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MoVaAds DoorPak Set For Launch July 1st
2008-05-20 05:21:00
We’ve discussed door to door marketing in our company and on our blogs for quite some time now. We’ve done our research, and done our testing, and our new service is set for launch in 13 cities across Missouri on July 1st, 2008. Door to door based marketing has been around forever, and has really ...
More About: Launch

Apple iPhone Perfect For ?Physical World Connection?
2008-05-02 00:30:00
I follow the Pondering Primate everyday, which is a blog dedicated to what he calls “physical world connection” or the connection between mobile devices and the physical world in regards to things like mobile barcodes and mobile image recognition.  He wrote an excellent post today outlining his thoughts on the iPhone and the enormous potential ...
More About: Apple , World , Iphone , Connection , Physical

Mobile Text Extraction & Recognition Via Mobile Phones
2008-04-20 06:56:00
With all the talk about barcode and image recognition, I’ve never really explored the idea of mobile text recognition and text extraction from images taken with camera phones.  If done correctly, it could have enormous benefits for users, and expand functionality well beyond that of barcode and basic image recognition. Imagine this; you find an interesting ...
More About: Mobile , Mobile Phones , Phones , Text , Recognition

Adding Mobile Barcodes To Vehicle Window Stickers
2008-03-23 16:50:00
Back in August of 2007, I wrote a post detailing some thoughts I had regarding adding small barcodes to window stickers on vehicles for sale to enhance lead generation and to help potential buyers interact with the vehicles they’re considering. Beyond the lead generation aspects for the dealer itself, I had some more thoughts of what ...
More About: Mobile , Vehicle , Stickers , Window

Facebook App Takes Advantage Of Cell Tower Triangulation
2008-03-22 17:43:00
I came across a new Facebook application today called Find Me that relies on cellular tower triangulation to allow it’s user to “tag” locations they frequent, and transmit the location data to their Facebook profile. When users are at a specific location like home, work, restaurants, etc. they can use their cell phone to tag the location.  ...
More About: In the News , Cell , Tower

Wikileaks.org Wins It?s Court Battle
2008-03-02 16:41:00
For those of you who haven’t heard of Wikileaks.org, it’s a new organization focused on revealing secretive government documents, and classified subjects.  They’re “leaked” onto the site and made available for review and analyzation by anyone.  The site defines themselves as; …developing an uncensorable system for untraceable mass document leaking and public analysis. Our primary interests are in ...
More About: In the News , Battle , Court , Wins

Must Certain Technology Be So Difficult to Replicate W/ Open Source?
2008-03-01 16:35:00
I’m always amazed by the amount of open source offerings these days, as well as how many there aren’t. Whenever I get an idea or a thought, I immediately search the various repositories for an “open” version of the software to improve upon and make it exactly what I’m looking for. Case in ...
More About: Technology , Open Source , Open , Source , Open-Source

Our Hosted Open Source Service is Taking Shape?
2008-02-29 17:06:00
As mentioned, we at MoVa Media are in the process of launching a new hosted open source software service. We’re aiming at bringing the sometimes complex software to the mainstream as a hosted service. If a user is looking at starting a Drupal website, or Joomla or Wordpress, we can install, configure, and ...
More About: Open Source , Service , Open , Source , Open-Source

Google Maps + Triangulation = More Local, Location-Based, Targeted Ad-Servi
2008-01-26 09:32:00
Google’s yet again expanding it’s reach, and providing even more space for the company to expand it’s local advertising business. Google has always offered innovative new services and technology for free, which consumers flock to, but what most don’t understand is that Google will profit greatly by eliminating the price tag. Services such as Gmail and YouTube, get an unbelievable amount of users because not only is it completely free to join and use, but it’s simply better than any other competing service (in my opinion.) Google then serves it’s ever-popular relevant advertising alongside content to turn it’s profit. It’s a win-win situation that Google does very very well. It’s no secret that Google is wanting to expand into the mobile arena. It’s apparent with the roll out of mobile version of most of it’s most popular products and services. The newest feature is the use of cellular tower triangulation via mobile Google Maps . What this does is open up their m...
More About: Google , Local , Location

Why Can?t the Wireless Networks Just OPEN it Up Already?
2008-01-23 16:40:00
When we all go out and buy new televisions, we enjoy the fact that we pay for the TV itself, and don’t have to worry about being binded to a certain programming network (cable, satellite, etc…) It should be the same when we buy our cell phones. If all wireless providers open up ...
More About: Google , Wireless , Phone , Networks , Open

Utilizing Cellular Tower Triangulation for Mobile Coupons & Much More?
2008-01-22 03:41:00
The mobile version of Google maps is now offering the ability for people to find their position down to one to two meters accuracy, plotted on a map to better facilitate directions and finding nearby businesses. It’s great for people with phones that don’t feature GPS, even though it’s not as accurate. After ...
More About: Mobile , Coupons , Cellular , Tower , Proximity Marketing

Finally, Ticketmaster & Mobiqa Team up for Vast Mobile-Ticketing Deployment
2007-12-02 21:13:00
Australia is the testing ground for a new service launched by Ticketmaster to enhance the security and efficiency of distributing tickets for events of all types.  A mobile-ticket option will be available that will allow event-goers to have their tickets sent directly to their cell phone or mobile device via SMS, MMS, or WAP.  The ...
More About: Mobile , Team , Finally , Deployment , Proximity Marketing

Proximity Marketing Combined with M-Ticketing Technologies
2007-12-02 10:34:00
Imagine if you will, a whole new generation of ticket purchasing and redemption for anything from baseball games to the opera.  By bringing together several new areas of technology, this can be an extremely streamlined and simple process.  Imagine heading down with the family to the ballpark to see a baseball game on a friday ...
More About: Marketing , Affiliate Marketing , Technologies , Proximity Marketing , Proximity

Niche AdSense Affiliate Websites from MoVa Media Co.
2007-11-28 07:33:00
I was searching around eBay recently, and was blown away by the types of websites people are selling these days.  Every listing seems to claim that their website designs are the “perfect recipe” for success with AdSense and other affiliate based marketing.  I could tell instantly by just looking at the homepage of these sites, ...
More About: Media , Adsense , Affiliate , Websites , Niche

Postal Strike Makes Mobile-Ticketing The Only Option For World Cup Qualifie
2007-11-06 02:23:00
Mobiqa, Inc. and PayPal Mobile have collaborated on a new service that has revolutionized the Mobile-Ticketing industry.  Getting tickets for the World Cup Qualifiers Match during the postal strike that affected all of Brittain was a daunting task.  Mobiqa and Paypal solved that problem with a complete end-to-end mobile payment, and mobile ticketing service.  Customers ...
More About: Postal , Strike

Image Recognition & Mobile Photo Interaction - A Dream for Advertisers
2007-10-28 12:39:00
In a world where user’s have the ability to snap a photo of virtually anything, and have an instant link to all the relative online information available, don’t think advertiser’s are chomping at the bit. With this kind of extreme targeting, and a new way of quick searching using photos instead of typed keywords, ...
More About: Photo , Mobile , Affiliate Marketing , Advertisers , Dream

Point, Click a Photo, Search Social Networks for Profiles?.
2007-10-28 11:58:00
With all the potential privacy issues aside, it is interesting to think about possibly being able to see someone, snap a photo of them, and instantly see all their online profiles from MySpace, Facebook, etc. to learn a little more about them.  With so many people providing photos of themselves and their friends on these ...
More About: Social , Photo , Social Networking , Social Networks , Networks

The Perfect Mobile Recognition Application..What Would People Use.
2007-10-27 03:46:00
I’ve read about so many different bits and pieces of new technologies, and I wanted to put together what I think would be the perfect mobile recognition application for real-world use.  Yeah, you can point and click at a movie poster and get a trailer downloaded after a minute or so, or you could snap ...
More About: Mobile , People , Perfect , Recognition , Application

A Cell Phone That Could Save Your Life?
2007-10-27 03:01:00
I came across an article on Switched.com that discussed a recent trip by its editors to the CEATEC, which is Japan’s Consumer Electronics Show. An interesting product they reviewed was a cell phone running software that would monitor several areas of your body throughout the day, and if a problem would arise, the phone ...
More About: Life , Phone , Cell Phone , Cell , Save

Mobile Image Recognition Without Any Special Mobile Software
2007-10-19 18:46:00
Most of the companies that are currently offering, or are in development of mobile image recognition technology for use on mobile phones uses a system that relies on linking image properties to a central database to relay content to the user.  This works well, the only problem is that most of the time, users have ...
More About: Software , Mobile , Special , Image , Recognition

Australian Company Issues over 10,000 ?Mobile Tickets? During 1 Event
2007-10-12 06:48:00
An australian company named Bcode, which is a service provider of ?mobile ticketing? said in a press release that they issued more than 10,000 m-tickets at an event named CeBIT.  They claimed they?re firm was chosen because they?re platform sends m-tickets using SMS messages instead of other image-based transmissions.  This allows their service to be deliverable ...
More About: Mobile , Event , Company , Issues , Tickets

Using Image Recognition Software instead of Barcode Recognition
2007-10-12 06:28:00
Nokia has just acquired a small startup called Pixto who developed an application for mobile devices that would take images captured by the camera on the mobile device, and bring up recognition options accordingly.  Nokia has began calling this technology Point & Find.  It works by letting people point a camera phone at an object ...
More About: Software , Image , Recognition , Barco , Barcode

How to make Mobile Advertising less obtrusive..
2007-10-12 06:25:00
Advertising is going mobile, there?s no question about that.  The hurdle to cross, is simply making the advertisements non-obtrusive, less annoying, and more apt to get clicked.  With the limitations on mobile devices, such as the screen size, plug-in support for flash, and java, and the fact that most people simply don?t use their mobile ...
More About: Mobile , Advertising , Make , Bile , Vert

Hosted & Installed Open Source Software by MoVa Media Co.
2007-10-12 06:22:00
MoVa Media Co. has launched a new serviced aimed at giving individuals and business?s the ability to use and enjoy the various open source software titles and platforms that are freely available.  The problem many people have is that since it?s freely available, user?s find themselves with a bunch of code, and no idea what to ...
More About: Software , Open Source , Open , Source

Posting to your online accounts via SMS and MMS.
2007-10-04 08:27:00
I ran across an interesting post today that featured ClickIndia.com and a new feature they’re offering that allows users to post classifieds for free, and in real time by sending an SMS or MMS for posts with photos to a certain number, and the post will show up on the site within hours.  I know ...
More About: Online , Posti

Incorporating Affiliate Marketing into Proximity Based Advertising
2007-10-01 01:53:00
I’ve already discussed the huge marketing potential bluetooth proximity advertising would have on small businesses, organizations, events, malls, etc. But another thought I had was incorporating affiliate marketing banners, text ads, and SMS/MMS messages into these bluetooth models. They could serve not only as a new revenue stream for the business, but it ...
More About: Marketing , Affiliate Marketing , Advertising , Affiliate , Base

The future of Proximity Marketing in the US.
2007-09-24 02:02:00
While bluetooth hotspots are being installed in nearly every shopping mall and public event in Europe, and especially Asia, the use in America has been a bit sluggish. While there are companies currently offering and/or developing systems for large commercial deployment, it’s just not as popular as I think it should be. There ...
More About: Marketing , Future , The Future , Proximity Marketing , Proximity

Proximity Advertising via Bluetooth Connectivity.
2007-09-15 19:26:00
Another feature that most everyone has available on their cell phone, that again I think is under-utilized, is Bluetooth Connectivity .  Many think the only logical use for this technology is for use with bluetooth handsfree headsets, but from a marketing standpoint, I think it could prove to be a very scalable and trackable mode of ...
More About: Advertising , Proximity , Vert

Location Based (GPS) Mobile Coupons, Future of Mobile Marketing
2007-09-15 03:50:00
When technology is already in place on mobile phones, it baffles me that it’s still under-utilized even after years of widespread adoption.  A good example of this, is the GPS locater on basically every single cell phone made (at least in the United States) for use with the E911 location-based system.  To me, this is ...
More About: Marketing , Mobile , Future , Mobile Marketing , Coupons

Google?s Open Platform gPhone, Open to Genius Ideas?
2007-09-06 23:32:00
Back in December 2004, Google VP Urs Hoelzle stated that the growth of the mobile market is being held back by a plethora of mobile devices.  There’s software available for at least 200 platforms, and this creates a problem when trying to develop a widely used application.  Nothing will be totally adopted into mainstream, unless ...
More About: Ideas , Phone , Open , Genius