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Increasing pages per visit
2008-06-03 02:00:00
What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.
More About: Issues , Usability , Visit , Pages

Spending on Web 2.0
2008-06-03 02:00:00
Web 2.0 is the business revolution that is making the World Wide Web the platform for information sharing, collaboration and creativity. As businesses look to make this evolution a reality, spending is expected to reach nearly US$5 billion by 2013 on social networking tools.
More About: Business , Spending

Use Mapping to help customers find you
2008-05-14 02:00:00
Want to show customers on your website exactly where you're located? You can, with a customized map from Yahoo™ or Google™!
More About: Web 2 , Customers , Search , Find , Mapping

5 things every Real Estate website needs
2008-05-14 02:00:00
So what makes your Real Estate website different to the next? Here are fivegreat ideas to increase traffic, bring in new clients and find new staff.
More About: Business , Website , Real Estate

Preparing Content for website development projects
2008-05-05 02:00:00
There are typically three scenarios under which content is made available to a web design and development firm during a website project.
More About: Projects , Website , Development , Content

Trek Bike Store Australia
2008-04-24 18:45:00
Trek Bike s is largest American manufacturer of bicycles and produce some of the world's most advanced bikes such as the Madone road bike and Fuel mountain bike. Many of the premium and high bicycles are built at Trek's world headquarters in Waterloo, Wisconsin, USA.
More About: Australia , Consumer , Store , Trek

OpenSocial & Facebook - Should you do both?
2008-04-24 02:00:00
Wondering if you should use your Facebook Application on Google's OpenSocial ? With OpenSocial being used by Myspace, Bebo and Yahoo, many are wondering if the same applications should be leveraged on both.
More About: Issues

Building A Website Marketing Plan
2008-04-23 02:00:00
A website marketing plan is your roadmap to long-term success. It's a highly detailed, well-researched document that sets goals, provides directions, and defines the website's strategy over time.
More About: Marketing , Business , Web Design , Building , Website

Why You Should Optimize Your Website for RSS
2008-04-23 02:00:00
Like a newspaper or magazine gathers articles for readers, Internet denizens have taken to using programs that collect dynamic content of their favourite sites. This allows them to do create a single page that scans a list of websites to either previews fresh content or even provide entire articles.
More About: Web Design , Website

5 Ways to Go Green With Your Website
2008-04-23 02:00:00
Earth Day and other initiatives build awareness of how we can work to save resources, reduce waste, and recycle what is already in use. As you build and develop your company's website, here are some ideas to 'Go Green '.
More About: Technology , Website

Flash application development for Facebook
2008-04-23 02:00:00
Many of the recent Facebook applications we've designed are Flash applications that were made to operate in the Facebook environment. These can greatly increase traffic if developed for your website.
More About: Web 2 , Development , Application

Google Analytics
2008-04-23 02:00:00
Ever wondered how your company's website fares against others in your industry? Google Analytics , a free service offered by Google, can provide detailed statistics about your website – including industry benchmarking that tells you exactly how your website compares.
More About: Technology , Issues , Google Analytics

Online Store for Politicians
2008-04-23 02:00:00
Politicians have long appreciated the Internet as an unparalleled marketing and publicity machine. In the United States, Steve Forbes announced his candidacy for the country's presidential campaign via a web site in early 1999.
More About: Business , Store , Politicians , Online , Online store

Google Mini Search
2008-04-23 02:00:00
Search is important on the Internet, shouldn't it be important on your website or intranet? The Google Mini has been deployed on a wide range of websites built by Wiliam providing the best search in the world.
More About: Technology , Search , Usability

Video content brings traffic
2008-04-23 02:00:00
Video content provides that fresh, interactive experience visitors are looking for. Additionally, video adds a lot more punch to promotions and marketing campaigns.
More About: Video , Media , Traffic , Web 2 , Content

The Best Footer Designs
2008-04-23 02:00:00
Once the afterthought of website design, recently there has been a Footer revival. The real estate at the bottom of a web page is now being utilized as more than just polish on the apple.
More About: Web Design , Issues , Designs

Brainstorming a Viral Flash Game
2008-04-23 02:00:00
Creating a viral flash game to inspire and attract players demands imagination, technological savvy, and spirit.
More About: Web Design , Flash , Web Development , Viral , Viral Marketing

Banner Ads That Work
2008-04-23 02:00:00
5 essential tips from our design team on how to create banner ads that actually get clicked.
More About: Media , Work , Banner

DLA Phillips Fox
2008-04-22 13:51:00
DLA Phillips Fox is one of the largest legal firms in Australasia with offices in Adelaide, Auckland, Brisbane, Canberra, Melbourne, Perth, Sydney and Wellington. DLA Phillips Fox offers a wide range of corporate and commercial legal services and their clients include local, national and international companies, as well as local, state and federal government.
More About: Professional

Designing Google Gadget Ads
2008-04-07 02:00:00
Google gadget ads are much like widgets and can include dizzying variety of content like video, animation, data feeds, maps, images, music and audio or JavaScript. They can be coded in plus they can be developed in Flash and HTML. Additionally, they can be built in any number of shapes, sizes, and formats.
More About: Google , Web Development , Designing , Gadget

Monroe Consulting
2008-03-31 18:55:00
Client Objective: Monroe Consulting Group wanted their web presence to be focused on attracting quality candidates for their permanent, contract and temporary roles as well as providing business development to attract new clients. They wanted their website to "standout" and be different with the aim to redefine recruitment in Australia. Wiliam's Solution: With the client's objectives in mind, Wiliam designed a recruitment web solution like no other recruitment in Australia with visually stimulating imagery with strong branding and bright colours. The design heavily featured Monroe Consulting's key message of "Do you fit in" realising that not every candidate fits the corporate mould. The Monroe Consulting site now allows possible candidates to search through positions available throughout their network of available positions and apply directly online. Possible candidates can also directly send Monroe Consulting their resume for any future positions. Successful Outcome: Monroe...

How often should you blog?
2008-03-31 02:00:00
Good blogs update their content at least once a day, and great blogs even more often - or so it might seem. But the truth is that it is quality more than quantity that builds and keeps a blog audience. Gone are the days when people had to hit each of their favourite sites periodically looking for new material. Most individuals now subscribe to RSS Feeds that alert them when one of the blogs they follow has fresh content. Make no mistake; original substance is very important in maintaining a successful blog. It brings in new readers and drives them to subscribe via RSS. The exact frequency is best set by the personality of the blog. Having a set minimum of two or three posts a week can be a good publishing strategy. Some industries, like those that follow the news or the stock market, lend themselves to several small posts a day. For other niches, this would be considered overkill. In fact, when readers feel overwhelmed or distracted by too many posts they tend to drop their feeds...
More About: Blog

5 Things to Blog About on Your Company's Site
2008-03-26 01:00:00
Company Blog s walk that fine line between needing the accuracy of a press release and the informal tone of an interview. This pressure can cause a serious bout of writer's block. But a blog can't be stalled - in order for it to be effective it must have fresh content. Here are some ideas for blog posts. Read the news. Many professional bloggers have news feeders dropping all the news on particular topics into their email boxes each day. Blog posts responding to topical news can help establish a company's "voice" as an industry leader. Define the Widget. In every industry there is vernacular relating its the specific parts, actions, and concepts. Take the time to educate readers and potential customers on these, adding in a bit of history that might enlighten even a seasoned pro. Explain the Issues. A plumber once devoted a week's worth of posts to discussing the controversy of copper vs. PVC. Every profession has its industry battles, and customers are interested to learn what...
More About: Site , Things

What is Information architecture?
2008-03-14 01:00:00
Everybody wants it, everybody says they do it, but what is Information architecture?
More About: Architecture , Usability , Information Architecture

Should you build a corporate blog?
2008-03-13 01:00:00
A corporate blog can be an effective marketing device. While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds. Each provides very different benefits to your organization.
More About: Business , Corporate , Blog , Build

What can microsites offer your corporate website?
2008-03-13 01:00:00
Could a microsite be right for your company website? They provide a powerful online advantage when used well.
More About: Business , Website , Email Marketing , Corporate , Viral Marketing

Why A Facebook Application is Good Marketing
2008-03-13 01:00:00
While marketing firms hunt for new methodologies to target specific demographics, the members of Facebook almost obsessively self-define. This results in an abundant, well-articulated and international pool of potential customers.The question is how to reach them. The answer is by building a Facebook application.
More About: Marketing , Web 2 , Good , Application

Getty gets gobbled
2008-03-11 01:00:00
In a move set to stabilise the foundations of creative stock providers; online giant Getty Images has been acquired by private equity and investment firm; Hellman and Friedman on the 25th February 2008
More About: Business , Web Design

Product Manager – Email Marketing Software
2008-02-22 15:40:00
Product manager – Email Marketing Software Leading Sydney Internet marketing company with well established clients Fun and dynamic team environment with an inspirational office Wiliam Technology, a leading internet and online marketing company is currently looking for a product manager for email marketing software to join our team. Located in North Sydney, your role will be responsible for the overall management of our leading and highly scalable email marketing software, Sitecast (www.sitecast.com.au). Sitecast allows companies to send large volumes of emails and provides an unparalleled level of campaign reporting and metrics to our clients. Some of the key features of Sitecast include ease of use, antispam technology, geo-targeting, heat map reporting to name just a few. The software has been in development for the past two years and is now ready for public release. You'll be responsible for, but not limited to; defining, documenting and planning future product dev...
More About: Email Marketing , Product

Google Mini
2008-01-02 11:15:00
The Google Mini device is a cost effective way for companies to coordinate a business search that imitates the Google web search engine brand. Google Mini offers all the search capabilities that you would anticipate from the regular Google search, repackaged and branded specifically for your organisation.