. We wanted to break through their inbox and wanted our customers to have a little fun.”They had been experimenting with B-to-C marketing for a line of consumab...
Direct Marketing
2008-05-12 18:25:00 Back in the US where I owned a business I sometimes used Direct Marketing (mail, postcards, etc.) and we found that the easiest way to get a list together in the appropriate demographic was by utilizing a list broker. A list broker will put a list together of names and addresses within certain zip codes, income brackets, home value, etc. so that you can target your audience and hopefully get some new clients as a result of your hard work. Direct marketing without it is like flying blind--useless & expensive.Tags: direct marketing, dcmg, list brokers, lynda lippin
Direct Marketing Dilema: Balancing Privacy and Targeting
2008-05-08 17:19:00 This morning, two completely different articles from DM News caught my eye and got me thinking.The first: CDD pushes FTC on privacy in mobile"The Center for Digital Democracy (CDD) and the US Public Interest Research Group are taking on the Federal Trade Commission to address privacy issues in mobile marketing."Apparently, the CDD wants the FTC to address privacy in mobile marketing, including regulating profiling and targeting."The new complaint addresses marketing practices from a technological level. It will examine Enpocket's Personalization Engine, a behavioral technology for the mobile device. It will also look at technologies from other companies which profile gender, age, language, income, education, country, state, ZIP/postal code, GPS coordinates, behaviors and in the context of voicemail and text messages."When I take off my direct marketing hat and think about mobile marketing from a consumers' perspective, it can be a little frightening. Marketers can know where I a...
NIN?s Trent Reznor?s Direct Marketing Approach: How Realtor?s Can Understan
2008-05-06 03:50:00 Trent Reznor is a hard core rock n roll singer who looks the part and acts the part. He is the centerpiece of a very successful band: Nine Inch Nails. What can Realtors learn from a screaming rock God? Marketing direct to the consumer is all about giving away what your target audience values, continuously giving ...
By: deansguide
Direct Marketing Strategy: Taking the Time to Think Through the Direction
2008-05-01 20:29:00 We're big proponents of approaching the marketplace with a focus on the customer. And, we truly believe that you can better target and appeal to the customer if you actually listen to them and use an analytical approach to better understand their preferences. In our view, successful direct marketing strategies are centered around the customer. Those that aren't will never be as effective. Period.In working with a couple of our clients recently, I got to thinking that for some reason, today it is more difficult to get them to understand this point. Why? Everyone is trying so hard to keep up with the day-to-day, that they aren't truly focused on where their marketing efforts are headed. They are more focused on getting the campaigns out the door. And, we're finding that the results tracking falls by the wayside if we aren't focused on assisting with this effort. Marketers are just trying to keep the calls and buyers coming in. While this is important -- you must take th...
Using Profitability to Measure Direct Marketing Campaigns
2008-04-29 18:02:00 As you know, we are huge proponents of measuring the effectiveness of each and every direct marketing campaign -- and looking specifically at the profitability of all DM efforts. If you don't do this, how can you improve your programs over time to ensure that your profits continue to grow? Further, how do you prove to your leadership team (or yourself) that the costs spent on marketing are well worth the effort?Our friends at Acxiom have just written about this very topic in their latest newsletter, and they came up with a quick and easy template that you can use for your own direct marketing efforts. We like this simple chart because there are some key takeaways to hone in on no matter what the size of your marketing organization.Take a look at this chart:If you were just looking at the response rate to measure the effectiveness of these three tests, you'd think (and probably promote internally) that the campaign with the offer of the free gift was the most successful. I mean...
Lead Generation using Online Direct Marketing (Podcast)
2008-04-28 16:34:00 Just been listening to an awesome podcast from SXSW 2007 on how digital marketing strategy can be leveraged and applied to direct marketing. How to attract your ideal client (Podcast) Experts in direct response marketing and relationship marketing discuss how to use simple relationship marketing techniques and copy writing to dramatically increase your client base. We will also address the topic of direct response marketing vs. relationship marketing.Download the MP3 Podcast (Right Click / Save as) If your interested in direct marketing using the web, give us a bell. We have been doing some interesting Lead Generation work using digital marketing recently, would love to share our findings with you.
Google Video of Web 2.0 Direct Marketing seminar
2008-04-25 04:27:00 Full “Web 2.0 Direct Marketing” panel seminar, hosted by the Direct Marketing Association of Long Island.
Direct Marketing for the Telecommunications Industry
2008-04-22 17:25:00 This is a topic rather dear to our hearts. Nancy and I both have quite a bit of experience working with telecommunications firms and helping them develop and implement winning marketing programs.So, when I come across an article that talks about direct marketing for this industry, I get excited (yes, I know I'm a geek). From DM News, Fierce competition among telecom marketers.The article talks about how deregulation and new technology have made telecom a super competitive marketplace. It talks about the importance of timing and reaching that prospect just when their service plan is about to expire (a tough challenge that we know a thing or two about, by the way!).The article cites 5 key trends in marketing for telecommunications firms:"Telecoms leverage more online channels to maximize spend." They're relying on consumers doing their own research on the Internet and building an online presence to acquire new customers."With short contracts, timing of messages is essential.""Man...
Happy Birthday to the Direct Marketing Blog!
2008-04-17 18:03:00 Yes, that's right . . . our Direct Marketing Blog is 1-year-old today. In blog years, that's all grown up! And, we are still loving having this blog, 233 posts later. When you subtract out weekends and holidays, that means we've posted pretty much every other day in the last year. We're feeling pretty, pretty smug about that! :)Seriously, we hope you, our valued readers have enjoyed our posts on all things direct marketing. And, we hope that we've been able to provide you with a new nugget or two as food for thought for your direct marketing strategies over the past year.Now, down to the brass tacks . . . so, after a year of blogging are we rich, are we famous? What exactly has this blogging thing done for you? . . . you may be asking. Good question.Well, we aren't exactly rich (except in character), but perhaps we're just-a-little-bit-famous (at least we have t-shirts from the Blogworld Expo that say we are). In reality, this blog has accomplished exactly what we wan...
Is it Spam or is it Your Direct Marketing Approach??
2008-03-26 20:52:00 What is your definition of spam? In a recent article from DM News, Q Interactive and Marketing Sherpa teamed up for a study to find out this definition according to consumers. If you are an e-mail marketer, the results of the study may surprise you. Here's a snapshot of what the articles reports:31% of respondents said that they consider "e-mails that were once useful but aren't relevant anymore” to be spam.41% hit the "report spam" button if "the e-mail was not of interest to me,” 25% if "I receive too much e-mail from the sender" and 20% if "I receive too much e-mail from all senders.” (yikes, how am I responsible for all senders?!?)56% thought that by clicking the button they would "filter all e-mail from that sender" while 21% believe it will notify the sender that the recipient did not find that specific e-mail useful so the sender will "do a better job of mailing me" in the future. 47% of respondents believe by hitting the “report spam” button, they will be unsu...
Case Study Monday: Using Basic Offline Direct Marketing Principles for On-l
2008-03-24 20:55:00 Welcome to another edition of Case Study Monday. Today's post comes from Marketing Scoop, and it is jam packed with info on how utilizing regular direct marketing principles definitely do apply when you are planning your e-marketing campaigns. This case study looks at how several different companies have approached their e-marketing strategy and the thought that goes into making each campaign more effective. We think you'll get tons of great ideas from this one -- I know we did! Enjoy!Even with the Advent of Technology, Existing Direct Marketing Principles Stand the Test of TimeThe website Astrology.Net wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media, they came up with seven letters to test - from short form to long form, from "inside astrologer" to more straightforward. "At 9 a.m. we sent the seven," says Acxiom's Reggie Brady. "By noon, two were doing well. At 2 p...
What I Saw at the Direct Marketing Revolution
2008-03-18 18:18:00 As readers of our blog, I know that you will love this Facebook group. It was started and is managed by our buddy, Robert Rosenthal of the Mothers of Invention fame (he also writes a great blog called Freaking Marketing). The group has recently grown to the 700 member mark -- pretty outstanding for such a young group. If you haven't yet joined the group, you may want to take a look -- I'll bet you'll love the exchange of information between direct marketers from all over the world.I'm featuring it in today's post because of a really compelling discussion thread that's been going on for the last couple of months. Robert sent out the following idea for the consideration of all group members:Knocking Down Organizational and Cultural BarriersOrganizational and cultural barriers are often among the biggest obstacles marketers face. Common issues include:- Bosses who embrace command-and-control techniques- Staffers who operate under counterproductive agendas- Managers who act as...
Direct Marketing Disciplines - In Action!
2008-03-17 17:08:00 It's Monday and that means it's time for another Case Study!We really enjoyed this case study from NetPlus Marketing, an interactive agency, because it demonstrates the importance of two important direct marketing disciplines:The importance of measurementSmart use of targetingThe Client: Universal Studios Home Entertainment,The Project: DVD Launch of Shaun of the DeadThe Results: Click-through rates 3.5 times higher than category benchmarks Interaction rates 4 times higher than category standards Interaction times twice as high as benchmarks, meaning thousands of additional hours of user interaction with the brand and movie titlesThe client's challenges to NetPlus: Leverage short-term, online promotions of niche DVD movie release to drive retail sales, primarily through brick-and-mortar storesStrategy and tactics: A high-impact online marketing and advertising program to increase awareness within a tightly defined target audience. The program included: Online medi...
Fabulous Direct Marketing Links!
2008-03-14 19:13:00 Welcome to another edition of the Friday Blog Log! We've got another famous line-up of excellent blog posts for your reading pleasure.Our first post comes from Gordon Whyte's Blog of the Daily Challenges of the Entrepreneur. HA! And, there are many. This is an interesting read because it in, he presents an article from a leading futurist thinker, Ray Kurzweil. Kurzweil discusses the evolution on mankind from big bang to now and into the future, and how this evolution will impact the way that both entrepreneurs and big business alike manage and conduct business. The most interesting fact to us is that those who continue to be nimble and proactive will survive. Companies will have to "abandon redundant strategic planning techniques and leadership models designed for the industrial age" in order to compete in the present and future global economy.Next, is a good post for us all to have on hand as we come up with our big ideas and want to get some press. In the DM News post, "W...
Direct Marketing Data Costs
2008-03-13 17:15:00 Just in from Direct Magazine, this report on the price of data and leads. The article cites a Worldata study called "Winter 2008 List Price Index", and it reports on changes in data costs year-over-year.Very interesting stuff, especially if you need help in budgeting list costs. Here are some highlights of the study:The cost for e-mail lists is decreasing slightly (by $2 per thousand, while consumer e-mail lists dropped by $3 per thousand). But e-mail lists still remain fairly pricey, at an average cost of $287 per thousand for permission-based B2B marketing and $135 per thousand for B2C permission e-mail.The average cost for Donor lists is $85 per thousand.Business Merchandise Buyer lists go for $118 per thousand while Consumer Merchandise Buyers average $103 per thousand.Consumer Magazine Subscriber list costs average $108 per thousand.And, this quote from the Direct Magazine article should help you understand what to expect when you are buying lead data."Cost-per-lead data, whi...
Update on European Direct Marketing
2008-03-11 16:29:00 I'm always fascinated with reports on marketing in Europe. The UK, for instance, seems to be the leader in terms of business intelligence and CRM installations. Some of their large financial institutions, for example, seem much further along in realizing one-to-one marketing than similar US firms.That's why this article from UTalkMarketing really surprised me. From the article:"The majority of senior European marketers either do ad hoc or carried out no evaluation of their marketing campaigns, new findings from marketing software company Aprimo reveal.Market research from the company showed 68 per cent of marketers were in the dark over the impact of their campaigns."Wow! To me not being able to track a campaigns' success just seems like a waste of money.The article cited a few reasons why companies weren't able to close the loop and implement sound measurement systems. They included:The inability to integrate systems and processes within an organizationThe lack of direct marke...
Direct Marketing Message
2008-03-06 19:51:00 It is very interesting to see how our world is changing in terms of what resonates with the consumers or businesses that receive our marketing messages. In fact, there is a growing school of thought that believes that you can't push out DM messaging very effectively at all anymore. Nope, it's all about customers getting involved with the conversation about your product and providing their feedback to other "would-be" customers. The world of Social Marketing is proving this to be true.So, are our traditional direct marketing efforts a waste of time? Happily for us, the answer is no. However, there are definitely some important factors to consider when creating your message. One author, Clayton Makepeace, thinks that one of the main reasons why this shift is occurring is that the Gen-X generation is one of the largest purchasing audiences today. Gen-Xers are between the ages of 26 and 46 years-old and are, as a group, highly skeptical and cynical. Hence, they are going to be...
Direct marketing value vs. referential marketing value
2008-03-06 14:43:00 Hello again, Vincent here. As some readers may know, I’ve both read and commented on Malcolm Gladwell’s Tipping Point, and found it an interesting book to think about the nature of communities and how certain individuals or groups of them are more influential in passing on ideas than others. That said, while I believe that such ...
By: Tech IT Easy
Honda maakt milieuvriendelijke Direct Marketing
2008-03-06 11:55:00 Goede Direct Marketing is aantrekkelijk en heeft een sterke ROI.Veel consumenten zien het echter ook als erg onvriendelijk voor het milieu. Papierverspilling. Hoe maak je dan een DM die het ecologische bewustzijn van je merk wil promoten? Honda vond de ideale oplossing voor zijn tuingamma: een direct mail die je kan planten. De brief, bestaande uit ...
By: Buzzing Bees
E-Marketing More Important than Ever to a Solid Direct Marketing Strategy
2008-03-04 17:16:00 There has been a lot of talk about e-mail marketing in the news -- more than ever before. Marketing Sherpa has just completed their e-mail summit in Miami and they've written an article about the key takeaways from the deep dive into e-marketing. It sounds like it was a great event!Since the article will only be available for a few more days, I'll note all 12 of the key takeaways gathered from summit participants here in their entirety. This is really great food for thought and we hope you enjoy them as much as we did.Takeaway #1. Become more than a marketerThe days of simply dedicating yourself to designing email or multichannel campaigns and then testing them are over. Marketers now have to learn how to think like their IT people, their financial officers, and their other top execs.Why should you put on "the hats" of people who have other jobs?- To pre-empt IT-related gaps in the production pipeline. Many email directors brought IT people with them to get them on the same pag...
Direct Marketing Strategy: Data Mining
2008-02-26 16:54:00 We talk about direct marketing strategy in just about every blog post. The reason why we do this is because we see so many marketers in a frenzied state -- just trying to get the campaigns out on time without fully thinking through how they will track and measure them on the back end. Therefore, this step never occurs, or occurs only as an afterthought. So, the value of it is diminished -- it becomes more of an exercise than a defined part of your overall strategy.What to do about this? Well, we found an excellent article in MultiChannel Merchant today that gives you some excellent advice on how to integrate data mining into your strategy. The article, written by Rich Brough or Transcontinental Database Marketing in Toronto, provides his ideas on what he feels are "the six stages in the hierarchy of data analytics, and the value of each to a well-rounded strategic approach." Brough emphasizes that the first thing that marketers need to employ is a consistent approach up-front ...
Smarter Marketing: Using Modeling to Improve Direct Marketing Success
2008-02-19 15:29:00 By now, you probably know that we are huge proponents of utilizing an analytical approach to direct marketing. As a matter of fact, our clients have told us that this is the core competency that sets us apart from our competitors. As such, we love it when someone has come up with a new analytical idea that assists direct marketers in more effectively reaching a specific audience.DM News reports today that TransUnion and Edgar, Dunn and Company have come up with such an idea, and have built a model that is currently in the testing phase with one of their largest customers to do just that -- help credit card companies more effectively target consumer revolving credit card users. According the the article "The Revolver Model is marketed primarily to credit card issuers, banks and other financial institutions that issue credit cards. It shows consumer preferences on managing credit card balances, credit card use and use of other forms of payment, such as debit cards and cash, and is ...
Health Services Spend on Direct Marketing
2008-02-12 09:09:00 Health services companies spent $2.4 billion on direct marketing in 2007, according to a February report by the Direct Marketing Association. By 2012, that figure will rise to $3.9 billion. Most of the dollars currently go toward offline channels, particularly telephone marketing and direct mail. However, spending on the Internet is expected ramp up quickly over the next ...
Direct marketing solutions for your business
2008-02-10 04:54:00 DRTV for all your direct marketing solutions! You might have the best product on the market.It will cheap and easily available and best of all it actually works.But will you get any business if no one knows it exists. This is where a good advertising campaign can reap tremendous benefits. And the best cross channel advertising ...
Direct Marketing Skills Still Valued
2008-02-06 17:04:00 In these turbulent economic times, it's refreshing to see some good news for our industry. It seems that the core skills of database marketing and analytics continue to be valued by employers. From BtoB Online's Daily Report:"Two-thirds of marketers (67%) says resources for database and analytics to support online marketing efforts call for the most marketing investment this year, according to Alterian, an enterprise marketing company, which released the results of its fifth annual marketing survey on Tuesday."Interesting that this survey calls out "online" marketing, but we'll take that! Database marketing and analytics expertise are definitely transferable.We challenge direct marketers to think outside the box and consider how your skills can apply to many different areas of marketing. Even if you've only had specific experience in, say, direct mail, so many of the disciplines you use can be translated to online marketing. And, if that is where companies are investing, th...
Automotive Direct Marketing Growth
2008-01-30 06:22:00 Direct marketers need some good news right now.We were happy to read this bit of news from Direct Magazine."Automotive manufacturers are projected to invest $9.8 billion in direct marketing to generate $108 billion in sales by 2012, according to report findings released by the Direct Marketing Association."Talk about a nice return on investment. Even better that we're talking billions, as in "B".So, what is the deal with automotive marketing?"Automotive retailers generated greater than a $33 return for every dollar invested in direct marketing in 2007, which represents the highest ROI of 52 industries tracked by the DMA."What makes direct marketing such an effective channel for the automotive industry? Here's our opinion: auto retailers typically include these three important direct marketing success components: The local nature of car shopping. In other words, you buy your car from the dealership in your area, and an intrinsic aspect of direct marketing (as opposed to branding,...
How To Upsell And Cross-Sell To Achieve Rapid Sales Growth
2008-01-25 16:46:00 January has been a busy month of sales seminars, sales training and motivational speeches so I hadn’t had any time to think what I was going to write about this week until about half an hour ago… I was sat at my PC in my home office, tidying up some emails when one of my good ...
The Shift in Direct Marketing is Happening NOW!
2008-01-24 16:46:00 As time goes on, all of the excitement around social media, viral and online marketing seems to be changing our world. Even the folks that have been around the block a time or two are referencing this change. Check out this post from our friend, Dean Rieck, on his Direct Creative Blog. He recently interviewed copywriter extraordinaire, Bob Bly, and asked him what he thought the future holds for traditional direct marketing -- i.e., direct mail and print advertising. Talk about a loaded question!Anyway, here's what Bob said: "I do not think print will disappear, but right now, all the focus and excitement is about online marketing. I am not a futurist so I don’t make predictions, but many feel that online marketing is fundamentally changing the way marketing is done … specifically, giving the customer a greater voice and moving away from advertiser-generated copy and content."Dean then questioned Bob about what effect the internet will have on direct marketing over the next...
Direct Marketing Employment News
2008-01-17 17:26:00 I always look forward to seeing results of the quarterly direct marketing employment surveys run by Bernhart and Associates. This quarter (Q1 2008), the news isn't so great. Here's part of their press-release.Job Market Tightens for Direct MarketersDirect marketers can expect more hiring freezes and increased layoffs this quarter, according to the latest employment survey by Bernhart Associates."All of our hiring indicators are turning more negative," said Jerry Bernhart, President of Bernhart Associates Executive Search, LLC. "This weakness comes as no surprise given the recent news of layoffs and the current overall economic climate."According to the survey, 58% of the companies responding said they plan to add to staff during the first quarter of 2008, down 2% from the previous survey in October. Direct marketers are also planning more layoffs with 12% indicating they plan to reduce payroll, up from 9% last quarter.Bernhart said the biggest increase came in the percentage ...
Case Study Monday: Bringing Direct Marketing In-House
2008-01-14 17:15:00 Welcome to another edition of Case Study Monday!Today's case study is from Detica Information Intelligence, a specialty business and technology consultancy based in the United Kingdom. We think that this case study is an excellent example of how you can utilize an outside perspective to help you bring direct marketing functions back in-house. And, as this story illustrates, Detica helped their client do this while also contributing significantly to their bottom line. Read on for more insight into how Detica created a true win-win situation for their client.Client name: A major international mobile phone service providerBusiness challenge: Mobile phone service providers are facing increasingly tough competition in the UK. As one of the industry's global leaders, our client was therefore keen to adopt more flexible, cost effective ways of exploiting its customer intelligence and targeting its millions of UK subscribers with successful direct marketing campaigns. A key requireme...
Stuur eens een Scottex
2008-01-13 23:14:00 Scottex is zo sterk dat je het als briefkaart kan versturen. Leuke boodschap van Duval Guillaume voor een Direct Mailing voor het keukenpapier, gericht aan restauranthouders. De tekst op de achterkant luidt: Er zijn veel manieren om u te overtuigen van de sterkte van Scottex keukenpapier: advertenties, TV-commercials enz. Maar het beste stukje bewijsmateriaal heeft u nu ...
By: Buzzing Bees
Selling In A Recession - Why Some People Are Going To Crash And Others Are
2008-01-13 17:52:00 Over the last few months there has been a lot of talk of recession. Wherever you look and whatever you read, ever since the American subprime crisis, talk of a recession seems to be bombarding us from every possible media. Every expert there is seems to have something to say about whether there will or whether ...
Adobe InDesign vergelijkt QuarkXpress met rotte kaas
2008-01-05 18:21:00 Om aan te tonen hoe fresh Adobe InDesign wel is, stuurde Adobe het volgende ver over zijn datum heen zijnde potjekaas naar Duitse gebruikers van hun directe concurrent, QuarkXpress. Quark betekent in het Duits namelijk schimmelkaas. In het potje zat natuurlijk geen echte rotte kaas, slechts een afbeelding. Eronder vonden de Duitsers een receptenboekje met ...
By: Buzzing Bees
Direct Marketing to Students: A New Code of Conduct
2008-01-03 17:15:00 In a post in October, we discussed student marketing and the issue of the use of misleading advertising to get students to apply for student loans. In this post, we talked about the issue of trust in marketing and how New York State Attorney General Andrew Cuomo was taking marketers to task for "misleading marketing practices through direct mail, teleservices, television, radio, and online channels." Cuomo's office cited very specific examples that "included some companies who are accused of mailing commercial offers designed to look like official letters from the US Department of Education that warn students to protect their rights by calling the lender." Other inquiries went out from the attorney general's office that asked about other practices such as offering gift cards for applying for student loans and utilizing sweepstakes that encouraged students to take out loans.As a result of this, and as reported in DM News, Cuomo has created a Code of Conduct for student loan mark...
Follow The Lead Dogs To Direct Marketing Success
2007-12-27 05:05:00 Yeah, yeah, I know “if you’re not the lead dog, blah blah blah”. But you can’t just start out at the head of the pack. You’ll need some advice, trainging and guidance along the way. Although I’ve been posting a fair amount about different direct marketing services of late I haven’t really ...
By: Philaahzophy
Demographic targeting ? the next big thing in PPC!
2007-12-21 03:40:00 I want to take a few minutes to talk about a recent development in paid search — and its implications as a new Internet marketing tool. I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and why ...
By: My Personal CMO
Lack of Service in Direct Marketing Industry
2007-12-20 17:45:00 A forewarning--I'm grumpy today. Get ready for a rant.It's not the holiday blues; nothing bad going on in my personal life. No. Today, my beef is with my own beloved industry, Direct Marketing, and the companies that service this industry. Is it only me, or has customer service from large corporations gone down-hill?This week has been a doozy. One firm (not to mention any names, but it is a large consumer credit bureau) has decided to pull the rug out from under us, change sales reps midstream while we're in the midst of a large project. To make matters worse, they're throwing more contracts at us and we fear that they plan on increasing our price for data that we have already sold to the client (at the lower price). How is that the right way to treat a customer?Here's another example: Another vendor (a huge player in the DM industry) sees RRW as a competitive threat as opposed to a client. We're spending serious money with them on behalf of our clients. Yet, we have a...
How to sell more in competitive markets
2007-12-17 19:22:00 I received your newsletter. Thanks again. I wanted to ask you a question. I work for a (market given) magazine that is distributed for free to (consumers) throughout the local area. I sell advertising space in the magazine. Our magazine has been around the longest. It started in (our area) and has branched out to ...
Avoiding Agency commissions? Don?t believe the adverts!
2007-12-14 14:09:00 I had a flyer through my door this morning, low-quality and poorly produced, and using such choice quotes as SAVE 1,000’s ON ESTATE AGENTS FEES OK, I can’t bring myself to type the rest of this in the CAPITALS that it used, nor am I willing to abuse the innocent apostrophe in the way it did, so ... |
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