8.5% Decline In Global Advertising, But Online Advertising Grows By 10.1% -
2009-07-08 08:18:00 ZenithOptimedia, a unit of French advertising group Publicis slashed its 2009 global advertising growth projections yet again. They now predict the global advertising market to decline 8.5% this year as compared to its previous prediction of a 6.9% decline. The forecast has revealed declines as high as 18.5% in magazine advertising, 13.8% in outdoor and 8.1% in radio in 2009. The report referred to factors such as unemployment as driving uncertainty around ad expenditure and creating a short-term trading environment with large volumes of activity being booked just two to four weeks in advance. How badly are the sectors hit? In the recession-struck first half of the year companies continue to cut advertising spending. The sharpest cuts were observed in finance, automobile and business travel. Whereas ZenithOptimedia’s ad report also stated that China’s ad growth should still grow 5.4% this year, and India’s 7.7%. Hence the worsening economic activity will strongly ...
By: WATblog
Propelling The Call for a Creative Renaissance in Online Advertising
2009-06-30 18:44:00 Randall Rothenberg, CEO of the Interactive Advertising Bureau, has called for a “creative renaissance” on the Internet, which he said has been “an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands.” (Adage) Impressiveness never goes unnoticed, and we have seen that time and again on the web in the rise and fall of web assets. This is the same with advertising on any media, Zoozoo’s certainly being a worthy and recent example. Again, this isn’t a post on creative freedom and how brands need to look beyond numbers on the web, far from it. This is a post questioning the creative strength of the digital marketing men and women in India (on a general note). The point being mooted is that creative work online - whether they be banner ads, PPC copies, newsletters, web design or web content - don’t quite match up to the standards required for ads to perform on the web. Sure the...
By: WATblog
Conduit Launches Toolbar Marketplace - Brings Online Advertising to the Des
2009-06-23 19:40:00 Conduit has announced the launch of a marketplace for publishers who use its toolbar. Called Conduit Open it basically lets publishers share their content with more than 200,000 other community toolbar publishers. This according to Conduit will help the publisher content reach more than 60,000,000 users of community toolbars of the above 200,000 publishers. According to Techcrunch, the toolbar can be a useful marketing tool for companies because it helps market brands by showing logos to users every time they surf the net. And now multiple brands can tap into this potential.The offerings include major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace and more. That in essence is the biggest advantage of this move - exposure and branding. 200,000 publishers is not a small number, and though it might not help small publishers shoot their traffic through the roof, it will certainly have an impact at some point in the traffic. For bigger publishers however, this can ...
By: WATblog
Publishers Are to Blame for Driving the Potential of Online Advertising Dow
2009-05-23 18:53:00 Running a digital agency one of the toughest ask is to get clients to put a premium on their online advertising campaigns. Take any IAMAI campaign we might have covered, almost all the while publishers and agencies would be found raving about the untapped prospects of online advertising. And this obviously to let the guys with the cash strings know of its potential. However, regardless of how well clients begin to understand this, digital advertising won’t go anywhere without publishers pulling up their socks in terms of quality. I believe a lot of publishers sometimes by using dubious methods, and most often by practicing advertising methods purely driven by greed are killing the whole niche. If we sit to debate or have a comprehensive talk the scope of this post might fall short, so I will try to keep it brief yet relevant. I don’t want this to sound like a pissed off post at the number of advertising I am pounded with on most of India’s popular websites. However...
By: WATblog
What does the future hold for online advertising?
2009-05-09 20:46:00 I’ve been looking at various marketing advertising opportunities recently for some of my sites. One thing that I’ve noticed is that online advertising is becoming even more targeted, which should deliver a better return on investment. Google’s recent introduction of “interest-based” advertising is a case in point. The ads Google serve associate categories of interest ...
New York Times Charges $75K Per Day For Front Page Advertisement ? Wow, Are
2009-01-07 03:51:00 Is The Value Of A “Page One” Ad In The Mainstream Print Media REALLY Worth That Much More Than The Value Of A Front Page Ad On A Major Blog? WOW. I’m really shocked and amazed at the fact the direct competitor of The New York Times, The New York Post is reporting the Times... This is only a comment summary. Visit http://guntotingliberal.com to view the lastest content complete with some of the most outrageous original photoshops in the political blogosphere!
Netklix Online Advertising
2008-11-25 19:13:00 Netklix is one of the companies out there who can give you an edge. The text ads that they specialise in are as easy to create as search marketing ads, but instead of relying on keywords, they use a comprehensive channel list (grouped by subject matter) to add in targeting. This can cut hours off ...
Online advertising best for brand awareness
2008-07-14 19:57:00 Online advertising is the most effective means of building brand awareness for retailers, according to a new report. Research conducted on behalf of the Internet Advertising Bureau revealed web-based promotions are the best way for the retail sector to build brand awareness and secure long-term relationships with customers. Despite this, the IAB study expressed surprise at how ...
By: SEO Blog
Whynotad.com - Free Online Advertising
2008-06-06 16:25:00 What it doesClaiming that the original idea for this site stemmed from finding it difficult to place ads on the internet without using multiple sites, the Whynotad team having built another site for uploading all of your ads. The site is a well designed portal that allows you to upload any of your ads for ...
Myspace India Strategy
2008-06-02 10:55:00 For asking about your strategy for MySpace in India to Deep Malhotra, (Director of Sales, MySpace India)!Myspace try to build content, all Myspace media campaigns will be more related to building... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
More money being spent on online advertising by UK firms
2008-05-29 02:00:00 British companies are spending more money on the online marketing channel according to a new survey which revealed that a third of these firms now dedicate 25 percent of their marketing budget to internet-based pursuits
Online advertising tough completion for regional press
2008-05-28 02:00:00 Regional publishers have reported steep downturns in advertising revenues as the internet continues to pick up momentum in 2008
Online Advertising Research & Insights
2008-05-26 10:42:00 MarketingSherpa has come out with a Handbook and Benchmarks report on Online Marketing based on a survey of 577 advertisers and marketers. Pilgrim does a review and shares some of the insights from the report here are the key takeawaysIndustry statistics 47% of companies said their search marketing agency was ?absolutely worth every penny,? compared to just 15% who said the same of their ?media agency.?56% of companies plan to include A/B testing in 2008.A huge 28.6% of advertisers spending $100k to $1 million are not doing any kind of ad testing! Ad strategies According to MarketingSherpa?s eye-tracking studies, ads below the fold can actually out-perform those above the fold, if they have better horizontal positioning?that is, placed to the left.Want to increase brand awareness? Non-standard ads?such as the ?peel back? ad you see in the top right corner of this web site?lead the way with 41% effectiveness of all ads.Want to generate direct sales? Paid search ads are still the best...
Social networking sites keen in online advertising
2008-05-15 10:00:00 Presently, online advertising industry is estimated to be worth billions of dollars and now the competition is expected to get even fierce within the industry with social networking sites keen on investing on online advertisements like never before.7 Vote(s)
By: Market Buzz
Online Branding Strategies
2008-05-15 07:05:00 As Marketing sherpa released a article in Online branding. I have made few notes from that as below. - There are 4 factors which determines the effectiveness of online branding. Prime time, Audience,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
ONLINE ADVERTISING SHOWING SIGNS OF ECONOMIC WEAR?
2008-05-13 23:31:00 Online advertising is starting to feel the effects of a tepid economy, industry analysis firm PubMatic said in a release Tuesday. Based on data from "billions of ad impressions" and several thousand online publishers in its AdPrice Index, PubMatic asserted that clicks per thousand monetization rates (CPMs) dropped between March and April, using it as an indicator that the economic slowdown has begun to hit the online ad industry. Large Web sites (over 100 million monthly page views) are feeling the pain, the firm said, with monetization dropping 52 percent from 38 cents in March to 18 cents in April. Medium-sized Web sites didn't change much over the same time period. Smaller ones (fewer than 1 million monthly page views) actually showed an improvement in monetization, rising from $1.18 CPM in March to $1.29 in April. But overall, PubMatic found, overall monetization has dropped 23 percent. The problem may be the rise of social-media advertising, which major figures in the tech i...
Sorry, If You Build It, They Are Not Coming
2008-05-13 00:20:00 (photo credit: mop squad) Kevin Costner was hot 20 years ago in Field of Dreams. So was that comment “If you build it, they will come.” I received a fantastic comment from a home buyer today for my previous post How Listing Agents Unintentionally Sabotage Their Own Staged Listings: Danica Says: May 12th, 2008 at 10:51 am That ...
Online Advertising: Which kind of sites get Maximum Ad revenue
2008-05-12 20:36:00 If you are looking at internet for opening a startup then you really got to look at this chart which will tell you why all the internet majors spend so much time promoting their emails and this will also tell you where does ad revenue go on the internet and no its not all Google. This chart via emarketeer reports according to Nielsen Online that E-mail sites such as Hotmail and Gmail accounted for the largest share of ad revenue in USA and this was followed by General and national newspaper sites and then by large portals and search engines. while community websites and social networks are fifth in the online advertising race. Now these trends in online advertising are from USA but are quite relevant to project what future online advertising scene could be in India.Related ReadsOnline advertising what works the bestOnline Advertising Trends Behavorial Targeting
Online Advertising and ROI
2008-05-10 08:08:00 As per Marketingsherpa article I am making few notes for what ads works and how to improve ROI. (Presentation for the year 2008). - Online advertising is notices for 3 1/2 of 100 people comes to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Chitika Premium Advertising
2008-05-09 07:06:00 Quickonlinetips.com has released new article about Chitika Premium advertising units.If your website gets lots of US traffic, then you can optimize these ads and earn money (with highest eCPM) from... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Online Advertising for Newbies
2008-05-09 03:37:00 When a Web site or blog launched out of personal passion reaches a certain scale in terms of traffic, readership, and popularity, a Big Question arises: Can I make money with this thing? Some bloggers and publishers can. Some can't. But you need to try to find out. Online advertising is the fastest-growing sector of advertising today. According to some estimates, online ad spending is expected to surpass magazines, network television, and radio this year. How can amateur publishers take advantage of that? This panel will bring together professional bloggers, leading Web ad networks, and progressive affiliate businesses to discuss the monetization options available to small publishers. We'll consider strategic steps you can take to add money-making elements such as ads and affiliate sales to your site or blog. We'll address ways to increase your visibility, traffic, and reach. And we'll offer an inside look at what ad networks and affiliate programs look fo...
Online Advertising Concepts Many Business People Miss Altogether
2008-05-07 07:00:00 Online Advertising Concepts Many Business People Miss Altogether There are numerous online advertising companies willing to take your money and create a great advertisement for your company and place it on popular web sites. Problem is, once the ad ends its run on the sites, it disappears. It is not like print ads that can be ...
Online Advertising Company
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Search where competitors are advertising
2008-05-03 06:13:00 I found Article in trank.in about Yureekah which claims to be the worlds first search engine that enables online media professionals to freely search where other brands are running their online... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
How viewers see Web ads?
2008-05-02 13:09:00 An study published on Mediapost says that an ad placed above the fold is visible to 100% of site visitors though only about 60% of them actually see it. And in case of ads placed below the fold, only... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Behavioral Targeting in Online Marketing Trends
2008-05-02 12:36:00 I was found a good article for online marketing trends. Recently released study from Marketingsherpa shows Behavioral Targeting is finally making inroads generating next best results in terms of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Spicejet Revenue Strategy (Online Advertising)
2008-04-29 09:27:00 Low cost airline SpiceJet is all set to earn additional revenue through its website, SpiceJet.com, by allowing companies to advertise on it. SpiceJet.com, which is used by consumers to check flight schedules and book tickets, contributes 75 per cent of the airline?s ticket booking revenue. SpiceJet.com gets huge traffic every day, which ranges from students, business and corporate travellers to mid size entrepreneurs. SpiceJet.com receives 10-11 million page views per month and it has around eight lakh consumers registered with it. The websites of other airlines such as Kingfisher, Jet Airways, GoAir and Indigo do not carry any ads on their websites. SpiceJet.com is targeting financial services, mobile handset manufacturers, mobile operators and consumer durable companies as potential advertisers. It is offering various advertising options to its clients ? banners on the home page and the flight schedule page, pop-up windows and ad space on the exclusive e-mailers that are sent to u...
By: free submission
Spicejet Revenue Strategy (Online Advertising)
2008-04-29 09:27:00 Low cost airline SpiceJet is all set to earn additional revenue through its website, SpiceJet.com, by allowing companies to advertise on it. SpiceJet.com, which is used by consumers to check flight... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Online Advertising Company
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Internet Marketing Online Advertising
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Online Advertising in India : BFSI sector set to increase spending
2008-04-25 19:15:00 Business standard is reporting on how banking, financial services and insurance (BFSI) segment are steadily embracing Online advertising and how BFSI clients have managed to get up to 40 per cent of their total business leads from digital advertising. This segment accounts for almost 35 per cent of the total online ad spend in India the largest spender on online marketing after travel at 50 per cent.Now the article doesn't clears the fact that instead of display advertising it is actually Search Marketing where this sector focuses on and its majorly insurance sector which has seen the highest success. Google India says search volume for insurance is steady and high throughout the year ads are targeted when user is in transaction mode while searching for an insurance policy user is more likely to click on the ad and then convert into sales lead which is the basis of SEM and hence works very well for insurance companies and banks trying to generate sales leads.The article also quotes...
online advertising marketplace
2008-04-16 03:43:00 IZEA, Inc. d/b/a SocialSpark ("SocialSpark") provides you, and, if applicable, your Affiliates, access to its online advertising marketplace at www.SocialSpark.com ("Marketplace"), which allows Advertisers and Bloggers to interact and engage in marketing relationships (the "Service") subject to your acceptance of and compliance with these terms of service (the "Terms of Service" or the "Agreement"). If you do not agree to the Terms of Service, please do not use the Service. Each time you use the Service, the current version of the Terms of Service will apply. Accordingly, when you use the Service, you should check the date of the Terms of Service (which appears at the top of this document) and review any changes since the last version. The Terms of Service will be available at all times at www.SocialSpark.com.Participati-ng Advertisers create and list opportunities ("Opportunities") in the Marketplace located on the SocialSpark site, which offer Bloggers the chance to receive compens...
Online Advertising--- Which kind of advertising works the best
2008-04-12 13:41:00 Which ads work the best that is a question that every advertiser wants to know and eMarketeer based on research conducted by Deloitte has come out with results categorized on for which demographic which kind of ads work the best. Search Engine result ads seem to be the ones working the best with interactive ads and banner ads coming next best. Other ads such as ads for online videos , advergaming ads, or ads placed in virtual worlds seems to have a very limited appeal that too in the younger age group. Another aspect seems to be that online ads seem to influence older age group significantly more as compared to the younger age group. Interesting report that will help many marketeer decide how to plan their online marketing campaigns.Related: Online Advertising what works and what doesn't
Discover Most Effective Online Advertising
2008-04-12 00:00:00 With the advent of the Internet we now have a choice of cheaper or free advertisement in an online directory. A lot of businessmen understand that directory advertisements can rope in fresh new customers to replenish existing ones.
By: eArticle Submit
Free Online Advertising
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Small Web site Performance
2008-04-08 07:03:00 According to Pubmatic which benchmarks effective cost per thousand impressions (eCPM) data from more than 3,000 websites on a monthly basis, eCPM averages for March 2008 were $1.18 for small websites, $0.34 for medium websites and $0.38 for large websites.Small Web site segment: Less than 1 million page views per month.Medium Web site segment: Between 1 million and 100 million page views per month.Large Web site segment: Over 100 million page views per month. (Via: Alootechie)
By: free submission
Small Web site Performance
2008-04-08 07:03:00 According to Pubmatic which benchmarks effective cost per thousand impressions (eCPM) data from more than 3,000 websites on a monthly basis, eCPM averages for March 2008 were $1.18 for small... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Online Advertising Networks India
2008-04-04 07:17:00 KomliPubmaticTyrooGoogle AdsenseDGMPaypodOzone MediaSulekha Ad networkIndiadsAdsforIndians(Sou-rce: Trak.in)
By: free submission
Online Advertising Networks India
2008-04-04 07:17:00 Komli Pubmatic Tyroo Google Adsense DGM Paypod Ozone Media Sulekha Ad network Indiads AdsforIndians (Source: Trak.in) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
10 Indian online advertising networks
2008-04-03 17:34:00 Online advertising is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online advertising is set to explode in coming years. The 38.5 million Indian Internet users, according to an IAMAI study, have become the prime target for numerous advertisers clouding the web. To cash in on this growth, number of online ad networks have come up in India in last few years. Here is an overview of current pool of online ad networks in India. Komli is a leading online ad network in India offering tools to Publishers to help them manage, optimise, and make the most of their online advertising. On the other hand, advertisers have access to millions of clients worldwide in order to increase their consumer commitment, brand recognition, leads, and sales. They offer different options such as CPM and performance based CPC and CPA marketing. Solutions to both publishers and advertisers include Komli premi...
Online Advertising Stays Healthy
2008-04-03 07:10:00 An analyst sees the sector bending to economic woes but not breaking.1 Vote(s)
By: JeQQ it
Online Advertising Strategies for Publicity and Profit
2008-04-01 07:00:00 If there’s one constant in the business world, it’s advertising, and regardless of how technology and communication change, advertising always adapts and grows into new and diverse markets. Decades ago, the best advertising you could buy was in newspapers and other large publications. While print media is still one of the best places to advertise ...
By: Resources zone
In 2007 Print Advertising dropped 9.4%, Online Advertising rises 18.8%
2008-03-29 06:35:00 The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950. The drop-off points to an economic slowdown on top of the secular challenges faced by the industry. The second worst decline in advertising revenue occurred in 2001 when it fell 9.0%.Total advertising revenue in 2007 -- including online revenue -- decreased 7.9% to $45.3 billion compared to the prior year. There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion... The NAA reported that online revenue now represents [a completely inadequate] 7.5%...
Fell of Google Clicks in Feb 2008
2008-03-28 11:47:00 Google, the world?s most popular internet search engine, got about 99% of its $16.6 billion in sales last year from online ads. However, Ad clicks fell 3% in February from the previous month, Reston, Vir-ginia-based ComScore said. In January, clicks fell 7.5% to 532 million from the previous month.(Source: ET)
By: free submission
Fell of Google Clicks in Feb 2008
2008-03-28 11:47:00 Google, the world?s most popular internet search engine, got about 99% of its $16.6 billion in sales last year from online ads. However, Ad clicks fell 3% in February from the previous month, Reston,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Online Advertising ? The Choices In The 21st Century
2008-03-28 10:26:00 As the fastest growing form of advertising in the 21st Century, Online Advertising has been a constant area of discussion and debate. So, how can this format really work for advertisers in a fast moving climate? In the mid nineties, Online Advertising was going through its initial stages of development. At that time people were intrigued ...
Online Ad Performance
2008-03-26 11:23:00 Online Ad performance Key points- Placement of ad very important- Contextually targeted ads are getting better ROI- After that Behaviorally targeted ads are getting good ROI- Frequency of ads are important for effectiveness- Video Advertising are more likely to be understood(Source: Marketingsherpa)
By: free submission
Online Ad Performance
2008-03-26 11:23:00 Online Ad performance Key points - Placement of ad very important - Contextually targeted ads are getting better ROI - After that Behaviorally targeted ads are getting good ROI - Frequency of ads... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
Internet Advertising will touch 1100 crore in 2012
2008-03-26 05:22:00 Internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007, according to a study released by Ficci and PricewaterhouseCoopers.In 2007, the segment grew 69 per cent to Rs 270 crore from Rs 160 crore in the previous year. This was the highest growth compared with all other segments in the entertainment and media industry.The share of Internet in the overall advertising pie is projected to grow to 2.4 per cent in 2012 from 1.4 per cent in 2007.By 2012, the Indian entertainment and media industry is projected to reach Rs 1.16 lakh crore from Rs 51,300 crore in 2007, an 18 per cent compounded annual growth rate. (Source: Telegraphindia)
By: free submission
Internet Advertising will touch 1100 crore in 2012
2008-03-26 05:22:00 Internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007, according to a study released by Ficci and PricewaterhouseCoopers. In... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
By: free submission
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