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tommaso.tessarolo

tommaso.tessarolo
web, television, games quando questi tre elementi collasseranno vedra la luce una nuova forma d'intrattenimento.
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Articles

Boxee Wants to Enlist TV Pirates to Grow Hulu’s Audience
2008-10-31 11:00:00
Forget filters, DRM and locked-down set-top boxes. The makers of the open-source media center Boxee have a novel approach aimed at getting people to watch TV from legitimate sources. The idea behind it is not to punish pirates, but to instead use them as taste makers that could drive others to Hulu, Joost and similar streaming media web sites. I sat down with Boxee’s head of products, Dave Mathews, at the DCIA’s P2P and Video conference a few days ago. Boxee has been enjoying a busy month, issuing a major announcement almost every week. First it was unveiled that Boxee is now running on the Apple TV platform. Then Hulu came to Boxee, and most recently, the Boxee team won the CES i-stage competition, earning not only $50,000 but a booth at the next CES in Las Vegas. Boxee won the award, in part, because of its social features, which could help turn potential pirates into Hulu users. Boxee, which is in the process of trying to raise a Series A round of funding of an undisclosed ...
More About: Pirates , Audience , Grow
Hulu Continues To Shine | Profiles Galore & Impressive Stats… All Via
2008-10-31 02:34:00
Hulu is celebrating its first 12 months in operation, and a successful year it has been. But will that success continue? And if so, what is the ultimate future for Hulu? Hulu’s First Year Hulu launched this time last year in beta to a positive yet subdued reaction. The people in the business were excited but no-one outside of the Web video bubble really gave two hoots. But that’s slowly and surely changed, with word of mouth (there’s been no formal advertising) seeing the NBC and Fox owned service gaining massively in an already crowded online video sector over the past 12 months. The first anniversary of the site’s arrival also brought with it high profile articles in The New York Times and USA Today, both of which are very positive about the venture. Impressive Site Stats The statistics speak for themselves. The most recent Nielsen Online Web viewing figures show that Hulu generated more than 142 million streams during September in the U.S. They’re worldwide figures as ...
More About: Profiles , Shine , Hulu , Galore
Hulu, Dr. Horrible Make Time’s 50 Best Inventions of the Year
2008-10-30 23:55:00
1. DNA tests. 2. Electric cars 3. An unmanned moonship. 5. The world’s biggest particle accelerator. What are we missing here? No. 4 — Hulu .com. That’s right, easy access to TV on the web is changing the world, according to Time, which just released its list of the 50 best inventions of 2008. We totally agree. By the way, even better: Dr. Horrible’s Sing-Along Blog finished at No. 15, just ahead of the world’s first moving skyscraper and an expressive robot. Good enough for the Evil League of Evil?
More About: Inventions , Make , Year
Hulu Doing Great, But Why So Shy about Numbers?
2008-10-29 18:31:00
Hulu is doing a big PR push today around the birthday of its beta, with profiles in the New York Times and USA Today. The company shared some nice stats, like its impressive Nielsen numbers (our story) and its viewers’ receptiveness to ads. For instance, a study of four brands showed Hulu increased purchase intent by 28 percent and message association by 22 percent. Meanwhile, 93 percent of Hulu users surveyed say Hulu has the right amount of ads. Hulu also found that 38 percent of respondents watched shows they’d never seen before that currently air on TV, 20 percent watched episodes or clips of a series they normally watch on TV but had missed, and 19 percent watched a show that’s no longer on TV. So Hulu can say that the site is additive, rather than stealing watchers from its TV network parents and partners. But even though Hulu will tell us its users have written more than 72,000 reviews on its site, and Twitter users have “tweeted” about Hulu more than 40,000 times...
More About: Great , Numbers , Hulu
Happy Birthday Hulu. I’m Glad You Guys Didn’t Suck.
2008-10-29 09:30:00
Online tv/film site Hulu launched a year ago today, and boy did we have to eat crow. We provided nearly constant criticism of the site since it was announced in March 2007 (no name, billion dollar valuation, name translation issues, trademark absurdity, etc.). But despite a slightly bumpy launch, we had to admit that they did an outstanding job. And today I can safely say I spend more time watching Hulu than I do my standard home cable connection. The site continues to grow rapidly. In August they had over 100 million video streams. Last month, according to Nielsen, they streamed 142 million videos, a 42% month over month increase. 72,000 reviews and 14,000 forum posts have been left of the site, and the company says they’ve received 50,000 feedback emails. The site now has 110 content providers (including NBC Universal, FOX, Sony Pictures Television, MGM Studios, Comedy Central, Lionsgate, Paramount Pictures, PBS, FX, Sundance Channel and the Sci Fi Channel), up from 40 at laun...
More About: Happy , Birthday , Guys , Suck , Happy Birthday
MTV Music - A Hulu For Music Videos | Unfortunately, Copyright Restrictions
2008-10-28 19:31:00
MTV Music is a new website from MTV wholly dedicated to music videos. But will this Hulu for music be able to compete with the many destinations already on the Web for music video lovers? From MTV To RealityTV MTV was once a channel dedicated to music videos, hence the name. But recent years have seen this completely change, with the group of channels now much more likely to show reality or lifestyle programming. Personally, I’m not a fan of this change, much preferring the MTV of old where there was wall-to-wall music videos from night until noon and not an episode of The Hills or The Real World anywhere in sight. MTV Music Luckily for me and other fans of the old-style channel, MTV has recently launched MTV Music, a website dedicated just to music videos, all of which are on demand, and free to watch. The site has launched with both old and new videos available to watch, all of which can also be embedded to websites, blogs, and social networks. There’s also the chance to comme...
More About: Videos , Music Videos , Copyright
Blip.tv Figures Out How To Serve Ads In iTunes Videos
2008-10-28 19:16:00
For most people, watching Web video is predominantly a streamed experience on their computers. But an important and substantial portion of Web video is still downloaded to be watched later, or transferred to a different screen (usually an iPod, but sometimes a flat-screen TV). The problem with downloads is that they don’t fit neatly into the advertising model that rules most other Web video. Some companies try to charge for video downloads on iTunes, but many simply give away their videos for free as downloadable podcasts. (In fact, quickly browsing iTunes seems to turn up more free videos in at least the TV show category than paid downloads). Serving up videos on iTunes in many respects is a loss leader for many online video producers. They need to do it because their most loyal viewers subscribe to their shows through iTunes, but then they have trouble selling those very same viewers to advertisers. Arguably, these are a show’s most valuable viewers because they keep comi...
More About: Videos , Itunes , Figures , Serve
PRESIDENTE DI CHE?
2008-10-26 17:30:00
Leggo solo oggi la delirante intervista di Francesco Cossiga a Quotidiano.net di cui in molti giustamente parlano in questi giorni. Noi tutti abbiamo - di fronte ad una cosa del genere - solo due possibili alternative. La prima e' quella di appellarci al deterioramento senile e maledire in silenzio la presenza dei senatori a vita, istituto di saggezza schiantato dal vertiginoso aumento della vita media. La seconda stigmatizzare come il poco ossigeno al cervello non sia altro che uno strumento di liberazione dai propri freni inibitori, esattamente come un Camparino a stomaco vuoto. In ogni caso che quello di Cossiga sia fascismo di riporto o meno, in qualsiasi paese decente un personaggio del genere sarebbe immediatamente allontanato da qualsivoglia ruolo pubblico, anche e sopratutto in un governo di centro destra.Ritirare le forze di polizia dalle strade e dalle università, infiltrare il movimento con agenti provocatori pronti a tutto, e lasciare che per una decina di giorni i man...
Google Analyzes Brain Waves and More to Measure Ad Effects
2008-10-23 22:22:00
Today, Garett Rogers of Googling Google reports: <<Google, along with MediaVest are releasing information about ad quality determined by reading brain waves and psychological responses to ads on video content. (...) The goal was to measure the impact of YouTube overlay advertisements on attention levels, emotional engagement, and other psychological metrics. Google, with the help of NeuroFocus, used a sample group of participants, and measured things likes skin responses, eye movement and an EEG brain scan.>> Google’s Leah Spalding responds to why Google doesn’t just measure click-through rates for ads. “Click through was important.. but since we’re looking at brand impact, it’s not enough to just look at the click through rate (CTR). CTR will not give us any indication as far as how memorable an ad is, or metrics on brand impact, etc.” The image above is from slides of the web seminar Garett uploaded. [Thanks Garett!] [By Philipp Lenssen | Origin: Goog...
More About: Brain , Waves , Effects
Hulu Surpassed 140M Streams in Sept.
2008-10-22 20:41:00
Hulu generated more than 142 million streams in Sept ember, as the premium content site continues its steady climb up the Nielsen VideoCensus rankings of the top brands on the web. Hulu’s rise has been an strong and steady one. It had 1.7 million plays in February — while it was still in restricted beta. In April, the site cracked the top 10 for the first time ever, with more than 63 million plays. Then in July, Hulu broke the 100 million play-mark. Nielsen doesn’t recommend doing month-to-month comparisons of its data as it says it’s constantly tweaking the system, but the overall picture is undeniable. In less than a year, the NBC/Fox joint venture has gone from nothing to No. 6, edging out established brands like ESPN and MTV. And the numbers for October should be even bigger as Hulu’s been one of the few places to catch those red-hot Sarah Palin SNL sketches, live-streams of the debates, and network shows that are still premiering. Sure, YouTube may trounce the com...
More About: Hulu
Five Reasons There Is No Adwords for P2P Yet
2008-10-21 08:04:00
Brand Asset Digital launched its P2P advertising platform P2Pwords today, promising to bring pay-per-click advertising to file-sharing networks like Limewire, Gnutella and Emule. The NY-based company received a largely positive review from John Healey over at The LA Times Bitplayer blog, who thinks that “the opportunity presented by P2Pwords is so large, it may be hard for advertisers to resist.” The combination of file sharing and advertising is definitely an interesting one. File-sharing networks attract millions of users. It’s becoming clearer every day that the entertainment industry’s shock-and-awe lawsuits just don’t work, which is why many look for other ways to monetize P2P. Still, it’s a good idea to approach these early trials with a healthy dose of skepticism. After all, Skyrider, another company that promised to marry search ads with P2P networks just closed its doors last week after burning through $25 million in funding. Continue reading at GigaOM.
More About: Adwords , Reasons
CBS Social Viewing Rooms | Are Virtual Living Rooms The Future Of Web Telev
2008-10-21 06:11:00
How important is the social side of watching TV to you? If very, then CBS thinks it has a solution to make Web video less of a lonely pastime. One of the biggest problems with Web video is the solitary nature of it all. Watch a video on YouTube, Hulu, Joost and the rest and you’re likely to be alone in your home or office with no-one to share the experience with. While that’s fine for some television programmes, others are clearly meant to be watched in groups, be it a family gathered around the telly, or a group of friends getting together for a few drinks and a bit of TV. CBS Social Viewing Rooms CBS Interactive thinks it has the answer: Social Viewing Rooms, which once launched are set to allow groups of people to watch shows on CBS.com together, even if they happen to be miles away from each other. By clicking on the ‘Watch and Chat’ button on the site, multiple people will enter a room The video content will be then synchronised so that everyone will be watching the sa...
More About: Living , Future , The Future , Virtual
Watercooler Gets ABC, Hulu for TV Communities
2008-10-20 14:00:00
Startup Watercooler, which makes fan community applications for social networks, is now an official partner of ABC and Hulu . To score ABC content is somewhat of a coup; Watercooler joins Veoh and AOL* as the only sites with official deals with ABC, as far as we know. However, since ABC requires that its full-episode content be watched within its special Move Networks player, partners only get the privilege of linking to it (whoo-hoo.). But Mountain View, Calif.-based Watercooler will also be getting behind-the-scenes clips and feeds of show-related news from ABC that it can show directly within its applications. From Hulu, Watercooler will be getting 480p full-screen video embeds of the shows the site carries. Regular folks like us (and previously, Watercooler too) who embed Hulu players don’t have the full-screen option; only official partner sites like AOL and TV.com do. Watercooler CEO Kevin Chou says that “small 3-inch screen experience” was a major impediment to fans wat...
More About: Communities
Auditude Fingerprints Everyone and Everything
2008-10-17 20:18:00
If you’re a TV network, what do you do when users rip and upload your content to sites like YouTube? You could: a) Employ people to find such videos and send takedown notices. b) Sue. c) Send all your content in advance to YouTube and other fingerprinters so they can filter new uploads. Yuck. Sounds like a bunch of work and no chance of a payoff. The best alternative is to discourage illicit uploads by making your own content readily available in a timely fashion through official means. And to be sure, just about all TV networks are at least starting to do that. Or you could accept that fan uploads are going to happen, and extend option c to let YouTube leave up the unauthorized uploads it finds, but sell advertising against them (yes, it’s being done). But now there’s another option. It comes from startup Auditude, which is extending the advertising-against-uploaded-clips thing YouTube’s doing to multiple video sites across the web. The company doesn’t require that TV ...
Open Video Player Initiative.
2008-10-17 06:44:00
La necessità di standard condivisi è centrale per lo sviluppo della NETTV. Ecco allora che un manipolo di aziende capeggiate da Akamai ha deciso di dar vita ad un’iniziativa per lo sviluppo condiviso di un Video Player universale, estendibile a piacimento grazie ad un’architettura a plug-in. Partner tecnici dell’iniziativa sia Adobe per la versione ...ShareThis
More About: Open , Initiative
Airtoons?
2008-10-03 15:52:00
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Joost: no download, no plug-in.
2008-09-19 16:10:00
Joost diventa web application, portale web, cosi come tanti ne esistono, c’è chi dice per combattere Hulu. Ben s’intenda Hulu sta performando in maniera incredibile. Per capirci: YouTube ha 4.2 bilioni di video visti al mese (perdonate il bilioni ma ormai è accettato). Di questi solo il %3 è monetizzato da Google, ed il motivo ...ShareThis
More About: Download , Joost , Plug
Current + Twitter = Hack the dabates.
2008-09-16 12:08:00
L’idea è tanto semplice quanto assolutamente rivoluzionaria. In america i 4 dibattiti finali tra i due contendenti alla casa bianca McCain/Obama, compreso quello tra i due vicepresidenti, verranno ripresi dalla rete americana ABC. Current TV utilizzerà ritrasmettendolo in tempo reale il feed LIVE di ABC aggiungendo quello che da sempre è il pezzo mancante (soprattutto ...ShareThis
More About: Hack , Twitter
Kudos on MTV MyDay.
2008-09-15 07:19:00
Come dicono gli americani kudos on MTV Italia per la sperimentazione fatta durante l’MTV Day di sabato scorso. A Genova pioveva a dirotto, l’evento è riuscito come al solito ma il nubifragio ha reso tutto singhiozzante. Ciononostante qualcosa è successo: per chi seguiva la diretta da SKY premendo il tasto verde (o passando sul ...ShareThis
More About: Kudos
Digg Dialog + CNN
2008-08-29 11:55:00
Vi ricordate quando per l’incontro tra Al Gore ed i Blogger in occasione del lancio di Current TV Italia inaugurammo un sistema per la submission di domande tramite il sito Current.it? Chiunque poteva sottomettere una domanda ad Al Gore, chiunque poteva votarle: le più votate sono state quindi lette in diretta ad Al Gore all’Ambra ...ShareThis
More About: Digg , Dialog
L?uomo che brucia.
2008-08-27 08:12:00
Siamo nel deserto per far tramontare l’uomo, bruciarlo e vederlo quindi risorgere cambiato, carico di nuove esperienze di indimenticabili sensazioni. Siamo con Current TV al Burning Man nel pieno del deserto del NEVADA dove ogni anno 10/15 mila persone creano dal nulla una città nel deserto per una settimana. Da Wikipedia: “Burning Man è un ...ShareThis
Tra MIVAR ed HD.
2008-08-25 19:17:00
Quanto siano belle le Olimpiadi lo ricordavo ripescando i ricordi da bambino e l’ho vissuto guardando mio figlio più grande incantato davanti ai tuffi o alle prese con l’imitazione del salto in lungo, in alto, della corsa e di qualsiasi cosa sia passata in TV in queste settimane (pallamano compresa). Quanto siano state brutte le ...ShareThis
Fringe: rinasce X-Files versione 2.0 firmata JJ Abrams.
2008-07-30 04:30:00
Ho visto il pilota di Fringe , la nuova creatura di JJ Abrams che sta per sbarcare su FOX US il prossimo settembre. Un film da oltre 80 minuti che per stessa dichiarazione di JJ riporta in vita X-FILES reinterpretato in chiave moderna. Con una componente orizzontale meno complicata di LOST (e di Alias) la serie ...ShareThis
More About: Files , X-Files
Convergenza Touch.
2008-07-24 00:00:00
Più di una settimana fa mi trovavo a maledire Apple per la ridicola gestione del passaggio al 2.0: Mobile Me non funzionante, il rilascio dell’update per iPod Touch latitante per ore giunto infine con a corredo un simpatico side-effect: la cancellazione di tutta la musica ed i video presenti su ogni iPod nell’errata convinzione che il pattern d’utilizzo classico sia gestire la propria library in locale spostando in mobilità soloShareThis
Current: arriva il Geek Show.
2008-07-22 20:58:00
Partiamo con un altro Show su Current (SKY 130), ogni giovedi alle 22:00. Si chiama Geek Show ed è una nuova creatura che abbiamo concepito qui in Italia pensata per un pubblico, geek ma veramente geek. In testa a questo post il video che i due conduttori Giacomo e Livia hanno girato preparando lo show. ...ShareThis
Current: 3 nomination per gli Emmy Awards.
2008-07-16 10:53:00
Anche quest’anno Current viene nominata per gli Oscar della TV, i celeberrimi Emmy. Già l’anno scorso vincitrice nella categoria “Miglior TV Interattiva” quest’anno ha ricevuto addirittura tre nomination nella categoria News & Documentary per tre splendide produzioni: - New Approaches To News & Documentary Programming: Current News Coverage Current Conflict - “Mogadishu Madness” Kaj Larsen (Correspondent), Christof Putzel ...ShareThis
More About: Awards , Emmy Awards , Nomination
E? nata RAI 4.
2008-07-15 05:35:00
La bastiglia è caduta, è nata ieri 14 luglio la prima rete RAI che qualcuno definisce la prima veramente al di fuori delle logiche politiche. Una destinazione per i giovani dai 18 ai 35 anni nata per sperimentare un nuovo tipo di programmazione densa di quelle attrattive che le altre reti RAI o ignorano o sparpagliano ...ShareThis
More About: Nata
Ciao Gianfranco.
2008-07-12 22:37:00
YouTube - Corrado Guzzanti alias "Funari" Pippo Chennedy Show ShareThis
More About: Ciao
Western Spaghetti
2008-07-11 15:20:00
YouTube - Western Spaghetti by PES ShareThis
BBC WORLDWIDE AND BABELGUM SIGN GLOBAL CONTENT DEAL
2008-07-10 17:05:00
BBC Worldwide, the commercial arm of the BBC, today announces that it has signed a global deal with Internet TV platform Babelgum to provide clip content from a range of natural history, travel and other factual shows in the BBC Worldwide portfolio. Under the deal BBC Worldwide will provide a variety of short-form content from a ...ShareThis
More About: Global , Content , Deal , Sign
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